Lemma SDK: On-Chain Marketing Strategy Toolkit for Founders and Developers

[GENERAL] Name and surname of main applicant

Amaan Khan

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co-proposers and additional applicants

Raihan Khan

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

4

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We are developing a protocol on Cardano that enables builders to launch targeted, conditional offers with on-chain proofs, streamlining distribution and accelerating the journey to product-market fit.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

The project will be open source under MIT License. This will allow anyone to do whatever they wish with the original code, as long as the original copyright and license notice is included either in the distributed source code or software.

[METADATA] SDG rating

SDG Goals

8 - Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

9 - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

17 - Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

SDG Subgoals

17.19 - By 2030, build on existing initiatives to develop measurements of progress on sustainable development that complement gross domestic product, and support statistical capacity-building in developing countries

9.1 - Develop quality, reliable, sustainable and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all

9.b - Support domestic technology development, research and innovation in developing countries, including by ensuring a conducive policy environment for, inter alia, industrial diversification and value addition to commodities

[SOLUTION] Please describe your proposed solution

Overview

Lemma is crafted to streamline the deployment of marketing campaigns on the Cardano blockchain. It offers two distinct campaign models—Onchain and Click—each designed to cater to different aspects of user engagement and digital interaction.

Campaign Options

• Onchain Campaigns:
• Purpose: Geared towards users who are active within the blockchain ecosystem.
• Actions:
• Wallet Connection: Encourages users to link their blockchain wallets to interact with various services.
• Transaction Execution: Involves users conducting transactions which may include simple transfers or more complex contract interactions.
• Volume or Count of Transactions: Targets users to reach a specified volume of transactions or a particular number of transactions within a timeframe.
• Smart Contract Interaction: Engages users in interacting with smart contracts through actions like executing functions within the contract.
• Token Actions: Includes specific token-related activities such as minting, burning, or swapping tokens as part of the campaign.

• Click Campaigns:
• Purpose: Aimed at enhancing social media engagement and online community involvement.
• Actions:
• Join Discord: Rewards users for joining a designated Discord server.
• Follow on Twitter: Incentivizes users to follow specific Twitter accounts.
• Engage on Twitter: Encourages actions such as liking, commenting, or retweeting posts on Twitter.

• Referral Programs:
• Both campaign types support referral mechanisms, allowing existing users to invite new participants. Rewards are distributed based on the referred users' completion of specific actions, which can significantly amplify campaign reach and effectiveness.

Example Implementation:

Features

• Flexible Campaign Setup: Builders can easily set up either type of campaign through Lemma’s user-friendly interface, selecting the campaign type, defining actions, and setting rewards.

  

• Customizable Rewards: Each action within the campaigns can have specifically tailored rewards, ensuring they align with the goals of the campaign and motivate the desired behaviors effectively.

• Integrated Analytics: Real-time analytics allow builders to track engagement and measure the success of their campaigns, adjusting strategies as needed to optimize performance.

Usage

• Initiating Campaigns: Builders can start campaigns by specifying the type (Onchain or Click), actions required, and rewards. This process is streamlined to ensure ease of use and accessibility for builders of all skill levels.

• Deployment: Campaigns are deployed directly on the Cardano blockchain, utilizing minimal transaction fees for onchain activities and leveraging web APIs for click-based actions.

• Monitoring and Adjustment: Continuous monitoring through the Analytics module provides insights into campaign performance, helping builders refine their approach and achieve better results.

Conclusion

Lemma equips builders with the tools needed to engage with both blockchain-savvy users and social media audiences effectively. By providing distinct yet complementary campaign models, Lemma ensures that all facets of digital marketing are covered, making it a versatile and essential platform for marketing on Cardano.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Value to the Cardano Community

Lemma will enhance the Cardano ecosystem by providing a platform for effective on-chain marketing strategies, helping to increase project visibility, engage the community, support developers, and drive innovation.

Measuring Impact

• Quantitative Metrics: Engagement rates, adoption metrics, and referral success rates.
• Qualitative Metrics: User feedback and community sentiment assessments.

Sharing Outputs and Opportunities

Outputs from Lemma will be shared with the Cardano community through:

• Public Reports: Regular reports on campaign performance and impact.
• Collaborative Initiatives: Collaboration with other Cardano projects to integrate feedback and enhance ecosystem synergy.
• Open-Source Contributions: Potential release of certain tools or findings to support other developers in the community.

These strategies aim to not only support individual projects but also strengthen the overall vitality of the Cardano ecosystem, making it a more robust and attractive platform for both developers and users.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Team Expertise and Background

Raihan Khan and Amaan Khan bring over 7 years of combined experience in product development, specializing in Full Stack Development, Cardano, and cybersecurity. Raihan, as the tech lead at PinkSurfing, has a strong foundation in JavaScript, React, Node.js, and MongoDB, while Amaan's expertise lies in web3, blockchain, AI, and the MERN stack.

Project Delivery and Fund Management

• Structured Development Process: Our approach involves rigorous planning, development, testing, and deployment phases with clear milestones and deliverable

• Open Communication: We commit to maintaining open lines of communication with stakeholders through regular updates via social media, project reports, and community forum

• Financial Oversight: Implementing detailed budgeting, regular audits, and transparent reporting ensures proper fund management and accountabilit

• Validation and Testing: Prototypes will be deployed in controlled environments for validation, with feedback used iteratively to improve the produc

• Community Engagement and Feedback: Continuous engagement with the Cardano community ensures alignment with user needs and expectations through beta testing and feedback collectio

Conclusion

With over 7 years of combined experience in product development and a robust project management approach, our team is highly capable of successfully delivering the Lemma project with trust and accountability, contributing significantly to the growth of the Cardano community.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Design

A: Milestone Outputs

1. Detailed design documents outlining the architecture of Lemma SDK.
2. Wireframes and mockups demonstrating the user journey and visual design of both Onchain and Click campaigns.
3. Technical specifications for the integration of analytics and reward systems.

B: Acceptance Criteria

1. Alignment of wireframes and mockups with the project's goals and requirements.
2. Technical specifications outlined by the development team.

C: Evidence of Milestone Completion

1. Completed wireframes and mockups showcasing the agreed-upon design.
2. Technical specifications by the development team.

Milestone 2: Development

A: Milestone Outputs

1. Fully functional backend system capable of handling campaign creation, management, and deployment.
2. Testing environment set up for iterative development and debugging.

B: Acceptance Criteria

1. Backend system successfully deployed and operational.
2. Testing environment validated for reliability and accuracy.

C: Evidence of Milestone Completion

1. Demonstration of backend functionality and successful deployment.

Milestone 3: Testing

A: Milestone Outputs

1. Comprehensive test cases covering all aspects of the Lemma platform, including campaign creation, execution, and analytics.

B: Acceptance Criteria

1. All test cases executed with no critical failures.
2. Performance testing results meeting predefined benchmarks for scalability and efficiency.

C: Evidence of Milestone Completion

1. Test case execution reports indicating successful outcomes.
2. Performance testing results.

Milestone 4: Opensourcing and Project Closure Report

A: Milestone Outputs

1. Release of Lemma platform as open-source software on a public repository.
2. Comprehensive project closure report documenting the entire development process, including challenges faced, lessons learned, and future recommendations.

B: Acceptance Criteria

1. Lemma platform source code published on a public repository with appropriate documentation.
2. Project closure report approved by project stakeholders, summarizing the project's outcomes and insights gained.

C: Evidence of Milestone Completion

1. Public repository link to the Lemma platform source code.
2. Signed-off project closure report by project stakeholders.

[RESOURCES] Who is in the project team and what are their roles?

Amaan Khan is a full-stack developer, Opshin developer, and cybersecurity enthusiast with four years of professional experience. He has worked on numerous innovative projects across web3, blockchain, artificial intelligence, and the MERN stack. Amaan has successfully completed a variety of freelancing projects, delivering exceptional solutions to his clients. In addition to his development work, he runs a graphic design company, where he collaborates with his team to provide creative and impactful solutions.

Furthermore, Amaan is passionate about cybersecurity and shares his knowledge through a dedicated channel. On this platform, he creates informative content covering topics such as blockchain, AI, and cybersecurity, helping to spread awareness and educate people about these critical areas. His diverse skills and commitment to both technology and education make him a valuable contributor to the tech community.

https://twitter.com/amaan_sec

https://www.instagram.com/amaan_sec/

https://www.instagram.com/amaan.designlab/

https://amaancoderx.github.io/portfolio/

https://www.linkedin.com/in/amaan-khan-20292823a/

Raihan Khan, a Full Stack and Blockchain Developer with a comprehensive 3+ years of background in developing scalable and efficient web applications. He is currently a tech lead at https://pinksurfing.com/. Armed with a Bachelor's degree in Computer Science from Rajshahi University, He have deep expertise in a range of technologies including JavaScript, React, Node.js, and MongoDB. His approach combines a keen understanding of user experience with robust backend logic to create seamless digital solutions that drive business success.

https://www.instagram.com/theraihhan/

https://www.linkedin.com/in/raihan-khan-07a1aa21b/

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

• Design: 25,000 ADA
• Project Manager: 4,000 ADA
• Lead Developer: 8,000 ADA
• Protocol Architect: 10,000 ADA
• Technical Writers: 3,000 ADA

• Development: 25,000 ADA
• Project Manager: 2,000 ADA
• Lead Developer: 8,000 ADA
• Protocol Architect: 10,000 ADA
• Backend Developers (2): 5,000 ADA

• Testing: 25,000 ADA
• Project Manager: 4,000 ADA
• Marketing activities: 12,000 ADA
• QA Engineers: 5,000 ADA
• Technical Writers: 4,000 ADA

• Deploy and Launch 25,000 ADA
• Project Manager: 5,000 ADA
• Backend Developers (2): 15,000 ADA
• Marketing Manager: 5,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the project, set at 100,000 ADA, represents significant value for money for the Cardano ecosystem, taking into account the following factors:

Expertise in Cardano: The project necessitates skilled professionals with specialized knowledge of the Cardano blockchain & ecosystem.

These skills are in high demand and command premium rates. The budgeted costs are aligned with industry standards for such expertise.

• Efficient Resource Allocation: The proposed costs for developing and deploying the Lemma SDK on the Cardano blockchain are carefully evaluated to ensure efficient resource allocation. By leveraging existing infrastructure and expertise within the Cardano community, the project minimizes unnecessary expenditures while maximizing the impact of the investment.

• Feasibility Assessment: The costs are determined based on a thorough feasibility assessment, taking into account factors such as development complexity, regulatory considerations, and market dynamics. This rigorous evaluation process minimizes the risk of budget overruns and ensures that the project remains financially viable throughout its lifecycle.

• Value Proposition: The costs of the proposal are justified by the potential value it brings to the Cardano ecosystem. The project has the potential to unlock new opportunities for growth and development, ultimately delivering significant long-term value for stakeholders.

In summary, the costs associated with the proposal are justified by the efficient allocation of resources, community-driven development approach, thorough feasibility assessment, and the value proposition for the Cardano ecosystem.