[5PC] Cardano Education Video on TikTok for the Vietnamese Community - phase 2

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Create a series of 12 viral videos to educate about Cardano on TikTok. Focusing on technological advancements and governance within the Cardano ecosystem.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

The series of 12 viral videos to educate about Cardano on TikTok will be published on:

• 5Money TikTok Channel
• 5 Minutes Crypto Telegram community
• 5 Minutes Cardano Vietnam Telegram community

The community can also track the progress of the proposal through:

• Tracking File

[METADATA] SDG rating

SDG Goals 4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

[SOLUTION] Please describe your proposed solution

REASON FOR EXPANDING THE VIDEO SERIES:

• Success of Fund 11 Proposal: The series of 8 TikTok videos funded by Catalyst in Fund 11 was completed ahead of schedule and received significant community engagement (views, reactions, comments, shares). This demonstrates that the Vietnamese community is highly interested in Cardano's technologies if conveyed in a concise, simple, and understandable manner.

• Continuous Community Education on Cardano: The 8 videos from the Fund 11 proposal only covered basic knowledge about Cardano. There are still many advanced technologies within Cardano that the Vietnamese community has not yet received or understood due to their complexity and language barriers.

• High Speed of Technological Progress on Cardano: Technological advancements on Cardano occur rapidly and extensively, such as the Chang hard fork, the Intersect organization, the SanchoNet governance network, the Midnight partner chain, as well as knowledge about various versions of Ouroboros, Hydra technology, etc. Normal investors typically do not have enough time and English proficiency to keep up with and fully understand these technologies and organizations to recognize Cardano's vision and potential.

• Attracting New Investors and Developers to Join Cardano: New investors are easily attracted by airdrop projects or focus solely on short-term trends, leading to short-term investment decisions. Additionally, ecosystems fiercely compete for skilled developer resources. Cardano needs to maintain media presence to provide knowledge derived from thorough scientific research, thereby attracting long-term investors and new developers to participate in ecosystem development.

SPECIFIC SOLUTIONS:

• Compile information from Cardano's official sources: Information used for the content will be gathered from Cardano's official sources such as Essential Cardano website, Cardano.org, Midnight, IOHK Research, Charles Hoskinson's YouTube channel, and Cardano Foundation's CBCA course content. This information will then be edited to be concise, simple, and understandable for the Vietnamese community.

• Create quality, concise, and understandable videos: Utilize visually appealing illustrations, vibrant graphics, and relatable examples from daily life to convey the edited content. This approach aims to help viewers understand the core solutions and recognize the potential of Cardano's technological advancements. A detailed list of content for the series of 12 TikTok videos will be developed.

• Publish on 5 Minutes Crypto media channels: The series of 12 TikTok videos will be published on 5Money TikTok channels (with over 263,000 followers, 3.9 million likes), the 5 Minutes Crypto Telegram community (with 45,000 subscribers), and the 5 Minutes Cardano Vietnam Telegram community (with 1,000 subscribers).

UNIQUE ASPECTS OF THE SOLUTION:

The 5 Minutes Crypto team:

• Continuously monitors and updates information and knowledge from Cardano, as well as maintains long-term trust and investment in the project.
• Has many years of experience in content creation and has successfully produced numerous viral content on social media platforms in Vietnam.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The series aims to educate the Vietnamese community about the long-term vision and potential of the technologies that Cardano has developed and is developing. This will attract new investors and developers to join the Cardano ecosystem and submit proposals to Project Catalyst.

The impact of the proposal will be measured through the viewership of the videos.

• The series is expected to reach 420,000 views in total, with an average of 35,000 views per video.
• The series is expected to attract 360 comments in total, averaging 30 comments per video.
• The series is projected to achieve a minimum of 36,000 likes, averaging 3,000 likes per video.

With the success of the completed proposal in Fund 11, 5 Minutes Crypto is extremely confident in the interaction from the Vietnamese community. Our team has doubled the goal for video likes, aiming for an average of 3000 likes per video, up from 1500 likes per video in Fund 11.

We also reduce the expected number of comments per video compared to the proposal in Fund 11 (30 comments/video instead of 40 comments/video) through observing the actual comment rates. When viewers are attracted to Cardano, they desire to engage in long-term discussions. We have a Telegram community called 5 Minutes Cardano Vietnam for this purpose.

The community can verify these metrics through the videos published on

• 5Money TikTok channels
• Tracking Sheet
• Proof of Achievement on the Catalyst platform (in case the proposal is funded).

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We are capable of providing the Cardano Education Video on TikTok for the Vietnamese Community - phase 2 project with a high level of of trust and accountability based on the following factors:

1. We are one of the leading media outlets for blockchain and crypto knowledge in Vietnam, with expertise in the field. 

• 5Money TikTok channel 

• 5 Minutes Crypto Youtube Channel (133,000 subscribers)

• Website with a dedicated section for Cardano and Project Catalyst.

• The 5 Minutes Crypto Telegram community

• The 5 Minutes Cardano Vietnam Telegram community (over 1,000 subscribers)

2.Experience and Expertise: The 5 Minutes Crypto team comprises members with extensive experience in content creation and marketing within the blockchain and crypto industry

3. Transparent and efficient capital management: With years of experience in content creation and marketing, we are confident and committed to a high level of capital management for the project, as well as using these resources efficiently, optimally, and sensibly.

4. Community building: We have experience in building and managing communities. Through the series of Cardano content, individuals recognizing the potential and superiority of Cardano can join the 5 Minutes Cardano community to continue discussing, and learning from each other, thereby bringing significant benefits to the Cardano ecosystem.

How to validate the feasibility of my approach

Using a file to track the monthly progress is an effective method. Below is how this file can be designed and used to ensure transparency and build trust within the Cardano community:

File Structure: The file should be designed to be easily readable and understandable. It should include sections such as:

• The number of videos produced and released.
• The number of views and interactions for each video.
• Monthly goals and comparative results.

Regular Updates: Update the information in the file monthly to ensure that all information is up-to-date and accurate. This helps the community have a clear view of the project's progress and effectiveness.

Transparency and Accessibility: The file should be publicly shared on an easily accessible platform, such as the community's website or on a social media platform. This allows all members to easily view and assess the progress.

Community Feedback: Encourage the community to contribute opinions and feedback on the tracking file. This interaction not only helps to enhance the level of trust but also provides valuable information for improving the project.

- Here are the steps to produce an Education TikTok video:

Step 1: Detailed Script Development

• Time: Day T-5
• The content leader will gather and synthesize information and knowledge relevant to the video's topic. Then, collaborate with the scriptwriting leader to develop and finalize a detailed script. All of this will be completed within 3 days.

Step 2: Video Shooting

• Time: Day T-2
• Once the detailed script is ready, the Key Opinion Leader (KOL) will shoot the video in a studio within one day. The video should ensure high quality and bring positive energy to engage viewers.

Step 3: Video Editing

• Time: Day T-1
• After shooting the video in the studio, the editor will need one day to process and complete the final video.

Step 4: Video Upload and Sharing on Other Social Media Platforms

• Time: Day T
• The video will be uploaded to the TikTok channel and shared on other social media platforms.

Step 5: Addressing Community Questions

• Time: Day T+
• 5 Minutes Crypto will continuously monitor and respond to questions and inquiries from the community. The purpose is to help the community gain a better understanding and contribute to the development of the Cardano ecosystem together.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

THE FIRST MILESTONE is set for after the first 15 days of initiating the project, anticipated to be in August 2024.

1- Milestone outputs:

• Complete 3 TikTok viral videos about Cardano Education
• Communicate about the 3 videos to the community.

2- What the project will achieve after the first milestone:

• The series with 3 videos will achieve a minimum of 50,000 views.
• The series with 3 videos will receive a minimum of 45 comments.
• The series with 3 videos will achieve a minimum of 4,500 likes.

3- Budget: The proposed cost for the first milestone, which requires completing the first 3 videos, is 1724 x 3 = 5172 ADA. (25% total budget)

THE SECOND MILESTONE is set for after the first 30 days of initiating the project, anticipated to be in September 2024.

1- Milestone outputs:

• Complete 3 TikTok viral videos about Cardano Education
• Communicate about the 3 videos to the community.

2- What the project will achieve after the first milestone:

• The series with 6 videos will achieve a minimum of 210,000 views.
• The series with 6 videos will receive a minimum of 180 comments.
• The series with 6 videos will achieve a minimum of 14,000 likes.

3- Budget: The proposed cost for the second milestone, which requires completing the next 4 videos, is 1724 x 3 = 5172 ADA. (25% total budget)

THE FINAL MILESTONE is set for after 60 days of implementing the project, anticipated to be in October 2024.

1- Milestone outputs:

• Complete a total of 12 videos about Cardano Education
• Communicate about the 12 videos to the community.

2- What the project will achieve after the second milestone:

• The series with 12 videos is expected to reach 420,000 views.
• The series with 12 videos is anticipated to generate 360 comments.
• The series with 12 videos will achieve a minimum of 36,000 likes.

3- Budget: The proposed cost for the final milestone, which requires completing the last 4 videos, is 1724 x 6 = 10344 ADA. (50% total budget)

[RESOURCES] Who is in the project team and what are their roles?

1- Hoang Van Minh (Facebook - Telegram )

• CEO of 5 Phút Crypto
• Active in the financial industry since 2015 at the Military Bank.
• Engaged in blockchain research in Vietnam since 2017.
• Manages a community of 33,000 investors.
• Has 5 years of experience in investment and content creation.

Mission:

• Control all stages in the implementation process.
• Make sure the timing and quality of the videos are right.
• Monthly report for disbursement

2- Ho Minh Trieu ( X - Telegram)

• Blockchain/Crypto Researcher at 5 Minutes Crypto
• Passion for studying blockchain and crypto since 2020
• Bachelor's degree in Industrial Engineering in Bach Khoa University - Vietnam National University Ho Chi Minh City
• Cardano Blockchain Certified Associate (CBCA) (Certificate ID: 6495882936398daa3209b8be)
• Cardano Haskell Developer Course - Emurgo Academy
• Blockchain Essentials Professional Certificate - IBM

Mission:

• Content leader
• Plan the topics to be covered.
• Gather and combine information and knowledge about the video's topic. 
• Work together with the Scriptwriting leader to create a detailed script.
• Keep updating information and knowledge about Cardano for content materials, adjusting the plan as needed.

3- Nguyen Thu Trang (X - Telegram )

• Content Creator Manager at 5 Minutes Crypto
• 4 years of experience in the field of content creation and investment

Mission:

• Scriptwriting leader
• Collaborating with the Content leader to finalize the detailed script

4- Nguyen Tien Hoang (Facebook - Telegram )

• Videographer and Key Opinion Leader (KOL) at 5 Minutes Crypto.
• 4 years of experience in videography and content creation.

Mission:

• KOL of 5 Minutes Crypto, in charge of filming

5- Dao Nu Huyen Ngan (Telegram)

• 3 years of experience as TikTok viral content creator at 5 Minutes Crypto.

Mission:

• Find video or photo sources, come up with ideas to illustrate videos.
• Video editing.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Here's the breakdown of this proposal's costs:

1. Content Production: 2 individuals x 12 videos x 24 hours (3 days) / video x 18 ADA / hour = 10,368 ADA
2. KOL (Key Opinion Leader): 1 individual x 12 videos x 4 hours / video x 20 ADA / hour = 960 ADA
3. Video Shooting: 1 individuals x 12 videos x 4 hours / video x 15 ADA / hour = 720 ADA
4. Video Editing: 1 individual x 12 videos x 8 hours / video x 15 ADA / hour = 1440 ADA
5. Project Management and Reporting back to the community: 200 ADA / video x 12 videos = 2400 ADA
6. Marketing and support community: 200 ADA / video x 12 videos = 2400 ADA
7. Studio Rental and Equipment: 400 ADA / video x 12 videos = 4800 ADA

We can reduce marketing and community support costs compared to the proposal in Fund 11 due to two factors:

• The promising level of viewership data from the video series funded in Fund 11.
• All members of the 5 Minutes Crypto team are confident in successfully executing the proposal and are eager to participate in Catalyst long-term, voluntarily taking on marketing and community building tasks in this expanded proposal.

The total cost for this proposal is 20688 ADA. The average cost per video is 1724 ADA.

Therefore, the proposed costs for each milestone are as follows:

1. The proposed cost for the first milestone, which requires completing the first 3 videos, is 1724 x 3 = 5172 ADA. (25% total budget)
2. The proposed cost for the second milestone, which requires completing the next 3 videos, is 1724 x 3 = 5172 ADA. (25% total budget)
3. The proposed cost for the final milestone, which requires completing the last 6 videos, is 1724 x 6 = 10344 ADA. (50% total budget)

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Let the cost of the project represent value for money for the Cardano ecosystem, we determine the project's costs based on the following factors:

• Cost analysis: To produce high-quality videos, we need to recruit staff with many years of experience and knowledge in the blockchain field. I have optimized personnel costs based on the average personnel salary for the blockchain and content creation industry in Vietnam. We also take advantage of what is available to save costs. For example, not including travel costs to the studio, makeup costs, unexpected incidents...Here is a snapshot of the reference salary for experienced content writers in the Vietnamese market. Incomes range from 20 to 30 million VND, which translates to an average of $1,250 for 160 working hours, or approximately $7.8 per hour.

• Optimizing resources: Our team consists of highly skilled and reliable members who excel in their respective tasks. They actively incorporate technological advancements into their work processes to deliver quality products to the community at the most reasonable cost. Moreover, they are passionate about Cardano and aspire to be part of the ecosystem for the long term.

This project will bring value to the blockchain community in Vietnam and the Cardano community. With the knowledge that this series brings, the Cardano Vietnam community will have many new members joining hands to build the ecosystem. At the same time, they attract talented developers to choose Cardano to develop their projects.