Last updated a year ago
NFT Ticket Platform MVP Suitable for Mass Adoption - including non-crypto ticketholders
Problem
There are many limitations, inefficiencies, and risk of fraud associated with the distribution and use of paper tickets for events. Current blockchain based solutions often exclude non-crypto users.
Total to date
This is the total amount allocated to NFT Ticket Platform MVP Suitable for Mass Adoption - including non-crypto ticketholders.
About this idea
[GENERAL] Name and surname of main applicant
Paul Brisk[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)
Entity (Incorporated)[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)
4[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.
No[GENERAL] Summarize your solution to the problem (200-character limit including spaces)
We will deliver an NFT Ticket Platform and Mobile Tickets App for the Cardano blockchain as a minimum viable product to securely process event tickets. A key goal is to include non-crypto users.
[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?
No[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”
No dependencies
[GENERAL] Will your project’s output/s be fully open source?
No[GENERAL] Please provide here more information on the open source status of your project outputs
There are three main deliverables from ChainSmart for the NFT ticket service.
- The ChainSmart NFT Ticket Platform
- Ticket scanner application for mobile phone
- ChainSmart Tickets Mobile Application
The ChainSmart NFT Ticket Platform and the ticket scanner application are products designed and built by ChainSmart for commercial deployment. This will be a billable service offered by ChainSmart to event organizers and ticket issuers. These are not open source.
The ChainSmart Tickets Mobile Application was developed by ChainSmart so that ticketholders who do not have previous crypto experience, can still purchase, receive, and use NFT tickets via the ChainSmart NFT Ticket Platform with the Cardano blockchain. Ticketholders can always send their NFT Ticket to other Cardano native wallets if they want to keep the ticket for long term as a collectible or sell the tickets within NFT secondary marketplaces. In the latter case, their wallets must be able to connect to Cardano DApps.
We view the ChainSmart Tickets Mobile Application as a non-exclusive enabler for the NFT ticket service, and not as a competitive commercial product. Therefore, we have made the ChainSmart Tickets Mobile Application open source which can be accessed at https://github.com/SolusiDataPintar/tickets.
The ChainSmart Tickets Mobile Application is open-source software distributed with an AGPL v3 licence.
ChainmSart provides the ChainSmart Tickets Mobile Application on the basis of NO WARRANTY as specified in the licence file which can be viewed in the above github link.
[SOLUTION] Please describe your proposed solution.
Introduction
ChainSmart has built a prototype NFT Ticket Platform, scanner, and Tickets Mobile Application that uses the Cardano blockchain.
We are seeking Cardano funding to turn the protype into a minimum viable product (MVP) and take the product to market in Indonesia by educating and raising awareness through the following clearly defined and measurable steps:
- Soft launch to introduce the NFT Ticket Platform to a small audience of targeted industry stakeholders in Indonesia.
- Proof-of-concept ticketed event to demonstrate the NFT Ticket Platform to a mid-size audience of targeted industry stakeholders in Indonesia.
- Production ticketed event to launch the NFT Ticket Platform to a large audience of targeted industry stakeholders in Indonesia.
At each event we will receive and process feedback to refine the MVP to meet market requirements.
Through this three-step process our goal is to identify the first customer who agrees to a commercial pilot and/or full implementation of the NFT Ticket Platform for at least one ticketed event.
The Problem We Are Solving
Existing paper-based ticket systems are subject to the following challenges:
- Paper tickets can be easily forged or duplicated making them vulnerable to fraud and scalping.
- It is difficult for event organizers to ensure that the true owner of an authentic ticket is the one entering an event.
- Ticket issuers cannot control the transfer of tickets, or the price of tickets on secondary markets, once issued.
- It is difficult for event issuers to customize tickets and add additional experiences or redeemable items to some or all tickets.
- Fans often want to keep tickets as collectibles and trade them on a secondary market. However, there is a considerable risk of forgery or duplication.
Proposed Solution
This project is not simply about building an NFT Ticket Platform solution. ChainSmart has already built a prototype NFT Ticket Platform, scanner application, and Tickets Mobile Application. We have designed the project to (1) refine the existing prototype into an NFT Ticket Platform MVP, (2) test the market in Indonesia by engaging with industry stakeholders to promote, educate and seek feedback which we can use to refine the offering and ensure we deliver an NFT ticketing product that meets market requirements, and (3) identify the first customer for a commercial pilot and/or full implementation of the NFT Ticket Platform for at least one ticketed event.
NFT Ticket Platform Solution Overview
The ChainSmart NFT Ticket Platform and custodial wallet is illustrated in the following diagram.
The components illustrated above are as follows:
Each NFT Ticket consist of an image, a secure dynamic QR code, and associated metadata. The image can be made unique to the ticketholder, and therefore a potential collectible. The QR code, which is dynamic and therefore fraud resistant is scanned to redeem items at events such as event entry, receive merchandise, collect food and drinks etc.
ChainSmart NFT Ticket Platform and Ticket Database tracks and processes ticket usage including redeemable items and whether they are available to redeem or have been used. When a ticket is scanned, a request is sent in real-time from the scanner to the NFT Ticket Platform where the validity of the ticket is confirmed, and the item being redeemed is verified. If the requested redeemable item is available, the ticket status is updated, and a response is returned to the scanner. The NFT Ticket Platform also updates the ticket status in the Tickets Mobile Application. The Ticket Platform generates and refreshes QR codes which are displayed in the Tickets Mobile Application. The Ticket Platform connects to the Cardano blockchain to confirm the authenticity and ownership of NFT tickets.
The Scanner is a mobile application that is deployed at the event to scan QR codes and send scanned information back to the ChainSmart NFT Ticket Platform to check ticket validity and confirm whether an item is available to be redeemed or has already been used. The operator of the scanner receives a response back from the ChainSmart Ticket Platform in real time.
The ChainSmart Tickets Mobile Application is hosted by ChainSmart on behalf of ticketholders that allows purchasers of NFT tickets to:
- Receive tickets.
- Hold tickets.
- Display tickets and use to redeem items such as entry to an event.
- Transfer tickets.
- Send, receive, and hold ADA
The Tickets Mobile Application regularly receives refreshed QR codes from the NFT Ticket platform to prevent QR code replay attacks.
The Tickets Mobile Application UI is the front-end Tickets Mobile Application user interface that is accessed from the ticketholder’s mobile phone. When using a ticket to redeem an item, the ticketholder selects the ticket in the Tickets Mobile Application, presses the ticket image to display the QR code which is then presented for scanning. The status of the redeemable items (i.e. available to redeem, versus used) are displayed when viewing the ticket.
The Cardano Blockchain is where the ChainSmart NFT Ticket platform stores the NFT tickets. Cardano is the proof of ownership and ticket validity.
ChainSmart NFT Ticket Platform Demonstration
For a visual demonstration of the ChainSmart NFT Ticket Platform, scanner application, and Tickets Mobile Application in use, please refer to the following youtube video:
https://www.youtube.com/watch?v=AHk7xoa_nAcAdditionally, it is possible to register for and access the prototype ChainSmart Tickets Mobile Application. Please note that this is purely for review purposes in support of this proposal. The Tickets account that you register for using your email will not contain an NFT ticket. However it will support the sending and receiving of ADA if you wish to try this feature.
If you would like to register for your own copy of the prototype Tickets Mobile Application, please complete the following steps
- Install and register for the ChainSmart Tickets Mobile Application at this link https://tickets.dev.chainsmart.id. [for our non Indonesian friends - DAFTAR is register :-) ]
- Enter your email when requested.
- When you receive the email, click on the link in the email.
- Enter your name and choose and confirm your password, then click 'Register Now'.
- Log in to the ChainSmart Tickets Mobile Application and look around.
If you wish to view a real NFT ticket in a test Tickets Application, we have made available an account that you can log in to at https://tickets.dev.chainsmart.id using userid test@chainsmart.id and password test1234. Please note we have disabled the send button on this wallet to prevent transfer of the ticket out of the account. We have also enabled multiple user access to this account just for this proposal. The NFT ticket you are viewing via this test account is an actual NFT loaded on Cardano.
Including non-Cardano Crypto Users in the ChainSmart NFT Ticket Platform Service
The ChainSmart Tickets Mobile Application was designed to enable all ticketholders, both experienced crypto-users, and those ticket purchasers who are not current Cardano users and do not currently have a Cardano wallet, to receive and use an NFT ticket. ChainSmart has ensured that the Tickets Mobile Application registration and installation is straightforward, requiring no technical or “crypto” skills.
As previously discussed, the Tickets Mobile Application is open source so that other providers could build a Ticket Application that can work with the ChainSmart NFT Ticket Platform.
Testing the Market
The goal of the project is to test whether there is a need for an NFT ticket service in Indonesia, and whether we can meet the market requirements with the ChainSmart NFT Ticket Platform. The ultimate proof will be that we are successful in identifying the first customer who agrees to a commercial pilot and/or full implementation of the NFT Ticket Platform for at least one ticketed event.
To do this, we believe we need to engage event organizer industry stakeholders to create awareness, educate, and receive feedback. KITA Cardano has designed a three-stage program where each stage increases the level of engagement.
- Soft launch to introduce the NFT Ticket Platform to a small audience (~ 50 invitees) of key industry stakeholders in Indonesia. This event is designed to create initial awareness through high level education and demonstration. Initial impressions will be solicited from the audience. Attendees will be encouraged to attend the next event and incentivised to introduce and invite contacts from their network.
- Proof-of-concept ticketed event to demonstrate the NFT Ticket Platform to a mid-size audience (~ 100 invitees) of key industry stakeholders in Indonesia. This event is designed to create greater understanding through deeper education and further demonstration. Feedback will be solicited from the audience. As with the first event, attendees will be encouraged to attend the next event and incentivised to introduce and invite contacts from their network.
- Production ticketed event to launch the NFT Ticket Platform to a large audience (~ 200 invitees) of key industry stakeholders in Indonesia This event is designed to launch and promote the NFT Ticket Platform offering through a mixture of entertainment and education. The goal of the event is to create excitement and identify and engage with potential users. Feedback will be solicited from the audience.
At each event, attendees will be issued with a ChainSmart Tickets Mobile Application with an NFT ticket that will be used to enter the event and redeem items within the event.
Solution Benefits
Migrate from issuing and using paper-based tickets to digital tickets represented by NFTs secured on the Cardano blockchain.
- Security and Authenticity: NFT tickets are unique digital assets stored on the blockchain, making them less vulnerable to fraud and scalping. They are significantly harder to forge or duplicate than paper tickets. This allows ticket issuers and event organizers to ensure that only authentic tickets are used to enter an event.
- Ownership and Transfer: The Cardano blockchain provides an immutable record of NFT ownership and transfer. This allows a safe and secure secondary market that allows ticket purchasers to transfer or on-sell tickets.
- Smart Contracts: NFT tickets can have rules programmed into them allowing the ticket issuer or event organizer to control what happens to tickets after the first sale and distribution. For example – prevent resale or transfer of tickets, control resale price, or guarantee that a percentage of any resale goes back to the ticket issuer.
- Increased Revenue Potential: NFT tickets unlock new revenue potential for ticket issuers or event organizers. It is much easier to customize digital tickets with added features and experiences (e.g., online event recordings or an exclusive merchandise store).
- Digital Collectibles: NFT tickets can be combined with, and linked to, digital collectibles such as artworks or photos. They can make them valuable beyond just access to an event.
- Community Building and Fan Engagement: NFT ticketing can help build communities and fan engagement. They can provide new and unique fan experiences, such as polling, voting rights, and direct fan participation.
Project Deliverables
The deliverables for this project are summarized as follows:
- NFT Ticket Platform, scanner application and Tickets Mobile Application as a minimum viable product (MVP) for mass adoption, including current non-crypto users.
- Three events to engage with event organizer industry stakeholders to introduce, demonstrate and launch the NFT Ticket Platform.
- Event 1 – Introduce - to create initial awareness through high level education and demonstration. Solicit initial impressions.
- Event 2 - Demonstrate - to create greater understanding through deeper education and further demonstration. Solicit feedback.
- Event 3 – Launch - to launch and promote the NFT Ticket Platform through offering a mixture of entertainment and education. Identify potential users.
- Achieve the following success criteria at all three events:
- Technical - no technical showstoppers or issues.
- Usability - no usability issues for the event organizers or the ticket holders.
- Adoption - event organizers agree that there is a good proposition for ticket holders, that the End-User Mobile Ticket Application with NFT ticket presented a significant improved user experience over paper tickets and no barriers to adoption.
- Commercial benefits - event organizers agreed that the stated business benefits were demonstrated and that there is a proposition to rollout the product commercially.
- Identification of the first customer who agrees to a commercial pilot and/or full implementation of the NFT Ticket Platform for at least one ticketed event.
Project Schedule
The following project schedule is proposed.
This project plan can also be found at: NFT Ticket Cardano_Project Plan.pdf
[IMPACT] Please define the positive impact your project will have on the wider Cardano community.
The successful delivery of this project can create the following benefits for the wider Cardano community.
- Create new NFT issuing and transfer volume for Cardano derived from ticketing in the largest market in Southeast Asia.
- Raise the awareness of Cardano within Indonesia.
- Provide an opportunity for KITA Cardano to engage with event organizer and ticket issuer industry stakeholders in Indonesia and promote Cardano blockchain as an enabling technology platform for the digitization of tickets.
- Provide the Indonesian Cardano community with another opportunity to create awareness, visibility and demonstrate relevance within Indonesia.
[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
To achieve the project objectives described in this proposal, we have brought together a highly skilled team from two organizations with a record of accomplishment to deliver the following capabilities:
- Blockchain technology expertise to implement and operate the NFT Ticket platform and Tickets Mobile Application.
- ChainSmart was established as a blockchain technology company in Indonesia in early 2022.
- ChainSmart has already delivered several blockchain based applications, including the NFT Ticket Platform and Tickets Mobile Application prototype described in this proposal.
- Experience and contacts with the Indonesian event organization industry.
- KITA Cardano has a significant network of event organizers in Indonesia through direct involvement with Demajors Records, (recognized as the biggest Indonesia independent music distributor with over 900 list catalog of local musician artists and a team behind the biggest local festival called Synchronize Festival).
- https://demajors.com
- https://synchronizefestival.com
- https://kitacardano.com
- Experience with organizing promotional events.
KITA Cardano team members have extensive experience arranging and participating at events through their involvement with the Indonesian Cardano community.
- Prior experience with issuing Cardano based NFT tickets.
- Darma Wardhana of KITA Cardano has been involved in projects involving issuing NFT tickets. The most significant was Synchronize Festival Lifetime Ticket NFT
( https://www.jpg.store/collection/synchronizefestlifetimeticket?tab=items ).
- Engagement with the Cardano community in Indonesia and involvement in Indonesian based Cardano initiatives and projects.
- The purpose of KITA Cardano is to promote Cardano within Indonesia and engage with the wider Indonesian Cardano community.
- Through Demajors records Darma Wardhana has engaged with musicians to allow them to release music as NFTs. https://demajors.id/nft
- Wisnu Arnanda is a Cardano community builder, having developed a Cardano native token called KITA Coin which is a verified token being traded in Cardano DEX. He is also a co-founder for several Cardano NFT Projects traded in Cardano NFT marketplace.
- In 2022, Wisnu became EMURGO Indonesia Content Writer, a multinational company based in Japan known as the official commercial arm of Cardano.
- Abang Edwin Syarif Agustin is a co-founder of KITA Coin and the KITA Cardano Indonesia Community Manager.
- Project management methodology and associated financial management and risk management and reporting.
- Paul Brisk, a director of ChainSmart, has over 30 year's experience as a project manager in the payment technology industry. His experience includes managing several large-scale projects at a market-wide level. Prior to starting ChainSmart, Paul was the project manager for the Malaysia Chip and PIN project which involved managing the market-wide migration to PIN on chip payment cards at point-of-sale terminals for all Malaysian commercial banks over three years, on behalf of the Association of Banks Malaysia.
In addition to the team’s record of accomplishment, we are highly motivated to achieve the results described in this proposal because a successful result allows us to launch and grow a commercial blockchain NFT ticket product in a significant and growing industry for Indonesia.
Our approach to this project has been designed specifically to manage risk, through a carefully staged approach. Each of the following stages needs to be successful before progressing to the next stage and spending further funds.
- Internal pilot for the NFT Ticket platform to prove no outstanding technical or usability issues.
- A soft launch of the NFT Ticket Platform at a small event for targeted industry stakeholders to create awareness. This event requires positive feedback to progress to the next stage. Negative feedback will be addressed with remedial action.
- A demonstration of the NFT Ticket Platform at a mid-sized event for targeted industry stakeholders to create deeper understanding. This event requires positive feedback to progress to the next stage. Negative feedback will be addressed with remedial action.
- A launch of the NFT Ticket Platform at a large event for targeted industry stakeholders to create deeper understanding. It is after this event that we aim to have identified our first commercial customer.
[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?
Description
NFT Ticket Platform converted from prototype to minimum viable product suitable for mass deployment.
Activities completed
- Platform migrated from development environment into production.
- Internal NFT Ticket Platform pilot involving ChainSmart and KITA Cardano staff to validate all platform features and functions.
Outputs
Each staff member has completed a pilot test script.
Acceptance Criteria
- No outstanding technical issues.
- No outstanding usability issues.
- Staff assessment of features/benefit is positive for anticipated customer adoption
Description
Event 1 completed – created awareness for NFT Ticket Platform.
Activities completed
Soft launch to introduce the NFT Ticket Platform to a small audience (~50 invitees) of key industry stakeholders in Indonesia. This event is designed to create initial awareness through high level education and demonstration. Initial impressions will be solicited from the audience. Attendees will be encouraged to attend the next event and incentivised to introduce and invite contacts from their network.
Outputs
Attendee feedback form seeking initial impressions on the NFT Ticket Platform
Acceptance Criteria
- No outstanding technical issues.
- No outstanding usability issues.
- Adoption of the Tickets Mobile Application by users at the event was >80%
- Positive feedback from attendees with the majority of attendees rating good, or very good across all questions.
Description
Event 2 completed – created greater understanding for NFT Ticket Platform.
Activities completed
Proof-of-concept ticketed event to demonstrate the NFT Ticket Platform to a mid-size audience (~ 100 invitees) of key industry stakeholders in Indonesia. This event is designed to create greater understanding through deeper education and further demonstration. Feedback will be solicited from the audience. As with the first event, attendees will be encouraged to attend the next event and incentivised to introduce and invite contacts from their network.
Outputs
Attendee feedback form seeking confirmation of greater understanding and agreement of benefits for the NFT Ticket Platform
Acceptance Criteria
- No outstanding technical issues.
- No outstanding usability issues.
- Adoption of the Tickets Mobile Application by users at the event was >80%
- Positive feedback from attendees with the majority of attendees rating good, or very good across all questions.
Description
Event 3 completed – launch and promote the NFT Ticket Platform.
Activities completed
Production ticketed event to launch the NFT Ticket Platform to a large audience (~ 200 invitees) of key industry stakeholders in Indonesia This event is designed to launch and promote the NFT Ticket Platform offering through a mixture of entertainment and education. The goal of the event is to create excitement and identify and engage with potential users. Feedback will be solicited from the audience.
Outputs
Attendee feedback form seeking confirmation of interest in using NFT Ticket Platform.
Acceptance Criteria
- No outstanding technical issues.
- No outstanding usability issues.
- Adoption of the Tickets Mobile Application by users at the event was >80%
- Positive feedback from attendees with the majority of attendees rating good, or very good across all questions.
NA
Description
First commercial prospect confirmed
Activities completed
Seek and engage with an initial prospect for a commercial pilot and/or full implementation of the NFT Ticket Platform
Outputs
- Project completion report
- Milestone video
Acceptance Criteria
First customer has agreed to a commercial pilot and/or full implementation of the NFT Ticket Platform for at least one ticketed event.
[RESOURCES] Who is in the project team and what are their roles?
Our project team is a collaboration between two organizations to deliver the key skills to maximise the chance of project success.
ChainSmart – a blockchain technology company based in Indonesia, established since early 2022.
- Blockchain technology expertise to design, build and operate the NFT Ticket platform.
KITA Cardano – an organization established in Indonesia to make Cardano the blockchain of choice for various educational, social, commercial, and financial activities in Indonesia.
- Industry expertise, experience, contacts, and understanding of the event organization and ticket issuing industry in Indonesia.
- Understanding, networking capability and contacts in the Cardano community both in Indonesia and internationally.
The project team members and their roles for this project are as follows:
ChainSmart
Website: https://www.chainsmart.id
LinkedIn: https://www.linkedin.com/company/chainsmart/
X (Twitter): https://twitter.com/chainsmart_id
YouTube: https://www.youtube.com/@ChainSmartID
Github: https://github.com/SolusiDataPintar
- Paul Brisk, Project Manager, https://www.linkedin.com/in/paulbrisk/
- Riyanto, Blockchain Application Developer, https://www.linkedin.com/in/riyanto-riyanto-7a6874243/
- Luthfi Aziz, Wallet Programmer, https://www.linkedin.com/in/luthfi-aziz-b572831b5/
- Christian Sutanto, Project Administration, https://www.linkedin.com/in/christian-sutanto-7524b920a/
KITA Cardano
Discord: discord.gg/XweD44v2uy
Twitter: https://twitter.com/KITA_Cardano
Website: https://kitacardano.com
- Wisnu Arnanda, Event Organizer, KITA Coin Publisher and KITA Cardano Indonesia Community Builder.
https://www.linkedin.com/in/wisnu-arnanda
- Darma Wardhana, Event Organizer, Cardano NFT Ticket Issuer, KITA Cardano Community Co-founder.
https://www.linkedin.com/in/darmawardhana/
https://nft.synchronizefestival.com/
- Abang Edwin Syarif Agustin, Event Organizer, University Lecturer, KITA Cardano Indonesia Community Manager.
https://www.linkedin.com/in/bangwin/
https://twitter.com/bangwinissimo
https://majalahcardano.wordpress.com
https://medium.com/basics-blockchain
Note that all team members are fully aware of this proposal and have already committed to be available for the project if we are successful in securing funding.
[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.
The budget consists of the following cost elements:
- Hosting three events: ADA 35,539
- NFT Ticket Platform Hosting for 4 months: ADA 846
- NFT Ticket Production Cost (350 tickets): ADA 4200
- People hours: ADA 61,900
- 5% contingency (ADA price drop, increase in prices etc): ADA 5,124
Total budget for funding request (rounded up to nearest ADA 10K ADA 110,000
The budget is based on the following assumptions:
- ADA:USD $0.38
- People hourly rate ADA 100
The budget detailed breakdown is illustrated in the following table:
This budget can also be found at: NFT Ticket Cardano_Budget.pdf
[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
This project is about creating an opportunity for mainstream mass adoption of blockchain technology, and in particular for Cardano.
We are not asking Cardano to fund the development of the NFT Ticket Platform product. ChainSmart has already invested in building a prototype because of a conviction that NFT ticketing represents a substantial opportunity for the mass adoption of blockchain. We are seeking what we believe is modest funding to take the product to market in Indonesia over a 4-month targeted campaign.
The project aims to deliver an NFT Ticket Platform minimum viable product with open-source Tickets Mobile Application and then through three controlled and targeted events, create awareness and test the market acceptance for NFT tickets using the Cardano blockchain. The final goal is to secure a first customer who will agree to a commercial pilot and/or full implementation of the NFT Ticket Platform for at least one ticketed event. We believe that if we are successful with the first customer then more customers will follow, and we can create and grow a market in Indonesia for NFT tickets on the Cardano blockchain.
We view the 110,000 ADA as a small seed fund to take the first step in securing an NFT use case and volume for Cardano in the largest market in Southeast Asia. The size of the ticket issuing industry in Indonesia is considerable:
- Revenue in the Event Tickets market is projected to reach US$370.20m in 2023.
- Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 5.02%, resulting in a projected market volume of US$450.40m by 2027.
- The Sport Events market has a projected market volume of US$145.60m in 2023.
- The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$22.00 in 2023.
- In the Event Tickets market, the number of users is expected to amount to 18.5m users by 2027.
Capturing even a modest share of this market would represent significant NFT volume for Cardano, and more importantly, contributes to the goal of moving active Cardano users from the 100s of thousands to the millions, and eventually to billions to achieve mass market adoption. It represents an application where users are benefiting from blockchain technology but may not even be aware they are using blockchain. This is truly the definition of mass market.
