Project Catalyst + Cardano Essentials in Sao Paulo, Brazil

[GENERAL] Name and surname of main applicant

Caue Chianca

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co proposers and Additional applicants

BrazilPool will provide server infrastructure for the project.

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Building Cardano community infrastructure in Brazil to facilitate collaboration, networking, and growth, with a focus on educating about Project Catalyst and Cardano.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

BrazilPool.com will handle hosting and other server necessities.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Public Domain

[METADATA] SDG rating

SDG rating:

SDG Goals

4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

9 - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

SDG Subgoals

4.4 - By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

Key Performance Indicator (KPI)

4.4.1 - Proportion of youth and adults with information and communications technology (ICT) skills, by type of skill

[SOLUTION] Please describe your proposed solution.

By actively involving the community in our initiatives, we aim to foster a sense of ownership, collaboration, and knowledge sharing. Our approach prioritizes inclusivity, accessibility, and the utilization of various channels, both digital and in-person, to engage a diverse range of community members.

Central to our strategy is the belief that a strong community can drive innovation, contribute valuable insights, and attract new developers and hodlers to the Cardano ecosystem. Through our initiatives, we seek to empower community members, nurture their skills, and provide platforms for them to showcase their contributions.

The impact of our solution will be demonstrated through tangible metrics and qualitative feedback. We will measure community participation, social media engagement, workshop attendance, and the growth of collaborative projects within the Cardano ecosystem. Additionally, we will actively seek feedback from community to gauge the effectiveness and relevance of our initiatives. By analysing these indicators, we can continuously improve our programs, adapt to community needs, and showcase the positive impact Brazilian community is making on the Cardano ecosystem.

Why São Paulo?

Entrepreneurial City Index

São Paulo leads the overall ranking of the best cities to undertake in Brazil. The capital is the largest financial center in the country, and stands out in the infrastructure indices - especially in the areas of interurban transport and urban conditions that are more appropriate and favourable to business development - and Access to Capital, being the champion in terms of venture capital received relative to GDP. In 2022, the average time to open a business in São Paulo was 1 day and 5 hours, with an average of approximately 9,865 calls per month for opening a business.

Startup ecosystems

São Paulo advanced 3 positions in the global ranking of startup ecosystems between 2021 and 2022, now occupying the 28th position. It is the only city in Latin America in the Top 30. SP has been standing out in technological entrepreneurship, mainly with Fintechs and Proptechs. It houses 12 of the 22 Brazilian unicorns. It concentrates a total of US$ 13 billion in venture capital funds, almost triple the global average. Access to public policies to support startups and funding programs are factors that encourage location in the city.

University institutions

São Paulo is the city with the most higher education institutions in Brazil, having 166 institutions, an amount higher than that presented in 24 of the Brazilian states. In 2021, the city's institutions served more than 893,000 students, with 34,331 teachers in practice. Approximately 28% of higher education institutions in São Paulo have a grade equal to or greater than 4 in the Preliminary Course Concept (CPC).

Graduates in higher education

More than 142 thousand higher education students enter the job market each year in São Paulo. The field of “Business, Administration and Law” is the one with the highest number of new graduates. In 2021, there were 52 thousand graduates, 37% of the total. “Health and well-being” and “Education” are also quite representative.

Creative economy hub

The creative economy plays a growing role in generating value and jobs. The city of São Paulo has great relevance on the national scene, concentrating 15.7% of the formal jobs in the sector in Brazil. The average salary is also a differentiator in the city, 73% higher than the national one.

Industrial hub

São Paulo is an economic space that houses practically all divisions of activities listed in the National Classification of Economic Activity (CNAE), from clothing manufacturing to administrative support services, from retail to legal and accounting activities, from pharmaceutical products to information technology services. Still with a strong presence of industries in its territory, São Paulo remains a hub for complex sectors of the industry, such as chemicals and pharmaceuticals.

Source: Negócios SP (prefeitura.sp.gov.br

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Measuring Success:

• Social Media Analysis:
• Track engagement, reach, and sentiment.
• Monitor comments, messages, and mentions.
• Feedback Forms:
• Collect participant feedback on programs and events.
• Assess satisfaction and gather improvement suggestions.
• Workshop Attendance:
• Track attendance to gauge community involvement.
• GitHub Project Monitoring:
• Observe progress, contributions, and engagement.

Expected Impact:

Short and Long Term:

• Community Expansion:
• Increase Brazilian Cardano Community members.
• Boost community involvement and interest.
• Innovation Promotion:
• Foster innovation through diverse educational content.
• Utilize documentation, translation, workshops, animated videos, and social media.
• Entrepreneurial Development:
• Create sustainable ventures and entrepreneurial opportunities.
• Community Network Establishment:
• Form a robust network supporting knowledge sharing and collaboration.
• Enhanced Cardano Reputation:
• Improve overall reputation and value proposition.

Measurement Methods:

• Quantitative metrics from social media, attendance records, and GitHub.
• Qualitative insights from participant feedback on satisfaction and impact.

Sharing Outputs:

• Regular updates on social media.
• Detailed reports on attendance, feedback, and GitHub activity.
• Collaboration with Cardano community channels and forums.

Value to Cardano Community:

• Strengthen community bonds and increase participation.
• Foster innovation and knowledge sharing.
• Encourage entrepreneurship within the Cardano ecosystem.

Impact Sharing:

• Regular reports through community forums, social media, and project updates.
• Collaborative engagement with Cardano community channels.
• Inclusion of insights in broader Cardano ecosystem discussions.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Throughout Fund 9 and the entirety of Fund 10, we have been operating on a voluntary basis.

Our primary output, which encompasses our collective efforts, can be found in our Gitbook.

Our team includes:

1. Catalyst Funded Proposer: We have successfully secured funding from the Cardano community for previous projects, demonstrating our ability to deliver on proposed initiatives.
2. Catalyst Projects Manager: With experience in Catalyst and Cardano project management, our dedicated manager ensures efficient execution and goal attainment.
3. Social Media Producer: A skilled professional specialized in producing engaging content for social media platforms, helping us effectively communicate and connect with the community.
4. Video Producer: Our talented video producer assists in creating high-quality educational content to enhance the learning experience for the Cardano community.
5. Transparent Documentation: We maintain comprehensive documentation of our research process, project progress, and adherence to Cardano reporting requirements, ensuring transparency and accountability.

Continuous Engagement: We actively engage with the Cardano community, seeking input, addressing concerns, and incorporating suggestions to foster collaboration and community involvement.

Open Source Project: Our outputs, materials, and resources are openly shared with the Cardano community, promoting accountability and encouraging community participation.

We seek to produce professional looking content, accessible and inviting.

About Catalyst Brasil:

https://youtu.be/rUP3MrfDJPo

Clique aqui para o vídeo em Português.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Month 0 - 1

Deliverables:

• Team Formed and Announced:
• Identify and onboard necessary team members.
• Announce the team to the community.
• Fund12 GitBook Online:
• Create an online GitBook repository for Fund12-related documentation.
• Catalyst Fund Rules and Guidelines Translated and Published:
• Translate Catalyst Fund Rules and Guidelines into Portuguese.
• Make them available to the community.
• Social Media and Communication Channels Updated and Active:
• Update and activate social media platforms (Twitter, Facebook, Instagram, Telegram).
• Workshop and Events Scheduled and Announced:
• Plan and schedule Project Catalyst-related workshops and events.
• Announce them to the community.
• Availability of 5 Generated/Animated Videos:
• Produce and provide five animated educational videos on Project Catalyst and Cardano Essentials.
• 3 Community Reports:
• Generate and publish three comprehensive community reports.

Acceptance Criteria:

• Team Formed and Announced:
• Confirmation of team members' availability and commitment.
• Announcement made on official channels.
• Fund12 GitBook Online:
• GitBook repository created and accessible online.
• Catalyst Fund Rules and Guidelines Translated and Published:
• Translation completed and published online.
• Social Media and Communication Channels Updated and Active:
• Platforms updated and consistently active.
• Workshop and Events Scheduled and Announced:
• Schedule created and announced on relevant platforms.
• Availability of 5 Generated/Animated Videos:
• Five videos produced and available for community access.
• 3 Community Reports:
• Three detailed community reports published and shared.

Milestone 2: Months 2 - 6

Timeline: 4 months

Deliverables:

• Hosting 10 Workshops/Presentations (Fund12):
• Continue the workshop series covering various Fund12-related topics.Intro to Catalyst
• Budgeting a Proposal
• Submit a Proposal
• Catalyst Onboarding
• Review a Proposal
• Exploring Proposals – Pt 1
• Exploring Proposals – Pt 2
• Voting on Catalyst
• Fund12 Results Analysis
• Fund13 Challenges Review
• 5 In-person Workshops:
• Plan and organize four in-person workshops for direct participant engagement and collaborative learning.
• Availability of 5 Generated/Animated Videos:
• Create and publish an additional five animated videos with educational content on Project Catalyst and Cardano.
• 4 Community Reports:
• Prepare and release four Community Reports summarizing progress, engagement metrics, and community feedback.

Acceptance Criteria:

• Hosting 10 Workshops/Presentations (Fund12):
• Successful completion of the ten workshops/presentations.
• Positive community engagement and feedback.
• 5 In-person Workshops:
• Successful organization and execution of four in-person workshops.
• Active participant involvement and positive feedback.
• Availability of 5 Generated/Animated Videos:
• Creation and publication of five animated videos.
• Positive reception and engagement from the community.
• 4 Community Reports:
• Timely preparation and release of four comprehensive Community Reports.
• Inclusion of progress updates, engagement metrics, and community feedback.
• The achievement of these deliverables within the specified timeline and meeting the acceptance criteria will confirm and verify the successful completion of Milestone 2.

Final Milestone: Month 7

Timeline: 1 month

Deliverables:

1. All Fund12 material reviewed and available with respective updates: Review and update all Fund12-related documentation, ensuring it is accurate, up-to-date, and easily accessible to the community.
2. Fund12 Proposals Creation: Facilitate the creation and submission of proposals for Fund12, guiding participants through the process and addressing any queries or concerns.
3. Close-out Community Report: Compile and publish a final report summarizing the overall achievements, outcomes, and impact of the project, highlighting community engagement and feedback.

[RESOURCES] Who is in the project team and what are their roles?

Who is in the project team and what are their roles?

Answer:

Project manager: Caue Chianca

Caue hosting "introduction to Project Catalyst" workshop in CardanoRio - 2022.

Caue Chianca: Ideascale, DeWork Github and LinkedIn]

Project Manager is a well known community member, contributing in several projects, such as: Catalyst Swarm, Swarm ATH, Swarm-Press, CatalystBrasil, and single Stakepool Operator at BrazilPool.

We have all capabilities and community support to deliver this proposal and, most important, provide in-person and online networking.

Social Media Producer

Community facilitator

Gitbook Maintainer

Event Producer (in-person workshops)

Video Producer

Hosts: CatalystBrasil Team and BrazilPool contributors

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Milestone 1 (months 0 - 1) - $ADA 7.750,00  

Timeline: 1 month

Operations (recurring): 4,500.00 

• Project Manager (1*1500): 1,500.00 
• Social Media Producer (1*1250): 1250.00 
• Community Facilitator (1*750): 750.00 
• Gitbook Maintainer and documentation (1000): 1,000.00 

Film Production: 3,250.00 

• Host (5*150): 750.00 
• Video Producer (10*250): 2.500.00 

 

Milestone 2 (months 2 - 5) - $ADA 31.500,00  

Timeline: 4 months 

Operations (recurring): 18,000.00 

• Project Manager (4*1500): 6,000.00 
• Social Media Producer (4*1250): 5,000.00 
• Community Facilitator (4*750): 3,000.00 
• Gitbook Maintainer and documentation (4*1000): 4,000.00 

Film Production: 5,250.00 

• Host (10*150): 1500.00 
• Video Producer (15*250): 3.750.00 

In-Person Workshops: 8,250.00 

• Venue rent + catering (5*500): 2,000.00 
• Event Producer: (5*300): 1,500.00 
• Host (5*300): 1,500.00 
• Co-Host (5* 250): 1,250.00 
• Social Media Producer - Coverage (5*250): 1,250.00 
• Video Producer (5*150): 750.00 

  

Final Milestone (months 5 - 6) - $ADA 4,500.00   

Timeline: 1 month

Operations (recurring): 4,500.00 

• Project Manager (1*1500): 1,500.00 
• Social Media Producer (1*1250): 1,250.00 
• Community Facilitator (1*750): 750.00 
• Gitbook Maintainer and documentation (1*1000): 1,000.00 

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Proposal Reframed:

This proposal seeks to educate Brazilians on Cardano, fostering community collaboration. Empowering individuals through educational resources, we encourage active contributions to Cardano's growth. Our focus lies in community building, knowledge sharing, and stimulating innovation and entrepreneurship.

Measuring Success:

To gauge success, we'll analyze social media engagement, collect feedback, track workshop attendance, and monitor GitHub activity. These metrics ensure assessment of community involvement, satisfaction, and initiative impact.

Value for Money:

Our project's cost ensures optimal community engagement and collaboration. Resource allocation considers the project's objectives, focusing on education, collaboration, and sustainable development within the Cardano ecosystem.

Overall Objective:

Our ultimate aim is to cultivate a robust and lively Cardano community that thrives on collaboration, innovation, and the establishment of sustainable ventures within the broader Cardano ecosystem.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept