MemeVid ADA: The Cardano Comedy Hour

[GENERAL] Name and surname of main applicant

Yao

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

5

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

45s entertaining meme videos deliver Cardano information in a fun, relatable way, bridging the gap for everyone. 

Associates Cardano with blockchain in mind, even for non-tech people

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

We intend to release the video-related content and resources associated with our project under an open-source framework. This includes providing access to all the raw files, assets, and resources used in creating our videos, such as the original project files, assets, scripts, and documentation.

The intention behind our open-source approach is to foster community involvement and allow individuals to learn from and potentially modify the content for non-commercial purposes.

Users will have the freedom to access, view, and even modify the content for non-commercial purposes. We'll share the source files, project assets, and documentation openly, encouraging others to learn from our methods and create similar content. However, commercial usage or monetization of our videos or derived content will not be permitted.

In summary, all elements associated with the video creation process, including source files, assets, and documentation, will be openly available. Our aim is to support entertainment, education, learning, and creativity within the community.

[SOLUTION] Please describe your proposed solution.

Perception and Approach:

Right now, most content about Cardano dives deep into complex knowledge. Sadly, it's mostly reaching folks who are already Cardano-savvy. The challenge? Reaching out to those who haven't discovered Cardano yet! This gap is stopping our community from growing, and we're missing out on potential users.

To solve this, we're shaking things up! We're introducing a meme-based channel full of fun and humor to make Cardano easy to understand and entertaining. See, not everyone vibes with traditional educational stuff, but memes? They're like the secret sauce that makes complex things simpler!

Interaction & Impact:

Our aim? We want everyone—yes, even newcomers to blockchain and Cardano—to join the fun! By dishing out content that's funny and engaging, we're trying to catch the attention of folks who usually aren't into typical "info-packed" material. These memes? They're meant to spark interest, making Cardano more exciting and inviting.

Unique Solutions & Benefits:

Here's what's cool about this plan: We're using humor and creativity to show off Cardano's cool side and dispel any myths about it. We want people to spot the Cardano logo and think, "Ah, that's blockchain!" We're talking bite-sized videos (less than 45 seconds) with cool line drawings, covering all the buzz about the crypto market and Cardano's happenings.

Each video will flash the Cardano logo, and we'll leave extra Cardano info in the comments for curious minds to dive into!

Impact Showcase:

We'll measure our success by how much you love our memes! We'll be checking out the views, shares, and comments to see if our content clicks with you. We'll also ask for your thoughts through surveys to see how much you've learned and how interested you've become in Cardano after hanging out with us.

Why It Matters for Cardano:

This initiative is a big deal for Cardano! We're making Cardano visible to everyone and making learning about it a blast. It's all about building a warm and welcoming space for newbies. This mission lines up perfectly with Cardano's values of inclusivity, education, and community building, pushing for Cardano's long-term success!

Remember how everyone recognizes the Bitcoin logo? Our goal is to make Cardano as recognizable as that! These short, fun videos will catch your eye and maybe even make you curious enough to join the Cardano community. We'll save the deep dives for later because first, let's make Cardano fun and interesting for you. Blockchain might seem complicated, but with our friendly videos, it'll feel like a breeze for everyone, no tech guru required!

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Measuring Impact:

We'll measure success using both quantitative and qualitative metrics. 

Quantitatively, we'll track engagement metrics like viewership, shares, comments, and channel growth. 

Qualitatively, audience surveys will gauge their newfound understanding and interest in Cardano, showcasing increased brand awareness and community engagement.

Value to the Cardano Community:

Our aim is to significantly increase Cardano's visibility and community engagement. By using a unique and entertaining approach, we'll foster inclusivity, attracting newcomers and aligning with Cardano's mission of education, community development, and broader adoption.

Key Objectives:

Raising Awareness of Cardano

Expand community membership

Sharing Outputs and Opportunities:

We'll widely share our meme content across platforms like TikTok, Twitter, YouTube Shorts, and blockchain forums. Regular traffic reports and monthly surveys assessing Cardano's brand awareness will be openly shared with the community, encouraging active involvement.

Deliverables:

100 Videos in 5 Months

Weekly Traffic Reports

Monthly Brand Awareness Surveys

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team brings expertise in content creation, social media management, and community engagement, evident in our meme-based video creations showcased on TikTok.

We validate our project's feasibility through phased implementation, closely monitoring engagement metrics and audience growth, ensuring our strategies resonate.

We ensure transparent financial management by adhering to a strict budget, meticulously recording all expenses. Financial activities will be publicly accessible and managed through established social platforms, demonstrating accountability throughout the project.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Month 1

Budget: $3,639.75

Output

Publish 20 meme videos on all brand channels.

Publish 40 social media posts featuring meme designs.

Complete setup of Instagram, Twitter, Reddit, and Facebook channels.

Establish the Line Drawing Artist and Meme Artist channels on the Whiteboard Cardano server with all necessary rules, guidelines, and bot implementation.

Production Report: Detailing video creation process, challenges, and achievements.

Traffic Report: Summarizing social media engagement, views, likes, shares, and impact metrics.

Milestone 2: Month 2-3

Budget: $7,167.38

Output

Create 40 meme videos and 80 social media posts.

Optimize new social channels.

Provide Production and Traffic Reports.

Monthly reports on community engagement, and SEO activities.

Milestone 3: Month 4

Budget: $3,852.50

Outputs:

Develop 20 meme videos and 40 social media posts.

Report marketing efforts.

Production and Traffic Reports.

Monthly updates on community engagement, and SEO.

Report sharing activities

Final Milestone: Month 5

Budget: $4,140.00

Outputs:

Released 25 meme videos and 50 social media posts.

Report marketing efforts.

Production and social traffic reports.

Monthly updates on wallet opening, community engagement, and SEO.

Report the number of active members in community groups.

Report sharing activities and reach from communities outside of cardano

All campaign report

GOAL (AFTER 5 MONTHS)

TikTok:

Views and engagement: Aim for 250,000 cumulative views across 100 videos.

Follower growth: Focus on attracting 15,000 new followers over a 5-month period.

Monitor and maintain an average watch time of at least 15 seconds/video.

Short videos on YouTube:

Views: Target 180,000 cumulative views across 100 videos.

Subscriber growth: Strive to achieve 5,000 new subscribers within 5 months.

Community building:

Member growth: Strive for 300 active members in community groups on Discord Channels

*Traffic statistics reports will be updated regularly and publicly on Crypto Overdose's main channels

To verify the accuracy of the reports and confirm the achievement of the milestone:

• Meme Videos and Social Media Posts:

Confirm the release and publication of 25 meme videos and 50 social media posts across designated platforms.

• Marketing Efforts Report:

Review the comprehensive report detailing all marketing initiatives executed throughout the milestone period.

• Production and Social Traffic Reports:

Examine the provided Production and Social Traffic Reports, ensuring they contain relevant metrics, engagement data, and performance analytics.

• Monthly Updates:

Evaluate the monthly updates concerning wallet openings, community engagement, and SEO activities, verifying their alignment with preset goals.

• Community Group Membership Report:
• Review the report highlighting the number of active members within community groups to assess growth and participation levels.
• Sharing Activities and Outreach Report:

Assess the report detailing sharing activities and reach among communities outside of Cardano to determine the campaign's wider impact.

• Campaign Report:

Review the consolidated campaign report that summarizes all aspects of the project, including content production, marketing endeavors, community engagement, and outreach efforts.

Please check the link here for more details action in each month

[RESOURCES] Who is in the project team and what are their roles?

Project owner:

Yao:

https://www.linkedin.com/in/ngocgiao/

https://twitter.com/Yao_WBCardano

Project Owner at Whiteboard Cardano: 1 year in market research, business strategy, project management, and blockchain education content creation.

Account Manager at GADiAC Asia: Over 1 year and 7 months focusing on user experience, market research, product management, sales support, and marketing strategic planning within the blockchain industry.

Graphic Designer at Mask Studio: 8 months designing banners, thumbnails, and video elements for music video production. Proficient in Social Media Marketing, Strategic Planning, Project Management, and Graphic Design across multimedia domains.

*As a Project Owner of a blockchain media channel project, my responsibilities include sourcing and training personnel appropriate to the production and cultural needs of each project. I oversee the team's deliverables, oversee the manufacturing and marketing processes to ensure they meet project KPIs, and ultimately have primary responsibility for the entire project. Additionally, I participate and listen attentively to community feedback to promote the growth and development of the project.

Production team: Mask studio (Making videos and resources for marketing)

Editor: devvie https://www.facebook.com/devviegoodman 

A professional editor specializing in animation execution. Has edited the majority of videos for Mask Studio. Possesses over 4 years of experience in video production

Director: HAMIN https://www.facebook.com/hamin1504 

Over 5 years of experience in conceptualizing, designing, and producing music videos.

Over 400 video/artwork/mix/master productions completed within the past 5 years.

Collaborated with numerous renowned artists in Vietnam, resulting in multiple videos reaching millions of views.

Line Drawing Artist: Thi Vo

More than 5 years of experience in drawing and producing images and characters in animation form for animation videos. CNFT Artist

https://www.instagram.com/te.vox/

https://kreate.art/user/6507297c2fe1bbed390772be 

*We have more than 4 years of experience in animation video production. We specialize in creativity, storyboarding, and creating music videos that have achieved millions of views on YouTube. You can preview some of our team's work on our Facebook page.

While our team boasts a high level of expertise in video production, we are continually looking to learn and expand our knowledge of blockchain to ensure we create the best designs and products possible. can. We can produce videos like the channel in the attached Tiktok Crypto Overdose link and will update better products with more frames and optimize production time*

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

This is the cost of outsourced videos for the first two months, cost per 1 video

Video production

Idea documenting: $5.00

Capturing and brainstorming innovative concepts or themes for the meme video. It involves ideation sessions to generate amusing and relevant content ideas related to Cardano.

Script writing: $10.00

Crafting a concise and witty script that aligns with the chosen idea or concept.

Writing engaging dialogue or text

Finding the visual reference and humorously conveying Cardano-related information.

Element drawing and motion: $40.00

Creating visual elements or illustrations that complement the script and concept of the meme video. Sketch, design, and illustrate characters, symbols, or scenes related to Cardano or the meme video's theme.

Sounds effect: $7.00

Incorporating sound effects or audio elements that complement the visuals and enhance the humor and messaging of the meme video.

Social Post

Ideation: $2.00

Including researching, brainstorming, brief and debriefing for content writing and designing

Content writing: $3.00

Writing content from the idea and concept requirements

Design: $6.00

Design banner, poster for the content post

This is monthly Salary for marketing activities

Channel & Community Manager $600.00

Social Media Executive $400.00

Line drawing procreate artist $500.00

JuniorScript Writer level Junior $400.00

Content Writer Junior $350.00

Social Designer Junior $300.00

SEO content creator $300.00

Admin fanpage $250.00

Social media supporter $250.00

Please check the detail budget here

The backup fee will cover equipment and production tools if required, and mitigate personnel risks and risk outsourced product expenses. Should the backup fee remain unused after the monthly summary, the surplus will be allocated to produce an additional 5 videos per month.

In the event of utilizing backup fee, detailed reporting will be provided, and any remaining balance from the backup fee will be converted into additional videos accordingly

Outsource Budget:

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Our market price for a 5-second animation stands at $120, whereas our in-house video production, including searching, ideation, professional image, and motion design, costs only $77.50 for a 30 to 40-second video.

Our team is comprised of young, proactive individuals dedicated to staying current with daily trends, enabling us to create timely and relevant video content. Our focus on cost optimization allows us to channel resources heavily into generating innovative ideas and effective marketing strategies.

We gauge video effectiveness primarily through view count as it signifies alignment with viewers' preferences. Our marketing emphasis starts once we meet our production targets, proactively engaging viewers to associate positively with Cardano.

With a budget of 56,968 ADA for 100 videos over 5 months, our aim is to make Cardano's presence widespread, creating a friendly ecosystem that entices curiosity and participation.

We commit to full and transparent reporting. The backup fee will cover potential risks in personnel, production, and tools. Additionally, the backup fee will support the in-house team, allowing us to produce an extra 5 videos monthly

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept