Cardano Xcard - Digital Business Card integrated NFT exclusively for Cardano Fans

[GENERAL] Name and surname of main applicant

Adela Mai

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

4

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

XCard aims to become a hub onboarding people into Cardano ecosystem. XCard intends to develop a new features related to NFT tick to increase Cardano use cases.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Project will not be fully open source.

However, all the blockchain-related coding (smart contract related to NFT feature) will be open source.

[SOLUTION] Please describe your proposed solution.

Business card is a basic need of people when they want to exchange personal information with others. Around 10 billion business cards are printed every year in the USA alone (graphicszoo,nd). However, according to graphicszoo, around 88% of all the business cards end up been thrown away within the first week itself. Further more, although the average cost of a set of business cards (including design and printing) is quite expensive around $194, people cannot edit information whenever they want except for creating new ones.

XCard is a digital NFC card designed specially for Cardano community. By meeting people basic demand, XCard aims to become a hub onboarding web2 users into Cardano ecosystem. In this fund, XCard intends to develop a new features related to NFT tick to increase Cardano use cases by applying Cardano blockchain into existing system.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

We intend to measure the success of our project in the following aspects:

• User Adoption: the number of people using Cardano XCard and mobile app (at least 3000 users) to share their profile information would demonstrate the success of this project because these users are possible to popularize Cardano community.
• NFT distribution: Cardano XCard users who reach at least 500 contact saves (each phone counts as 1 save) are eligible to receive a Green Tick NFT. They can use this NFT Tick as a Reliability certification.
• Web2 Users Converted Into Web3: the number of web2 users turn into Cardano community through an indirect method (Cardano XCard). The more people own NFT Tick, the more wallets are created to receive NFT.
• Partnerships And Intergrations: Other Cardano communities can use Cardano XCard as a reward or membership card. This cooperation can expand Cardano ecosystem, and unite Cardano communities worldwide.
• User Feedbacks: Positive feedback and users' satisfaction indicate the effectiveness and neccessity of our product. The more people satisfy with Cardano XCard, the more frequently they access to Cardano ecosystem.
• Trust and Reputation: Cardano XCard could raise the trust and reputation of the community through quality activities that meets people's daily demands.

Short-term goals: To increase Cardano' presence in Vietnam with following key metrics:

• 6K+ people completed Gleam social quests.
• 3K+ eligible questers receive physical Cardano Xcards
• 1K+ questers receive NFT
• 1K+ new wallets created to receive NFT
• 50K+ views on Cardano Xcard Tiktok channel (10 videos): this channel created to introduce & popularize Cardano XCard
• 10K+ views on Youtube channel (10 videos): this channel created to introduce & popularize Cardano XCard

=> All these key metrics will be reported monthly through a google sheet link.

Long-term goals: Serve other Cardano Communities

• We hope to cooperate with other Cardano communities to distribute more Cardano Xcard to Cardano Fans. The next community we want to cooperate is Cardano Japan with expectedly 5000 Cardano Xcards to distribute.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our capability to deliver your project with high levels of trust and accountability is based on following factors:

• Mobile App Ready: Our Xcard Mobile Apps are ready in both CHPlay and Apple Stores. (link) However, we will change the design to a Cardano-ish way for both NFC Card and Mobile App for all people who own Cardano Xcards.
• Have 26K+ Crypto Community: Our member Adela Mai is Founder of SKC Blockchain HR with more than 20K members and Hanoi Hold Coin Community with 6K+ members. We really want to onboard and educate these active communities to Cardano Ecosystem.
• Expertise and experienced team: our team is a mix of both web2 and web3 members. We have deep knowledge about community building and blockchain technology; therefore, we are very confident about converting users from web2 to web3.
• Transparent Development Process: we put transparent development process in priority. We would report our updates, progresses, outputs, and relevant statistics publicly.
• Market Research: we have connected with some NFC card providers and ordered to print some Cardano Xcard samples to check the quality and get advices about people's tastes.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Product development (1 month)

• Landing page update
• UI/UX Design for Mobile app with Cardano theme
• NFT design
• Cardano XCard final design
• Cardano Xcard sample printing

Milestone 2: Product development & Marketing (1 month)

• Mobile App Development (with Cardano theme) & integration of NFT
• Backend Development (Cardano theme & integrated NFT)
• Video channel 5 videos (Tiktok & Youtube): videos to market Cardano XCard
• Gleam campaign 1

Milestone 3: Cardano XCard distribution campaign 1 (1 month)

• Print 1500 Cardano XCard
• Packing and shipment of 1500 Cardano XCards
• Video channel 5 videos (Tiktok & Youtube): videos to market Cardano XCard
• Gleam campaign 2

Milestone 4: Cardano Xcard distribution campaign 2 (1 month)

• Print 1500 Cardano XCard
• Packing and shipment of 1500 Cardano XCards
• Video channel 5 videos (Tiktok & Youtube)

[RESOURCES] Who is in the project team and what are their roles?

Marcus Nguyen- Project Manager

• Founder of Vaix Vietnam Co., Ltd, an IT offshore company specialized for the Japanese market.
• Extensive leadership and management experience
• Strong spirit of web3 true builder
• Linkedin

Do Vo Van - Chief Technology Officer

• Project Manager at ITS Global
• 13 years of experiences in software development and project management.
• Linkedin

Adela Mai - Community Manager & Business Development Manager

• Founder of SKC Blockchain HR with 17K+ active crypto talents in Vietnam (https://www.facebook.com/groups/skcblockchainhr)
• Founder of Hanoi Hold Coin with 6K+ members (https://www.facebook.com/groups/blockchainthucchien/)
• Extensive background in sales, marketing, community building and crypto long-term investment.
• Linkedin

Dustin Dung - Backend & Blockchain Developer

• Blockchain developer at 5ire Chain
• Blockchain Mentor at Vietnam Blockchain Innovation (VBI)
• Linkedin

Le Huu Thanh - Mobile Developer

• 3 years of experience in mobile app development
• Passionate about crypto currency and blockchain.
• Linkedin

Ha Duong - Content Creator & Tiktoker

• Content Creator
• Professional TikToker
• TikTok

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Total: ₳89474

Please see details in this link

In this detailed budget, we calculated ₳1 = $0.38. The price of ADA will have impact on the number of physical Cardano XCards. If price of ADA increases, we will give more Cardano XCards to the community.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the project represent value for money for the Cardano ecosystem:

• Meet people's basic demand: Cardano XCard provide users, particular Cardano ecosystem users with a convient and unique way to share their profiles.
• Increase Cardano use cases: Cardano XCard distribute free NFT for users who reach at least 500 contact saves (each phone counts as 1 save). If people want to receive NFT, they have to have wallets. By this method, Cardano XCard can increase Cardano use cases.
• Attract more people joining Cardano community: in this project, we also forcus on marketing activities, especially short videos on Youtube and Tiktok. Our content focus on showing special design and functions of Cardano XCard. The Cardano XCard distribution campaign integrates with short videos campagin helps to attract more new users to strengthen the Cardano community.
• Long-term benefits: Cardano XCard provides a new method of data sharing, which impresses users. By investing this project, Cardano community can pave the way for future advancements and enrich the ecosystem's capacities.
• Competitive advantage: By offering a unique and innovative way of profile sharing, Cardano ecosystem can differentiate itself from other blockchain platforms creating positive reception from users.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept