Last updated a year ago
Snek Energy - Food Truck Partnership Program
Problem
The public lacks a clear understanding of how to be a participant in blockchain, leading to misconceptions and skepticism. Cardano needs more participants to continue stimulating economy expansion.
Total to date
This is the total amount allocated to Snek Energy - Food Truck Partnership Program .
About this idea
[GENERAL] Name and surname of main applicant
Buckley Smith[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)
Entity (Incorporated)[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)
10[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.
No[GENERAL] Summarize your solution to the problem (200-character limit including spaces)
Our food truck program uses a familiar environment to demystify blockchain, making it approachable to the general public. We wrap the food trucks, operators profit, and we foster community building.
[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?
No[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”
No dependencies
[GENERAL] Will your project’s output/s be fully open source?
No[GENERAL] Please provide here more information on the open source status of your project outputs
Not a coded project.
[METADATA] SDG rating
N/A
[SOLUTION] Please describe your proposed solution.
Cardano will always look for additional participants of its economy. Developers are critical, but participants bring revenue and prosperity to the overall economy.
SNEK ENERGY was created to give the general public a tactile way to experience the SNEK community that has developed from the #1 most traded asset in the Cardano Ecosystem. Meme culture isn't fully serious about everything, but meme culture undeniably is serious about driving new people to the blockchain economy.
Our Program Detail:
Our food truck program is a sustainable (cost-neutral) marketing engine, focusing on stirring the conversation around "What is SNEK?", ultimately demystifying blockchain while getting Cardano's ecosystem the attention that it needs.
- SNEK ENERGY designs and pays to wrap the vehicle
- SNEK ENERGY provides the operator product with no capital risk
- OPERATOR reimburses SNEK ENERGY the product cost after it is sold
Ultimately, we want the operator to be the most profitable because it generates more excitement to sell SNEK ENERGY.
Solving the Problem:
Our focus is driving participants to the Cardano ecosystem. We want people to interact with Cardano's #1 traded asset, Cardano's first mass distributed IRL product (60,000 cans), while stimulating the conversation about blockchain. SNEK ENERGY is a unique opportunity for the Cardano ecosystem because we are able to start the conversation with the general public by:
- Creating Accessible Conversations - Today the general public does not have casual conversations on the public sidewalks about blockchain. SNEK ENERGY is a product that can be touched and sold on the sidewalks with the intention to talk SNEK and Cardano.
- Breaking Barriers in Familiar Settings - People may find blockchain intimidating in a formal or tech-centric environment. A food truck setting is casual and familiar, making the information more approachable and relatable.
- Tapping into Pop Culture - Food trucks are a part of popular culture, attracting attention on social media and in local communities. This exposure helps to integrate blockchain discussions into everyday conversations.
Tracking Success:
Our food truck partners are mostly cashless and all are digital. We will have access to all point-of-sale terminals to be able to track and access the number of transactions and estimated number of people served. Additionally, our operators will provide an estimated crowd size every night to track impressions.
[IMPACT] Please define the positive impact your project will have on the wider Cardano community.
We expect each food truck to have 2,000 or more high-impact impressions per week. High-impact is a conversation or interaction with product. This estimate is based off transaction trends at current food truck operations.
With the current value available in this proposal, we would be able to comfortably wrap and setup 8-10 food truck operators, meaning we could see 20,000 high-quality impressions per week, or 1,000,000 high-quality impressions per year.
The program will be measured with the data from point-of-sale systems and we will be posting estimated impressions and numbers of transactions on our social media platforms for all Cardano ecosystem to see.
[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
We are already doing this. We have product and contracts in place.
This proposal is to allow us to grow this exposure 10x from where we are today.
[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?
Contract 5 Food Truck Operators
- Pre-requisites:
- (5x) Signed contract with food truck operator, vendor w9, reseller certificate on file
- (5x) Custom vehicle wrap design complete
- (5x) Wrap Vendor Paid
- (5x) Food Trucks Wrap
- (5x) Product Delivered to Operators
- Acceptance: Truck Operations (5x)
- Output: (5x) Truck Operations with increased awareness
Contract 10 (5 more) Food Truck Operators
- Pre-requisites:
- (5x) Signed contract with food truck operator, vendor w9, reseller certificate on file
- (5x) Custom vehicle wrap design complete
- (5x) Wrap Vendor Paid
- (5x) Food Trucks Wrap
- (5x) Product Delivered to Operators
- Acceptance: Truck Operations (5x)
- Output: (5x) Truck Operations with increased awareness
KPI Data Reporting Operational:
- Acceptance:
- All trucks reporting data via their POS terminals
- Monthly impression log entered into marketing impression database
- Output:
- Reliable Data
3 Event Invitations (non-paid):
- We expect to have multiple invitations to large events due to the popularity of food trucks.
- By having a non-paid event invitation, this means the venue is recognizing the brand has merit and desire from the public.
- Acceptance: Host or participate 3 non-paid events
- Output: Community Engagement
Final Acceptance: Completion of all Milestones
- Milestone 1 - Operating
- Milestone 2 - Operating
- Milestone 3 - Data Collection
- Milestone 4 - Event Executions
[RESOURCES] Who is in the project team and what are their roles?
Buckley Smith - Owner of NGMI Productions LLC.
SNEK Team will also be engaged but this operations is fully operated and owned by NGMI Productions LLC.
Buckley is a pseudonym and willing to "proof of life" with Catalyst.
This is fully within the wheelhouse of already existing NGMI Productions LLC as this program is already being executed.
[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.
Food Truck:
- Custom Design $400
- Apply Wrap: $3,500
- Remove Wrap: $3,500 (deposited for exit of contract with operator)
- First Shipping Product: $600
- Legal Review of Existing Contract: $500
- Management of Sourcing Food Truck: $500
- Total (one food truck): $9,000
- 8-10 Trucks = ~$80,000 (wrap pricing can be optimized in bulk)
[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
This pricing is already incurred on one food truck and is well documented. All pricing is professionally reasonable.
