Cardano's Market-fit SaaS for decentralized event producing, ticketing and trendy brand experiences; scaling our Fund8-backed multi-chain network for the entertainment industries.

[GENERAL] Name and surname of main applicant

Gonzalo Camps

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co proposers and Additional applicants

Team

Chief Technology Officer: Gonzalo Camps

Blockchain and Cooperative Businesses. DAO scientist. 7 years of experience. Founder team member: 4 x Catalyst F6 & F8. Cardano's Emurgo Academy. Linkedin

Chief Commercial Officer: Tomás Gutiérrez (ideascale @massachio)

Cultural and Community Management. Founder team member: 4 x Catalyst F6 & F8. Marketing Chief Officer. 7 years of experience. Writer. Editor. Linkedin

Chief Operations Officer: Sonia Marotta (ideascale sonia.marotta)

Event and cultural producer. Filmmaker. 20+ years of experience and networking within the chilean cultural scene. Founder team member: 4 x Catalyst F6 & F8. Linkedin

Advisor Board

• Andrzej Tucholka: Blockchain Advisor. PhD on Software Architecture. Leading Developer and DeSo Community Representative. 20+ years of experience.Advising our DeSo Blockchain Developments. Linkedin
• Solange Fuster: Technology innovation Lead of the Chilean Tourism Department (SERNATUR). Public Sector Innovator. 23+ years of experience. Advising our B2G Partnerships. Linkedin
• Martina González: Business Design Thinking, Innovation and Scaling. 3 years of experience. Web developer. Founder team member: 4 x Catalyst F6 & F8. Linkedin
• Rafael Stokler: DeSo Developer and Software Engineer. 20+ years of experience in Fintech. Team member during 3 x Catalyst F8. Linkedin

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Scale our market-fit Cardano SaaS for decentralized event ticketing, producing and trendy brand experiences, at our already tested decentralized multi-chain platform, backed by Fund8.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

We are promoters of Cardano into the path of Voltaire era, we will license our works based on the same as input-output-hk/cardano-node, the Apache License 2.0: "A permissive license whose main conditions require preservation of copyright and license notices. Contributors provide an express grant of patent rights. Licensed works, modifications, and larger works may be distributed under different terms and without source code".

Specific considerations for Cardano:

• Cardano's open-source nature: Our choice of Apache 2.0 aligns perfectly with Cardano's commitment to open-source development, promoting interoperability and collaboration within the Cardano ecosystem.
• Smart contract auditability: All smart contracts deployed on our platform will be open source and publicly auditable, ensuring transparency and trust in their functionality.
• Community-driven governance: We plan to involve the community in future decision-making processes through governance mechanisms built on top of the Cardano blockchain. This will ensure the platform evolves in a way that reflects the needs and desires of its users.

Our commitment to open source:

• Clear and comprehensive documentation: We are committed to providing clear and comprehensive documentation for our APIs, codebase, and smart contracts to facilitate easy understanding and participation.
• Active community engagement: We believe in actively engaging with the open-source community through forums, discussions, and ongoing support to address questions and concerns.
• Open to contributions: We encourage developers to contribute to our codebase through forks, pull requests, and other constructive initiatives that align with our project goals.
• Long-term support and maintenance: We are committed to providing long-term support and maintenance for our open-source project, ensuring its ongoing viability and growth.

[METADATA] SDG rating

As we are part of Start-Up Chile Accelerator Program (which is funded by the Government of Chile) we do have to comply and work towards SDG in a committed and methodological manner. This proposal will not just bring our project closer to the following 4 SDGs, but also all its users. We believe that each SDGS on their own, and even more so as a whole, score a significant SDG ratings. The 5 SDGs complied are:

• Goal 8. Decent work and economic growth.
• 8: “Achieve decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value".
• 8.5.1: "Average hourly earnings of female and male employees, by occupation, age and persons with disabilities".
• Goal 9. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.
• 9.c.1: "Proportion of population covered by a mobile network, by technology".
• 9.3.1: "Proportion of small-scale industries in total industry value added".
• Goal 10. Reduce inequality within and among countries.
• Goal 11. Make cities and human settlements inclusive, safe, resilient and sustainable.
• 11.a.1: "Number of countries that have national urban policies or regional development plans that (a) respond to population dynamics; (b) ensure balanced territorial development; and (c) increase local fiscal space".
• 11.3.2: "Proportion of cities with a direct participation structure of civil society in urban planning and management that operate regularly and democratically".
• Goal 17. Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development.

[SOLUTION] Please describe your proposed solution.

Market-fit SaaS upgrade based on our learnings and progress through F6 & F8:

Both our problem identification and its proposed market-fit solution has been backed by the research, developments, testing and commercial launch of the Cooperativa Local team during 2 years of progress and support from four Catalyst Fund6 and Fund8 proposals ($71.850 dollars total funding) and a world's top-10 tech accelerator: Start-Up Chile. During this time, we have collaborated with over 300 potential clients of this proposal, such as 200 cultural agents, 150 artists, 30 city governments, public transportation system and over 10 private venues.

At 2022, Cooperativa Local launched its web3 cultural platform that aims to seamlessly onboard the same agents we aim to serve on this F11 proposal, but from this point, we will serve agents distributed worldwide. Cooperativa Local started its journey at the Latin American market, and because of that it has sensibly approached Web3 adoption, adapting it social and blockchain technology to the emerging markets necessities. Our F8-backed multi-chain web-app built on DeSo Blockchain offers the traditional social-network features Metamask log-in, Cardano tags and filters, an integrated crypto-wallet able to swap cryptos, NFTs, POAPS, an event billboard, a creative marketplace and other thematic tags/filters. Since its launch, it has achieved several KPIs and milestones in terms of platform use, exhibitions, partnerships, B2B proposals, collaborations, and social media growth. The platform has generated 85,000 interactions from 1,300 visitors, 300 of which were non-web3 adopters that have used Web 3.0 features for the first time through our friendly platform.

We have produced 9 physical multi-chain exhibitions on some of the most importan cultural venues of LatAm, such as GAM. We have also executed phygital-VR exhibitions such as 2023 Global Pizza DAO Party Chile, nd partnerships with benchmark Web3 brands such as NounsDAO, Snapbrillia and Metacorral, among others. At NFT.NYC 2023 we exhibited and meet with agents sharing intentions and objectives. We counted over 1.200 attendees, 150 participants and renowned NFT artists.

Vision of our Start-up (Specific Fund11 Proposal comes afterwards)

Due to all our collaborations and leads with private and public physical agents, we intimately involved ourselves in all aspects of a trendy cultural event (with Web3 experience) design, funding, producing, execution processes. We identified that Cardano would maximize its impact by powering -through Fund11- an accesible market-fit service of event ticketing, integrated with trendy brand experiences.

Event ticketing and sponsorship are the most suitable market where Cardano could get a massive market-fit approach in the entertainment industry, while trendy brand experiences are easily integrable with this ticketing model, making it possible for us to offer fair on-chain commercial opportunities to all the stakeholders of event producing, as well as audiences. Historically, brands have been the main sponsorships for the entertainment industry, and they happen to be numerous, diverse and of multiple industries that -through us- could provide their first entertaining on-chain experience for their audiences of potential customers.

This strategy would mark the first steps of our end-vision: creating a strong market-fit event-producing global network, able to onboard producers, brands, artists, workers and audiences to Cardano. This platform will decentralize and enhance on Cardano the deals and contract-execution between six different stakeholders: (A) Event planners, (B) Event producers, (C) Brands, (D) Venues, (E) Artists and (F) Audiences: during the twelve stages of event-producing:

1. Preliminar event proposal: Event planner proposes offer with considerations and needs.
2. Event planning communications: producers, brands and venues respond and start modular communications and negotiations.
3. Producing deals and contracts: deals are agreed between agents, into contracts.
4. Artist booking: artists are booked, into contract.
5. Pre-event contracts execution: payments as producing is delivered according to deals.
6. Ticketing: tickets are available.
7. Marketing Campaign: event is promoted, brands as sponsors..
8. Event experience: event happens, brands as sponsors.
9. Post-event contracts execution: event profit are distributed according to deals.
10. Post-event content: is distributed and the experience can be extended on our multi-chain cultural platform.
11. Open 360º feedback cycle report: from all stakeholders.
12. Private performance operation AI-analytics report and public reputation: will be made available on the platform.

Specific Solutions of our Fund11 Proposal

As explained above, our vision and F11 roadmap will start by approaching a market-fit basis, through trendy web3-powered decentralized (6) on-chain Ticketing plus (7, 8) decentralized brand sponsorships and event-experiences.

(6) Cardano-powered Smart Ticketing: event planners, producers and artists will be able to easily offer tickets for their events, powered by Cardano in order to provide simplified managing, traceability, authenticity, transferability and data analysis, as well as a secondary market that eliminates scalping and combating frauds. Moreover, they will be offered to easily include an entertaining set of web3-experiences for buyers, such as NFTs, POAPs and limited on-chain merchandising, using our already operating web3 cultural platform build with Fund8. By the last quarter of our F11, we will be able to approach a global market and generate revenues that integers a fees from $1 dollar per ticket.

(7-8) Trending Brands Phygital Experiences and Marketing Campaigns: event planners and producers will be able to register to offer brands (and viceversa) to sponsorship events and provide (or request) either monetary funding, budget or sampling for the joint-marketing campaigns. Communications will be free through chat, but also modular and templated in order to drive a standard of clear negotiations and agreements on Cardano smart-contracts. These brand campaigns will also be able to include the web3-experiences that our platform already delivers. By the last quarter of our F11, we will try a market approach that 5% commissions of the event-sponsorship deals.

(11-12) Reports: 360º Feedback and AI-powered Performance Analytics: Both products will integrate insightful reports. On one hand, we will promote and deliver 360º Feedback Reports which consider the opinions and experiences of all stakeholders related with our event-ticketing and brand experience SaaS, as well as internal business-operations analytics with AI-insights for event-planners and brands. Morover, a public reputation score that will be generated to signal the quality of our stakeholders, what's crucial to achieve the product decentralized market-fit by the last quarter of this proposal 1-year roadmap.

Our clients share the same desire: showcasing at events is fundamental for brands, cultural organizations and artists, but most can't access suitable deals with venues and producing: inefficiency that minimizes the potential market to which they could expose and offer. Events are diverse in themes, scales and locations, as well as artists, brands and venues. Events are unique opportunities to engage with customers, audiences and partnerships, creating lasting awareness and building loyalties or a sense of community, what can translate into increased sales, reputation, reach and retention. Even more, web3 features serve as a differentiator that can push their success forward. Thus, aggregating these opportunities in a decentralized market on Cardano and complementing it with an extended web3-social experience can foster convenient scales of technology adoption.

The ticketing and event market are adopting technology at high-rates and doubling their market volume every 5-years : According to Statista, the global smart online ticketing market is anticipated to grow to USD 34.8 billion by 2030, with a CAGR of 15.6%, while the global online event ticketing market is expected to grow from USD 77.49 billion in 2023 to USD 97.36 billion by 2028. Mordor Intelligence quotes that the growth in these ticketing products can be attributed to the fundamental millennial population and their preference for convenience. On the other hand, VMR states that in 2020 the commercial event market was valued at USD 886.99 billion and it is predicted to grow 147% to 2.2 trillion USD with a CAGR of 13.48%. This market including includes concerts, festivals, sporting experiences, corporate events, to trade shows and conferences. Following the same trend, Researchdrive estimates that by only combining the global market of sponsorships for festival and sports events, they will grow 50% and sum USD 160 billion by 2028.

Our start-up aims to expand from the Chile even market to LatAm and the rest of the world: Chile is known for hosting huge annual events that celebrate art, music, sports, literature, dance, and culture. According to the Annual Statistics Report 2019, between 2015 and 2019, 23,436 concerts were carried out in Chile, with more than 15.5 million attendees, an increase in 14.5% between the years 2015 and 2018. On a larger regional scope, the updated case of the Latin American market is promising, resulting in a projected market volume of $473.90 millions USD, and as quoted by ANARA: 'Mega events such as Lollapalooza continue to attract major local and international names, drawing publics of over 100,000, and with sponsorship from the beer, food and telecommunications companies', referring to Lollapalooza and other massive festivals happening in Chile, Brasil, Argentina, México and Colombia.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Particular Benefits

1. Already operational MVP backed by F8 as a case of success: We consider that our developments through Catalyst F8 is outstanding and could inspire and bench-mark multiple projects to follow a similar path. Our market-fit approach already has an MVP multi-chain social platform for the event-experience related with audiences and brands. At the same time, there are so many scales of event-planners and brands that we will be able to pilot our new products at small-scale, and develop MVP-SaaS as we progress through our Fund11 roadmap.
2. Supporting Brands of Cardano and Web3: Our event-producing platform will not just aim to onboard brands that aren't adopters of web3-technologies, but also web3 brands that require to provide experiences at events with technology and culture as main components. Thus, Cardano start-ups and Catalyst projects will have access to multiple diverse-scale events through our platform.
3. Cardano product piloting and progressive market-fit: We expect to validate our operations and market-fit by delivering our off-chain beta-product with 3 events, our on-chain MVP-product with other 3-MVP events and finally decentralize at least one event ticketing and sponsorships. This effort would requiere that at least 7 event-planners and brands participate, and for it we will propose to at least four-times more agents: 28 event planners and 28 brands. Finally, from MVP we will be able to charge our respective commissions and fees.

Benefits mentioned on the Challenge Brief that our products are aligned with:

1. "Increased quality of existing products & integrations through improvements and new functionality": our F8-backed multi-chain social platform will be a main component of this proposal, as it will enhance the experiences for artists, event producers and brands willing to provide trendy web3 features for their campaigns towards audiences and attendees.
2. "Integrations with other existing services, products and protocols that improve the end user experience": our-F8-backed multi-chain social platform was built improving end-user experience to the point it become able to seamlessly onboard non-adopters cultural agents to the web3 and use the available tools on it, such as integrated-wallets, on-chain posting, NFTs, encrypted messaging and micro-tipping.
3. "The more interesting and useful the products and integrations are in the ecosystem the more reasons people have to interact with the Cardano blockchain that can help further drive more adoption": the same UX sensibility mentioned above will guide the new products we are briefing on this proposal: we aim to be the first-web3 experience of multiple off-chain agents such as brands, event producers, venues, cultural workers and artists.
4. "Feedback and further innovation": precisely, feedback and community-innovation is a main component of both products we are proposing. In terms of the overall event experience (using our ticketing, sponsorship decentralized agency or our multi-chain social platform), our platform will promote 360º feedback-cycles between all the agents involved in the event-experiences, including the attendees. Also, private analytics and insights -powered by AI- will be provided for both the event planner and the participating brands. In terms of our multi-chain social platform, we expect to progressively decentralize its governance as a DAO.
5. "Cardano needs a thriving ecosystem of different products and integrations for the community to use that increasingly become the better alternatives over current centralised providers": our SaaS aim to approach the consolidated ticketing and sponsorships market, which are increasingly becoming digitalized. Because of that, we consider that our Cardano-backed services and web3-features for campaigns and interaction will differentiate by leading the current trends and providing access to all scales of event producers and sponsors. This diversity characterizes our clients and because of that, we expect to rapidly reach market-fit within our F11 participation as we progressively pilot and deliver our platform from smaller event-stakeholders (that need access to digitalization) and larger scales agents (that require outstanding experiences).

¿How we will measure impact?

According to this particular question brief, the 'Impact' and 'Success' assessed should happen on Cardano, quote: '(1) Describe, and where possible measure, the project’s benefits for the Cardano ecosystem, and why the measures are realistic in your opinion' and '(2) How will the innovation affect Cardano’s productivity and growth, in both the short and the long term?'

As our Our project development is aimed to achieve market-fit in terms of validating operations, overall client experience and business model convenience, the success on our own proposal will directly impact on Cardano. Precisely, our project's progress in terms of helpfulness, onboarding, accessibility, brand awareness, cost-reducing and sales-enhancer will impact positively on Cardano. Now, to measure these impacts we can make use of two actual pillars of our products: reporting softwares, such as an (1) open 360º feedback reports which consider the opinions and experiences of all stakeholders related with our event-ticketing and brand experience SaaS, as well as (2) internal operation-business analytics reports with AI insights.

Considering that, what's left is to specifically define which of measurements and analytics of the reports in terms of our SaaS, can also work as metrics for impact on Cardano. Firstly, we have to remember that our product stakeholders are (A) Event planners, (B) Event producers, (C) Brands, (D) Venues, (E) Artists and (F) Audiences. Secondly, we can identify that all stakeholders have different levels of scale in terms of business or reputation magnitude (in the case of audiences and venue, the scale is related with the event attendees). Then, we can identify that events planned can have different thematics, and that brands can come from different industries.

On one hand, for our SaaS we will promote that a 5% to 10% of each category of stakeholders will actually report to us on the 360º Feedback Cycles. On the other hand, our business and operation analytics will identify what is the engagement that each stakeholder achieve within our Cardano-powered product, identifying how deep they go through it in terms of interest, adoption, usage of features both on-chain and off-chain, and retention. Then, as we cross the data from both reports data-sets, we will be able to provide significant archetypal metrics and insights, that will be able to also integrate what characterized each one of these stakeholders in terms of prior web3 and Cardano adoption.

Finally, the magnitude of our market-fit validation will be provided by our team's insights considering the first and last stage of our market-funnel. First, how many stakeholders are presented the product but not converted to clients and which were their characteristics: and finally, what are the revenues and incomes generated at the late-end of the event producing and sponsorship campaign experiences.

These impact measurements will be presented monthly on our website, through a visual logic model connected to the monthly public data-set and management, as described bellow.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

1. Successful-outputs of trust and accountability from our F6 & F8 funding: First, we expect that participants from Catalyst Community note that this F11 proposal is being delivered with the prior-experience of four F6-F8 low-budget proposals (total funding of $71.850) which has already been successfully completed in the past, proving clear developments, testing, adoption, and market-insights of a multi-chain social network that serves the same stakeholders we are building a SaaS for on this F11, but with regional focus on Latin America in comparison to our upgraded global approach on this Fund11. Our prior F6-F8 insights has been transparent on each monthly report, where we have just delayed 2 in a 21-month period and most fundamental evidence of progress, KPI and learnings has been shared on our overall F8 completion video.
2. A world's top-10 public technology accelerator trusted us and extended their support to our start-up: we were accepted to the Build3 program of Start-up Chile, where after 5 months we were selected to pitch at the demo-day, where the chilean government granted us extended support, networks and funding.
3. Our F6 & F8 platform learnings validate that we've been able to accelerate web3 adoption through state-of-art products: our team has developed a deep understanding of the cultural and entertainment industries from emerging countries, as we have been able to onboard Latin American to our multi-chain social platform, whom has used web3 features for their first time, such as crypto wallets (100 users), NFTs (140), on-chain posts (220) and crypto-tipping (4.000). In total, our platform has experienced relevant usage: 85,000 interactions were generated by 1,300 visitors, 300 of which where recurring visitors.
4. Our network already reunites over 200 potential cultural agents, brands and artists which are potential clients of this F11 products proposal: We have organized 9 off-chain and multi-chain decentralized exhibitions and also executed one physical and virtual reality event at Metacorral, with key web3 brands such as PizzaDAO and NounsDAO. A Cardano brand, Snapbrillia, has also supported us by promoting our presence at the NFT.NYC 2023 conference, where we had leads with over 30 potential clients, and where we also participated on the local UVR VJ Deliria & Friends Exhibition, at Brooklyn. In total, we counted over 1.200 attendees and 150 artists, including renowned NFT latinx artists such as Cryptomoves, Hypereikon, Brauxelion, Arregium and Layla Pizarro. Our collaboration with renowned cultural and Web3 brands has enhanced our own recognition and awareness.
5. We have already negotiated with private venues and local authorities who manage public spaces and cultural centers: Our events and negotiations have been possible because our networks and negotiations with venues, such GAM, one of the most important cultural venues of Latin America where we have executed 3 exhibitions. Moreover, we have also related with Public Institutions, such as the Chilean Tourism Department where we presented our proposal to 25 city governments, from which we had 7 leads which pointed out to pilot our platform to boost their local cultural ecosystems. We have also pitched to Santiago's subway innovation executives at Metro Demo-Day, in order to recreate this initiative in the network of the city subway’s stations.
6. Our team is experienced and its careers has been focused on technology, creative economy and cultural industries: our expertise in this market highlights us within the Cardano ecosystem. Our team members possess a diverse set of skills and knowledge that are essential for delivering this upgrade as a market-fit upgrade of our start-up. Passion and dedication characterizes our team members, and our foundational mission has been extended to not just supporting Latin American cultural workers, but also global cultural workers and agents through Cardano and the whole Web3 ecosystems. We have built multi-chain tools at DeSo Blockchain, where are members of DeSo Labs, the largest and most active developer community at DeSo Blockchain and where we work together with PhD. Andrzej Tucholka, elected by the DeSo community as an ambassador of DeSo.
7. Our project is able to achieve market-fit in traditional industries with a web3 SaaS on Cardano: Due to our over 200 collaborations and leads with private and public cultural and entertainment agents, we intimately involved ourselves in all aspects of a trendy cultural event (with Web3 experience) design, funding, production, execution processes. We identified that Cardano would maximize its impact by powering -through Fund11- an accesible market-fit service of event ticketing, integrated with trendy brand experience.

¿How we will share the outputs and results of our project?

1. Visual logic model connected to monthly public data-set and management: we will publish on our website a visual logic model that represent our projects activities, outputs, and expected outcomes each month. This visual logic model will be fed by our data management plan which outlines how and what data generated by the project is collected, stored, analyzed, and shared.
2. Simplified-tracking of detailed break-down into 1-month stages: This proposal has been presented with highly detailed breakdown, where we have broken-down the project into smaller phases of one month-each, prioritizing understandable and clear inputs -> outputs at the each phase. These includes measurements such as the project's objectives, budget, piloting, development and feedback from our users.
3. Key transparency of financial disclosure statements and evidence of matching funding and community support: we will work to ensure transparency, efficiency, and accountability of the project, sharing it on the data set and former visual logic model.
4. Open 360º feedback and operation-analytics are a pillar of our start-up SaaS, and so our shared outputs: we will ask our piloting and business partners to let us share with the Cardano and Catalyst communities each one of the 360º feedback-reports (jointly-inputs from all the agents involved in the event-experiences, including attendees) and also disclosable analytics and AI-insights brought by event-planners and brands that subscribe our services during piloting and commercial stage.
5. Building trust, accountability and engaging with Cardano Catalyst: By following these best practices, our project's outputs will be shared in a transparent and efficient manner while ensuring that Cardano, Catalyst and our Clients are informed and engaged throughout the process and how the updated will be used in future research and development activities, including any potential collaborations with other Cardano researchers, media or organizations.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

(1) April-24

1. Milestone: Close beta-event deal with event-planner of about 200 attendees.
2. KPI: Product-proposal: Number of beta-event-planners pitched => 4
3. KPI: Product-proposal: Beta-event-planner feedback => 2
4. Milestone: Publish monthly visual public data-set logic model to our website and share it in the monthly report.

(2) May-24

1. Milestone: Talent integration: Web / UX developer.
2. Milestone: Design website and social media.
3. Milestone: Agree deals with sponsor for first event beta-event experience.
4. KPI: Beta-product-proposal: Number of brands pitched => 4
5. KPI: Beta-product-proposal: Brand feedback => 2
6. Milestone: Launch website and social media.
7. Milestone: Announce first beta-event-cycle of our ticketing and brand experience, supported at our multi-chain cultural platform.
8. KPI: Beta-event: Social-media collaborative-reach => 200.000 users
9. KPI: Beta-event: Ticket-sales => 150 ($50 each)
10. Milestone: Design our multi-chain cultural platform upgrade for the beta-event.
11. Milestone: Publish monthly visual public data-set logic model to our website and share it in the monthly report.

(3) June-24

1. Milestone: Launch our multi-chain cultural platform update.
2. Milestone: Execute beta- of first event-cycle and enhanced sponsor experience.
3. KPI: Beta-event: Attendance => 150
4. KPI: Beta-event: Usage rate of web3 features related with event-planner => 20% => 35 users
5. KPI: Beta-event: Usage rate of web3 features related with event-sponsor => 20% => 35 users
6. Milestone: Deliver one beta-analytics AI report to one pair of jointly-produced event between a planner and sponsor.
7. Milestone: Complete beta-360º feedback cycle from participants of the first beta-event.
8. KPI: Total participants on event feedback (without incentives) => 10% => 15
9. Milestone: Achieve representativeness of stakeholders on the feedback-cycle.
10. Milestone: Publish monthly visual public data-set logic model to our website and share it in the monthly report.

(4) July-24

1. Milestone: Agree deals with 2 event-planners and 2 brands for beta-event with off-chain modular communication and agreements.
2. KPI: Beta-product-proposal: Number of event-planners pitched => 4
3. KPI: Beta-product-proposal: event-planner feedback => 2
4. KPI: Beta-product-proposal: Number of brands pitched => 4
5. KPI: Beta-product-proposal: brands feedback => 2
6. Milestone: Announce second and third beta-event event-cycle of our ticketing and brand experience, supported at our multi-chain cultural platform.
7. KPI: Beta-event: Social-media collaborative-reach => 200.000 users
8. KPI: Beta-event: Ticket-sales => 150 ($50)
9. Milestone: Execute second beta-event off-chain modular event producing negotiations and smart-contracts, at least 300 attendees.
10. KPI: Beta-event: Attendance => 150
11. KPI: Beta-event: Usage rate of web3 features related with event-planner => 25% => 37 users
12. KPI: Beta-event: Usage rate of web3 features related with event-sponsor => 25% => 37 users
13. Milestone: Deliver one beta-analytics AI report to one pair of jointly-produced event between a planner and sponsor.
14. Milestone: Complete beta-360º feedback cycle from participants of the second beta-event.
15. KPI: Total participants on event feedback (with incentives) => 15% => 22
16. Milestone: Achieve representativeness of stakeholders on the feedback-cycle.
17. Milestone: Publish monthly visual public data-set logic model to our website and share it in the monthly report.

(5) August-24

1. Milestone: Design MVP on-chain smart-contracts for ticketing.
2. Milestone: Design MVP on-chain smart-contracts for modular event-producing negotiations.
3. Milestone: Execute third beta-event of the beta off-chain modular event-producing negotiations and smart-contracts.
4. KPI: Beta-event: Attendees => 250
5. KPI: Beta-event: Usage rate of web3 features related with event-planner => 25% => 37
6. KPI: Beta-event: Usage rate of web3 features related with event-sponsor => 25% => 37
7. Milestone: Deliver one beta-analytics AI report to one pair of jointly-produced event between a planner and sponsor.
8. Milestone: Complete two beta-360º feedback cycle from participants of the third beta-event.
9. KPI: Total participants on event feedback (with incentives) => 15% => 30
10. Milestone: Achieve representativeness of stakeholders on the feedback-cycle.
11. Milestone: Publish monthly visual public data-set logic model to our website and share it in the monthly report.

(6) September-24

1. Milestone: Define MVP 360º feedback cycle report for event planner and brands.
2. Milestone: Deploy MVP on-chain smart-contracts for ticketing.
3. Milestone: Deploy MVP on-chain smart-contracts for modular event-producing negotiations.
4. Milestone: Agree deals with 2 more event-planners and brands, for MVP-event on-chain ticketing and modular event-producing communication.
5. KPI: MVP-product-proposal: Number of event-planners pitched => 8
6. KPI: MVP-product-proposal: event-planner feedback => 4
7. KPI: MVP-product-proposal: Number of brands pitched => 8
8. KPI: MVP-product-proposal: brands feedback => 4
9. Milestone: Announce first MVP-event-cycle of our ticketing and brand experience, supported at our multi-chain cultural platform.
10. KPI: MVP-event: Social-media collaborative-reach => 400.000 users
11. KPI: MVP-event: Ticket-sales => 300 ($50 each)
12. Milestone: Publish monthly visual public data-set logic model to our website and share it in the monthly report.

(7) October-24

1. Milestone: Define MVP AI analytics report for event planners and brands.
2. Milestone: Execute first MVP-event with on-chain modular event-producing negotiations and smart-contracts.
3. KPI: MVP-event: Attendance => 300
4. KPI: MVP-event: Usage rate of web3 features related with event-planner => 25% => 37
5. KPI: MVP-event: Usage rate of web3 features related with event-sponsor => 25% => 37
6. KPI: MVP-event: Revenues: our ticketing fees => 5% fee => $750
7. KPI: MVP-event: Revenues: our sponsorship commissions => 10% => $1.500
8. Deliver one MVP AI analytics report to one pair of jointly-produced event between a planner and a brand.
9. Complete one MVP 360º feedback cycle from participants of the first MVP-event and brand experience.
10. KPI: Total participants on event feedback (with incentives) => 15% => 45
11. Milestone: Achieve representativeness of stakeholders on the feedback-cycle.
12. Milestone: Publish monthly visual public data-set logic model to our website and share it in the monthly report.

(8) November-24

1. Milestone: Announce second MVP-event.
2. KPI: MVP-event: Attendees => 300
3. KPI: MVP-event: Usage rate of web3 features related with event-planner => 25% => 37
4. KPI: MVP-event: Usage rate of web3 features related with event-sponsor => 25% => 37
5. KPI: MVP-event: Revenues: our ticketing fees => 5% fee => $750
6. KPI: MVP-event: Revenues: our sponsorship commissions => 10% => $1.500
7. Milestone: Execute second MVP-event with on-chain modular event-producing negotiations and smart-contracts.
8. KPI: MVP-event: Attendees => 300
9. KPI: MVP-event: Usage rate of web3 features related with event-planner= > 25% => 75
10. KPI: MVP-event: Usage rate of web3 features related with event-sponsor => 25% => 75
11. KPI: MVP-event: Revenues: our ticketing fees => 5% fee => $750
12. KPI: MVP-event: Revenues: our sponsorship commissions => 10% => $1.500
13. Milestone: Deliver MVP AI analytics report to the pair of jointly-produced event between a planner and brand.
14. Milestone: Complete the MVP-360º feedback cycle from participants of the second MVP-events.
15. KPI: Total participants on event feedback (with incentives) => 15% => 45
16. Milestone: Achieve representativeness of stakeholders on the feedback-cycle.
17. Milestone: Agree deals with 2 more event-planners and brands, for the commercial launch of our MVP-event on-chain ticketing and modular event-producing communication.
18. KPI: MVP-product-proposal: Number of event-planners pitched => 8
19. KPI: MVP-product-proposal: event-planner feedback => 4
20. KPI: MVP-product-proposal: Number of brands pitched => 8
21. KPI: MVP-product-proposal: brands feedback => 4
22. Milestone: Publish monthly visual public data-set logic model to our website and share it in the monthly report.

(9) December-24

1. Announce third MVP-event as a public launch announcement, implying MVP-version of the experience.
2. KPI: MVP-event: Social-media collaborative-reach => 600.000
3. KPI: MVP-event: Ticket-sales => 600 ($50 each)
4. KPI: MVP-event: Revenue => 5% fee => $1.500
5. Milestone: Execute third MVP-event as a launch of our on-chain modular event-producing negotiations and smart-contracts.
6. KPI: MVP-event: Attendees => 600
7. KPI: MVP-event: Usage rate of web3 features related with event-planner => 25% => 150
8. KPI: MVP- event: Usage rate of web3 features related with event-sponsor => 25% => 150
9. Milestone: Deliver MVP AI analytics report to the pair of jointly-produced event between a planner and brand.
10. Milestone: Complete the MVP-360º feedback cycle from participants of the third MVP-events.
11. KPI: Total participants on event feedback (with incentives) => 15% => 90
12. Milestone: Achieve representativeness of stakeholders on the feedback-cycle.
13. Milestone: Publish monthly visual public data-set logic model to our website and share it in the monthly report.

(10) January-25

1. Milestone: Launch the MVP platform launch, proposing decentralized model for event-planners and brands, including MVP analytics report and MVP 360º feedback cycle.
2. KPI: MVP-event: Social-media collaborative-reach => 600.000
3. KPI: MVP-product: Number of event-planners interested => 3
4. KPI: MVP-product-proposal: Number of brands interested => 3
5. Milestone: Publish monthly visual public data-set logic model to our website and share it in the monthly report.

(11) February-25

1. Milestone: Execute first decentralized MVP-event with on-chain modular event-producing negotiations and smart-contracts.
2. KPI: Decentralized-MVP: Social-media reach => 600.000
3. KPI: Decentralized-MVP: Ticket-sales => 600 ($50 each)
4. KPI: MVP-event: Revenues: our ticketing fees => 5% fee => $1.500
5. KPI: MVP-event: Revenues: our sponsorship commissions => 10% => $3.000
6. KPI: Decentralized-MVP-event: Attendees.
7. KPI: Decentralized-MVP-event: Usage rate of web3 features related with event-planner => 25% => 150
8. KPI: Decentralized-MVP-event: Usage rate of web3 features related with event-sponsor => 25% => 150
9. Milestone: Deliver decentralized-MVP AI analytics report to the pair of jointly-produced event between a planner and brand.
10. Milestone: Complete the decentralized-MVP-360º feedback cycle from participants of the third MVP-events.
11. KPI: Total participants on event feedback (with incentives) => 15% => 90
12. Milestone: Achieve representativeness of stakeholders on the feedback-cycle.
13. Milestone: Publish monthly visual public data-set logic model to our website and share it in the monthly report.

(12) March-25

1. Milestone: Publish monthly visual public data-set logic model to our website and share it in the monthly report.
2. Milestone: Completion-report and video of our F11 project.

[RESOURCES] Who is in the project team and what are their roles?

Team

Chief Technology Officer (full time, 12 months) = $1.500 => Total = $18.000

Gonzalo Camps: Blockchain and Cooperative Businesses. DAO scientist. 7 years of experience. Founder team member: 4 x Catalyst F6 & F8. Cardano's Emurgo Academy. Linkedin

• Develop beta off-chain ticketing.
• Develop beta off-chain modular negotiation contracts between events-planners and brands.
• Develop beta on-chain Cardano version of the products above, considering feedback from betas.
• Create data-set where the product operations is collected, stored and analyzed.
• Continued products and servers maintenance.

Chief Commercial Officer (full time, 12 months) = $1.500 => Total = $18.000

Tomás Gutiérrez (ideascale @massachio): Cultural and Community Management. Founder team member: 4 x Catalyst F6 & F8. Marketing Chief Officer. 7 years of experience. Writer. Editor. Linkedin

• Commercial product development.
• Propose to event-planners and close deals.
• Propose to brands and close deals.
• Deliver event-analytics reports with event-planners and brands.
• Deliver AI-powered insights to the reports.

Chief Operations Officer (full time, 12 months) = $1.500 => Total = $18.000

Sonia Marotta (ideascale sonia.marotta): Event and cultural producer. Filmmaker. 20+ years of experience and networking within the chilean cultural scene. Founder team member: 4 x Catalyst F6 & F8. Linkedin

• Lead our multi-chain social platform experiences with events, brands and audiences.
• Lead product-360º Feedback-cycles with all event-stakeholders.
• Lead social media updates and campaigns.
• Deliver monthly-reports to Catalyst.
• Deliver monthly visual public data-set logic model to our website.

UX and Web Developer (full time, 10 months) = $1.500 => Total = $15.000

Vacant to be onboarded before the end of November-23. Our UX and Web designers should live at Chile and have +3 years of experience executing wire-framing, prototyping, user interface design, responsive web design, user research and proficiency in tools such as Sketch and InVision. On the other hand, it should have experience with web development frameworks such as React, Angular and or Node.js.

• Develop front-end website.
• Design visual logic model of our product-operation on our website.
• Deliver monthly update of the visual logic model.
• Continued product-UX research and improvements.

Advisor Board

• Andrzej Tucholka: Blockchain Advisor. PhD on Software Architecture. Leading Developer and DeSo Community Representative. 20+ years of experience.Advising our DeSo Blockchain Developments. Linkedin
• Solange Fuster: Technology innovation Lead of the Chilean Tourism Department (SERNATUR). Public Sector Innovator. 23+ years of experience. Advising our B2G Partnerships. Linkedin
• Martina González: Business Design Thinking, Innovation and Scaling. 3 years of experience. Web developer. Founder team member: 4 x Catalyst F6 & F8. Linkedin
• Rafael Stokler: DeSo Developer and Software Engineer. 20+ years of experience in Fintech. Team member during 3 x Catalyst F8. Linkedin

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Team = $10.500 per month [*] => Total = $69.000

• Chief Operations Officer (full time, 12 months) = $1.500 => Total = $18.000
• Chief Commercial Officer (full time, 12 months) = $1.500 => Total = $18.000
• Chief Technology Officer (full time, 12 months) = $1.500 => Total = $18.000
• UX and Web Developer (full time, 10 months) = $1.500 => Total = $15.000

Fixed Costs = $445 per month => Total = $5.340

• Cultural Platform Maintenance = $125
• Meta Ads = $100
• Hetzner Servers = $41
• Adobe Creative Cloud = $55
• Notion Workspace = $50
• Typeform = $34
• Webflow = $29
• Google Suite = $6
• Protonmail = $5

Total ($USD) => $74.340 USD

Average 12-Month costs => $6.195

Total ($ADA) => 147.250 $ADA

Total allocation (F11) => 1.9%

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Low salaries compared to the world's average: The $1.500 salaries for our team members during the 12-month period constitute 78% of our total budget and as our team is based on the chilean-economy, its average monthly salary for the Information Technology industry is CLP $1,880,000 ($2,606) with a yearly average of CLP $22,500,000 ($31,114), while the the internationally average salary for this industry is $213,543, according to SalaryExplorers.

Successful outputs from our F6 & F8 funding: First, we expect that participants from Catalyst Community note that this F11 proposal is being delivered with the prior-experience of four F6 & F8 low-budget proposals (total funding of $71.850) which has already been successfully completed in the past, proving clear developments, testing, adoption, and market-insights of a multi-chain social network that serves the same stakeholders we are building a product for on this F11, but with regional focus on Latin America in comparison to our upgraded global approach on this Fund11. Our prior F6 & F8 insights has been transparent on each monthly report, where we have just delayed 2 in a 21-month period and most fundamental evidence of progress, KPI and learnings has been shared on our overall F8 completion video.

Our team has developed a deep understanding onboarding our product's potential to web3 technologies: we have been able to onboard emerging-countries cultural agents and artists to our multi-chain social platform, considering all the sensibilities necessary. With us, most of these agents got to use web3 features for their first time, such as crypto wallets (100 users), NFTs (140), on-chain posts (220) and crypto-tipping (4.000). In total, our platform has experienced relevant usage: 85,000 interactions were generated by 1,300 visitors, 300 of which where recurring visitors.

A world's top-10 public technology accelerator trusted us and extended their support to our start-up: we were accepted to the Build3 program of Start-up Chile, where after 5 months we were selected to pitch at the demo-day, where the chilean government granted us extended support, networks and funding ($15.000).

Our team is experienced and its careers has been focused on technology, creative economy and cultural industries: our expertise in this market highlights us within the Cardano ecosystem. Our team members possess a diverse set of skills and knowledge that are essential for delivering this upgrade as a market-fit upgrade of our start-up. Passion and dedication characterizes our team members, and our foundational mission has been extended to not just supporting Latin American cultural workers, but also global cultural workers and agents through Cardano and the whole Web3 ecosystems. We have built multi-chain tools at DeSo Blockchain, where are members of DeSo Labs, the largest and most active developer community at DeSo Blockchain and where we work together with PhD. Andrzej Tucholka, elected by the DeSo community as an ambassador of DeSo.

Our network already reunites over 200 potential cultural agents, brands and artists which are potential clients of this F11 products proposal: We have organized 9 off-chain and multi-chain decentralized exhibitions and also executed one physical and virtual reality event at Metacorral, with key web3 brands such as PizzaDAO and NounsDAO. A Cardano brand, Snapbrillia, has also supported us by promoting our presence at the NFT.NYC 2023 conference, where we had leads with over 30 potential clients, and where we also participated on the local UVR VJ Deliria & Friends Exhibition, at Brooklyn. In total, we counted over 1.200 attendees and 150 artists, including renowned NFT latinx artists such as Cryptomoves, Hypereikon, Brauxelion, Arregium and Layla Pizarro. Our collaboration with renowned cultural and Web3 brands has enhanced our own recognition and awareness.

We have already negotiated with private venues and local authorities who manage public spaces and cultural centers: Our events and negotiations have been possible because our networks and negotiations with venues, such GAM, one of the most important cultural venues of Latin America where we have executed 3 exhibitions. Moreover, we have also related with Public Institutions, such as the Chilean Tourism Department where we presented our proposal to 25 city governments, from which we had 7 leads which pointed out to pilot our platform to boost their local cultural ecosystems. We have also pitched to Santiago's subway innovation executives at Metro Demo-Day, in order to recreate this initiative in the network of the city subway’s stations.

We consider that given the slow-adoption rate of Cardano into traditional markets such as event-producing, a successful Cardano product should have a strong product-market fit, which means that it meets the demands of its users and creates value for them. We expect that this approach lead us to achieve a more efficient adoption and usage of the product, which in turn will create a network effect, making the product even more valuable to the community and making worth the investment of F11, as it could more probably generate long-term value for its users and investors, than other products with less Catalyst experience and market validation.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept