MiMesa: The first restaurant booking system with smart contracts

[GENERAL] Name and surname of main applicant

David Tzonev

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co proposers and Additional applicants

Eugenio Moreno

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

9

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

View real-time available tables and instantly book them with warranties. We ensure transparency, security, compensation and certified reviews. We bring blockchain closer to a daily use for everyone!

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

For scaling and geolocation reasons, we use some proprietary functions and data storing not full open source. Nevertheless, more than eighty percent of the codification is done with open-source languages and tools, planning to evolve next upgrades to a fully open-source architecture.

[METADATA] SDG rating

SDG rating:

SDG Goals

8 - Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

11 - Make cities and human settlements inclusive, safe, resilient and sustainable

12 - Ensure sustainable consumption and production patterns

SDG Subgoals

11.4 - Strengthen efforts to protect and safeguard the world’s cultural and natural heritage

12.a - Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production

8.2 - Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors

8.3 - Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services

[SOLUTION] Please describe your proposed solution.

The central idea of this functionality is to provide future users with the possibility of making reliable real-time reservations where you can see available tables around you through a simple, agile, and robust mobile application (APP). Reservations are a common activity in many sectors such as hospitality, restaurants, transportation, entertainment, among others, all falling under the service industry where tourism, culture, and leisure represent a high volume of business with a solid foundation. However, the reservation process can be complicated and requires the parties involved to trust that the information provided by the counterpart is accurate, with adherence to deadlines and costs.

Currently, there is no app in the market that offers real-time visualization of tables and smart contracts

The initial implementation of our business idea is aimed at the restaurant, café, and bar sector, particularly those establishments offering light meals, snacks, and drinks, which have limited occupancy tables both indoors and on terraces. In these cases, the objective of the reservation is not planned well in advance, as is currently done in the restaurant (days/weeks) or hospitality (days/weeks/months) industries. The need to have a table within 10, 20 or 30 minutes, in close proximity to the place and time the need arises, is not currently addressed. It requires a reliable procedure and information exchange between the involved parties, with transparency and immediacy.

The business idea is based on the development of an APP that allows immediate reservations, incorporating smart contracts to provide security in meeting commitments, along with the automation of bonuses and penalties based on the acquired reservation commitments. One of the objectives of the APP is to simplify and make the process more secure and efficient by utilizing Cardano’s blockchain technology.

In this regard, blockchain technology is ideal for creating a platform that ensures and makes transparent the connection established between the two parties of a reservation. The use of smart contracts provides the ability to define clear and binding rules that automate and formalize the process. Consequently, intermediaries and their associated costs are eliminated, while minimizing errors and non-compliance issues often encountered in current processes.

The proposed platform will allow users to search for available tables in establishments, make immediate and reliable reservations, obtain location information, make payments, and provide authenticated reviews about the consumed services. This offers several significant advantages for both the user and the leisure establishment offering the tables:

• Leisure establishments can showcase their businesses and gain visibility through the APP.
• Reservations have a commitment from both the user and the establishment, supported by the technological capabilities of the platform.
• Both establishments and users gain valuable information about their activities, facilitating subsequent reservations or more effective management of availability.
• The simplicity and agility of the APP provide an effective tool for filling off-peak occupancy periods for establishments. The availability status of a table can be checked with just one click.
• The immediacy tied to commitment and reliability enables a type of reservation that is currently unattended, yet based on a very common type of consumption in widely spread leisure establishments.
• Incorporating payment within the platform simplifies and streamlines this process, saving time, resources, and costs for establishments.
• The integration of reviews within the platform ensures their reliability, as they are seamlessly integrated into the entire reservation, consumption, and payment process, secured by the traceability provided by the utilized technology.
• Having the menu/products of a specific establishment available in the APP optimizes the user's selection process and expedites future orders at that establishment.

It is worth noting that this new platform would significantly increase resistance to fraud based on altering commitments or the lack of reliability in reservations, leading to the loyalty of both parties and empowering the use of this new system.

Both users and leisure establishments will be able to download the APP for free, with a simple registration process. In the case of establishments that allow payment through the platform, they will need to complete a form in compliance with current regulations (KYC).

The revenue source associated with this business idea is based on applying a commission to the establishment for each reservation made through the platform, based on the total consumption. In its basic form, there are no additional costs beyond this commission. This type of monetization allows for greater market penetration, facilitating adoption by the establishments and increasing the options available to users, ultimately resulting in higher usage and business volume.

Additionally, we have planned for a second phase, which involves offering premium services such as exclusive offers and special discounts for frequent users, managing an exclusive list of establishments based on their capacity and frequency of offered tables, as well as the reliability of reviews and proven quality.

Regarding the target audience, the application would be useful for anyone in need of making a reservation at a bar, restaurant, or café. The potential market is broad and diverse, with significant volumes in cultural and tourist areas, generally characterized by extensive leisure activities.

In conclusion, the implementation of this real-time reservation system, utilizing advanced technology and the capabilities offered by blockchain, is a thoroughly researched business idea with months of analysis and identification of needs in the broad spectrum of the culture and leisure sector. The platform undoubtedly has the potential to simplify reservation processes, making them safer, more reliable, and efficient, which will undoubtedly attract a large number of users.

Lastly, the added value provided by the utilization of advanced technologies sets the platform apart from the competition, emphasizing an evolutionary change in this type of system. This allows for greater transparency in the business, based on revenue generation through the application of a commission to reservations and premium services.

Mi Mesa, has exciting plans to integrate our platform with blockchain, specifically leveraging Cardano’s blockchain. 

The first step is to generate a utility token on the Cardano blockchain. This token will enable us to implement Smart Contracts and harness the benefits and features offered by blockchain technology. In an initial phase, we will conduct tests on Cardano's preprod network, creating custodial wallets to familiarize ourselves with the process and understand how it integrates with our platform. As we progress, our goal is to migrate this token to Cardano's mainnet, empowering each user to have their own wallet and interact directly with the token.

The utility token will serve several purposes within our platform. Firstly, it will be used to reward users for their loyalty, frequency of use, and in case of any incidents they may have encountered. We aim to incentivize our users and encourage greater engagement on the platform by offering tangible benefits through this token. It is important to note that this utility token will not be available for sale or listed on any market.

MiMesa leverages smart blockchain technology to deliver numerous advantages, fostering the development of Cardano. This innovative approach ensures transparent, secure, and clear transactions in the execution of contracts between restaurants and users. It guarantees that reservations are respected, and the transaction history details are made public, enhancing accountability and trust in the process.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Our proposed solution makes a significant contribution to the Cardano ecosystem by leveraging its blockchain technology to introduce MiMesa, a groundbreaking reservation application. By integrating with Cardano, MiMesa brings numerous benefits and fosters the growth and adoption of the ecosystem.

One of the key contributions of our solution is the utilization of Cardano's blockchain for secure and transparent transactions. By implementing smart contracts, MiMesa establishes agreements between restaurants and users, ensuring that reservations are honored and providing an immutable record of the transaction. This not only minimizes risks such as overbooking and last-minute cancellations but also instills trust and reliability in the reservation process

Furthermore, MiMesa showcases the power and potential of Cardano's blockchain technology. By incorporating smart contracts for each reservation, we highlight their efficiency, security, and automation capabilities. This demonstration paves the way for wider adoption of smart contracts in various industries beyond hospitality, thereby expanding the utility and value of the Cardano ecosystem.

In addition to the technological advancements, MiMesa contributes to the overall growth of Cardano by promoting real-world usage. By providing a user-friendly and practical application, we enable individuals to experience Cardano's benefits in their everyday lives. This increased exposure and usage contribute to the network effect, attracting more users and businesses to the Cardano ecosystem.

Through MiMesa, an innovative booking system, Cardano could seamlessly integrate into the trillion-dollar restaurant industry. This integration holds the potential to propel Cardano's user adoption significantly, providing a substantial boost to its presence in the market.

Moreover, the integration of Cardano into MiMesa creates a tangible use case for the ecosystem, emphasizing its real-world value. By enabling users to make reservations, access menus, view location details, and leave verified reviews, MiMesa demonstrates the versatility and utility of Cardano beyond financial transactions. This broadens the perception of Cardano as a comprehensive blockchain platform with wide-ranging applications.

In summary, our proposed solution significantly contributes to the Cardano ecosystem by leveraging its blockchain technology. Through MiMesa, we showcase the secure and transparent nature of Cardano's transactions through smart contracts. Furthermore, our application promotes real-world adoption, expands the use of smart contracts, and highlights the versatility of Cardano beyond financial use cases. These contributions collectively strengthen the Cardano ecosystem, attracting more users and businesses, and positioning Cardano as a leading blockchain platform.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our organization is committed to delivering projects with high levels of trust and accountability. We have developed a robust set of capabilities and processes that demonstrate our suitability for successfully delivering this project and managing funds properly. Here are some key aspects that highlight our capability:

• Track Record and Experience: We have a proven track record of successfully executing projects in the technology and blockchain domains. Our team has extensive experience in developing and implementing innovative solutions, ensuring timely delivery and meeting project goals. Our past achievements demonstrate our commitment to delivering high-quality outcomes.

• Transparent Governance and Financial Management: We prioritize transparency in our governance and financial management practices. We adhere to rigorous financial processes, including regular audits, budget planning, and financial reporting. These measures ensure that funds allocated to the project are managed properly, and stakeholders can trust in our responsible financial practices.

• Compliance with Regulatory Standards: We understand the importance of complying with relevant regulatory standards and legal requirements. We have a thorough understanding of the applicable regulations governing financial transactions and data protection. By adhering to these standards, we ensure that the project is conducted in a compliant and trustworthy manner.

• Secure and Reliable Infrastructure: We employ robust security measures to safeguard the project's infrastructure and data. This includes utilizing secure servers, implementing encryption protocols, and conducting regular security audits. By prioritizing data privacy and security, we instill trust in our ability to handle sensitive information appropriately.

• Stakeholder Engagement and Communication: We maintain open and proactive communication channels with stakeholders, including project sponsors, partners, and users. We provide regular updates on project progress, milestones achieved, and any potential challenges or risks. This transparent communication fosters trust and ensures stakeholders are well-informed throughout the project lifecycle.

• Project Management Best Practices: We adhere to industry-standard project management methodologies, ensuring effective planning, resource allocation, and risk mitigation. Our project management approach encompasses clear deliverables, realistic timelines, regular progress tracking, and comprehensive documentation. This structured approach ensures accountability and enables efficient project execution.

In summary, our capabilities and processes demonstrate our suitability to deliver the project with high levels of trust and accountability. Our track record, transparent governance, compliance with regulations, secure infrastructure, stakeholder engagement, escrow and implementation, and project management best practices all contribute to our ability to manage funds properly and earn the trust of our stakeholders.

The main goals for our project, MiMesa, are as follows:

1. Increase Adoption and User Engagement: Our goal is to onboard a significant number of restaurants and users onto the MiMesa platform. We aim to achieve this by providing a user-friendly and feature-rich application that offers real-time table reservations, menu browsing, location information, and verified reviews. We will measure the success of this goal by tracking the number of registered restaurants and active users on the platform, as well as monitoring user engagement metrics such as the number of reservations made and reviews posted.
2. Enhance Restaurant Efficiency and Revenue: We strive to optimize the operations of participating restaurants by effectively filling empty tables and reducing last-minute cancellations. Our goal is to help restaurants increase their revenue and improve overall efficiency. We will measure the achievement of this goal by analyzing restaurant-specific data, such as the percentage increase in table occupancy, reduction in cancellation rates, and overall revenue growth reported by the participating establishments.
3. Improve User Experience and Satisfaction: We aim to provide a seamless and convenient dining experience for users, allowing them to easily find and reserve tables, view menus, make payments, and leave verified reviews. We will focus on improving user satisfaction by gathering feedback through surveys, ratings, and reviews. User feedback will serve as a qualitative measure to assess the success of this goal, alongside metrics such as app ratings, user retention rates, and positive testimonials.
4. Foster Trust and Security: Building trust among users and restaurants is a key objective for our project. By leveraging Cardano's blockchain technology, we aim to enhance trust and security in the reservation process, ensuring transparency, immutability, and fraud prevention. We will measure the achievement of this goal by evaluating user trust indicators, such as the number of positive reviews, user testimonials emphasizing trust in the system, and feedback regarding the security features of the application.
5. Drive Cardano Ecosystem Growth: A crucial objective of our project is to contribute to the growth and adoption of the Cardano ecosystem. We will actively promote the integration of Cardano's blockchain technology within the hospitality industry and showcase the advantages it offers. The success of this goal can be measured by monitoring the number of restaurants and businesses adopting Cardano for their operations, as well as tracking the overall increase in Cardano transactions and wallet usage within the ecosystem.

To validate the feasibility of our approach, we undertook the following steps:

1. Conduct Market Research: We conducted comprehensive market research to understand the demand for restaurant reservation applications, user preferences, and the competitive landscape. This research has helped validate the market need for our project and refine our approach accordingly.
2. Develop a Minimum Viable Product (MVP): We built an MVP of the MiMesa application, focusing on essential features and functionality. The MVP allowed us to test and validate our approach with a smaller user base, gathering feedback and iterating based on user experiences and suggestions.

Next will be the following steps:

1. User Testing and Feedback: We are currently engaging with potential users, including both restaurants and customers, to gather feedback and refine the application based on their needs and expectations. User testing sessions, surveys, and usability studies are helping validate the effectiveness of our approach in meeting user requirements and improving the overall user experience
2. Pilot Implementation: We will select a subset of restaurants to participate in a pilot implementation of the MiMesa platform. This phase will allow us to validate the scalability, functionality, and usability of the application in real-world scenarios. We will closely monitor the performance, user feedback, and measurable outcomes during this pilot phase.
3. Iterative Development and Improvement: Based on the feedback received during the pilot phase, we will continuously iterate and improve the application. Regular updates and enhancements will be rolled out to address any identified issues and optimize the user experience.

By following these steps and closely monitoring the measurable outcomes, user feedback, and market response, we will be able to validate the feasibility of our project and ensure that our goals and objectives are being effectively met.

With a vast number of restaurants worldwide, including an estimated 300,000 in Spain, 2 million in Europe, and millions more across the globe, the potential user base for our project is enormous. If successfully implemented, the impact on the Cardano ecosystem could be significant, with far-reaching benefits for productivity and growth. 

We will make ready the APP for storing crucial data to measure relevant metrics used to assess the performance and effectiveness of various aspects of an app,

1. User Acquisition.
2. User Retention.
3. Engagement Metrics (the number of interactions per user, the number of reservations made and reviews posted)
4. Conversion Rate (focused on confirmed bookings).
5. Revenue Metrics (ARPU, LTV, or the total revenue generated).
6. App Performance (app crashes, app load time, or app responsiveness, monitoring a positive user experience).
7. Social Sharing Metrics (number of shares, social media reach, or referrals).
8. App Store Metrics (app ratings, app reviews, or the app's position in app store rankings).

While some of these benefits can be measured quantitatively, we also recognize the importance of qualitative measures, including user opinions and feedback. Let's explore the potential benefits and their realistic measurement within the Cardano ecosystem:

Increased Adoption:

By introducing MiMesa and integrating Cardano's blockchain technology, we provide a compelling use case that can attract a substantial number of businesses and users. As more restaurants join the platform, the adoption of Cardano within the hospitality industry will grow. Measuring the number of participating restaurants and users actively utilizing the application will be an essential metric to track this adoption. The larger the user base, the greater the impact on Cardano's ecosystem.

Expanded Network Effect:

A successful implementation of MiMesa would contribute to the network effect within the Cardano ecosystem. With a growing user base, the liquidity and usability of Cardano would increase, attracting more businesses and individuals to participate. Tracking the growth in the number of users, interactions, and transactions within the MiMesa application can provide valuable insights into the expansion of the network effect and its impact on Cardano's productivity and growth.

Positive Reputation:

A key measure of success lies in the positive reputation built around Cardano through the success and satisfaction of MiMesa users. User opinions and feedback play a crucial role in assessing this aspect. As users have a seamless and secure experience with the application, they are likely to view Cardano as a reliable and innovative blockchain platform. Conducting satisfaction surveys and gathering user testimonials can provide valuable qualitative insights into Cardano's reputation and its association with the project.

Ecosystem Expansion:

MiMesa's success would showcase the versatility of Cardano beyond financial transactions, paving the way for the expansion of its ecosystem. As more industries and sectors recognize the potential of Cardano's blockchain technology, it opens up opportunities for growth and innovation. Although challenging to measure quantitatively, the exploration of partnerships, integrations, and collaborations resulting from the project can indicate the expansion of Cardano's ecosystem.

In conclusion, with a vast number of restaurants in Spain, Europe, and worldwide, the potential user base for MiMesa is substantial. A successful implementation of the project within the Cardano ecosystem has the potential to drive increased adoption, expand the network effect, enhance Cardano's reputation, and foster ecosystem growth. By combining quantitative metrics such as adoption rates and user engagement with qualitative measures like user opinions and ecosystem expansion, we can gain a comprehensive understanding of the project's impact on Cardano's productivity and long-term growth.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Project Initiation and Planning (Done – out of this proposal)

• Deliverables: Market research report detailing the current state of the hospitality industry, project plan outlining the project's objectives, timeline, and resource allocation, documentation of resource requirements.
• Outputs: Defined project objectives, a comprehensive project plan, and identified resource needs.
• Intended Outcome: Clear understanding of the project scope and direction, ensuring alignment with the goals of bringing Cardano to the hospitality sector.

Measurement: Progress will be measured by the completion of the market research report, approval of the project plan by stakeholders, and successful assembly of the project team.

Key Activities: Conduct market research, define project objectives and goals, establish project team, develop project plan, and identify resource requirements.

Timeline: 4th week

Duration: 4 weeks (2 sprints)

Success/Acceptance Criteria: Completed market research report, project plan approved by stakeholders, and project team assembled.

Projected Cost: 8.695,65 USD (Done – out of this proposal)

MVP Development (Done – out of this proposal)

• Deliverables: Minimum Viable Product (MVP) of the MiMesa application, user interface design, payment integration, menus, testing and quality assurance documentation.
• Outputs: Developed MVP with core features such as real-time table availability, reservation functionality, menu browsing, location information.
• Intended Outcome: A functional MVP that demonstrates the feasibility and potential of the MiMesa application, showcasing its unique value proposition in optimizing restaurant operations and enhancing user experience.

Measurement: The completion and successful testing of the MVP, as well as the documentation of user interface design will indicate progress towards this milestone.

Key Activities: Design user interface, develop core features (table reservations, menu browsing, location information), conduct testing and quality assurance.

Timeline: 10th week

Duration: 6 weeks (3 sprints)

Success/Acceptance Criteria: Functional MVP with core features implemented and tested, ready for user testing.

Projected Cost: 13.043,48 USD (Done – out of this proposal)

User Testing and Feedback

• Deliverables: User feedback reports, usability testing analysis, refined application based on user insights.
• Outputs: Collected user feedback, analysis of usability testing results, refinements made to the application based on user input.
• Intended Outcome: Improved user experience and application usability based on valuable feedback, ensuring that the MiMesa application meets user needs and expectations.

Measurement: User feedback reports, analysis of usability testing results, and documentation of refinements made to the application will be used to measure progress and assess the effectiveness of the improvements.

Key Activities: Engage with potential users, gather feedback on MVP, conduct usability testing, analyze user feedback, and refine the application based on user insights.

Timeline: 12th week

Duration: 3 weeks (2 sprints)

Success/Acceptance Criteria: User feedback collected, actionable insights identified, and refinements made to the application based on user input.

IT Cost: 2.782,61 USD

Marketing Cost: 4.173,91 USD

Projected Cost: 6.956,52 USD

Iterative Development and Improvement

• Deliverables: Enhanced application with additional features (e.g., integration of Cardano blockchain technology, verified reviews), comprehensive testing reports, updated project documentation.
• Outputs: Implementation of feedback-driven enhancements, integration of new features, completion of rigorous testing, updated project documentation.
• Intended Outcome: A refined and feature-rich MiMesa application ready for full-scale launch, addressing user feedback and industry requirements.

Measurement: Successful implementation of the feedback-driven enhancements, integration of additional features, completion of comprehensive testing, and updated project documentation will be used to track progress.

Key Activities: Implement MVP feedback-driven enhancements, add additional features, including full blockchain integration (e.g. smart contracts, booking and verified reviews chain-registration, …), standard payments module, conduct further testing and quality assurance, and prepare for full-scale launch.

Timeline: 26th week

Duration: 14 weeks (7 sprints)

Success/Acceptance Criteria: Enhanced application with added features, comprehensive testing completed, and ready for full-scale launch.

IT Cost: 23.130,43 USD

Marketing Cost: 9.913,04 USD

Projected Cost: 33.043,48 USD 

Pilot Implementation

• Deliverables: Pilot phase report, key metric analysis (e.g., table occupancy, revenue growth), participating restaurant feedback.
• Outputs: Successful onboarding of a subset of restaurants onto the platform, monitoring of performance metrics, feedback from participating restaurants.
• Intended Outcome: Validation of the application's scalability, effectiveness in driving restaurant business growth, and positive feedback and engagement from participating restaurants.

Measurement: Key metrics such as table occupancy rates, revenue growth, and feedback from participating restaurants will be measured and analyzed to evaluate the success of the pilot implementation.

Key Activities: Select a subset of restaurants to participate in the pilot phase, onboard restaurants onto the platform, monitor performance, gather user feedback, and measure key metrics.

Timeline: 32th week

Duration: 6 weeks (3 sprints)

 

Success/Acceptance Criteria: Pilot phase successfully completed, key metrics (e.g., table occupancy, revenue growth) measured and analyzed, and positive feedback from participating restaurants.

IT Cost: 7.826,09 USD

Marketing Cost: 2.347,83 USD

Sale Cost: 5.478,26 USD

Projected Cost: 15.652,17 USD

Full-Scale Launch and Adoption

• Deliverables: Publicly deployed application, adoption metrics report, restaurant and user feedback.
• Outputs: Widely available MiMesa application, significant number of registered restaurants and users, high user engagement metrics (reservations, reviews), positive feedback from stakeholders.
• Intended Outcome: Wide adoption of the MiMesa application, improved restaurant efficiency, increased revenue, and enhanced user experience, contributing to the growth and success of the Cardano ecosystem.

Key Activities: Deploy the application for public use, onboard a significant number of restaurants onto the platform, promote user adoption, monitor user engagement and satisfaction, and measure key adoption metrics.

Timeline: 37th week

Duration: 4 weeks (2 sprints)

Success/Acceptance Criteria: Significant number of restaurants and users registered on the platform, high user engagement metrics (e.g., reservations made, reviews posted), and positive feedback from both restaurants and users.

IT Cost: 1.434,78 USD

Marketing Cost: 2.391,30 USD

Sale Cost: 5.478,26 USD

Projected Cost: 9.565,22 USD 

[RESOURCES] Who is in the project team and what are their roles?

David Tzonev// CEO MiMesa APP

• https://www.linkedin.com/in/david-tzonev-almansa-5984aa115/ 
• davidtzonev@appmimesa.com
• https://t.me/dta_altzpool 

Bio:

• Founder of Crowntech SL 
• Founder of MiMesa APP
• Cardano SPO (ALTZ) and World Mobil Earth Node 129 operator
• Internal Audit in Credit models Risk - Banco Santander
• Optimization and logistics - Repsol
• Risk indicator reviewer and creator - Payden & Rygel

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Jose M. Alcolea // Innovation and Digital Solutions.

• https://www.linkedin.com/in/jmalcolea/
• jmalcolea@crowntechsl.com
• My responsibilities include IT management, identifying and pursuing new business opportunities, coordinating both technical and commercial teams.

Bio:

• Cardano SPO (ALTZ) since ITN stage and World Mobil Earth Node 129 operator
• Two decades of experience in the electronic funds transfer business and software engineering. 
• Founder and owner of three software engineering and solutions provider companies.
• Specialized in risk management and fraud detection for retail and financial industry.
• Transitioned to blockchain projects management and development in 2020.

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Plamen Tzonev //  Owner of Cardano Stake Pool since ITN (ALTZ) and Earth Node 129 WM

•  https://www.linkedin.com/in/plamen-tzonev-371498b/
• https://altzpool.com/
• https://twitter.com/AltzPool

Bio:

•  Invested in Cardano since beginning of 2018
•  Previous Founder, Shareholder and Project Manager of Keros Bulgaria, tile factory ,€35M investment.
•        Previous Credit analyst
•        Business Opportunities Analyst
•        Experienced in Finance, Investment Industry and Project management

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Jorge Mendoza // CTO MiMesa APP

• https://www.linkedin.com/in/jorgemesau/
• jorge.mendoza@appmimesa.com
• https://t.me/jorgemsau 

Bio:

• Founder of Crowntech SL and MiMesa APP
• Product and business management at SiemensSoftware architect and developer fullstack

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Eugenio Moreno // CoFounder

• Máster of informationmanagement andentrepreneurship (IllinoisTech )
• Network engineerIberdrola
• Managemente consultantAxon Partners group
• Product Manager Siemens
• Cofunder crown tech
• COO otpoint
• Master of informationtechnology andentrepreneurship

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

The Minimum Viable Product (MVP) is essential because it allows for checking crucial functionalities to be included in the final solution. It has been developed during the first stage of the project (milestones 1 and 2), and the costs, outlined below and included in this budget breakdown, pertain to the second stage, which encompasses milestones 3 to 6 as indicated in the timeline graphic.

Project Team

Project team is composed by a Senior Full Stack Developer and a project manager. We incorporate non-full time resources from third parties and freelance, for specific matters like smart contracts and marketing tasks.

Project management and leading scope encompasses all stages and components of the project, from initiation to closure, and from technical to marketing/sale tasks. 

• Leading and coordination of the project is adjusted to 3.260,87 USD.

Technical tasks. 

• Design & Development 
• 1.134 work hours (9 work sprints). 24.622,00 USD
• Testing and Integration.
• 291 work hours (3 work sprints). 6.331,00 USD
• Documentation.
• 113 work hours (1 work sprint). 2.462,00 USD

The mix of technical work hour costs yields a value of $21.71 USD.

Marketing. 

• Project leading (included at the project management expenses).
• Rebranding
• Brand identity, Logo, color patterns. 2.447,00 USD
• Social-Media studies and campaigns.
• Third party estimated cost, 7.630,00 USD
• Other physical campaigns.
• Third party estimated cost, 7.910,00 USD.

Sales.

• Project leading (included at the project management expenses).
• Sales campaign 
• Third party estimated cost, 10.657,00 USD.

Milestones 1 and 2 have been successfully achieved through our own investment of 21,730.00 USD. We intend to allocate a similar amount of our own resources, specifically 20,500.00 USD, to cover the remaining milestones (3 to 6).

The project's total estimated cost is projected to reach 87,000 USD, with our own investment accounting for 50% of this amount, and the rest of costs, 45.000 USD, is included in this Fund11 proposal.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Developing a project necessitates a team of skilled professionals. These individuals bring their expertise and experience to the table, and their salaries and training contribute to the overall cost. Additionally, the project includes market research, feasibility studies, prototyping (MVP), and testing.

We have assembled a highly capable team dedicated to the development process, ensuring that all necessary expertise and skills are available. Additionally, we plan to leverage third-party components to enhance our marketing and sales efforts.

By considering all these elements, we have arrived at a fair and competitive price for our development services, (average cost of 21,70 USD work hour), taking in account the regional costs between 20 USD and 34 USD by work hour.

In our development approach, we have recognized the significance of not only IT-related aspects but also the crucial role of marketing and sales efforts. We have made deliberate efforts to partner with competitive companies specializing in different areas, enabling us to execute targeted campaigns that effectively reach our desired audience. By taking a comprehensive approach that encompasses both development (54% of resources) and marketing/sales strategies (29%/17% respectively), we aim to maximize the impact and success of our endeavors.

Investing in robust development ensures a scalable and adaptable solution that can meet future needs and growth requirements, providing a return on investment in the long run. We have invested our own resources during the first part of the project (21.739,00 USD), we have set ambitious goals and aspirations for the product, aiming to reinvest a significant portion of the anticipated benefits into fueling its growth and evolution. By leveraging a combination of our own efforts, Fund10, and a focus on reinvestment, we are dedicated to maximizing the product's potential and ensuring its long-term success.

Finally, our own resources, time, and effort are huge part of the total resources required. This level of involvement and dedication serves as a testament to our confidence in the project and our determination to deliver exceptional result

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept