Pop Up World Blog – “Why Cardano?” - Blog, Book and Documentary – Digital Content.
Problem
Pop Up World Blog & "Why Cardano?" – Digital Content – The Problem: Many are aware of Cardano but have some hesitance to the incredible potential of the Cardano ecosystem.
Total to date
This is the total amount allocated to Pop Up World Blog – “Why Cardano?” - Blog, Book and Documentary – Digital Content..
[GENERAL] Name and surname of main applicant
Pop Up World (PUW Media Ltd) – Graham Jules[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)
Entity (Incorporated)[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)
12[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.
No[GENERAL] Summarize your solution to the problem (200-character limit including spaces)
The Solution: Pop Up World Blog & "Why Cardano?" – Digital Content – Blog Content, Book and Video Documentary, targeted to ‘Fans, Doubters & Non-believers’. Answering the questions to “Why Cardano?”.
[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?
No[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”
No dependencies
[GENERAL] Will your project’s output/s be fully open source?
Yes[GENERAL] Please provide here more information on the open source status of your project outputs
The project consists of three elements. 1) The blog, 2) The book and 3) The documentary. They will be available for free on our blog site https://www.popupworld.org
The book will be available for free download on Amazon.com, Amazon.co.uk etc.
The documentary will be available for free on our YouTube channel - Business Zero To Superhero and other available streaming channels. All digital content will be available to view for free. Business - Zero To Superhero - YouTube
[SOLUTION] Please describe your proposed solution.
The Solution: Pop Up World Blog & “Why Cardano?” – Digital Content – (Blog Content, Book and Video Documentary), targeted to ‘Fans, Doubters & Non-believers’. Answering the question, “Why Cardano?”.
Many outside of the Cardano community are aware of Cardano but have some hesitance and resistance to the incredible potential of the Cardano ecosystem. They need clarification to the question - “Why Cardano?”
This project aims to attack this problem via three forms of digital content:
Strategy 1
“Why Cardano?” - Blog Posts.
We will create 100 blog post and articles discussing 100 benefits of the Cardano ecosystem and post them online bi- weekly publicly for free.
We already have in place an existing blog of high-quality content where the articles can be posted, (https://www.popupworld.org).
Strategy 2
“Why Cardano?” Book.
We will collate the research from Strategy 1 and create a book “Why Cardano?”. The book will be available for free aimed at Cardano fans, doubters and non-believers. The page count will be between 150 - 200 pages.
The book will break down the 100 benefits of Cardano and deliver them in a visually attractive and entertaining way via text and illustrations.
Strategy 3
“Why Cardano?” Documentary.
We will utilise the research gathered in Strategy 1 and Strategy 2 and create a 40–60-minute documentary discussing the subject, “Why Cardano?”.
The documentary will include interviews with members of the public and crypto community, to gain insight into some of the myths, misunderstandings and perceptions of the Cardano ecosystem.
How it Works
Strategy 1
“Why Cardano?”, Blog Posts.
Readers will be able to access the articles via the https://popupworld.org blog site for free and bi-weekly.
Strategy 2
“Why Cardano?”, Book.
Readers will be able to read the book by downloading for free on Amazon or purchasing a hardcopy via Amazon for a small fee.
Strategy 3
“Why Cardano?”, Documentary.
Viewers will be able to access the documentary for free on our YouTube channel
Business - Zero To Superhero - YouTube
And on the blog site https://www.popupworld.org and/or any other streaming services that are available at the time of release.
Features
· A multi-faceted marketing approach to promoting some of the benefits and dispelling some myths of the Cardano ecosystem.
· An engaging way to educate and spread the great potential of the Cardano ecosystem.
· An interesting and entertaining way for the Cardano community to gain insight into how they are perceived from outside the community and the possible tensions that creates and possible solutions.
[IMPACT] Please define the positive impact your project will have on the wider Cardano community.
Impact on the Cardano community
The impact of the, “Why Cardano?” Project on the Cardano community could be far reaching.
Increased engagement and promotion
The “Why Cardano?” Project could give rise to increased engagement and promotion of the Cardano community. Increased engagement and promotion are of benefit to all Cardano community members.
Increased wallet registrations, transactions, ADA value
It’s well known that entertainment is a great way to onboard followers, the “Why Cardano?” Project could lead to new community members opening digital wallets. The increase in community members would be of benefit to the existing Cardano community. increased ADA transactions could lead to increase in value of ADA which is also of benefit to all Cardano community members.
Increased networking and collaboration
The “Why Cardano?” Project could give rise to increased opportunities for collaboration and synergy with those traditionally outside of the immediate Cardano community as well as those within it. Increased networking and collaboration would result in increased opportunities for all Cardano community members.
Increased awareness of Cardano as a viable blockchain solution
The “Why Cardano?” Project can give rise to a greater awareness of Cardano as a serious blockchain solution for individuals and businesses. Increased awareness of Cardano is of benefit to all Cardano community members.
The impact on the Cardano community can be measured by recording all the relevant KPIs from the “Why Cardano?” Project. Community engagement, registrations, views, downloads. The data will be shared and available on our social media channels.
[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Capability to Deliver
Pop Up World (PUW Media Ltd) is founded by author & entrepreneur Graham Jules. He has over 20 years’ experience in Business Development and Legal. As a Business Law graduate (LL.B), he famously won a trade mark dispute against multi-billion-dollar media company, Marvel & DC Entertainment Inc over the title of his book, “Business Zero To Superhero”. https://www.theguardian.com/uk-news/2016/may/24/superhero-marvel-dc-comics-graham-jules-court
The founder is also an ex-music industry producer with over 15 years in the music industry in the UK. He launched Blam Records in the 90s which helped spawn the “UK Garage” scene. http://backstage-lounge.com/two-step-the-uk-garage-sound/
https://www.discogs.com/label/59671-Blam-Records
He is an experienced author and has published two books on Amazon, Business Zero to Superhero - https://www.amazon.co.uk/Business-Zero-Superhero-Start-Grow/dp/1490371613
And Virtual Heaven (Back To Reality) - https://www.amazon.co.uk/Virtual-Heaven-Back-Reality-Screenplay/dp/B0BJ4VM3JP
The founder is also an experienced coder who worked in the computer industry in the 80’s. He has developed Certified Apps on Amazon (Amazon Alexa) using Python on AWS - https://www.newsanyway.com/2017/12/28/app-app-away-zero-superhero-business-skill-helps-start-ups-grow/
He has since developed many applications and projects on the Pop Up World platform including:
Launched the Pop Up World “Super App” for businesses. – 2019 https://www.popupworld.co.uk
http://popupworld.org/2021/02/24/introductiontopopupworld/
Launched the Investor Connector App -2019
Launched a Native Token on Cardano – The Pop Up World Token (PUW) – 2021 The PUW token is available on Minswap. Muesliswap, Sundaeswap and Wingriders, Cardano DEXs https://cardanoscan.io/token/asset1fcwjzljyj2g87zafvudksdj79cgsjl432vap6f?tab=transactions
Launched a Stake Pool on Cardano – (PUWSP) – 2022 https://pool.pm/56362d317bac56258316a9a7d25c3bceff5fc8dc5b39935dc8830617
Launched an NFT project on Cardano – (Business Zero To Superhero NFT) – 2023 https://www.jpg.store/PopUpWorld?tab=listings
Video Review of the Pop Up World project by ‘Convincing Crypto’ YouTube Channel:
https://www.youtube.com/watch?v=rP56851nF4sThe team is lean and bootstrapped with Graham at the helm. Select elements of each project are shared out to freelancers as and when needed.
The above confirms that Pop Up World led by Graham Jules is able to deliver projects consistently and is reliable and methodical in its approach.
Risks
The value of ADA could fall, meaning reduced capital to complete the project. Contingency funds have been allocated in this proposal to mitigate this risk.
Feasibility
The feasibility of any proposed project is important to us. As a lean company we cannot afford to invest limited time and resources on projects that cannot be completed and brought to fruition.
With that in mind we have already created our blog site https://www.popupworld.org the Pop Up World Blog is a platform that aims to inform and educate start-ups and businesses about topics that could help them grow and prosper. The blog has over 100 quality articles on various business topics including articles on Cardano.
Our experience in creating this resource means it is totally feasible we will be able to deliver the “Why Cardano?” Project. In addition, the founder is an experienced author with a background in the entertainment and media industry. With all that in mind our approach and outcomes so far give us high confidence that the project will work and can be delivered.
[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?
Milestone 1
Research and Writing Articles 1-25.
· The first milestone would necessitate research into the subject matter “Why Cardano?”.
· Research the topic to find 150+ subjects as to why Cardano would be beneficial to individuals and businesses.
· Select 100 subjects that we will write about.
· Write the first 25 articles and begin submitting them on the Pop Up World Blog bi-weekly.
· Find/create images to go with the blog content.
· Begin writing the first draft and first 25 pages of the book based on the articles and content researched so far.
· Find/create images to go with the book draft pages so far.
· SEO review of the blog Pop Up World Blog to optimise the site for organic visitors.
Desired outcome: Finish writing 25 blog articles. Published 16 blog articles – two a week. Completed SEO review of the Pop Up World blog site.
Timeframe: 2 months
Milestone 2
Continue Writing Articles 26-50.
· The second milestone would necessitate continuation of writing the blog articles.
· Write the articles 26 – 50 and begin submitting them on the Pop Up World Blog bi-weekly.
· Find/create images to go with the blog content.
· Continue to write draft of pages 26 - 50 of the book based on the articles and content researched so far.
· Find/create images to go with the book draft pages so far.
Desired outcome: Finish writing 50 blog articles. Published 32 blog articles in total – two a week. Completed draft 50 pages of the book.
Timeframe: 2 months
Milestone 3
Continue Writing Articles 51-75.
· The third milestone would necessitate continuation of writing the blog articles.
· Write the articles 51 – 75 and begin submitting them on the Pop Up World Blog bi-weekly.
· Find/create images to go with the blog content.
· Continue to write draft of pages 51 - 75 of the book based on the articles and content researched so far.
· Find/create images to go with the book draft pages so far.
Desired outcome: Finish writing 75 blog articles in total. Published 48 blog articles in total – two a week. Completed draft 75 pages of the book.
Timeframe: 2 months
Milestone 4
Continue Writing Articles 76 – 100.
· The fourth milestone would necessitate continuation of writing the blog articles.
· Write the articles 76 – 100 and begin submitting them on the Pop Up World Blog bi-weekly.
· Find/create images to go with the blog content.
· Continue to write draft of pages 76 - 100 of the book based on the articles and content researched so far.
· Find/create images to go with the book draft pages so far.
Desired outcome: Finish writing 100 blog articles in total. Published 64 blog articles in total – two a week. Completed draft 100 pages of the book.
Timeframe: 2 months
Milestone 5
Editing & Marketing mix.
· Publish blog articles 65 – 80.
· Edit and finalise draft for the book.
· Design & Create book cover and assets
· Create book Landing page for “Why Cardano?”.
· Create a list of crypto events to attend to find interview subjects to create documentary video.
· Create marketing plan.
· Put together marketing collateral for marketing push
· Images and media for social media. Write necessary articles, documentation.
· Write press releases and finalise targeted list.
· Secure necessary PR services, social media advertising to raise awareness.
Desired outcome: Final draft of book complete. Book design complete. Marketing materials designed and written. Events list finalised to attend. Marketing plan in place.
Timeframe: 2 months
Milestone 6
Documentary Video & Launch.
· Publish blog articles 81-100.
· Book Launch.
· Launch marketing plan.
· Release the completed book to the market and public.
· Engage with the public at crypto events and ask the question “Why Cardano?” – record responses for documentary video.
· Distribute physical copies of the book “Why Cardano?” at events.
· Edit documentary video and release on YouTube channel Business Zero To Superhero.
· Measure downloads, engagements, signups, KPIs.
Desired outcome: Book complete and cover designed. Digital and physical copies available on Amazon. Marketing plan launched. Documentary video edited and published to video channel.
Timeframe: 2 months
[RESOURCES] Who is in the project team and what are their roles?
Graham Jules
Author, Developer, Project Manager, Business Development.
Graham is an experienced business professional. He has over 20 years’ experience in business development. He is also an experienced coder who worked in the computer industry in the 80’s. He has created multiple web apps on the Pop Up World platform. He has developed Certified Apps on Amazon (Amazon Alexa) using Python on AWS. He has launched several projects on Cardano including running a stake pool, (PUWSP), launching Pop Up World’s native token (PUW) and the Business Zero To Superhero NFT.
The founder is also an ex-music industry producer with over 15 years in the music industry in the UK. He launched Blam Records in the 90s which helped spawn the “UK Garage” scene. http://backstage-lounge.com/two-step-the-uk-garage-sound/
https://www.discogs.com/label/59671-Blam-Records
He is an experienced author and has published two books on Amazon, Business Zero to Superhero - https://www.amazon.co.uk/Business-Zero-Superhero-Start-Grow/dp/1490371613
And Virtual Heaven (Back To Reality) - https://www.amazon.co.uk/Virtual-Heaven-Back-Reality-Screenplay/dp/B0BJ4VM3JP
https://www.twitter.com/popupworldtoken
https://www.imdb.com/name/nm10626756/
As a lean company additional team members will be required on a freelance/contract basis to assist with the project.
1x Legal Advisor - 2 Months
1x Book Cover/Graphic Designer - 4 Months
2x Researchers/writers 10 months
1x Copywriter 2 months
1x Book editor 2 months
1x Camera person
1x Sound person
1x Video editor
1x PR - 1 months
1x Marketing Person - 2 months
Multiple - Social media & Digital Marketeers & SEO - 2 months
[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.
Cost Breakdown
Milestone 1
Research and Writing Articles 1-25.
· $1000 - Research the topic to find 150+ subjects as to why Cardano would be beneficial to individuals and businesses.
· $200 - Select 100 subjects that we will write about.
· $2000 - Write the first 25 articles and begin submitting them on the Pop Up World Blog bi-weekly.
· $1000 - Find/create images to go with the blog content.
· $2000 - Begin writing the first draft and first 25 pages of the book based on the articles and content researched so far.
· $1000 - Find/create images to go with the book draft pages so far.
· $2500 - SEO review of the blog Pop Up World Blog & “Why Cardano?” website to optimise the site for organic visitors.
· $2500 - Business Development, Project Management.
· $1500 - Contingency and working capital.
$13,700
Milestone 2
Continue Writing Articles 26-50.
· $2000 - Write the articles 26 – 50 and begin submitting them on the Pop Up World Blog bi-weekly.
· $1000 - Find/create images to go with the blog content.
· $2000 - Continue to write draft of pages 26 - 50 of the book based on the articles and content researched so far.
· $1000 - Find/create images to go with the book draft pages so far.
· $2500 - Business Development, Project Management.
· $1500 - Contingency and working capital.
$10,000
Milestone 3
Continue Writing Articles 51-75.
· $2000 -Write the articles 51 – 75 and begin submitting them on the Pop Up World Blog bi-weekly.
· $1000 - Find/create images to go with the blog content.
· $2000 - Continue to write draft of pages 51 - 75 of the book based on the articles and content researched so far.
· $1000 - Find/create images to go with the book draft pages so far.
· $2500 - Business Development, Project Management.
· $1500 - Contingency and working capital.
$10,000
Milestone 4
Continue Writing Articles 76 – 100.
· $2000 - Write the articles 76 – 100 and begin submitting them on the Pop Up World Blog bi-weekly.
· $1000 - Find/create images to go with the blog content.
· $2000 - Continue to write draft of pages 76 - 100 of the book based on the articles and content researched so far.
· $1000 - Find/create images to go with the book draft pages so far.
· $2500 - Business Development, Project Management.
· $1500 - Contingency and working capital.
$10,000
Milestone 5
Editing & Marketing mix.
· $2000 - Publish blog articles 65 – 80.
· $1000 - Edit and finalise draft for the book.
· $1000 - Design & Create book cover and assets
· $1000 - Create book Landing page for “Why Cardano?”.
· $200 - Create a list of crypto events to attend to find interview subjects to create documentary video.
· $1000 - Create marketing plan.
· $1000 - Put together marketing collateral for marketing push
· $500 - Images and media for social media. Write necessary articles, documentation.
· $500 - Write press releases and finalise targeted list.
· $2500 - Secure necessary PR services, social media advertising to raise awareness.
· $2500 - Business Development, Project Management.
· $1500 - Contingency and working capital.
$14,700
Milestone 6
Documentary Video & Launch.
· $2000 - Publish blog articles 80-100.
· $2500 - Launch marketing plan.
· $200 - Release the completed book to the market and public.
· $2000 - Engage with the public at crypto events and ask the question “Why Cardano?” – record responses for documentary video.
· $500 - Distribute physical copies of the book “Why Cardano?” at events.
· $3000 - Edit documentary video and release on YouTube channel Business Zero To Superhero.
· $1000 - Measure downloads, engagements, signups, KPIs.
· $2500 - Business Development, Project Management.
· $1500 - Contingency and working capital.
$15,200
Sub totals:
· Milestone 1 - $13,700
· Milestone 2 - $10,000
· Milestone 3 - $10,000
· Milestone 4 - $10,000
· Milestone 5 - $14,700
· Milestone 6 - $15,200
Final Total $73,600 (193,000 ADA)
[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
When looking to evaluate whether the project offers value for money, we would need to recap and take into account the benefits that are potentially available to the Cardano community on successful execution of the project.
Significant benefits include:
· Increased engagement and promotion
· Increased wallet registrations, transactions, ADA value
· Increased networking and collaboration
· Increased awareness of Cardano as a viable blockchain solution
· ‘Evergreen content’ – Meaning, content that can be enjoyed for years to come without becoming irrelevant for free.
The potential to target cryptocurrency users outside of the immediate Cardano community could offer great benefits to the Cardano ecosystem. It is estimated that there are 420 Million crypto owners globally https://www.statista.com/statistics/1202503/global-cryptocurrency-user-base/ (Statista)
Cardano makes up only 85 million owners worldwide -(https://cexplorer.io/article/how-many-ada-holders-are-there-in-the-world) , so anything that can promote Cardano to that untapped market and bridge them across is invaluable.
Taking into consideration all of the above it is our opinion this proposal presents excellent value for money for the Cardano community.
[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.
I AcceptTeam
