[GENERAL] Name and surname of main applicant

NEWM (Florian Pittini / Ryan Jones)

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

The solution is a comprehensive analytics platform that provides detailed song data, predictive analytics, social media insights, sentiment analysis, reporting tools and robust security features.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

We have the music and development expertise, but providing such an analytics platform for blockchain data requires a different type of knowledge. We would like to work collaboratively with another Cardano-based project that has already built the infrastructure to perform these analytics and integrate them with our app.

For this project, we are collaborating with Xerberus, and also utilizing the services of the Web 2 platforms like Google Analytics, various Streaming platforms, and our partners' solutions for identity. we will also be finding other projects and organizations to collaborate with.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Yes, most of the code and system will be open source other than the proprietary properties of partners.

[SOLUTION] Please describe your proposed solution.

The main objective of NEWM is to provide a transparent solution to problems plaguing the music industry and "NEWM - Token Analytics Integration in cooperation with Xerberus" intends to provide more transparency and information at the public's disposal, for NEWM's Stream tokens, Music Distribution Service & Rights-Minting Platform, and music marketplace.

Artists, music asset holders, and platform users require comprehensive tools to navigate the world of music analytics, optimize their strategies, and leverage their tokens. Our solution is a comprehensive analytics platform specifically designed to meet these needs.

NEWM, generates assets (Streaming tokens, Music NFTS, NFT contract) and operates a marketplace whose underlying information is stored publicly as transaction data on the blockchain. This proposal's core idea is to adapt parts of the Xerberus Analysis system for creators, not just financial professionals. We plan to develop a suite of highly customized D3.js charts, useful for both Xerberus and the NEWM platform. These charts will be open-sourced, allowing other projects to utilize them as well.

Moreover, the tool will also provide access to a vast range of song-related data. This includes detailed streaming statistics, a geographic breakdown of listeners, popular platforms for streaming, user engagement metrics, and demographic insights. and as this information does not live on the blockchain we will need to partner with a few organizations and streaming service providers from our DSP services to provide accurate data in an understandable manner

However, the platform's features extend far beyond mere data collection. It integrates predictive analytics tools, enabling users to anticipate future trends, shifts in listener demographics, and potential streaming hotspots based on past and current data, collected from all our web2 partners and general analytical service providers.

The platform is intended to be equipped with robust reporting tools. These generate detailed reports on key metrics, streamlining the process of sharing insights and findings with team members or stakeholders.

Finally, understanding the importance of data security, our platform ensures all user information is kept secure and confidential. Strong encryption protocols are implemented to protect sensitive information.

In summary, the Stream Token Analytics Platform is an all-encompassing solution for Stream Token holders. With its user-friendly design and wide array of advanced features, it empowers users to effectively manage their digital music assets, make informed decisions, and create successful marketing strategies.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Our proposed solution addresses the challenge by providing a powerful, user-friendly analytics platform for stream token holders. It offers robust data collection, analysis, and visualization tools, enabling users to understand the performance and potential of their music assets.

The platform directly addresses the need for detailed song data, predictive analytics, sentiment analysis, and comprehensive reporting tools. By packaging these features in an intuitive, easy-to-use interface, we improve our product by helping users leverage the full potential of their Stream Tokens.

Our solution brings several significant benefits to the Cardano ecosystem:

1. Advanced Analytics: By integrating complex data analytics capabilities into the Cardano ecosystem, we enable users to make more informed decisions about their Stream Tokens based on a rich array of data.
2. Enhanced User Experience: Our platform's user-friendly interface and robust functionalities simplify the analysis process, making it more accessible to users of all skill levels.
3. Data-Driven Decision Making: The tools this platform provides for predictive analysis empower users to make data-driven decisions, optimizing their strategies for maximum success.
4. Improved Security: By implementing robust security features, the platform contributes to the overall security of the Cardano ecosystem, ensuring the privacy and safety of user data.
5. Greater Transparency: Our platform fosters greater transparency in the music industry by allowing all stakeholders to view and analyze the performance and potential of individual songs represented by Stream Tokens.
6. Economic Growth: By empowering Stream Token holders with actionable insights, this platform can contribute to economic growth within the Cardano ecosystem.

In summary, this platform not only addresses the immediate needs of Stream Token holders but also brings substantial benefits to the broader Cardano ecosystem. By enabling informed, data-driven decision-making, we can help drive the growth and success of the Cardano ecosystem. and since this is open sourced people can use it for similar asset analytics.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Behind this proposal, there are two teams with a proven track record, each contributing their expertise to meet the requirements of the project.

NEWM:

Our team has consistently demonstrated a strong capacity to deliver complex projects with high levels of accountability, transparency, and adaptability as evidenced by our track record of successfully managing and executing Catalyst proposals, as well as quarterly NEWM Community Governance votes that directly affect $NEWM token holders, and strategic partnerships driven by community needs. Our commitment to meeting project goals within defined timelines and budgets sets a precedent of dependability.

A noteworthy accomplishment from our Fund 9 proposals was the completion and delivery of the Kogmios Library which allows Kotlin access to low-level Cardano blockchain data. That project was developed alongside our release of the tokenization and fractionalization contracts, allowing NEWM to tokenize music streaming royalty rights and fractionalize them for distribution and sales. NEWM is currently continuing development and enhancement of the original smart contracts using Aiken.

Accountability & Transparency

Our commitment to transparency has strengthened our standing as an accountable team. We maintain and nurture open lines of communication through all of our community channels, and support a culture of mindful listening where community members feel heard. 

We also consistently share our code and development progress with the wider ecosystem, underscoring our dedication to open-source principles and community engagement. This level of openness encourages community feedback and critique, enabling continuous improvement and bolstering the reliability of our software. We invite you to review our work through our GitHub repository: https://github.com/projectNEWM

Adaptability

We are privileged to have a team of experts, contributing their unique skills to our projects and proposals. From seasoned developers to our exceptional content team, their combined capabilities allow us to tackle diverse challenges effectively.

Furthermore, we place a high emphasis on community engagement and project management. We consistently provide updates and respond to community feedback, adapting to roadmap changes where there are gaps in the community – e.g., delivering the recorstore.newm.io project. Past adherence to defined timelines and budgets demonstrates our commitment to efficient resource management – e.g., Kogmios Library delivered from our Catalyst proposal in Fund9.

In summary, our past Fund9 proposal deliveries, research and development on tokenization and fractionalization, decentralized queues, and order-book marketplaces, our team expertise, combined with our proven track record of accountability, transparency and adaptability ensure our capability to successfully execute projects with high levels of trust.

About feasibility:

1. Develop a Comprehensive Analytics Platform: We aim to build a platform that provides detailed song data, predictive analytics, and robust reporting tools. This platform should make it easy for Stream Token holders to understand the performance and potential of their music assets.
2. Ensure User-Friendly Experience: The platform should have an intuitive and user-friendly interface, making it accessible to users of all skill levels.
3. Strengthen Data Security: With the rise of cybersecurity threats, ensuring the privacy and safety of user data is paramount. 
4. Benefit the Cardano Ecosystem: Ultimately, our goal is to contribute to the Cardano ecosystem's growth. This can be measured by an increase in Stream Token usage, growth in music assets, and enhanced support for artists.

To validate the feasibility of our approach, we will use a combination of prototyping, user testing, and continuous feedback.

1. Prototyping: We will develop and release a Minimum Viable Product (MVP) of the platform to validate our technical approach and assess the functionality of features.
2. User Testing: We will conduct user testing with a diverse group of Stream Token holders, helping us determine the platform's usability, identify any issues or gaps, and gather suggestions for improvements.
3. Continuous Feedback Loops: As we have demonstrated in the past with our transparency in code delivery, we believe in open communication and continuous feedback. We will share our progress with the community, seek their input, and use their feedback to consistently improve and validate the platform.

These approaches will allow us to test the feasibility of our project goals, iteratively improve our platform based on user needs and feedback, and ultimately deliver a product that adds significant value to the Cardano ecosystem.

Xerberus Labs LTD:

They have a remarkable track record in investigating and reporting on abused and stolen funds. Their research reports have garnered significant attention, with nearly 250,000 reads, and they have been cited by news outlets like CoinTelegraph and others for their reporting. Additionally, Xerberus has developed a powerful analytics platform that is actively utilized by the Xercher Community. It's worth noting that Xerberus is on the verge of making this platform fully accessible to the public, further showcasing their commitment to transparency and accessibility.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

1. Research: This involves a comprehensive review of the required technologies for this platform – researching potential partners in addition to Xerberus for helping us out with off-chain data and research about various frameworks, libraries, and tools that can be used, and evaluating their feasibility based on factors like scalability, security, compatibility with existing systems, and ease of use. 

Output:

1. Research - Report: The findings will be compiled into a detailed report about the research conclusion, tools and methods expected to be used, and potential partners.

Partnering with outside entities is not a single-step process and will be continued throughout the project and some of the partners, service providers or tools may lead to incurring a one-time cost or subscription-based cost.

1. UX/UI Design Draft: Create preliminary design mock-ups for the platform's user interface, including sketches of the platform layout, navigation menus, and visual elements. 
2. UX/UI research: Conduct extensive user experience research to better understand user needs, preferences and pain points. This could involve surveys, interviews, and usability tests with potential users. 

These UX/UI designs will be based on the discussions with partners, Artists, and research findings of previous stages.

Output:

1. UX/UI Design Draft - Mock-ups: These designs will be guided by our focus on user-friendliness and simplicity.
2. UX/UI Research - Report:  Based on these insights, we'll compile a report that will inform our final design decisions.

1. UX/UI Design Finalized: Using the insights gained from the UX/UI research, we'll refine our design mock-ups and develop a prototype of the platform's user interface.
2. Back-End Implementation: Our development team (or a partner’s) will start building the back end of the platform. This will involve setting up servers, databases, and APIs and implementing the logic for the platform's functionalities like data collection, analysis tools, and reporting features. 

Output:

1. UX/UI Design Finalized - Prototype: This prototype will provide a tangible visualization of the platform and allow for preliminary user testing.
2. Back-End Implementation - Github: The progress will be regularly updated on GitHub.

1. Front-End Implementation: Parallel to the backend, our team will work on the front-end development, coding the visual elements that users interact with, and ensuring the front end aligns with the finalized UX/UI design. 
2. Quality-Control Stage: Once the back-end and front-end implementation is complete, we will enter the quality-control stage, rigorously testing the platform for any bugs, errors, or usability issues. 

Output:

1. Front-End Implementation - Github: Updates will be pushed to our GitHub repository.
2. Quality-Control stage - Report: The testing outcomes will be compiled in a detailed quality control report.

Even though the front end is implemented we will be testing the tool prepared on select people and products and after the testing phase, we will implement the tool for general use in the last stage.

1. User Product Testing: The platform will be tested by a diverse group of users, gathering their feedback regarding usability, the relevance of features, and any issues they encounter. 

Output:

1. User Product Testing - Report: Feedback will be compiled in a report to guide further improvements.

1. Implement Improvements Front/Back: Based on the feedback from the user product testing and quality-control report, our team will implement necessary improvements to both the front end and back end. 
2. Bug fixing: Lastly, focus on resolving any remaining bugs or issues in the platform to ensure a smooth user experience. 

And Openeing the tool for all the platform users

Output:

1. Implement Improvements Front/Back - Github: The changes will be committed to our GitHub repository.
2. Bug Fixing - Github: All bug fixes will be updated on GitHub.

(All these milestones M1 to Final are stated in the flow that is best suited for presentation purposes and the actual milestones will coincide with each other at many stages.)

[RESOURCES] Who is in the project team and what are their roles?

Project Team:

CPO NEWM: Overall product lead, Strategy,

CTO NEWM: Overall technology lead, implementation

Senior UX/UI Designer NEWM: UX/UI Designs

Senior UX/UI researcher NEWM: Research

Backend developers NEWM: Development

Front End developers NEWM: Development

Product Manager NEWM: Development coordination

Quality Manager NEWM: Quality Control

Product Tester NEWM: Product testing

Projectmanager NEWM: Proposal & CF 11 coordination

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Please note that each line item includes overhead operational, product management & project management costs to coordinate the product development and for filling out forms and reporting milestones to the Project Catalyst F11 teams – due to the friction we experienced the last time we received funding. We used a conversion rate of 0.30 USD for ADA due to the high volatility.

As the ADA Prices during the submission and editing phase were floating around 32 to 40 cents, and since the general support of the ADA below these levels is 24 Cents we settled at 30 Cents Exchange rate which provides downward protection for the project and ability to continue it without compromising on the quality or security of the Team.

by quoting the partnership in advance we are taking an obligation to fulfill our promise even if the costs are higher than the current prices and saving the community risk of unforeseen price action or higher partnership cost.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Focusing on mass adoption should be the main goal of the Cardano ecosystem to have a killer app that drives the musicians and fans to Cardano to be able to increase the overall usage of the Cardano ecosystem. Having a data analytic tool for this app is an additional feature that will drive the usage of this app and support the mass adoption of the NEWM ecosystem which will lead directly to a mass adoption of Cardano.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept