AMPD: Unlock Sustainable Creativity

[GENERAL] Name and surname of main applicant

Bruno Aveiro

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

10

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

AMPD is set to be the Cardano community's hub for creators, offering a space where diverse talents can thrive through recurring support and audience connection.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

NA

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

The code for the dApp will be kept private.

[METADATA] SDG rating

NA

[SOLUTION] Please describe your proposed solution.

Focused Approach and Understanding: As a first mover on Cardano, AMPD is uniquely positioned to introduce a platform for content monetization. Our firsthand experience and established relationships within the community since early 2020 provide us with a deep understanding of what creators require from a platform like AMPD. We're not just building AMPD as a service; we're crafting it as a tool for ourselves and others who are passionate about cardano - thus enabling our community to keep building what we believe is needed to elevate cardano as an ecosystem.

Stable Growth and Revenue Model: Our objective is to enable creators, whether individuals or teams, to build sustainably, independent of market fluctuations or trends. AMPD offers a steady revenue stream, free from the volatility often associated with the blockchain market. This stability ensures that creators can focus on their craft, supported by a community that values their work.

Protecting Community Investments: The platform empowers users to support projects aligned with their interests and discontinue when necessary, fostering a healthier growth environment and safeguarding community investments. This flexibility in support mechanisms enhances trust and engagement.

Rewarding Loyalty and Encouraging Transparency: By gating content behind a subscription model, AMPD creates a space where supporters are acknowledged and rewarded for their loyalty. This model not only benefits creators by providing a consistent income but also encourages a transparent and reciprocal relationship between creators and their audience.

Commitment to the Cardano Community: In essence, AMPD is committed to fostering a stable and thriving environment for creative talents within the Cardano ecosystem. By offering a platform that aligns with the community's values and needs. 

Read more about it on MEDIUM Post here

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Value to the Cardano Community:

AMPD aims to invigorate the Cardano ecosystem by providing a versatile platform for creators of all kinds. By enabling creators, from developers to artists, to build sustainable income streams, AMPD not only diversifies the types of projects on Cardano but also extends the blockchain's reach to new audiences. This platform allows creators to monetize their talents and ideas directly within the Cardano community, enhancing the blockchain's appeal and utility.

Measuring Impact:

• User Adoption Metrics: We will track new user sign-ups and new creators joining our platform and release quarterly insights.
• Engagement Analytics: Observing user interaction with content, subscription rates, and overall community response to better understand and adjust our platform accordingly .

Communication Plan:

Our approach emphasizes transparency and community engagement. We'll share progress updates through Medium posts and actively interact with the community on platforms like Discord & X. By gathering feedback and testimonials from developers who use AMPDid, we'll focus on enhancing usability and addressing any challenges, continuously refining our solutions based on real-world insights and user needs.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team's diverse experience—over 10 years in business management and brand development, 15+ years in tech startup infrastructure, 10+ years in creative direction, UI/UX, and 3+ years in the Cardano ecosystem— ensures a comprehensive approach to project execution. We're prepared for scalability challenges, with strong development networks ensuring growth readiness. Our strategic development focuses on versatile components beneficial to both our projects and the broader community. We validate our work through rigorous testing and community feedback, prioritizing transparency to build trust and accountability. Committed to the Cardano community, we aim to create impactful, user-friendly solutions that foster growth and engagement.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

UX Research, UI Development, and Branding

• Conduct in-depth UX research to lay the foundation for an optimal user experience.
• Create UI mock-ups and develop necessary assets.
• Further refine AMPD's corporate identity and branding to align with the platform's ethos and target audience.

Front-End Development

• Develop the front-end of the AMPD platform, focusing on responsive design, functionality, and integration of user feedback from the UX research.

Integration of Core Components and Infrastructure Development

• Integrate AMPDid and AMPDsub into the platform, ensuring seamless functionality.
• Develop and set up the hosting infrastructure, preparing for platform testing and launch.

 Beta Launch and Marketing Outreach

• Initiate the onboarding of pioneer projects for the MVP release, focusing on the subscription service.
• Launch comprehensive marketing campaigns across various platforms like Medium, Discord, and other social media channels to attract early adopters and gather initial feedback.

Feedback Collection and Continuous Improvement

• Gather and analyze feedback from pioneers and early users.
• Plan and implement further development and enhancements based on the collected feedback, focusing on user experience and platform functionality.

NA

[RESOURCES] Who is in the project team and what are their roles?

Max Zurlino - CEO: Manages operations and strategic direction.

David Borgenvik - CTO: Leads front-end and back-end development.

Jeremie Miller - Lead Cardano Developer | WEB3 Lead: Focuses on smart contract development.

Bruno Aveiro - Product Manager: Oversees product strategy and development.

Flavio Duarte - Creative Director: Heads aesthetic design and visual storytelling.

Matthew Schaefer - Communications Manager: Manages social media and community engagement.

Aruna Wijerathna - Lead Front-end Developer: Implements the UI/UX vision.

Fred Tarasevicius - Senior Cardano Developer: Specializes in Cardano backend development.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Research and Design: 120h

• UX Research and Development: 60h
• UI Mockup and Asset Creation: 40h
• Corporate Identity and Branding: 20h

Development and Integration: 150h

• Front-End Development: 100h
• Integration of AMPDid and AMPDsub: 50h

Infrastructure: 60h

• Hosting Infrastructure Development

Marketing and Outreach:40h

• Outreach Program and Marketing

Quality Assurance and Feedback: 30h

• Feedback Collection and Improvement

Total Development Hours: 400 hours

*$100/hour Based on average developer costs in Sweden, USA, and Switzerland.

Total Cost in USD (400 hours x $100/hour): $40,000

Equivalent in ADA : ~ 100,000 ADA

1ADA ~0.387USD

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Cost Efficiency and Allocation for AMPD: The total cost of approximately ₳100’000 for AMPD reflects a strategic investment in fostering a strong, inclusive community within the Cardano ecosystem. This budget, meticulously allocated to various development stages, underpins the creation of a platform that's not just functional and user-friendly, but also a catalyst for community building and engagement.

Development Breakdown:

• Research and Design (120h): Lays the foundation for a user-centric experience, ensuring the platform is intuitive, visually appealing, and aligns with AMPD's branding.
• Development and Integration (150h): Vital for a seamless and robust frontend, and the integration of AMPDid and AMPDsub, enhancing functionality.
• Infrastructure (60h): Sets up a stable and scalable hosting infrastructure, crucial for the platform's reliability.
• Marketing and Outreach (40h): Drives the adoption of AMPD and spreads awareness within and beyond the Cardano community.
• Quality Assurance and Feedback (30h): Ensures the platform's effectiveness, reliability, and continuous improvement based on user feedback.

Impact and Returns:

• Community Building: AMPD acts as a bridge, bringing new audiences to Cardano through engagement with various creators, thereby expanding the blockchain's community.
• Web3 Integration: By adapting proven Web2 solutions with a Web3 twist, AMPD paves the way for innovative use cases within Cardano.
• Creator Support: Enables creators of all kinds to monetize their work and engage with their audiences, enhancing the diversity and vitality of the Cardano ecosystem.

Intangible Benefits:

• Ecosystem Growth: Each creator or team joining AMPD brings their community, contributing to a network effect that continuously expands Cardano's reach.
• Innovation Catalyst: AMPD serves as a stepping stone for introducing more people to Cardano, fostering growth, and inviting innovation.
• Sustainable Development: The platform's focus on long-term, stable growth and revenue streams supports sustainable development within the blockchain space.

In conclusion, AMPD represents a significant long-term investment for the Cardano community. It promises to enrich the ecosystem not only through technological innovation but also by cultivating a diverse, supportive community that attracts and retains a wide range of talents and audiences.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept