Larissa.Health - KYC to protect users from fraud

[GENERAL] Name and surname of main applicant

Marcus M. Ubani

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co proposers and Additional applicants

Wibke Ubani

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

2

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We want to KYC every midwife's sign-up and optionally expectant mothers, too, depending on the midwife's preference. Furthermore, we want to explore mechanisms to verify professional certification.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

TL;DR: We intend to implement a GDPR compliant KYC process. GDPR is currently one of the strongest standards regarding privacy compliance and the right to be forgotten. Building such a process is not trivial and it is not our core product.Thus we decided to find a strong partner with the expertise to deliver on such a task cost-efficient.

FURTHER DETAILS:

While it might be annoying for some users, being GDPR compliant servers as an essential component of trust when it comes to dealing with user data. It assures your right to be forgotten and that your data won't be shared with third parties without your prior consent. This holds especially true when it comes to KYC in Web3.

The cost models of KYC solutions are regularly either fixed or per verification attempt; which means transaction-based, regardless of whether the KYC was successful or not. 

Providers also differentiate regarding data accessibility. That is either enable to re-access the user data (economically better) or charge per verification.

Thus, it is crucial to have a partner that covers both aspects in an economically feasible manner.

The right partner, therefore, provides an opportunity to increase the user's trust and retention rate while remaining cost-efficiently compliant.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

The documentation of KYC services like iDenfy is already existing.

The documentation is public, while their code is private and usually easy to implement with a small script. This proposal would help us to cover the ramp-up costs for 12 months for the KYC solution.

Our interactions with Cardano or the PRISM-Agent will be partially open-source.

The data set has to remain confidential, and we want to be cautious here.

We will share our progress and research results in blog posts.

[SOLUTION] Please describe your proposed solution.

At the point of this writing, we have been comparing different providers and re-evaluating our previous research. iDenfy is the most promising provider, ticking all the boxes we see as essential to comply with GDPR and its right to be forgotten while enabling an accessible and rigorous KYC process also for countries like Africa.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Beyond this proposal, we are working on a compliant RealFi solution with a perpetual market.

We are convinced that RealFi projects working with Cardano but not being labeled as Crypto-projects will be most beneficial to Cardano's ecosystem. They attempt to solve inherent problems first and see blockchain as a tool to deliver on that promise. This is what drives adoption instead of speculation.

However, we will still communicate Cardano as a vital backbone and increase the amount of transactions made on the blockchain.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Wibke (since 2011) and Marcus (since 2008) have been working in Marketing for over a decade now. Marcus has been involved with Cardano since 2021; he is an admin and core contributor to the European Cardano Community.

Both are Atala Prism Pioneers (today Hyperledger ). Together, they have founded Larissa.Health, a platform focused on digital midwifery in hybrid health.

Marcus has been in web technologies as an entrepreneur and with APIs, since 2010. He is also SPO of BIRTH Pool, Part of the Trust Registry Task Force at Trust over Ip Foundation, and completed Emurgo’s first cohort of its Haskell, Blockchain, Cardano MOOC.

Both team members, Wibke and Marcus, have been in research.

They are supported by well-versed birth-med professionals.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

• Submit package fees for 12 months for 1.500 users (~10.000 ADA).
• This is a mix of midwives and mothers.
• With an amount of signed-up 80 midwives, we calculate a maximum of around 1.000 KYC attendees per year.
• We can assume that most midwives KYC their pregnant attendants themselves. However, we need to keep room for growth.
• Implementation of KYC processes. (~5.000 ADA)
• KYC Script
• Provider API
• Dashboard Response
• UI/UX Testing

• Research regarding Midnight or Cardano Sidechain Toolkit (~2.500 ADA)
• Conceptualization to implementing Atala-Prism Agent / Hyperledger open-enterprise agent (~2.500 ADA)
• to issue verified credentials for KYCed and certified midwives.
• This includes more meetings with ToIP and Atala Team to ensure maximum protection in this process

• Final Report (~500 ADA)
• Video of KYC workflow in a functioning Prototype (~500 ADA)

[RESOURCES] Who is in the project team and what are their roles?

Marcus Ubani (Development)

• https://www.linkedin.com/in/marcus-m-ubani/
• https://twitter.com/marcusubani
• https://twitter.com/eucardano

Father of 4. Socialpreneur from Germany, deeply rooted in the service industry. 

Working in web-related services since 2010. 

SPO of BIRTH Pool, Atala Prism Pioneer, CEO & Co-founder of Larissa.Health, a Cardano-related project. Admin and Core-contributor of the European Cardano Community.

MA in Marketing, BA in international management, background in legal, design thinking, full-web-stack. Certified by Emurgo Acadamy: Haskell, Cardano, Blockchain. Contributing member Trust over IP foundation.

Worked with various APIs, as well as in finance and transportation.

Has attracted big brands through solutions-based marketing strategies.

Wibke Ubani (Research & Communication)

• https://www.linkedin.com/in/wibke-ubani-9445a213a/

Mother of 4. Socialpreneur, deeply rooted in the hospitality industry.

Worked as jr. project Manager at a medical service company.

Atala Prism Pioneer, Co-founder of Larissa.Health, a Cardano-related project.

Learned HR and customer care from the ground up in the family business, which attracted well-known politicians and celebrities.

Has attracted big brands through solutions-based marketing strategies.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

MONTH 1

• ~10.000 ADA Provider Flat Fee for 1500 verifications, including 1 time onboarding fee from iDenfy (this is the most reasonable package solution)
• ~5.000 ADA Implementation

MONTH 2

• ~5.000 ADA Research

FINAL MILESTONE

• 1.000 ADA Close-out

----------------------------

TOTALING 21.000 ADA at a valuation of 0,36 - 0,38 EUR

including 11.000 ADA at a work valuation of ~ 4.000 EUR

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

RealFi projects leveraging Cardano can increase the transaction volume on Cardano and substitute the serious mission Cardano is on. This is one of these projects.

Once our solution is connected to Cardano and once we onboard (e.g. 1200) midwives including their pregnant attendees, their interactions with us will increase the activity on Cardano - may it be intentionally by them or through our transactions created by us.

Our research is discounted to the bare minimum possible, but enough we can work focus on the work.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept