[GENERAL] Name and surname of main applicant

Omar Bawa

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

5

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will build an in-app payments/earnings interface, "Goodwallet", for youth to see their earnings, and withdraw and store them in ADA thanks to an API integration with a Cardano Wallet.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

As the final milestone of the project, we would like to decide on and integrate with an ADA-compatible wallet, which we will require an API integration. We are in talks with Yoroi by EMURGO, which would be our preferred wallet, but we are also considering Eternl and Nami given their mobile-first and straightforward interface. Another alternative would be to integrate with a web 3 wallet like Binance that likely has the required API and features for withdrawal, storage and offramping and gives users more freedom. The decision of which ADA-compatible wallet to integrate with, will be made as one of the final milestones of the concept phase.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

No

[METADATA] SDG rating

SDG 1: end poverty

SDG 4: quality education

SDG 8: decent work and sustained economic growth

SDG 10: reduced inequalities

Others

SDG 13: Climate Action: we can use this system to incentivize youth impact actions with UNICEF to get youth to plant trees for payment

SDG 14: Oceans: we can use this sysemto incentivize youth impact actions with UNICEF, for example to get youth to recycle plastic PET bottles

[SOLUTION] Please describe your proposed solution.

The problem we are solving: Goodwall is an impact social network, working alongside the United Nations, Fortune 500 companies and governments, with a mission to level the playing field for youth everywhere. Every year, Goodwall hosts hundreds of impact challenges and competitions for youth and as a result grants $100k+ in scholarships, prizes and rewards. That said, sending money to the global south is very complex and inefficient. Often, the prizes are around $100 or 250 ADA, which might seem small but locally in Nigeria, at 50'000 Naira corresponds to a full year of university tuition. That said, the transaction fees using services like PayPal or PaySend for cross-border international payments, with high commissions (5-10%), limits the minimum payments leading to fewer beneficiaires. Further the transactions are slow frustrating our youth beneficiaries.

Our approach: By creating the Goodwallet, an in-app payments/earnings interface, "Goodwallet", for youth to see their earnings and withdraw and store them in ADA thanks to an API integration with a Cardano Wallet:

• beneficiaires will immediately see their earnings and rewards instantly after they are announced as winners.
• beneficiaries will no longer be limited by minimum withdrawal limits
• Goodwall can offer micro-rewards as small as a $1 or 2 ADA which unlocks our ability to not just host competitions with large prizes, but also incentivize youth to complete impact tasks and incentivized surveys, for example:
• Plant a tree, earn 10 ADA
• Recycle a can, earn 2 ADA
• Complete a survey, earn 5 ADA

Proposed solution:

The idea is for the user to accumulate rewards into their Goodwall Wallet, and after some time (or minimum amount) be able to withdraw this amount through:

• Cardano Cryptocurrency (ADA) via Yoroi, Eternl or Yami
• (ADA) via Binance
• Chimoney (already implemented and automated)
• PayPal (greenlight for automated PayPal business given Dec 6)

To encourage the users to withdraw their rewards with the Cardano Cryptocurrency (ADA), we will need to create a journey for the user to select this option vs the others, understand the benefits and also to be clear and transparent about it. Additionally, users might get extra “points” or incentives if they withdraw the accumulated rewards with ADA.

1. Goodwallers earn via community challenges, entrepreneurship competitions, and completing impact tasks (ex: recycling bottles or planting trees), surveys and spreading the word via our ambassador program. By wallet on Goodwall, or "Goodwallet" we are essentially referring to the interface that helps members visualize their earnings. This would essentially be a gamified point system, not a store of value like a crypto wallet, but upon achiving certain thresholds, could be "withdrawn"/"exchanged" for currency, notably ADA.

2. Those earnings are held on Goodwall as GoodCoins until the member reaches a certain amount, at which point they are able to unlock the ability to withdraw

3. The Goodwall member has the choice to withdraw their earnings in the format of crypto (ADA via a recommended Cardano wallet) and alternatively in fiat via Paypal / Paysend. If he chooses to withraw it using ADA, the user can withdraw any amount and does not need to wait to reach a limit. We could offer the member a bonus if they chose to withdraw in ADA.

Goodwall will partner with a Cardano Wallet provider, probably Yoroi and integrate it with the Goodwallet. The reason we are leaning onYoroi is becauss Emurgo and Goodwall has a strong relationship and Yoroi's new API solution fits the Goodwallet objectives.The user gets a bonus for creating their ADA wallet. 

Goodwall will also create a program or even a learning pathway called Introduction to Crypto 101 which leads to a final challenge for youth to create their own wallet (receive a bonus) once they do it. I.e upon proving they have their own wallet (taking a photo screenshot of their wallet ID) they receive X amount in their wallet as a bonus.

How will the Goodwallet help the user?

• Incentivized Impact Tasks and Actions: Micro-payments enabled by the Goodwallet and efficient payments via Cardano would allow us to pay users for each action they complete, i.e. recycling a bottle or planting a tree instead limiting ourselves to large prize competitions.
• Convenience and Accessibility: Users can centralize their accumulated rewards from activities within the app, incentivizing them and making it a one-stop solution for various transactions.
• Security: A digital wallet within an app can provide a secure way to store and manage funds until the user is able to withdraw. It may incorporate encryption and other security measures to protect user assets.
• Faster Transactions: Users can benefit from quicker transactions within the app ecosystem once they want to withdraw the accumulated rewards.
• Integration with Different Programs: Allowing users to easily earn and redeem points or rewards within the app. This enhances user engagement and encourages loyalty.
• Gamification and Engagement: The wallet will be integrated into gamified elements within the app. Users will earn points, badges, or other virtual rewards that contribute to a more engaging and enjoyable experience.
• Tracking of the Activity: Users will be able to track their activities in the app, checking what they’ve earned in different challenges, surveys and any other activity they have participated in and earned a reward. Users can receive insights into their habits in the app.

Cross-Border Transactions: For apps with a global user base, an in-app wallet can facilitate cross-border transactions more efficiently than traditional payment methods, reducing fees and processing times.

Impact & M&E: Post-concept, we will measure and demonstrate the impact of the project by measuring the number of youth reached through the Goodwallet initiative, incentivized impact tasks and surveys completed by youth, the amount of rewards disbursed and withdraw, the number of Cardano wallet accounts created and ADA withdrawn.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Why is this important to Cardano and Community: By enabling impact payments via ADA to youth around the world irrespective of where they are, we are not only adhering to the values championed by Cardano, but also inviting youth to open Cardano wallets, and finally, making ADA, the cryptocurrency of choice for millions of youth in the global south and across the world.

• Making Cardano and ADA the crypto of choice for youth
• Exposure of Cardano to the Goodwall network of 2 million users
• Education about Cardano and how to open a wallet
• 1000s of rewards being paid to wallets which will increase with small rewards programs
• Exposure of Cardano to the Goodwall programs
• Exposure of Cardano to the Goodwall network of partners such as the United Nations and Forutne 500 companies like Accenture & SAP and governments

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

• Goodwall is an established social enterprise with a strong reputation.
• Goodwall has built mobile apps that serve 2.5 million+ registered members and have been featured in the Google Play Store and iOS App Store
• Goodwall has a strong product and engineering team ,with over 40+ team members globally
• Goodwall has been recognized as a Technology Pioneer by the World Economic Forum.
• Goodwall, as a web 2.0 company, has raised over $20 million in funding from leading investors, including the swiss government and Randstad, the largest recruitment company in the world.
• Goodwall works alongside partners (goodwall.io/partners), such as the United Nations and Forutne 500 companies like Accenture & SAP and governments
• Goodwall is on the path to profitability and tripled its revenue over the last 24 months.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: UX Wireframes for Goodwall Wallet 

UX wireframes of the earnings tab on Goodwall + including the possibility to alongside Paypal, withdraw earnings via a Cardano wallet (example: Yoroi, Nami, Eternal ) --> the choice of wallet will be determined at a later stage. 

Tasks:

• Wireframe design of the functionality in Goodwall App:
• Goodwall Wallet Feature
• Withdraw Feature thought different partners:
• Chimoney (already implemented)
• PayPal (currently manual, but expected to be automatic on 2024)
• Cardano Cryptocurrency (ADA) via Cardano compatible wallet

Acceptance criteria:

• Figma file with the visuals for the wallet & payment features.

Team involved:

• Product team (Product Manager, Product Designers)

Raw estimate: 

• 4 weeks

Milestone 2: Conduct usability testing with the flow to identify issues

Tasks: 

• Conduct usability testing with the current wireframes to identify specific issues.

Acceptance criteria:

• Synthesize research findings.
• User flow.
• Use cases.

Team involved:

• Product team (Product Manager, Product Designers, Senior Data Scientist)

Raw estimate: 

• 3 weeks

Milestone 3: Design of the earnings tab on Goodwall & withdrawal via a Cardano wallet

Tasks:

• Iterate the design with the feedback from users and stakeholders.
• Design low-fidelity screens. 
• Review and refine the design with the team.
• Ensure consistency in the design across different features of the product.

Acceptance criteria:

• Low-fidelity design assets 

Team involved:

• Product team (Product Manager, Product Designers)

Raw estimate: 

• 4 weeks

Milestone 4: Design a Figma prototype of the earnings tab on Goodwall and Cardano Wallet API Assessment

Tasks: 

• Iterate the design with the feedback from users and stakeholders.
• Design high-fidelity screens
• Design the Figma prototype to share with stakeholders with the high-fidelity screens.
• Assessment, comaprison and analysis of various Cardano Wallet APIs and solutions (Yoroi, Eternl and Nami) or Web 3 wallets compatible with Cardano such as Binance

Acceptance criteria:

• Figma Prototype
• Share assessement of Cardano Wallet APIs and Web 3 compaitble with ADA such as Binance

Team involved:

• Product team (Product Manager, Product Designers)
• Engineering team (Backend Engineers, Infrastructure) for API

Raw estimate: 

• 4 weeks

Milestone 5: Conduct user testing with the high-fidelity prototype to validate final design decisions & Cardano Wallet API Integration Decision

Tasks:

• Conduct user testing with the high-fidelity prototype to validate design decisions.

Acceptance criteria:

• Final design prototype.
• Share findings from the user testing. 
• Decision regarding which ADA compatible Wallet API to integrate and roadmap of next steps for integration

Raw estimate: 

• 2 weeks

Final Milestone: Engineering & API Integration

• High fidelity protoype and design assets completed and passed onto engineering
• Collaborate with developers to ensure a smooth transition from design to development.
• Completition of MVP development of the Goodwallet on either iOS or Android, with backend and infrastructure
• Implement a comprehensive test plan, including test cases, scenarios, and acceptance criteria.
• API Integration with the chosen ADA compatible Wallet
• Google Data Studio Dashboard to measure KPIs : % of MAU using Goodwallet

Acceptance criteria:

• Live Goodwallet on iOS or Android
• Live integration with an ADA comptabile wallet (Yoroi, Binance, etc)

Raw estimate:

• 3 weeks

[RESOURCES] Who is in the project team and what are their roles?

Goodwall Team

• Irina: Lead Product Manager
• Oscar & Valme: Product Designers
• Omar: Co-founder / CPO
• Byron: Head of Technology
• Charlie: Head of Infrastructure
• Dario: Android Engineer
• Cao: iOS Engineer
• Ding & Dan: Backend Engineers
• Russel: Senior Data Scientist
• Nadia: Communications

Team website: https://www.goodwall.io/about

LinkedIn: https://www.linkedin.com/company/5001199/

Support from Yoroi Team: Anna and Tyler

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

*Note: The project is subsidised by Goodwall's own investment as the 98K ADA requested will not cover the full cost of the team involved in implementing the project.

Milestone (M) M1:

Team involved:

• Product team (1 Product Manager, 2 Product Designers)

Raw estimate: 

• 4 weeks timeline / 20k ADA

M2: 

Team involved:

• Product team (1 CPO, 1 Product Manager, 2 Product Designers, 1 Senior Data Scientist)

Raw estimate: 

• 3 weeks timeline / 15k ADA

M3:

Team involved:

• Product team (1 CPO, 1 Product Manager, 2 Product Designers, 1 Senior Data Scientist)

Raw estimate: 

• 4 weeks timeline / 20k ADA

M4:

Team involved:

• Product team (1 CPO, 1 Product Manager, 2 Product Designers)

Raw estimate: 

• 4 week timeline / 20K ADA

M5:

Team involved:

• Product team (1 CPO, 1 Product Manager, 2 Product Designers, 1 Senior Data Scientist)

Raw estimate: 

• 2 weeks timeline / 10k ADA

M6:

Team involved:

• Product team (1 Product Manager, 2 Product Designers, 1 Senior Data Scientist)
• Engineering team: (1 iOS Engineer, 1 Android Engineer, 3 Backend Engineers, 1 Infrastructure/Architect)

Raw estimate: 

• 3 weeks timeline / 13k ADA

Time Estimate: 1200 hours / 12 weeks timeline

Cost: 98K ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

• The project will be also be supported by Goodwall's own investment, the catalyst 98k ADA funding will only subsidise the initiative.
• This will be a great use case for Cardano for a web 2.0 company starting to use blockchain and in particular to facilitate payments
• The success of this proposal and the next phase will lead to opening wallets and making from transactions on the Cardano blokchain
• It will be a use case that will be shared also with our partners and customers as full implementation will result in the opportunity to transfer to youth small amounts
• It is a use case that can be tested on and serve actual clients that are not yet on the blockchain (UNICEF, United Nations, Accenture, SAP, PwC, UNDP, governments)

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept