Servitization-Blockchain Accelerator: Revolutionizing Business Models

[GENERAL] Name and surname of main applicant

Tinhinane TAZAIRT

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will establish the Servitization-Blockchain Accelerator to provide partnership, advisory, and training services, helping businesses integrate servitization principles with Cardano blockchain.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

The outputs that would likely remain proprietary include:

 

Personalized Advisory Services: The tailored advice, strategies, and insights provided to businesses as part of your advisory services would remain confidential and proprietary to each respective business. This is due to the customized nature of these services that take into account specific business models, market positioning, and competitive dynamics.

 

Custom Tools and Solutions: Any software tools, platforms, or solutions that are developed specifically for a particular business or to address unique use cases might not be open-sourced. This includes specific blockchain implementation plans, data-driven strategies, or innovative business models developed for individual businesses.

 

Paid Training Materials: While some basic educational content could be open-sourced, the more advanced, comprehensive, and premium training materials would likely remain paid content. This includes in-depth guides, courses, or one-to-one walkthroughs with experts.

 

Business-specific Data: Any business-specific data, analysis, or insights generated from working with individual businesses would remain confidential and proprietary to protect the privacy and competitive advantage of those businesses.

[METADATA] SDG rating

SDG 9: Industry, Innovation, and Infrastructure - The project aims to promote innovation and enhance infrastructure by leveraging blockchain technology and servitization principles to drive business growth and competitiveness.

SDG 8: Decent Work and Economic Growth - By supporting businesses in adopting servitization and blockchain, the project contributes to creating decent work opportunities and fostering economic growth.

SDG 12: Responsible Consumption and Production - The project encourages businesses to transition from product-centric to service-oriented models, promoting responsible consumption and sustainable production practices.

SDG 17: Partnerships for the Goals - The project emphasizes partnerships between the project team, businesses, and the Cardano ecosystem. Collaboration and knowledge-sharing are crucial for achieving the goals of servitization and blockchain adoption.

[SOLUTION] Please describe your proposed solution.

Our Servitization-Blockchain Accelerator represents an innovative approach aimed at driving the integration of servitization principles with the capabilities of the Cardano blockchain to foster business growth and development.

Servitization, as a strategic approach, enables manufacturing companies to transition from simply selling products to providing comprehensive solutions often including services related to the products. This approach cultivates more profound customer relationships, creates additional customer value, and provides a competitive edge for businesses. Moreover, digital servitization employs digital technologies to further amplify service delivery, adding even more value and bolstering competitiveness.

Blockchain technology, embodied by Cardano, offers a transparent, secure, and decentralized digital ledger for recording transactions. Cardano stands out with its scientific-driven, layered architecture which offers a flexible and privacy-preserving environment for smart contracts.

The intersection of servitization and blockchain offers significant potential for business innovation. Through the integration of servitization principles with Cardano's blockchain technology, businesses can improve service traceability, securely share data amongst stakeholders, automate service processes through smart contracts, and even enable new business models such as product-as-a-service.

Our Servitization-Blockchain Accelerator provides a holistic framework to facilitate this integration. We plan to implement a three-pronged approach:

1. Partnering: Businesses can collaborate with us in one of our three partnership settings to implement servitization and Cardano blockchain in their service offerings.
2. Advisory: Our expert business advisors, armed with leading research insights, will work closely with businesses to tailor solutions to their unique needs.
3. Store and Training: We offer a range of resources including mini-guides, books, one-to-one walkthroughs, and training with leading Servitization and Blockchain experts. This also includes free resources in our Research area.

The solution we propose is unique as it harnesses the untapped potential at the intersection of servitization and blockchain, with a focus on the capabilities of Cardano.

The beneficiaries of of the Servitization-Blockchain Accelerator solution:

Established Businesses and Manufacturing Firms: These entities will be the direct beneficiaries of the Servitization-Blockchain Accelerator. The adoption of servitization principles infused with the robust capabilities of Cardano's blockchain can provide these businesses with several strategic advantages.

• Firstly, they can transition from selling products to offering comprehensive solutions including services. This move towards service-orientation can help them establish closer relationships with customers, increasing customer retention and loyalty.

• Secondly, leveraging Cardano's blockchain technology can significantly improve the efficiency, transparency, and security of their operations. For example, smart contracts can automate various business processes, while the transparent and immutable nature of the blockchain can enhance traceability and accountability.

• Lastly, the combination of servitization and blockchain opens doors to innovative business models like Product-as-a-Service (PaaS). In a PaaS model, customers pay for the service provided by a product rather than buying the product itself. This model can generate continuous revenue streams and boost customer loyalty.

Cardano Ecosystem: The wider Cardano community and ecosystem will also significantly benefit from this solution.

• This project can act as a catalyst for increasing the adoption and usability of the Cardano blockchain. By introducing businesses to the benefits of incorporating Cardano blockchain into their operations, the project can contribute to a surge in the network's usage and, by extension, the value of ADA.

• The Servitization-Blockchain Accelerator project can also diversify the use cases of the Cardano blockchain, showcasing its flexibility and adaptability to different business models. This broadens the appeal of Cardano, attracting more developers, investors, and users to the ecosystem.

• Finally, this initiative also contributes to the Cardano community's education. By sharing the insights, standards, tools, and resources developed during this project, we can help others in the community understand better the potential and applicability of Cardano, fostering more innovation and development on the platform.

Customers of the Adopting Businesses: The customers of businesses adopting the principles taught by the Servitization-Blockchain Accelerator stand to benefit from improved product and service offerings. With the increased transparency and efficiency offered by blockchain-based services, customers can expect faster, more reliable service delivery, and potentially even lower costs as businesses' operational efficiencies improve.

By expanding the beneficiaries' perspective beyond the businesses directly involved in the accelerator, it becomes clear that the ripple effects of this project can reach customers and the larger Cardano ecosystem, thereby amplifying its potential impact.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

The benefits our solution brings to the Cardano ecosystem include:

1. Increasing Adoption and Usage of Cardano: By working directly with businesses and showing them how they can leverage Cardano's capabilities, our project will drive increased adoption and usage of Cardano. This increased demand and activity will, in turn, add value to the Cardano ecosystem and the ADA token.
2. Strengthening the Ecosystem: The resources, tools, and case studies we will produce will become a part of the Cardano community's shared knowledge base, strengthening the ecosystem. It also positions Cardano as a blockchain of choice for businesses looking to adopt servitization models.
3. Growing the Community: The project has the potential to attract more developers, businesses, and investors to the Cardano ecosystem. Each successful implementation can serve as a case study and testament to Cardano's capabilities, attracting more interest and potential users.

The quantifiable impact of our project will depend on the number of businesses we successfully onboard and assist in implementing servitization models using Cardano's blockchain. Conservatively, within a year after the project's completion, we aim to successfully assist at least 10 businesses in this transition. This would directly lead to an increase in the usage of Cardano's network and transaction volumes. Moreover, the open-source resources we provide could potentially impact hundreds of businesses, developers, and individuals who might leverage them to build similar models.

The key value of this project lies in its potential to showcase Cardano's capabilities in an innovative and business-oriented context, thereby driving broader adoption and usage of the Cardano blockchain.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team's capability to deliver this project with high levels of trust and accountability stems from our diverse expertise in digital servitization, blockchain technology, data analysis, marketing and strategy, sales engineering, and project management. This combination of skills uniquely positions us to drive the development of a startup incubator focused on fostering blockchain adoption within the African startup ecosystem.

Here's why we believe we're best suited to deliver this project:

1. Expertise and Experience: Our team's skills cover a broad spectrum: Digital-Servitization, marketing and strategy, B2B consulting, data analysis methods, optimizing sales solutions, project management and Software Quality. Our diverse background offers us a comprehensive understanding of the requirements to set up and run a successful incubator for startups on the Cardano blockchain.
2. Proven Track Record: Our team members have a history of delivering successful projects within their respective fields. Their combined experience ensures an understanding of project delivery within budget, on time, and to high standards.
3. Data Analysis and Market Research: With our team's expertise in statistics, data analysis methods, and marketing, we have the capabilities to gather insights, analyze market trends, and make data-driven decisions. This allows us to tailor our incubator program and resources to meet the specific needs of startups and ensure their success in the Cardano ecosystem.
4. Strong Network: Our team's experience across different sectors and industries gives us access to a vast network that can be instrumental in attracting startups to our incubator and creating beneficial partnerships that contribute to our project and the broader Cardano ecosystem.

To ensure transparency and trust in our management of funds, we will incorporate the following steps:

1. Transparent Budgeting: We will develop a clear, detailed budget that outlines all anticipated costs and the planned use of funds. This budget will be regularly updated and shared with the community.
2. Regular Reporting: Our team will provide regular updates on project progress, financial status, and milestones achieved. Any challenges encountered will be openly communicated and addressed.
3. External Auditing: To enhance trust, we will engage an external auditor to periodically review our financial management, ensuring funds are used appropriately and as planned.
4. Escrow Services: If necessary, we are open to using escrow services to hold funds and release them as project milestones are accomplished. This approach offers an additional layer of security and accountability.
5. Community Engagement: Regular interaction with the Cardano community will be a part of our project. We welcome their feedback, ideas, and suggestions and will use this input to enhance accountability and ensure we are responsive to the needs of the ecosystem.

Our team's diverse expertise, demonstrated dedication to transparency and accountability, and deep understanding of the Cardano ecosystem make us uniquely suited to deliver this project and manage project funds effectively.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Project Planning and Team Assembly (Month 1)

• Tasks:
• Finalize project plan
• Set up the core team
• Secure office space
• Set up communication channels and project management tools
• Success Criteria: Project plan finalized, team assembled, communication and project management infrastructure set up

Milestone 2: Market Research and Validation (Month 2-3)

• Tasks:
• Conduct comprehensive market research to understand business needs and market trends
• Validate business requirements and assumptions
• Define product features based on market needs
• Success Criteria: Comprehensive market research report, validated business requirements, and defined product features

Milestone 3: Minimum Viable Product (MVP) Development (Month 4-6)

• Tasks:
• Define technical specifications for the accelerator MVP
• Develop the core functionalities of the accelerator platform
• Conduct initial testing and debugging
• Success Criteria: MVP developed and functional as per technical specifications

Milestone 4: MVP Testing and Feedback (Month 7)

• Tasks:
• Engage a select group of businesses for testing the accelerator MVP
• Gather feedback on user experience, features, and overall effectiveness
• Make necessary adjustments and refinements based on user feedback
• Success Criteria: MVP tested, feedback collected, adjustments made, and retested

Milestone 5: Full-scale Development and Launch (Month 9-11)

• Tasks:
• Develop the complete feature set of the accelerator platform
• Conduct rigorous testing and debugging
• Prepare for the official launch of the accelerator
• Success Criteria: Full-scale accelerator platform developed, tested, and ready for launch

Milestone 6: Onboarding and Growth (Month 11-12)

• Tasks:
• Officially launch the accelerator platform and initiate marketing and promotional activities
• Onboard initial businesses to participate in the accelerator program
• Monitor user feedback and make ongoing adjustments to enhance the platform
• Success Criteria: Platform launched, initial businesses onboarded, and ongoing adjustments made based on user feedback

[RESOURCES] Who is in the project team and what are their roles?

Here are the team members and their roles:

Dr. Tihnhinane TAZAIRT - Project role: Project Lead and Digital-Servitization Expert

• Tinhinane a Ph.D. in Digital-Servitization and Statistics and Applied Economics Enginner, brings extensive knowledge in marketing, strategy, and B2B consulting. As the project lead, she will oversee the overall project management, strategic direction, and coordination of activities. Tinhinane will also contribute her expertise in servitization to guide the development of the accelerator platform.
• LinkedIn: https://www.linkedin.com/in/tinhinane-tazairt/

Houssem BENMAHMOUD - Project role: Sales Enablement and Business Optimization Specialist

• Houssem is a certified Salesforce Consultant with several years of experience as a Sales Engineer within different international companies and a mechnical engineering background. He specializes in optimizing CRM solutions and possesses a unique blend of sales and engineering skills. He is also an Atala PRISM Pioneer. In the project, Houssem will be responsible for designing and implementing sales enablement strategies, ensuring businesses have the necessary support to succeed.
• LinkedIn: https://www.linkedin.com/in/houssem-benmahmoud/

Additionally, we plan to recruit additional team members with expertise in software development, IT infrastructure, Blockchain development and other relevant areas. These individuals will enhance our technical capabilities and ensure the successful implementation of the servitization-blockchain accelerator.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Human Resources: 50,000 ADA

• Core team salaries (including project management, technical, and administrative staff)
• Consultant fees (including technical consultants, legal advice, accounting, etc.)

Research and Analysis: 20,000 ADA

• Market research tools and subscriptions
• User surveys and interviews
• Total Research Expenses

Website Development and Marketing: 30,000 ADA

• Website development and design services
• Infrastructure setup and maintenance
• Content creation and copywriting
• Marketing and promotion

Professional Services: 15,000 ADA

• Legal services
• Accounting services
• Total Professional Services Expenses

Project Management: 15,000 ADA

• Project management tools and software
• Total Project Management Expenses

Documentation and Reporting: 10,000 ADA

• Documentation creation and design
• Reporting tools and software
• Total Documentation and Reporting Expenses

Community Engagement and Promotion: 10,000 ADA

• Community events and meetups
• Publicity and promotion
• Total Community Engagement Expenses

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Answer:

The cost of the Servitization-Blockchain Accelerator project represents value for money for the Cardano ecosystem due to the following reasons:

1. Expertise and Knowledge: The project team consists of highly skilled professionals with expertise in servitization, digital marketing, sales enablement, and project management. Their knowledge and experience ensure that the project is executed efficiently and effectively, delivering high-quality outcomes.
2. Impact on Business Growth: The project aims to support businesses in adopting servitization principles and leveraging blockchain technology. By doing so, it enables these businesses to enhance their competitiveness, improve customer loyalty, and drive innovation. The long-term benefits and growth potential for the Cardano ecosystem make the project's cost justifiable.
3. Market Research and Analysis: The allocated budget for research and analysis ensures that the project is built on a solid foundation of market insights and user feedback. Conducting surveys, interviews, and utilizing market research tools enable the project to better understand the needs and preferences of businesses and align its offerings accordingly.
4. Development and Infrastructure: The budget allocated for development and infrastructure covers the necessary tools, software, and maintenance required to build and scale the accelerator platform. This investment ensures a robust and user-friendly environment for businesses to adopt servitization principles and utilize blockchain technology effectively.
5. Website Development and Marketing: The allocated budget for website development, content creation, and marketing activities plays a crucial role in promoting the accelerator and attracting potential users. A well-designed website, engaging content, and targeted marketing strategies help in building awareness, reaching the target audience, and driving adoption.

The costs outlined in the budget are based on industry standards, market rates, and the specific requirements of the project. Consideration has been given to factors such as the complexity of development tasks, the expertise of professionals involved, and the desired outcomes. The budget has been carefully planned to ensure efficient resource allocation and optimal utilization of funds.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept