Last updated 3 weeks ago
Video games, film, and metaverse creators navigate burdensome and slow industry to acquire and negotiate music licenses to use music in their projects, which leaves the musicians getting paid less.
This is the total amount allocated to Sync.Land | Metaverse & Video Game Music Licensing (Awen). 2 out of 5 milestones are completed.
1/5
Initialization
Cost: ₳ 20,000
Delivery: Month 1 - Apr 2024
2/5
Development
Cost: ₳ 25,000
Delivery: Month 3 - Jun 2024
3/5
Marketplace Launch & API Development
Cost: ₳ 20,000
Delivery: Month 5 - Aug 2024
4/5
Marketplace Updates & API Launch
Cost: ₳ 20,000
Delivery: Month 7 - Oct 2024
5/5
Finalization
Cost: ₳ 15,000
Delivery: Month 8 - Nov 2024
NB: Monthly reporting was deprecated from January 2024 and replaced fully by the Milestones Program framework. Learn more here
Build a PoC of a p2p music licensing marketplace and API called Sync.Land to connect music and visual art creators, to issue proper licenses, and make direct payments to rightsholders.
Yes, this project is dependent on NMKR & CardanoPress
The code generated from this grant will be released as open source under the MIT license.
How do we perceive the problem?
Copyright law requires when music is "synced" to a visual media, such as a video NFT, metaverse, video game, film, etc, the creator of that visual media is required to obtain permission and approval from the music rightsholder. This agreement for approval and permission is what is known as a synchronization license.
With the rise of UGC (User generated content) showing no signs of slowing down as well as video game and other video content becoming more accessible, it is more important than ever that musicians rights are protected and they works get properly licensed and paid for.
Like many other areas of the music industry, there is a huge lack of transparency and trust. Musicians often encounter predatory agencies, large fees from middlemen, and slow payment-times - sometimes never getting paid!
What is our proposed solution?
Build a peer-to-peer marketplace and API to decentralize the listing, discovery, negotiation, and issuance of music licensing for music synchronization.
What the dApp and API will do:
What will be the result?
The decentralization of sync licensing using Cardano. The protocol will enable the artists, builders, and licensors (filmmakers, indie game developers, etc) to issue and approve sync licenses. This will allow fees to stay low and middlemen to remain at a minimum.
Who will your project engage?
How you will demonstrate or prove your impact?
To demonstrate and prove the impact, we can measure it quantitatively by the number of users, the number of sync license issued, the number of minutes of songs synced, and the amount of volume and value transacted and paid to musicians.
The project's impact on Cardano's productivity and long-term growth can be measured through increased adoption in the metrics of number of total syncs and total volume of sales, expanded use cases in metaverses and video games, and positive user feedback.
As part of our project's success measurement, we aim to gather valuable insights through user feedback and customer surveys.
The outputs of this program will be shared on our website, in various social media channels and at IRL meetups, conventions, and other events.
The impact of the successful delivery of this proposal will ultimately increase the number products available for the community to use that help to enrich the ecosystem - with new use case for the uses of music in visual media including film & video, video games, metaverse projects, streaming, podcasts, and more.
This will give more reasons people have to interact with the Cardano blockchain that can help further drive more adoption, feedback and further innovation. The successful funding and delivery of this proposal will provide a better alternative over current centralized providers.
According to Songtradr & Digital Music News 2022 Global Sync Licensing Report,
"Despite production obstacles stemming from the pandemic, digital advertising spending grew by double digits in 2020 . And following estimated growth of 25% for the overarching U.S. ad industry in 2021, at a total of about $284.3 billion, the market is predicted to crack $300 billion in the U.S. and $700 billion globally in 2022."
With virtually every visual-media segment poised to continue growing, all signs suggest that demand for high quality music will be greater than ever. This means music synchronization industry has a vast potential for intersegment exposure - the audiovisual interaction and collaboration between many large industries including: film, video games, advertisement, and metaverse.
Transparency
To ensure trust and accountability, we maintain a transparent and collaborative approach with clear deliverables and financial reports (including cost breakdowns and on-chain transaction history) for each project milestone.
For each milestone, we will include regular communication, sharing project updates, and actively soliciting feedback. This open line of communication fosters trust and ensures that all parties are engaged throughout the integration process.
Web2 Proof of Concept
Our project already has working Web2 Proof of Concept (freemusic.land) with a roster of musicians and synchronization licenses issued for. This has provided the team with valuable insights by providing feedback and validation from users and insights already gathered.
Main Goals
Validation
Project Initialization
Cost: 20,000 ADA (20%)
Length: 1 month
Description
Establish foundational elements for the proof-of-concept (PoC)
Milestone Output(s)
Acceptance Criteria
Prototype Development
Cost: 25,000 ADA (25%)
Length: 1 month
Description
Build the prototype of the sync license marketplace and API.
Milestone Output(s)
Acceptance Criteria
Launch
Cost: 27,500 ADA (27.5%)
Length: 2 months
Description
Execute the launch of the sync license marketplace & API.
Milestone Output(s)
Acceptance Criteria
Post-launch Optimization
Cost: 27,500 ADA (27.5%)
Length: 2 months
Description
Optimize the platform based on post-launch feedback.
Milestone Output(s)
Acceptance Criteria
Finalization and Documentation
Cost: 30,000 ADA (30%)
Length: 2 months
Description:
Finalize the PoC, prepare comprehensive documentation, and conclude administrative tasks.
Milestone Output(s)
Acceptance Criteria
Ian McCullough (Cullah)
Role: Full Stack Developer
Relevant Experience:
Maggie Schmidt
Milwaukee, USA
Role: Project Manager / Quality Assurance
Relevant Experience:
The costs for this concept will be mostly work hours for administration, project management and full stack development and design. The costs include service and hosting fees.
Assuming a $0.3 USD to 1 ADA exchange rate and average cost per team work hour:
Full-stack developer : 250 ada per hour
Project Manager : 150 ada per hour
Milestone 1: Project Initiation (20,000 ADA - Approximately 20%):
Milestone 2: Prototype Development (25,000 ADA - Approximately 25%):
Milestone 3: Launch (27,500 ADA - Approximately 27.5%):
Milestone 4: Post-launch Optimization (27,500 ADA - Approximately 27.5%):
Milestone 5: Finalization and Documentation (30,000 ADA - Approximately 30%):
The project costs have been diligently considered, taking into account industry standards, market-driven rates, and the comprehensive skill sets required.
This ensures that every ADA spent contributes to the successful execution of the project, aligning with Cardano's vision for a decentralized and informed community.
The budget reflects not only the project's immediate needs but also its enduring impact on the Cardano ecosystem.