Smash House – Onboarding to Cardano through Creative Anger Relief

[GENERAL] Name and surname of main applicant

Hollie Baker

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co proposers and Additional applicants

Brian Baker-https://twitter.com/allunder1ada

[GENERAL] Requested funds in ada

100000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Revolutionizing anger relief and onboarding to Cardano! Smash House seamlessly introduces users to virtual rage rooms and NFT art creation, merging emotional release with the Cardano experience.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

N/A

[METADATA] SDG rating

SDG Goals

3 - Ensure healthy lives and promote well-being for all at all ages

4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

8 - Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

9 - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

10 - Reduce inequality within and among countries

11 - Make cities and human settlements inclusive, safe, resilient and sustainable

SDG Subgoals

3.d - Strengthen the capacity of all countries, in particular developing countries, for early warning, risk reduction and management of national and global health risks

Key Performance Indicator (KPI)

No KPI metrics selected

[SOLUTION] Please describe your proposed solution.

Perceived Problem:

Addressing the challenge of onboarding individuals to Cardano while providing a unique and therapeutic outlet for anger, Smash House contributes to environmental sustainability with eco-friendly digital cleanup.

Approach:

Seamless Onboarding: Prioritize a user-friendly onboarding experience, ensuring easy entry into the Cardano ecosystem through Smash House.

Virtual Rage Rooms & NFT Art: Integrate engaging features like virtual rage rooms and NFT art creation, offering users a creative and expressive outlet for emotional release with the added benefit of an eco-friendly digital cleanup.

Guidance by Mona: Incorporate Mona, an AI-driven virtual assistant, to provide support and guidance, enhancing the user experience.

Engagement:

General Users: Anyone seeking a safe and creative space for emotional release with a positive impact on the environment.

Cardano Enthusiasts: Those interested in the Cardano ecosystem, attracted by the unique onboarding approach and the platform's commitment to sustainability.

Impact Demonstration:

User Adoption Metrics: Track the number of users successfully onboarded to Cardano through Smash House.

Engagement Analytics: Monitor user engagement within virtual rage rooms and NFT art creation, demonstrating the platform's appeal and its eco-friendly features.

Community Feedback: Gather feedback on the platform's impact on emotional well-being, Cardano familiarity, and the eco-friendly aspect of digital cleanup.

Unique Aspects:

Combined Purpose: Merging emotional release with onboarding to Cardano creates a distinctive platform, appealing to a broader audience, while also promoting eco-friendly practices.

NFT Integration: Turning destruction into NFT art not only enhances the platform's uniqueness but also aligns with sustainable practices, attracting environmentally conscious art enthusiasts and crypto collectors.

Benefits:

Creative Outlet: Users benefit from a fun and therapeutic way to release anger and stress, while actively and safely offering the ability to improve their mental well-being, and contribute to a cleaner digital environment.

Cardano Exposure: Facilitates a smooth introduction to Cardano, promoting adoption and understanding, coupled with a positive impact on the environment.

Importance to Cardano:

Innovative Onboarding: Positions Cardano as an innovative and inclusive blockchain platform with a commitment to environmental responsibility.

Community Building: Fosters a community that values both emotional well-being and Cardano engagement, reinforcing Cardano's commitment to sustainability.

In summary, Smash House uniquely solves the onboarding challenge by providing a creative outlet for emotional release, engaging a diverse user base, and demonstrating impact through user metrics and community feedback. This innovative approach not only benefits individual well-being but also contributes to Cardano's growth and community development, with an additional focus on eco-friendly digital cleanup.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Smash House contributes positively to the Cardano community by innovatively onboarding new users while providing a unique emotional outlet. The positive impact is multifaceted:

1. Increased Adoption: By offering an engaging onboarding experience, Smash House attracts and introduces a diverse user base to Cardano.
2. Community Engagement: The platform fosters a sense of community, where users share experiences and insights, enhancing overall engagement.
3. Positive Perception: Smash House's creative approach reflects positively on Cardano, positioning it as a blockchain platform that values inclusivity and well-being.

Measurement of Impact:

1. User Adoption Metrics: Track the number of users transitioning from Smash House to active participants in the Cardano community.
2. Community Participation: Monitor engagement within Cardano forums and social media to gauge increased discussions and interactions.
3. Feedback Analysis: Gather qualitative feedback on how Smash House influenced users' perceptions and understanding of Cardano.

Sharing Outputs:

1. Regular Reports: Provide regular reports on user adoption, engagement statistics, and community feedback through official Cardano communication channels.
2. Community Forums: Actively participate in Cardano forums to share insights, address questions, and foster a dialogue around Smash House and its impact.
3. Social Media Campaigns: Leverage social media to share success stories, testimonials, and updates on how Smash House is contributing positively to the Cardano community.

Description of Value:

1. Innovative Onboarding: Smash House introduces a novel onboarding method, attracting users who might not have considered entering the Cardano space.
2. Enhanced Community Dynamics: By providing a shared and enjoyable experience, Smash House strengthens the sense of community within Cardano.

Measurement of Value:

1. User Conversion Rates: Track the number of Smash House users who actively participate in Cardano activities and transactions.
2. Community Sentiment: Monitor sentiment within Cardano community channels, looking for positive discussions and interactions related to Smash House.

Sharing Value:

1. Case Studies: Share success stories and case studies illustrating how Smash House's unique approach led to increased Cardano adoption.
2. Collaborative Efforts: Explore collaborations with Cardano-focused projects to amplify the positive impact and value generated by Smash House.

In essence, Smash House's success will bring value to the Cardano community by expanding its user base, enriching community dynamics, and positioning Cardano as an innovative and inclusive blockchain platform with mental health and education as a priority. Measurement will be through user metrics, community sentiment analysis, and qualitative feedback, shared transparently through official channels and community forums

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Feasibility Validation:

1. Experience and Skill: Our team brings a wealth of knowledge in blockchain enduser experience. We will employ our expertise to validate the feasibility of Smash House features through prototyping and user testing.
2. User Testing: Engage in iterative user testing to refine features and ensure they align with user expectations, creating a product that caters to both mental and emotional well-being, while also fulfilling currently inexistent Cardano-related needs.
3. Technology Stack: Utilize a proven and reliable technology stack, ensuring the robustness and scalability of the Smash House platform.

Existing Capabilities:

1. Blockchain Proficiency: Our team has a strong background in blockchain technologies, including expertise in the Cardano ecosystem, establishing confidence in our ability to integrate smoothly.
2. User-Centric Design: Our focus on user-centric design, ensuring that the Smash House platform will be intuitive, engaging, and accessible.
3. Secure Payment Integration: Our experience in integrating secure payment gateways guarantees the proper management of funds, maintaining the financial security of Smash House users.

Trust and Fund Management:

1. Transparent Reporting: Regularly (quarterly) provide transparent reports on fund utilization, detailing expenses, development progress, and any adjustments made.
2. Smart Contracts: Utilize smart contracts on the Cardano blockchain to automate and ensure the transparency of financial transactions, offering users a clear view of how funds are managed in a designated and permanent wallet.
3. Community Involvement: Encourage community involvement in decision-making processes related to fund allocation and platform enhancements, ensuring accountability to the users.

In summary, our team's depth of knowledge in blockchain, user-centric design, and secure payment integration, along with a commitment to transparency and adherence to industry standards, establishes high levels of trust and accountability. Through iterative validation, robust technology, and secure financial practices, we assure the Cardano community that Smash House will be delivered and managed with the utmost responsibility.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Prototype Validation:

• Objective: Develop and validate prototypes for virtual rage rooms, NFT integration, and onboarding.
• Acceptance Criteria: Positive user feedback on the functionality and user experience of prototypes.
• Significance: Ensures the foundational elements are feasible and align with user expectations.

Beta Release and User Feedback:

• Objective: Launch a beta version of Smash House with limited features for user testing.
• Acceptance Criteria: Gather user feedback, address identified issues, and improve platform functionality.
• Significance: Validates the platform's viability, user satisfaction, and identifies areas for improvement before the full-scale launch.

Enhanced Feature Integration:

• Objective: Integrate additional features based on beta user feedback, including refinements to destruction levels, room customization, and overall user interface.
• Acceptance Criteria: Improved user satisfaction, addressing identified issues, and achieving positive responses to new features.
• Significance: Enhances the platform's appeal and functionality, preparing for a robust full-scale launch.

Full-Scale Platform Launch with NFT Integration:

• Objective: Release the complete Smash House platform, including all destruction levels, advanced room customization, and NFT creation from destroyed items.
• Acceptance Criteria: Successful integration of NFT features, positive user engagement, and achieving targeted user adoption metrics.
• Significance: Marks the successful completion of the project, delivering a comprehensive and engaging virtual rage room experience with unique NFT art creation capabilities.

[RESOURCES] Who is in the project team and what are their roles?

Hollie Baker-Adminstrative Director, mental health advocate

https://twitter.com/_HB113

Brian Baker-Creative Director, Finance Director for Smash House, Artist

https://twitter.com/allunder1ada

4-Web 3 Devs

With funding plan to hire additional devs to allow for faster production time.

Fully doxxed team: https://bearmarket.io/doxxed/cardano-kooks/

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Platform Development and Testing: 40,000 ADA

• Hiring additional developers, software engineers, and UI/UX designers.
• Prototyping and testing virtual rage rooms, room customization, and onboarding processes.
• Utilizing a reliable technology stack for robust development.

User Testing and Feedback: 10,000 ADA

• Conducting extensive beta testing with a diverse user group.
• Gathering comprehensive feedback on user experience and identifying areas for improvement.
• Implementing necessary adjustments based on detailed user input.

Art Creation and NFT Minting: 10,000 ADA

• Hiring additional 3D digital artists for creating unique destruction visuals.
• Integrating NFT minting capabilities for users to transform their destruction into digital art.
• Ensuring the security and authenticity of NFT transactions on the Cardano blockchain.

Community Building and Onboarding: 15,000 ADA

• Developing comprehensive educational materials and resources for Cardano onboarding.
• Initiating extensive community engagement campaigns to attract and educate new users.
• Implementing advanced onboarding features within the platform for a seamless user experience.

Launch and Promotion: 10,000 ADA

• Executing an impactful marketing strategy for the platform launch.
• Promoting Smash House through diverse channels including social media, partnerships, and community forums.
• Creating compelling promotional materials and advertisements.

Evaluation and Optimization: 15,000 ADA

• In-depth analysis of user adoption metrics and feedback.
• Implementing continuous optimizations and updates based on detailed evaluation results.
• Ensuring ongoing platform stability and maximizing user satisfaction.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

1. Platform Development and Testing:

Allocating 40,000 ADA here reflects the complexity of developing a seamless and engaging virtual rage room platform. This includes hiring skilled developers, UI/UX designers, and rigorous testing to ensure a robust product.

User Testing and Feedback:

With 10,000 ADA, this cost acknowledges the critical role of user feedback in refining the platform. A comprehensive beta testing approach, involving diverse users, ensures a high-quality product with user satisfaction at its core.

Art Creation and NFT Minting:

The allocation of 10,000 ADA here recognizes the value of visual appeal and uniqueness in a virtual rage room. Collaborating with digital artists and integrating NFT features enhances the overall user experience and adds value to the Cardano ecosystem.

Community Building and Onboarding:

A budget of 15,000 ADA is assigned to community building, emphasizing the importance of attracting and educating users, thereby contributing to the community's well-being and the positive effects of a digital rage room, such as stress-relief and eco-friendly digital clean up without the risk of physical injury or location damage.

Launch and Promotion:

Allocating 10,000 ADA acknowledges the significance of a well-executed launch strategy and effective promotion. This includes marketing efforts through various channels, creating promotional materials, and partnerships to maximize visibility and attract users.

Evaluation and Optimization:

With 15,000 ADA, this cost recognizes the ongoing commitment to analyzing user metrics and implementing optimizations. Continuous improvement ensures the platform's sustainability and ongoing user satisfaction.

Justification of Costs:

Skilled Workforce:

The costs align with the need for skilled professionals in software development, design, and marketing. Competitive rates ensure the recruitment of experienced individuals, ensuring a high-quality end product.

User-Centric Approach:

Higher costs for user testing and community building emphasize a commitment to a user-centric approach. Diverse user engagement and educational initiatives contribute to the long-term success of Smash House.

 

Quality Assurance:

Budget allocation for evaluation and optimization underscores a commitment to continuous improvement. Regular analysis and updates contribute to sustained user satisfaction, ensuring the project's value over time.

 

Market Standards:

While specific wage rates may vary, the overall budget aligns with market standards for skilled professionals in the technology and creative industries, ensuring competitive compensation and quality outcomes.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept