Cardano Awareness Campaigns in Ghana's Newly Created Regions

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We'll organize a targeted awareness campaign in Ghana's newly created regions, promoting Cardano blockchain through events, social media & local influencers, increasing adoption & financial inclusion.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

Yes, our project outputs will be open source. All project materials will be publicly available and accessible through our declared open-source repository. This includes:

• Event materials (presentations, slides, etc.)
• Pictures and videos taken during the events
• Event itineraries and schedules
• Social media content and promotional materials

By making our project outputs open source, we aim to promote transparency, collaboration, and community engagement.

[METADATA] SDG rating

Based on our project, we align with the following SDGs:

SDG 4: Quality Education

• Our project provides educational events and workshops, promoting knowledge and skills in blockchain technology, sustainable development, and innovation. This aligns with ensuring learners acquire knowledge and skills for sustainable development.

SDG 8: Decent Work and Economic Growth

• By promoting blockchain adoption and innovation, our project contributes to economic productivity and diversification. We also support the creation of new jobs in the blockchain industry.

SDG 9: Industry, Innovation and Infrastructure

• Our project promotes the development and implementation of blockchain-based infrastructure projects, enhancing resource efficiency and adopting clean technologies.

SDG 10: Reduced Inequalities

• We strive for inclusivity by engaging underrepresented groups (women, minorities, etc.) in our events and workshops, promoting social and economic inclusion.

SDG 16: Peace, Justice and Strong Institutions

• By fostering a community and promoting blockchain technology, we support transparent and accountable institutions and access to justice

[SOLUTION] Please describe your proposed solution

Our proposed solution is a targeted awareness campaign to promote Cardano blockchain adoption in Ghana's newly created regions. We perceive the problem as a lack of understanding and utilization of blockchain technology in these regions, hindering economic growth and financial inclusion.

Our approach involves hosting four events over four months, one in each region (Western, Oti, Savannah, and Bono), targeting local developers, university students, and entrepreneurs. We will collaborate with local influencers, universities, tech colleges, and the Center for Technology Education and Innovation Labs to promote the events and tap into their expertise and network.

Our unique solution engages the target audience through hands-on workshops, panel discussions, and networking opportunities, providing a comprehensive understanding of Cardano blockchain and its applications. We will demonstrate our impact through:

• Increased awareness and adoption of Cardano blockchain in the target regions
• Number of attendees and engagement at each event
• Feedback and testimonials from participants
• Establishment of a community of blockchain enthusiasts and developers in each region

Our solution benefits Cardano by expanding its reach and adoption in new regions, promoting financial inclusion and economic growth, and fostering a community of developers and users. We believe our collaborative approach, expertise, and network will deliver a successful project, making a meaningful impact in Ghana's newly created regions.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Our project will have a profound positive impact on the wider Cardano community, contributing to its growth, diversity, and global reach. By promoting Cardano blockchain adoption in Ghana's newly created regions, we will:

• Increase financial inclusion and economic opportunities for underserved communities, aligning with Cardano's vision to provide universal access to financial services.

• Foster a vibrant community of developers, entrepreneurs, and users in each region, creating a supportive ecosystem for blockchain innovation and adoption.

• Provide a scalable model for successful blockchain awareness campaigns, inspiring similar initiatives in other regions and countries, and driving global adoption.

We will measure impact through a combination of quantitative and qualitative metrics, including:

• Number of attendees and engagement metrics (social media, surveys, etc.) to track awareness and adoption.

• Testimonials, case studies, and success stories from participants and partners to capture the project's qualitative impact.

• Adoption rates and usage metrics to assess the project's long-term sustainability and impact.

We will share our outputs and opportunities with the Cardano community through:

• Regular project reports and updates to the Cardano community and our social media channels.

• Collaborations with other Cardano projects and initiatives, promoting a cohesive and supportive community.

By sharing our knowledge, expertise, and outputs, we aim to empower the Cardano community to drive similar impact, collectively pushing the boundaries of blockchain adoption and innovation. Our project's success will bring significant value to the Cardano community by:

• Expanding the global reach and adoption of the Cardano blockchain.

• Fostering a diverse and inclusive community of developers, entrepreneurs, and users.

• Contributing to the growth and development of the Cardano ecosystem, driving innovation and progress.

Together, we can build a stronger, more vibrant Cardano community, driving positive change and blockchain adoption worldwide.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We possess a unique combination of capabilities that make us exceptionally well-suited to deliver this project with high levels of trust and accountability:

• Proven Track Record: 3 years of successfully executing similar projects in other ecosystems, demonstrating our expertise in blockchain awareness campaigns and community building. Proof: Filecoin Event , ICP Event

• Experienced Team: Our team consists of seasoned professionals with diverse backgrounds in blockchain development, marketing, and community engagement, ensuring a comprehensive approach.

• Strong Network: Established relationships with local influencers, universities, and tech colleges, enabling effective outreach and collaboration.

• Clear Project Plan: A well-structured plan with measurable objectives, timelines, and budgets, ensuring focused execution and accountability.

• Agile Methodology: Adopting an agile approach, we will iterate and adapt to challenges, ensuring flexibility and responsiveness.

• Regular Reporting: Commitment to transparent and regular progress reports, keeping the Cardano Community stakeholders informed and engaged.

• Financial Management: Proven experience in managing project funds efficiently, with a clear understanding of budgeting, accounting, and financial reporting.

• Risk Management: Identification and mitigation strategies in place to address potential risks and challenges.

• Community Engagement: Active participation in Cardano community forums and social media channels, demonstrating our commitment and understanding of the ecosystem.

• Continuous Learning: Ongoing education and training in blockchain and project management best practices, ensuring our skills remain up-to-date and effective.

• Independent Audits: Willingness to undergo regular independent audits to ensure transparency and accountability in fund management.

• Clear Communication: Commitment to open and transparent communication with stakeholders, ensuring that all aspects of the project are clearly understood.

• Stakeholder Engagement: Active engagement with Cardano Community stakeholders to ensure that their needs and expectations are met throughout the project.

To validate our approach's feasibility, we will:

• Conduct thorough market research and analysis.
• Engage with local stakeholders and experts for feedback and insights.
• Develop a detailed project plan and budget, with clear objectives and timelines.
• Establish a robust monitoring and evaluation framework to track progress and impact.

Our existing capabilities, combined with our passion for blockchain adoption and community building, make us the ideal candidate for this project. We are confident in our ability to deliver high-quality results, manage funds effectively, and maintain transparency and accountability throughout the project's duration. We believe that our unique blend of experience, expertise, and commitment to transparency and accountability makes us the ideal partner for this project.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1:

Successful execution of the first event in the Western region

Acceptance criteria:

• Total attendance of 150
• Target audience are local developers, university students and entrepreneurs
• 80 Yoroi wallets created
• Positive feedback from attendees (survey with a minimum 80% satisfaction rate)
• Social media engagement (minimum 30,000 reach, campaign hashtags trending on Twitter and Facebook)

Evidence of milestone completion:

• Event photos and videos showcasing attendee engagement and feedback
• Attendees' feedback forms with written comments and ratings
• Social media analytics report detailing reach, engagement, and hashtag performance
• Campaign materials (graphics, posts, tweets) used to promote the event
• Event report summarizing attendance, feedback, and outcomes

Milestone 2:

A successful execution of the second event in the Oti region

Acceptance criteria:

• Total attendance of 150.
• Target audience are local developers, university students and entrepreneurs
• 80 Yoroi wallets created
• Positive feedback from attendees (survey with a minimum 80% satisfaction rate)
• Social media engagement (minimum 30,000 reach, campaign hashtags trending on Twitter and Facebook)

Evidence of milestone completion:

• Event photos and videos showcasing attendee engagement and feedback
• Attendees' feedback forms with written comments and ratings
• Social media analytics report detailing reach, engagement, and hashtag performance
• Campaign materials (graphics, posts, and tweets) used to promote the event
• Event report summarizing attendance, feedback, and outcomes

Milestone 3:

A successful execution of the third event in the Bono Region.

Acceptance criteria:

• Minimum of 150 attendees.
• Target audience are local developers, university students and entrepreneurs
• 80 Yoroi wallets created
• Positive feedback from attendees (survey with a minimum 80% satisfaction rate)
• Social media engagement (minimum 30,000 reach, campaign hashtags trending on Twitter and Facebook)

Evidence of milestone completion:

• Event photos and videos showcasing attendee engagement and feedback
• Attendees' feedback forms with written comments and ratings
• Social media analytics report detailing reach, engagement, and hashtag performance
• Campaign materials (graphics, posts, and tweets) used to promote the event
• Event report summarizing attendance, feedback, and outcomes

Milestone 4 (Final):

A successful execution of the final event in the Savannah region

Acceptance criteria:

• Minimum of 150 attendees.
• Target audience are local developers, university students and entrepreneurs
• 80 Yoroi wallets created
• Positive feedback from attendees (survey with a minimum 80% satisfaction rate)
• Social media engagement (minimum 30,000 reach, campaign hashtags trending on Twitter and Facebook)

C: Evidence of milestone completion:

• Event photos and videos showcasing attendee engagement and feedback
• Attendees' feedback forms with written comments and ratings
• Social media analytics report detailing reach, engagement, and hashtag performance
• Campaign materials (graphics, posts, and tweets) used to promote the event
• Event report summarizing attendance, feedback, and outcomes
• Project close-out report and video summarizing the entire project's impact.

[RESOURCES] Who is in the project team and what are their roles?

ALHASSAN ABDUL AZIZ - PROJECT LEAD AND COORDINATOR

Twitter: https://twitter.com/AbdulAzizKarma

Facebook: https://www.facebook.com/alhassan.abdulaziz.102?mibextid=kFxxJD

Role: Overall project lead, coordinator, and crypto advocate

Responsibilities: Successful implementation of the project, community engagement, and strategic decision-making

Expertise: Crypto advocacy, project management, community building, and technical expertise in blockchain and cryptocurrency

As the project lead and coordinator, I have a proven track record of successfully implementing projects and building strong community relationships. My experience as a co-founder of Karmatechonline and community reviewer has equipped me with the necessary skills to manage and coordinate this project effectively. I am committed to ensuring the project's success and achieving its objectives.

BAANI JEREMIAH - LEARNING MATERIAL PREPARATION AND AN INSTRUCTOR

LinkedIn: https://www.linkedin.com/in/jeremiahbaani/https://www.linkedin.com/in/jeremiahbaani/

Twitter: https://twitter.com/Jerrybnj

He is a Cardano Ambassador, Founder of Center for Technology Education and Innovation Lab (CTEIL), Blockchain Advocate, and Researcher

Responsibilities: Preparation of learning materials, instructor for select sessions

Expertise: Blockchain education, research, and advocacy; instructional design and delivery.

As a Cardano Ambassador and Founder of CTEIL, Jeremiah brings extensive experience in blockchain education and research. His expertise in preparing learning materials and instructing sessions will ensure the project's educational components are of high quality and engaging. His passion for blockchain advocacy and research will also enrich the project's content and community engagement.

There shall be two members from the Cardano Ghan Community as stated clearly in the project detailed budget breakdown.

Recruitment Plan:

There shall be recruitment of;

marketing and community engagement.

Finance and logistics management.

we shall also recruit volunteers in various regions where event is to be held to help in pre-arrangements of an event.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

SECTION 1: Re-usable items and equipment through out the event. The amount has been clearly stated in CEDIs, the local currency of Ghana, with its ADA equivalent as of May 7, 2024.

• Research and gathering of learning materials; Preparation and design of slides for presentations: GHC8050 (1297 ADA)
• Cost of Internet: GHC5000 (805 ADA)
• Audio-visual equipment rental (Projectors and sound systems): GHC8500 (1369 ADA)
• 3 Roll Up Cardano Banners: GHC850 x 3 = GHC2550 (395 ADA)
• 2 large hanging banners: GHC600 x 2 = GH1200 (186 ADA)
• Contingency: GHC13,004 ( 2096 ADA )

TOTAL: GHC36,004. ( 6148 ADA )

SECTION 2: Expenses for each milestone

MILESTONE 1 / EVENT 1: WESTERN REGION

1. Project coordination and management: GHC6204 (1000 ADA)
2. Venue (Conference hall or auditorium) rental to host 150 participants: GHC7000.00 (1086 ADA)
3. Traveling, accommodation, and feeding Cost for 5 Team members: GHC1000 x 5 = GHC5000 (805 ADA)
4. Refreshment for all participants: GHC60 x 150 = GHC9000 (1396 ADA)
5. Social media advertising and graphic design: GHC10,000 (1552 ADA)
6. Designing and printing of Cardano Customise swags for limited participants (T-shirts and wrist bands): GHC90 x 150 = GHC13500 (2095 ADA)
7. Photography and Videography: GHC7000 (1086 ADA)
8. Incentives for 2 Invited Speakers from the Cardano Ghana Community (transportation, accommodation, and feeding): GHC3000 x 2 = GHC6000 (931 ADA)
9. Feedback collection and assessment of impact: GHC9000 (1396 ADA)
10. Giveaways and rewards for active participation: GHC10000 (1552 ADA)
11. Incentives to motivate Team members: GHC700 x 5 = 3500 (564 ADA)

TOTAL: GHC86,204. ( 13,463 ADA )

MILESTONE 2 / EVENT 2: OTI REGION

1. Project coordination and management: GHC6204 (1000 ADA)
2. Venue (Conference hall or auditorium) rental to host 150 participants: GHC7000.00 (1086 ADA)
3. Traveling, accommodation, and feeding Cost for 5 Team members: GHC900 x 5 = GHC4500 (725 ADA)
4. Refreshment for all participants: GHC60 x 150 = GHC9000 (1396 ADA)
5. Social media advertising and graphic design: GHC10,000 (1552 ADA)
6. Designing and printing of Cardano Customise swags for limited participants (T-shirts and wrist bands): GHC90 x 150 = GHC13500 (2095 ADA)
7. Photography and Videography: GHC7000 (1086 ADA)
8. Incentives for 2 Invited Speakers from the Cardano Ghana Community (transportation, accommodation, and feeding): GHC3000 x 2 = GHC6000 (931 ADA)
9. Feedback collection and assessment of impact: GHC9000 (1396 ADA)
10. Incentives to motivate Team members: GHC800 x 5 = 4000 (644 ADA)
11. Giveaways and rewards for active participation: GHC10000 (1552 ADA)

TOTAL: GHC86,204. ( 13,463 ADA )

MILESTONE 3 / EVENT 3: BONO REGION

1. Project coordination and management: GHC6204 (1000 ADA)
2. Venue (Conference hall or auditorium) rental to host 150 participants: GHC7000.00 (1086 ADA)
3. Traveling, accommodation, and feeding Cost for 5 Team members: GHC1000 x 5 = GHC5000 (805 ADA)
4. Refreshment for all participants: GHC60 x 150 = GHC9000 (1396 ADA)
5. Social media advertising and graphic design: GHC10,000 (1552 ADA)
6. Designing and printing of Cardano Customise swags for limited participants (T-shirts and wrist bands): GHC90 x 150 = GHC13500 (2095 ADA)
7. Photography and Videography: GHC7000 (1086 ADA)
8. Incentives for 2 Invited Speakers from the Cardano Ghana Community (transportation, accommodation, and feeding): GHC3000 x 2 = GHC6000 (931 ADA)
9. Feedback collection and assessment of impact: GHC9000 (1396 ADA)
10. Giveaways and rewards for active participation: GHC10000 (1552 ADA)
11. Incentives to motivate Team members: GHC700 x 5 = 3500 (564 ADA)

TOTAL: GHC86,204. ( 13,463 ADA )

MILESTONE 4 / EVENT 4: SAVANNAH REGION

1. Project coordination and management: GHC6204 (1000 ADA)
2. Venue (Conference hall or auditorium) rental to host 150 participants: GHC7000.00 (1086 ADA)
3. Traveling, accommodation, and feeding Cost for 5 Team members: GHC1000 x 5 = GHC5000 (805 ADA)
4. Refreshment for all participants: GHC60 x 150 = GHC9000 (1396 ADA)
5. Social media advertising and graphic design: GHC10,000 (1552 ADA)
6. Designing and printing of Cardano Customise swags for limited participants (T-shirts and wrist bands): GHC90 x 150 = GHC13500 (2095 ADA)
7. Photography and Videography: GHC7000 (1086 ADA)
8. Incentives for 2 Invited Speakers from the Cardano Ghana Community (transportation, accommodation, and feeding): GHC3000 x 2 = GHC6000 (931 ADA)
9. Feedback collection and assessment of impact: GHC9000 (1396 ADA)
10. Giveaways and rewards for active participation: GHC10000 (1552 ADA)
11. Incentives to motivate Team members: GHC700 x 5 = 3500 (564 ADA)

TOTAL: GHC86,204. ( 13,463 ADA )

TOTAL BUDGET REQUESTED: 60,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Our project's cost represents value for money for the Cardano ecosystem for several reasons:

• Comparable costs: We have researched industry standards and benchmarked our costs against typical freelance rates and average wages in our country

• Efficient planning: We have carefully planned and budgeted for each aspect of the project, ensuring that every expense contributes to the project's objectives and deliverables

• Expertise: Our team consists of experienced professionals with a proven track record in blockchain development, marketing, and community building

• Long-term benefits: While some costs may seem high, they are investments in the Cardano ecosystem's growth and sustainability

• Value-added services: Our team's expertise and network bring additional value to the project, including access to industry connections, marketing channels, and potential partnership

• Community building: By engaging with and supporting local communities, we foster a loyal and dedicated user base, contributing to the Cardano ecosystem's long-term success.

• Innovation and R&D: Our project's focus on innovation and R&D drives the development of new blockchain-based solutions, enhancing the Cardano ecosystem's competitiveness and attractiveness

• Team's track record: Our team has a proven track record of delivering successful projects, ensuring that our project will meet the desired outcomes and deliver value to the Cardano ecosystem

• Transparency and accountability: We will provide regular updates, progress reports, and financial statements, ensuring transparency and accountability throughout the project

To justify our costs, we have:

• Researched industry standards and benchmarks
• Consulted with experts in blockchain development, marketing, and community building
• Conducted a thorough needs assessment and feasibility study
• Developed a detailed project plan and budget breakdown
• Identified potential risks and developed mitigation strategies

Our team's expertise, efficient planning, long-term focus, and track record ensure that our project represents value for money for the Cardano ecosystem. We are confident that our project will deliver high-quality outcomes and contribute significantly to the ecosystem's growth and sustainability.