Plug-n-Play Marketing API for Cardano Developers

[GENERAL] Name and surname of main applicant

Ayo Olu-Ayoola

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

7

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

A plug-and-play marketing API developers use to share new solutions with the world, garnering public’s attention, knowledge, endearment, and trust, which is critical for mass adoption of the solution.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies, thank you.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

We intend to use the MIT License or any equivalent as the basis and qualification for volunteer contributors.

Our primary code base will be the only thing out of the public edit or addition purview.

We do encourage more and more people to contribute to the project; we believe this serves the interest of the ecosystem as it allows the best furtherance possible for the projects

[SOLUTION] Please describe your proposed solution

“The purpose of Cardano was to ask: How can we build a sustainable financial and social operating system for billions of people?”

After more than six years, over 3,300 Cardano Developers, covering 33 categories, have continued to spend upwards of a cumulative one million hours on projects/ideas, running to a whopping 2000 of such projects.

Cardano has mastered the developmental science of researched and use-case innovative solutions.

A created solution is good, a proven solution is better, and a mass-adopted solution is the best. The better a solution, the greater the responsibility to ensure the world knows about it.

It is time to consider and invest resources in how these “billions of people” for whom all these Cardano solutions are being made will come to know, love, and adopt them.

To move forward, we want to point out that developers should not be expected to perform as natural or trained marketers. Marketing and development require different skill sets and focus. 

Yet, Cardano solutions must be marketed equitably to the levels at which the Cardano community innovates.

This is precisely where our solution, the MarketIn API, comes in. Developers can install our API on their web-based solution and instantly access hundreds and thousands of marketers who will take it upon themselves to ensure the world knows, likes, uses, buys, and adopts Cardano developers’ solutions for continued use.

We believe that for the Cardano ecosystem to thrive and expand, its organs must be highly specialized. This includes an open-source API that caters specifically to the marketing needs of all solutions on the platform. The Marketing API is our answer to this need, providing developers with a powerful tool to promote their solutions effectively and efficiently.

Developers must develop, and there must be an engine that sweetly and aggressively markets those solutions. This engine is the Marketing API.

The Marketing API will be powered by an AI model that gathers all relevant information about the solution, creates compelling copies, and shares them across the web.

The impact of our solution is straightforward to monitor and prove. Once plugged in, our API will read and report traffic to the solution (sign-ups, buy-ins, downloads, etc.) and analyze the sources and distribution of the traffic. This way, developers can see a world heatmap of the spread of their solutions.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

One way our solution stands out is the feature of the Marketing API that allows us to report on impact in real-time.

 The Marketing API directly increases the value and value perception of Cardano and Cardano-based Solutions.

The intrinsic value (the functional value) of Cardano lies in its quality and character to solve what problems and serve as a tier-one platform for wonderful secondary solutions.

The extrinsic values (covering the psychological, monetary, and social values) of Cardano are first determined by the size of the community and the quality of the experience (engagement, perception, and sense of ownership) of its members.

It does mean that successful marketing is responsible for 75% of factors of Cardano ( and Cardano-based Solutions) overall value

There may be different marketing efforts generally. It is not just that they have not yielded expected and commensurate results but also that they point to what we already know in our team: that the way people become aware of a new solution is both a science and an experience for the new adopter.

In situations where adoption is not treated as such, the low results are the tell.

Every new solution created by Cardano developers should serve as a retention factor for existing community members and as a touchpoint and basis for attracting new adopters.

A solution is only as valuable as the number of people who agree and adopt it as a solution.

For Impact, our project directly increases the number of users, subscribers, and adopters of Cardano and Cardano-based solutions.

Our impact is easily seen and measured on the API dashboard, which will be accessible to community members. The dashboard will show metrics that include, but are not limited to…

Number of sites and sites' visits powered by our API per day

Link clicks per day

Number of wallet downloads powered by our API per day

Volume increase of user ratings/ feedback

User growth curve per solution as powered by our API.

These real-time reports can be exported to match timeframes and further interpreted for wider uses.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The Marketing API development and launch Team consists of twelve people with over thirty years of experience in front-end, back-end, full-stack development, UI/UX, cybersecurity, product testing, marketing, copywriting, storytelling, closing, email marketing, content marketing, X Growth Frameworks, WhatsApp Impact Frameworks, digital marketing, corporate branding, visibility engineering, and monetization models.

We are inclusive and solutions-oriented. Our deep understanding of the nature of underlying problems, motivation, drive to execute, and mindset of wanting to see the world get better stand us out.

We are accustomed to building openly and transparently. The progress of the API development and deployment will be accessible to every relevant party on GitHub. Progress will also be documented and reported every fortnight to every appropriate stakeholder.

 

So accountability is our forte, and we are excited about the idea of a decentralized world where ideas can easily find wings.

To demonstrate accountability, we will quite easily set up a DAO community on Cardano where funds and their movement can be proven to synchronise with verified milestone deliveries.

Our approach to delivering in an accountable and trustworthy capacity is feasible and seamless. All the steps and processes of developing our project will be visible and accessible on the relevant Cardano forums.

Other measures to guarantee success on the projects include:

Timeline and Milestones Measures

 A “public” timeline with clear project development milestones, regular updates and progress reports.

Accountability Measures

We shall provide regular financial reports and updates on the project's progress, ensuring transparency and accountability.

Risk Management Measures

 A contingency plan to identify and mitigate risks that could affect the project's success.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1 [4 Weeks]

1. Secure Server Hosting and Domain [1 Week]
2. Acquisition of Domain and Hosting [1 Week]
3. Achieve User Dashboard Product Design (UI/UX)
4. Team Briefing and Brainstorming on Product Design [1 Week]
5. First Draft Design and Review [1 Week]
6. Second Draft Design and Review [1 Week]
7. Final Review and Design Update [1 Week]

Acceptance Criteria List:

1. Accessible WebApp Domain
2. Accessible Approved Product Design (UI/UX)
3. Social Media Pages, Presence and Community Launch (X, Telegram, Discord, Facebook, Instagram, Thread, Youtube and Tiktok).
4. 
   

Milestone 2 [14 Weeks]

1. MarketIn WebApp Frontend Development [4 Weeks]
2. First Review/Testing [1 Week]
3. Second Review/Testing [1 Week]
4. Final Review/Testing [2 Week]
5. MarketIn WebApp Backend/Dashboard Development [10 Weeks]
6. First Review/Testing [2 Weeks]
7. Second Review/Testing [2 Weeks]
8. Third Review/Testing [2 Weeks]
9. Final Review/Testing [2 Weeks]
10. Market/Beta Testing [2 Weeks]

Acceptance Criteria List:

1. Launch of a fully functional Marketing WebApp (with seamless navigation between sign-up, sign-in in and dashboard features)

Milestone 3 [7 Weeks]

1. Beta Launch and Initiation of Adoption Campaign Initialization [3 Weeks]
2. Launch and Get Market Feedback [3 Weeks]
3. Application Program Interface (API) Development [4 Weeks]
4. First Deployment Test/Review [1 Week]
5. First Re-deployment Test/Review [1 Week]
6. Final Deployment Test/Review [2 Weeks]

Final Milestone (Milestone 4) [3 Weeks]

1. Launch API and Document Market Feedback [2 Weeks].
2. Launch API in Cardano Community [1 Week]
3. Get and Document Market Feedback [1 Week]
4. Project Close-Out Report and Video [1Week]
5. Create and curate a detailed video and text report of all milestones journey to close of project.

Acceptance Criteria

1. Working accessible functional webApp with fully functional deployable API.
2. The publicly available General API Dashboard shows and details impact numbers and spread.
3. Launch and ease of adoption testimonials from the market and Cardano Developers.
4. Submitted report and detailed video of project close-out.
5. 
   

[RESOURCES] Who is in the project team and what are their roles?

All channels and lines of communication within the team are set and active. All team members are ready. They have been contacted and engaged before. On receipt of funding, we shall make it official regarding all the necessary paperwork.

We are set to deploy best practices principle on the project.

Ayo Olu-Ayoola

Project Lead/Founder

Experience/Results: 14+ years in entrepreneurship, business management, leadership and business development. 

Skills: Leadership, strategic thinking, business acumen

Responsibilities on this Project: Overall project management, vision setting, and decision making.

https://x.com/oluayoola7d/ 

‘Yemi Adetayo

Product Manager

Experience/Previous Results: 7 years in product management and business development. Sectors: Tech, E-commerce, and IT.

Skills: Product management, market research, communication.

Responsibilities on this project: Defines product features, sets priorities, and ensures product meets business goals.

https://linkedin.com/in/yemisolvesadetayo/ 

 

Anthony Aliduh

Software Developer 1

Experience/Previous Results: E-commerce, Travel, EduTech

Skills: Full Stack Developer, PHP (Laravel) Expert, Bootstrap, Jquery

Responsibilities: Build and maintain the web application and API

https://github.com/tonymandated 

Femi Adewunmi

Software Developer 2

Experience/Previous Results: KIMPACT NGO

Skills: Python, HTML, CSS, Javascript, FrontEnd Development

Responsibilities: Build and maintain the front end point of the web application interface

(Outsourced)

Software Developer 3

Experience/Previous Results

Skills: Programming languages (e.g., JavaScript, Python), web development frameworks, version control (e.g., Git).

 Responsibilities: Build and maintain the web application and API.

Abiodun Adekanmi

Product UX/UI Designer

Experience/Previous Results: Real Estate, FinTech

Skills: User experience design, user interface design, prototyping tools.

Responsibilities: Design user interfaces and user experiences for the web application.

https://www.linkedin.com/in/abiodun-adekanmi-889928ba/ 

Edwin Igwe 

Quality Assurance (QA) Engineer

Experience/Previous Results: 3 years experience. Web and mobile Development, Tests, and Deployment. 

Skills: Testing methodologies, bug tracking tools, attention to detail.

Responsibilities: Tests the web application for bugs, usability, and performance.

https://github.com/iGWE-eDWIN

https://www.linkedin.com/in/edwin-igwe-ab83a2249 

Ayodele Alo

DevOps Engineer

Experience/Previous Results: Engineer at Deloitte, and CandleWeb

Responsibilities: Sets up and maintains the infrastructure, deployment pipelines, and ensures scalability.

Skills: Cyber Security (NDPA, ISO), DevOps (CI/CD, Containers), Cloud (AWS), and Linux Administration

https://www.linkedin.com/in/ayodele-alo-052a8b188/ 

Ayo Olu-Ayoola

Marketing/Sales Specialist

Responsibilities: Develop marketing strategies, promotes the product, and acquires customers.

Skills: Digital marketing, social media management, customer acquisition.

Peter Oyamenda

Business Development/Partnerships**

Experience/Previous Results: travel in, real estate, and agriculture.

Responsibilities: Identifies and establishes partnerships that can benefit the business.

Skills: Networking, negotiation, strategic planning, Sales.

https://www.linkedin.com/in/okosun-peter-7b96a3167/ 

Happiness Johnson

Finance/Administration

Experience/Previous Results:  Financial Account Officer at Jumia, MBA in FinTech 

Responsibilities: Manages finances, budgets, and administrative tasks.

Skills: Financial planning, budgeting, organizational skills.

https://www.linkedin.com/in/happiness-johnson-054277228

Mary Ekemezie

Legal/Compliance

Experience/Previous Results

Skills: Legal knowledge, contract drafting, compliance.

Responsibilities: Ensures the business complies with legal requirements, drafts terms of engagement, contracts, privacy policies, and protects intellectual property.

https://www.linkedin.com/in/maryekemezie 

Damilola Adeola

Customer Support

Experience/Previous Results: Customer Service Managerial Support (2 years)

Responsibilities: Provides support to customers using the web application.

Skills: Communication skills, problem-solving, empathy.

https://www.linkedin.com/in/damilola-adeola-6175b31ba/ 

Damilola Adeola

Customer Support

Responsibilities: Provides support to customers using the web application.

Skills: Communication skills, problem-solving, empathy.

https://www.linkedin.com/in/damilola-adeola-6175b31ba/

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Project Budget and Costs By Milestones

Milestone 1 Budget/Cost

Server Hosting, Management and Domain Acquisition

Zoom/Google Workspace/Azzure Subscriptions 6,990ADA

Legal/Compliance Retainership 2500ADA

Finance/Administration 4000ADA

Product Design (UI/UX) 8,000ADA

Lead Oversight 5000ADA

Milestone 2 Budget/Cost

MarketIn WebApp Frontend?Backend/Dashboard Development 27720ADA

DevOps 2332ADA  

Quality Assurance Test 2332ADA

Lead Oversight 5000ADA

Milestone 3 Budget/Cost

Application Program Interface (API) Development 7920ADA

DeVOps 668ADA

Quality Assurance Test 668ADA 

Business Development 2500ADA                                                            

Beta Launch and Initiation of Adoption Campaign 6250ADA

Lead Oversight 5000ADA

Final Milestone Budget/Cost

Product Launch Awareness Marketing 10500ADA

Lead Oversight and Product Management 8360ADA

Market Feedback Data Collection and Documentary (Text and AudioVisual) 2500ADA

Product Launch and Unveiling Events for 100 people 2,000ADA

Contingency and Miscellaneous Budget/Cost

Total Cost so far 121,820ADA

Contigencies&Miscellanous (10% Of Total Cost) 12,182ADA

Overall Total Project Cost and Budget 134,002ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Project Cost Justifications by work hours, needs, roles and responsibilities

To be prudent with finances, the team lead made very good negotiations. The general strategy was to stay below the median value paid per employee per industry. Costs were calculated on hourly rates, with everyone working 6-8 hours daily.

Clear indications of what industry charges are most competitive are very evident on Upwork.

Team Lead and Lead Marketing Executive

The Team Lead will work 400 hours over 7 Months (280 hours of oversight and 120 hours of marketing in the last three months of the project life) at a base pay of 50ADA/hr, resulting in a total of 20,000ADA.

Lead Developer:

The lead developer will work 216 hours over 6 months at a base pay of 60ADA/hr, totalling 12960ADA.

Product Designer

160 hours of work for 1 month totals to 8000ADA

Developer 2 &3 

Both will work for 252 hours each over a six-month period at 45ADA/hr, which totals 11340ADA per developer (22,680 for both).

Product Management

The Product Manager will work 12 hours a week for 7 months at 40ADA/hr which totals to 13,440ADA

Legal/Compliance

Our Legal Counsel will work for 50 hours over 7 months at 50ADA/hr, which totals to 2500ADA

QA Engineer

The Quality Assurance Engineer will work for 60 hours over 18 weeks at 50ADA/hr. This totals to 3000ADA

DevOps Engineer

The Dev Ops Engineer will work 60 hours over 18 weeks at 50ADA/hr. This totals to 3000ADA

Business Developer

The business developer will work for 50 hours over 7 months at 50ADA/hr which totals to 2500ADA

Finance/Administrator

The administrator will work for 80 hours over 7 months at 50ADA/hr, which totals to 4000ADA

Customer Support

The Customer Support Executive will work for 80 hours over one month at 50ADA/hr; this totals to 4000ADA

Other Tools Budget and Costs

Zoom Yearly Subscription

Azzure Hosting Yearly Subscription

Linode Yearly Subscription

Digital Ocean Yearly Subscription

Beta Launch and Market Testing

The cost of the Beta Product Release event totals 6250ADA. The breakdown is as follows.

5 Flyer Designs and Product Introduction Pdf document design 500ADA

2 Marketing Video Productions 750ADA

Digital Marketing Budget 5000ADA

Product Launch and Unveiling Event(Online) 12500 ADA

One month of Count Digital Marketing 10,500ADA

Offline events set up, events space, photography, videography, decorations, music, hosting of 100 people dinner guests 2,000ADA

Market Feedback Data Collection,

Documentation (Text and AudioVisual), Video Content Creation, curation at 2500ADA

Total cost so far 121,820ADA

Now we adjust for Contigencies and Miscellaneous put at 10% of the total project budget and cost. This is 10% of 121,820ADA which is equals to 12,182ADA

Overall Project Budget and Cost is therefore 134,002ADA