Step into the Future with WALKERS: Pioneering GameFi ‘Walk2Earn’ app on Cardano (2nd phase) - gamification and drive mass adoption! Experience the Next Level!

[GENERAL] Name and surname of main applicant

Ivana Zafirovski

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

11

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

By strategically partnerships, referral and affiliate programs, web2 marketing strategies, GameFi experience, we are dedicated to driving sustainable mass adoption.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Protecting Sensitive Information in Source Code

The importance of safeguarding sensitive information cannot be overstated. Our source code, a meticulously crafted compilation of instructions and algorithms, houses not only the essence of our application but also critical data such as encryption keys and other proprietary information.

As custodians of this, we recognize the value of transparency and collaboration that open source projects bring. However, certain elements within our code are akin to the keys to a secure vault, unlocking the very essence of our application's functionality and security measures.

For this reason, our source code cannot be released as an open-source project. The inclusion of proprietary data, encryption keys, and other confidential information necessitates a controlled environment to ensure the integrity and security of our software.

Rest assured, while the code itself may not be open to public scrutiny, we remain committed to delivering a product that aligns with the principles of reliability, efficiency, and security. Our dedication to excellence extends beyond the visibility of our source code, encompassing the robustness of our software and the satisfaction of our users.

We appreciate your understanding of the complexities involved in balancing transparency with the safeguarding of sensitive information. Together, let us continue on a path that prioritizes innovation, security, and the responsible handling of the digital assets entrusted to us.

[SOLUTION] Please describe your proposed solution.

Our solution for achieving mass adoption on Cardano is around elevating our existing MVP version of the Walkers app. We aim to introduce advanced features that set our product apart, not yet seen in any other of walking apps.

In response to the rising trend of individuals adopting walking for well-being, we seized the opportunity to create the Walkers App, a pioneering app on Cardano.

It introduces a Walk2Earn model , combining a gamefi experience , promoting well-being , community interaction , and economic engagement.

1.Unique Tokenomics and Economy:

• Conducted all analyses to avoid risks of overinflation, ensuring stability.
• Create sustainable levers to maintain it stable so that buyers do not expect only return and look for net positive sinks (in addition to negative sinks).

2.Partnership-Driven Ecosystem:

• Central focus on partnerships with other projects from Cardano and other blockchains within the Walkers ecosystem.
• Users earn not only the walkers utility token, but also all partnership project tokens by actively engaging in the Walkers ecosystem.
• 10% of the walkers utility token supply in presale is available for purchase using partner tokens/coins (Cardano native tokens), creating initial pools within the reward wallet for Walkers ecosystem.
• More partnerships established within Cardano ecosystem, with plans to expand partnerships to other ecosystems to drive adoption by engaging in Walkers ecosystem
• All partnership project tokens are actively utilized within the Walkers ecosystem.

https://medium.com/@walkerscardano/walkers-tokenomics-bc979b4802bc

3.Gamification and new user integration from Web2 to Web3:

• Allowing users to engage in real-life activities and earn valuable rewards in Cardano native tokens or real-world products.
• Users collect items through gamification,in real life activities,marathons,races,with augmented reality ,tradable on the Walkers marketplace (traits for NFT building, coupons for products, discount coupons,IRL products...)
• Excercise programs and nutritionist

4.Marketing and promotions:

• Implementing robust referral programs to incentivize and encourage users to promote the Walkers ecosystem
• Affiliate programs with the expansion of the Walkers user base
• Motivating Web 2 users to transition into the Web3 by offering real-life product rewards,excercise programs,nutritionist
• Organizing a variety of online social events, including marathons, races, with gamification, mission-solving activities within the Walkers ecosystem.
• Global Walkers spots to create a widespread presence and engage users in all world
• Hosting events with tasks and mission solving, for community engagement and participation
• Implementing strategic promotional initiatives to elevate the Walkers ecosystem, ensuring visibility and recognition across all socials
• Promoting Walkers at events within different ecosystems

Users earn rewards, bridging physical activity, social interaction, and gaming into daily life.

WalkersCNFT, currently is in dynamic development, is shaped by our active community's governance.

The MVP version of the walking app is just the beginning; our vision includes expansion to other ecosystems, aiming for mass adoption on Cardano.

The Walkers ecosystem thrives on blockchain partnerships,partnerships with healthy food brands,sport brands, affiliate programs, influencers marketing with referral initiatives, involving the community in sustainable growth.

Our commitment extends to a healthy lifestyle, GameFi experiences, and community building through marathons, races, and collaborative tasks.

Anticipate marketing initiatives integrated into our walking app tasks.

We're actively involving the community through various activities: https://x.com/WalkersCNFT/status/1711462782766305477?s=20

We firmly believe in Cardano's continuous evolution, actively contributing to it through our developments.

Our user base and daily walked distances stand as proof of impact.

Daily activity of walkers app users:

Product Idea: Walkers App

We present the Walkers App - an innovative application designed for delivering a seamless and enjoyable experience during walks.

The Walkers App introduces the pioneering Walk2Earn model on Cardano Blockchain

Phase 1: MVP App and Website concept (COMPLETED 2023)

1.Seamless Registration via Cardano Native Wallets:

• Users effortlessly register on the Walkers website through all their Cardano native wallets exclusive to WalkPass CNFT or Electricity Generator holders.
• To start using the app, users connect their wallet, and the website generates a QR code for app authentication.

2.Walker Profile Creation Using NFTs:

• Users create Walker profiles on the website, incorporating Cardano NFTs bought on secondary marketplace or minted, transforming them into playable characters within the app.
• Connect their account with twitter for completing tasks given in app.

3.Character Selection:

• Users personalize their experience by selecting characters within the app.

4.Distance-Based Experience Earning:

• Users earn experience points by walking specific distances daily, enhancing their Walker profiles.

5.Daily Task Completion for Experience (Twitter API):

• Integrated Twitter API tasks foster community engagement and strategic marketing within the Walkers app.

6.IRL Partnerships Access:

• Users access In Real Life (IRL) Partnerships, unlocking benefits within the IRL Partnership programs.

7.Electricity Generator Integration for Partnership Holders:

• Partnership holders mint electricity generators, contributing ADA or partner project tokens to form reward pools in the Walkers eco-system. Price is combination of ADA and partnership project tokens

8.ADA to Cardano Native Token Swapping:

• Users swap ADA for Cardano native tokens directly on the Walkers website through Partnership DEX.

9.Major developments and future plans within the Walkers ecosystem are determined through community decisions. With Governance tool, coupled with the engaging giveaway tool integrated on our website, provides our community with the power to shape the future plans of Walkers. This is Bad Lab Tools developed by Ben Elferink , which are completely open-source

10.XP and Point Accumulation with Token Rewards:

• Users earn XP and points, reaching level 5, enabling the exchange of rewards for Cardano native tokens on the website.

Output: The Walkers app successfully debuted in its MVP version on August 28th,2023.

Through this proposal, we aim to seamlessly transition into the continuous development of the second phase of developments outlined in milestones.

For Android users :

https://play.google.com/store/apps/details?id=com.walkers.walkerscnft&pli=1

For .iOS users :

https://apps.apple.com/mk/app/walkerscnft/id6450308902

Getting Started and Earning with the App

What do I need to use the app and start earning?

• A Cardano native wallet and a WalkPass or electricity generator.

How do I begin using the app?

1.Connect your wallet on our website: Walkers Website

2.A QR code will be generated.

• Download the app

3.In the app, connect your wallet and scan the QR code.

4.Allow GPS location on your phone.

• Create your profile on the website:Add a profile picture.
• Provide your first name (USERNAME).
• Add your last name.
• Enter your email.
• Link your Twitter account (X) for tasks.

5.Complete daily, monthly, and weekly tasks (Twitter API).

6.Earn XP and points.

7.Reach level 5, then visit our website to exchange earned points for Cardano native tokens

If you want to experience the MVP version of our app, feel free to reach out to us on our socials or drop us a dm. We'll be delighted to generate a guest QR code for you to explore the exciting features of Walkers!

Phase 2 is focused on mass adoption from other ecosystems and web 2 through new features:

1.NFT Boxes/Raffles:

• Users can participate with Cardano native tokens or points earned in the app.
• Everyone can create raffles on the Walkers website.

2.Challenges:

• Open for participation on the Walkers website and app.

3.Marathons and Races:

• Everyone is welcome to participate on both the Walkers website and app.

4.Bet on Walker:

• Open for participation on the Walkers website and app.

5.Exercise Programs and Nutritionist:

• Accessible for participation on the Walkers website and app.

6.Discount Coupons for in real life products:

• Available on the website and app.

7.Marketplace:

• Accessible through the website.
• Every user of the app have library with collected items in game fi part of the app
• Every user can trade that items on Walkers marketplace

8.Leaderboards:

• Tracks performance in challenges, marathons, races, GameFi, 24h distance, total distance, number of tasks solved, and missions solved.

9.New User Profile Creation:

• Users will logging in directly to the app using their email and creating a profile on the website. However, for earning rewards in native tokens within the app, they will be guided to create a Cardano Native wallet.

10.Develop a One-of-a-Kind Walkers Game:

• Game Map with Worldwide Geolocations and Walkers Spots
• Creation of 3D designs and items for the game.
• Implementation of augmented reality to enhance user engagement.
• Selection of Walked Distance for AR Items (achieve milestone)
• Users receive notifications for items on their way.
• Library for collected items in both the app and on the website.
• Missions in the Game Map:
• In-app feature for group challenges.
• Integration of socials API within the app.

11.Marketing and Promotional Initiatives:

• Referral Program Implementation:Users log in with a wallet on the website and generate a personal referral link.
• Automatic transactions are made when other users use the referral link.
• Establish partnerships within the Cardano ecosystem and other ecosystems.
• Form initial pools of partner tokens for the rewarding wallet.
• Utilize partner tokens across the entire Walkers eco-system.
• Partnerships with Healthy Food and Sport Brands:Forge partnerships with brands in the health and sports sectors.
• Implementation of affiliate programs.

12.Seamless Onboarding Experience for New Users:

• Integration Between Website and App:Ensure a seamless transition for users moving from web2 to web3.
• Enhance the onboarding experience to facilitate user engagement, in real life items and goods rewarding system
• Guiding to create Cardano wallet to earn plus rewards in native tokens

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

The success of our project, Walkers, will bring different value to the Cardano Community in several ways:

• Diverse Partnerships: Collaborating with various projects on Cardano and extending to other blockchains enhances the interconnectedness of the Cardano ecosystem. These partnerships can lead to shared opportunities, cross-promotion, and a network effect, benefiting the broader Cardano Community. In the Walkers eco-system, partnerships actively utilize their tokens, creating a mutually beneficial relationship.

Mass Adoption on Cardano: With nnovative Walk2Earn model and fostering a unique combination of health, GameFi, and community engagement, Walkers aims to attract a significant user base to the Cardano blockchain.

The introduction of real-life rewards adds an extra layer of motivation for users to actively engage with the Walkers app and participate in the Walkers eco-system. This reward system, coupled with in real life programs, extends the appeal to Web 2 users, encouraging them to integrate the Walkers app into their routines.

Furthermore, our strategic approach involves implementing referral programs, providing an opportunity for everyone to earn while promoting Walkers. This initiative is designed to catalyze mass adoption on the Cardano blockchain.

• Economic Engagement: The Walkers ecosystem involves economic participation through rewards, partnerships, and affiliate programs. This not only benefits individual users but also contributes to the economy of the Cardano eco-system.

By guiding users from Web 2 and other ecosystems to create wallets, enabling them to earn additional rewards in tokens and facilitating the trading of in-game items on the Walkers marketplace, we are actively motivating them to participate in the Cardano ecosystem. Our streamlined onboarding process ensures a seamless transition, making it easier for users to enter the Cardano blockchain.

• Innovation and User Engagement: Walkers introduces an engaging GameFi experience and a unique approach to combining physical activity, socialization, and gaming. This innovation contributes to the diversity of applications on Cardano, attracting users with different interests and preferences.

Measuring Impact:

• User Growth: Tracking the increase in Walkers app users, especially those new to Cardano, provides a tangible metric for the success of our mass adoption efforts.

• Community Participation: Monitoring the active involvement of partnership project holders, affiliates, and users in the Walkers ecosystem serves as an indicator of economic engagement and community building.

Sharing Outputs and Opportunities:

• Regular Updates: Providing regular updates through official channels, social media, and community forums to share milestones, new features, and partnerships.

• Educational Initiatives: Conducting educational content to inform about the benefits and opportunities within the Walkers ecosystem.

• Collaborative Events: Participating in collaborative events, conferences, and forums within the Cardano to showcase Walkers success

• Community Engagement: Actively engaging with the community through open communication channels, feedback sessions, and incorporating community suggestions into the project's roadmap.

Through these measures, Walkers aims to transparently communicate its impact, foster collaboration, and contribute meaningfully to the growth and development of the Cardano Community.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

1. Cardano Ecosystem Involvement: Walkers has been an part of the Cardano ecosystem since its inception on August 28, 2022. This longstanding presence signifies our dedication to and alignment with the principles of the Cardano blockchain.
2. Self-Funding: The Walkers project is entirely self-funded, demonstrating financial independence and a commitment to its long-term viability. This self-sufficiency provides stability and ensures that Walkers can continue to evolve without external dependencies.
3. Founder's Expertise: As the founder, my three-year involvement in the Cardano, coupled with active investments, attests to a deep understanding of the blockchain space. This experience contributes to informed decision-making and strategic development.
4. Team Expertise: Our team, mirroring the active investment practices of our founder within numerous projects in the Cardano ecosystem, boasts a deep understanding of the blockchain landscape. Our collective expertise spans across software development, marketing, and artistic design. This diverse skill set positions us strongly to execute the intricacies of the second phase of our roadmap. The wealth of experience within our team significantly enriches our decision-making processes, fostering strategic development and guaranteeing the success and innovation of our ongoing endeavors.
5. MVP Launch and Testing: The unveiling of the MVP app on August 28, 2023, signifies a milestone in our development journey. The app is currently undergoing a rigorous testing phase, exclusively available to WalkPass and electricity generator holders. This controlled testing environment allows us to validate the app's functionality and address any issues before wider release. Accessible on Play Store and App Store, the Walkers App has undergone continuous refinement with eight updates since its initial launch.
6. User Feedback Integration: Actively seeking feedback from our user base, demonstrates our commitment to user-centric development. Continuous refinement based on valuable user suggestions ensures that the app meets user expectations and delivers a seamless experience.
7. Proven Track Record: Walkers has already launched its app on the Play Store and App Store, with an established user base. This tangible proof of concept underscores our capability to effectively manage and deploy resources.

In validating the feasibility of our approach, we employ a systematic testing and feedback loop. This iterative process, coupled with the integration of real-world partnerships, ensures that Walkers evolves in a manner that aligns with user needs and community expectations.Our commitment to transparency, self-funding, and user satisfaction instills trust and accountability in our project delivery.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

UX/UI Design Enhancement

Objective: Elevate the user experience and interface of the Walkers app incorporating new screens for enhanced functionalities.

Key Activities:

• New Screens Design for Walkers app and for website (240 hours):

Screens for NFT boxes/raffles, Challenges, Marathons and Races, Bet on Walker, Exercise programs and Nutritionist, Discount Coupons, Marketplace, Leaderboards,New users profile and the GameFi component.

• Ensure consistency in design elements to maintain a seamless user experience.

Output:

• Detailed mockups for visualization
• Iterate on mockups based on internal reviews and feedback of Walkers community

Timeline:

• New App Screens Design and new pages on website: (240 hours)
• Iterate on mockups based on internal reviews and feedback of community: (40 hours)

Success Criteria:

• Improved User Engagement: Measure increased user engagement through the implementation of new screens.
• Positive User Feedback: Collect feedback from users during testing phases to gauge satisfaction with the enhanced UX/UI.
• Visual Consistency: Ensure a consistent visual language across all new screens for a cohesive user experience.

Development and Testing Phase

Objective: Backend, Frontend, and Blockchain developments to enhance various facets of the Walkers app and website. Transition into a meticulous testing phase to ensure the app and website meets the highest standards of quality and reliability.

Key Activities:

• Development of New Functionalities (480 hours)

New Screens Integration

Integration of new functional screens into the Walkers app. and Walkers website

Enhanced user interface for various app functionalities.

Backend, Frontend, and Blockchain developments to new functionalities, including NFT boxes/raffles, Challenges, Marathons and Races, Bet on Walker, Exercise programs and Nutritionist, Discount coupons and affiliate integration, Marketplace, Leaderboards, and GameFi component screens in app and pages on website.

• Internal Testing Phase and bug fixes (120 hours):

Assess functionality, performance, security, and user experience and bug fixes.

• User Testing and bug fixes (60 hours):

Gather feedback on functionality, usability, and overall user experience.

Output:

Development of New Functionalities:

• Advanced Functionalities Implemented
• Successful integration of advanced functionalities into the Walkers app and website.

Internal Testing Phase:

• Comprehensive testing reports highlighting functionality, performance, security, and user experience.
• Identification and resolution of any issues and bugs discovered during testing.
• User Testing Feedback:
• Feedback on functionality, usability, and overall user experience to refine and perfect the application.

Timeline:

• Development of Advanced Functionalities: (480 hours)
• Testing phase and bug fixes: (120 hours)
• User Testing and bug fixes: (60 hours)

Success Criteria:

• Bug-Free App: Identify and resolve any bugs or issues during the Testing phase.

Positive User Feedback: Collect positive feedback from users during testing, ensuring optimal performance and user satisfaction.

Seamless New User Integration from Web2 to Web3

Objective: Implement a seamless onboarding experience for new users, ensuring effortless integration between the Walkers website and app, bridging the transition from web2 to web3.

Key Activities:

• New Profile Creation on Website (30 hours):

Develop a user-friendly registration process on the Walkers website

• Login Integration with the App (40 hours):

Establish a secure and integrated login mechanism that enables users to seamlessly transition from website registration to app access.

• Testing and Quality Assurance (30 hours):

Conduct thorough testing to identify and address any potential issues, ensuring a smooth new user integration process.

Output:

• Efficient New Profile Creation:

Implementation of an efficient and user-friendly profile creation process on the Walkers website.

• Integrated Login System:

Secure and seamless integration of the login system, allowing users to transition effortlessly from the website to the app.

Timeline:

• New Profile Creation on Website: (30 hours)
• Login Integration with the App: (40 hours)
• Testing and Quality Assurance: (30 hours)

Success Criteria:

• Smooth Onboarding Experience: Monitor user feedback and engagement to ensure new users experience a seamless transition from web2 to web3 
• Positive User Feedback: Collect feedback on the registration and login processes, addressing any issues to enhance overall satisfaction.

Marketing and Promotions Enhancement

Objective: Elevate marketing and promotional initiatives through the implementation of referral programs, and the strategic growth of partnerships within the Walkers ecosystem.

Key Activities:

• Establish incentive structures to motivate refferals for effective promotion.

Referral Program Integration 

Design and implement a user-friendly referral program within the website.

User to generate referral link 

Create compelling incentives to encourage user referrals and engagement.

• Partnership Expansion

Identify potential partners aligned with Walkers ethos and goals.

Initiate collaborations to foster growth within the Walkers ecosystem.

Marketing on socials and special events(Challenges,Marathons,Races) with real life activities

Marketing through partnerships and events on other blockchains

Output:

• Referral Program :

Seamless integration of a user-friendly referral program within the website.

Increased user engagement through referrals, measured through analytics.

• Partnership Growth:

Establishment of new partnerships contributing to the Walkers ecosystem.

Collaborative initiatives and joint efforts with partners.

Timeline:

• Referral Program Integration: (40 hours)
• Partnership Expansion: 11 months

Success Criteria:

• Increased User Acquisition: Measure the impact of referral programs on user acquisition rates in walkers admin panel
• Partnership ROI: Evaluate the success of partnerships through metrics such as increased user engagement 
• Feedback and Iteration: Collect feedback from referral users, and partners to iterate and improve marketing strategies. 

Gamification Implementation with Augmented Reality

Objective: Develop a one of a kind Walkers game which is based on the w2e model and uses steps to revolutionize the game.

This is separate from the walking app and will aim to onboard new users outside of web3 Introduce gamification elements with augmented reality to enhance user engagement. Users will navigate a labyrinth game map with geo-locations worldwide, participating in real-life walking challenges on precise coordinates. This includes the creation of Walkers spots, treasure collection, personal character building, marketplace trading, and marketing through share picture challenges.

Key Activities:

• Labyrinth Game Map Design (240 hours):

Develop a visually captivating and user-friendly labyrinth game map with geo-locations spanning the globe.

• Geolocations Selection in Cities Worldwide (30 hours):

Choose strategic geolocations in every city globally to establish Walkers spots and facilitate real-world engagement.

• Missions Design and Implementation (240 hours):

Develop engaging missions within the app to guide users through challenges and activities on the labyrinth map.

• Group Challenges Implementation (120 hours):

Design and implement challenges that foster group interaction and competition among users.

• 3D Items and Traits Design (960 hours):

Craft visually appealing 3D items and traits using 3DS Max, Blender, Marvelous Designer, and Unreal Engine to enhance the digital character-building experience

• Augmented Reality Implementation (240 hours):

Integrate augmented reality features into the app to provide users with an immersive and interactive experience in the real world.

• Socials API Integration (120 hours):

Implement Socials API to allow users to share pictures from geolocations, promoting user-generated content and community engagement.

• Items Library and User Profile (240 hours):

Develop an extensive items library within the app and website for users to track their collected treasures and showcase their digital character.

Output:

• Interactive Labyrinth Game Map:

Implementation of a visually appealing and interactive labyrinth game map with global geolocations.

• Real-World Walkers Spots and Challenges:

Establishment of Walkers spots in cities worldwide, enabling users to engage in real-life walking challenges.

• Personalized Digital Characters:

Introduction of a personal digital character-building feature with collected items and traits.

• Marketplace for Trading:

Implementation of a marketplace within the Walkers eco-system for users to trade collected items.

• Marketing Opportunities through Share Picture Challenges:

Integration of share picture challenges to encourage user-generated content and promote the Walkers community.

Timeline:

• Labyrinth Game Map Design and Geolocations Selection: (270 hours)
• Missions and Group Challenges Implementation: (240 hours)
• 3D Items and Traits Design, Augmented Reality Implementation: (960 hours)
• Socials API Integration, Items Library, and User Profile Development: (360 hours)

Success Criteria:

• High User Engagement: Measure increased user engagement through participation in challenges, tasks and interaction with the augmented reality features.
• Positive User Feedback: Collect positive feedback on the gamification elements, labyrinth map, and real-world challenges.
• Active Marketplace Trading: Monitor user engagement with the marketplace for item trading within the Walkers eco-system.

Marketplace Integration of digital Items trading

Objective: Enable every user to actively trade digital items collected within the gamified section of the Walkers app, enhancing user engagement

Key Activities:

• Marketplace Development for Items (240 hours):

Design and implement a dedicated marketplace within the Walkers app for users to trade digital items collected in gamification.

• User Education and Guidance (40 hours):

Create educational resources and in-app guidance to inform users how to create wallet and earn from trading items collected within the gamified section

• Testing and Quality Assurance (30 hours):

Conduct thorough testing to identify and address any potential issues, ensuring a smooth trading experience for users.

Output:

• Functional Item Marketplace:

Successful implementation of a fully functional marketplace within the Walkers website for users to trade digital items.

• Enhanced User Interface:

User interface improvements that seamlessly integrate the trading feature, providing an intuitive and visually appealing experience.

• User Education Resources:

Educational materials and in-app guidance to inform users about the trading feature and encourage participation.

Timeline:

• Marketplace Development: (240 hours)
• User Education and Guidance: (40 hours)
• Testing and Quality Assurance: (30 hours)

Success Criteria:

• Increased User Engagement in Trading: Monitor user engagement with the 3D item marketplace to ensure increased participation in trading activities.
• Positive User Feedback: Collect feedback on the trading feature, user interface enhancements, and overall satisfaction.

[RESOURCES] Who is in the project team and what are their roles?

Ivana Zafirovski - Founder of Walkers ivanaarch

Coordinating the team and making sure our community get the best out of the project. Apart from user benefits and coordination of all activities, she is the designer of all social media content. Master degree Architect by proffesion

https://twitter.com/Ivanaarch

Karlo Kelecic - Lead artist

Concept artist/Illustrator. Currently freelancing on projects, worked in startups, founded startups and ran his own agencies. He have experience in art development as a generalist. Focused on digital painting, 2D illustration, Houdini for procedural animation, environments 3D and VFX.

Key skills: Procreate, Photoshop, Houdini, After Effects, Illustrator and Vectonator. Studied applied arts and design, philosophy and art academy in Zagreb. Started to work as junior designer in 2009. Created his own workshops about comic books, concept art and VR.

https://www.artstation.com/kelecic23/albums/all

Stefan Jakimovski – Product Manager

Stefan Jakimovski, 31 years old Software engineer with a master’s degree in E-business management. His journey as a Product Owner/Manager started few years ago and he’ve worked on several mobile applications from the discovery phase, to app delivery and administration. His role in the creation of the Walkers NFT app will be to connect the client vision to the development and design people involved in the product. Also, his main activities are to oversee the all phases of the process and keeping the communication on high a level to easily solve any impediments during the designing and the development of the mobile application.

https://twitter.com/stefanjakim?t=478aaX3o1fmPng10E78NWQ&s=09

Bojan Mitevski - UX/UI and Motion Graphics

Zealous visual designer who freelances for clients worldwide and specializes in UI/UX, websites, mobile apps, and motion graphics design. He is passionate about working on creative designs, overcoming challenges, and solving real users' problems that help companies scale.

https://www.bojanmitevski.com/ 

Ruben Duarte - Responsible Marketing and Parterships

He is passionate about web3, with over 10 years of experience in partnerships, marketing ideas and project management. His experience is related to IT and I have worked in some government and banking companies and important multinationals.

https://twitter.com/RuduarteD

Diogo Menezes - 3D Designer

Interior and product designer who worked with some of the best Architecture offices in Portugal with almost 10 years in the business. Currently working with Architects and designers, Menezes uses 3D software to create and develop what was once in the paper, usually working with Archviz and product visualization.

https://twitter.com/__SEZENEM

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

1.New App Screens Design and New Website Pages: (240 hours)

• Iterate on mockups based on internal reviews and community feedback: (40 hours)
• Total: 280 hours

-UX designer average hourly rate - 37$

-UI designer average hourly rate - 37$

• ADA 46,044 - 20720$

2.Development of Advanced Functionalities: (480 hours)

• Testing phase and bug fixes: (120 hours)
• User Testing and bug fixes: (60 hours)
• Total: 660 hours

-Software developer average hourly rate - 33$

• ADA 48,400 - 21780$

3.New Profile Creation on Website: (30 hours)

• Login Integration with the App: (40 hours)
• Testing and Quality Assurance: (30 hours)
• Total: 100 hours

-Software developer average hourly rate - 33$

• ADA 7,333 - 3300$

4.Referral Program Integration: (80 hours)

-Software developer average hourly rate - 33$

• Partnership Expansion: 11 months ( approximately - 462 hours )

-Marketing specialist average hourly rate - 26$

• ADA 32,560 / 2640$ + 12012$

5.Labyrinth Game Map Design and Geolocations Selection: (270 hours)

-Software developer average hourly rate - 33$

• Missions and Group Challenges Implementation: (240 hours)

-Game developer - 43,75$

-Software developer - 33$

• 3D Items and Traits Design, Augmented Reality Implementation: (960 hours)

-3D designer - 25$

-Augmented Reality Designer - 39,98$

• Socials API Integration, Items Library, and User Profile Development: (360 hours)

-Software developer - 33$

• Total: 1,830 hours
• ADA 211,822 / 2640$ + 10500$ + 7920$ + 24000$ + 38380$ + 11880$

6.Marketplace Development: (240 hours)

-Software developer - 33$

• User Education and Guidance: (40 hours)

-Software developer - 33$

• Testing and Quality Assurance: (30 hours)

-Software developer - 33$

• Total: 310 hours
• ADA 22,733 - 7920$ + 1320$ + 990$

7.Project Management: 11 months x 2000 ADA

• ADA 20,000

8.Marketing: 11 months x 2000 ADA

• ADA 20,000

Grand Total: ADA 408,892

ADA/$0,45 and hourly rates according https://www.payscale.com/

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

WalkersCNFT is currently undergoing dynamic development, guided and shaped by the active participation and governance of our community. We envision Walkers expanding onto other blockchains, with the ultimate goal of fostering mass adoption on Cardano.

We aim to justify the value for money via mass adoption to the cardano blockchain.

We are fully aware of how the blockchain operates and the fact that its a much greener blockchain as opposed to the others. As such, we have positioned our project to not only be able to onboard people already in web3, but also onboard people that have no connection to the crypto market via our app and its ease of use.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept