CARDANO LEAGUE - Marketing strategy that seeks to take advantage of the passion and interest that exists in Latin America for soccer and link this sport with Cardano, increasing visibility in the region, this being the most important sport.

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Integrate Cardano as an official sponsor of an amateur football league in Colombia; with the aim of publicizing and promoting in Latin America the name and use of the Cardano blockchain.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

does not apply

[SOLUTION] Please describe your proposed solution

General idea: Creating an amateur football league in Colombia, hostinging a tournament, broadcasting the tournament on Twitch, Youtube, and other Social media, Marketing Cardano heavily during the events bringing visibility to the brand in the Latin American community.

1) How do you perceive the problem you are solving?

• I consider that Cardano’s lack of visibility in the Latin American crypto market is a problem that directly affects the growth, success and expansion potential of both the blockchain and the active ADA crypto, brand ignorance increases distrust among users and affects community growth.

2) What are your reasons for approaching it in the way that you have?

• It is of great importance that we work constantly and massively in establishing dynamics of expansion and brand recognition, such dynamics can be established through marketing activities, multiple figures highlight the importance of marketing to make these dynamics effective, according to a study on marketing in Latin America tells us that:

"Tools such as digital marketing have experienced exponential growth and are expected to continue advancing in the coming years, according to the statistics portal Statista, in 2021 the investment in digital marketing in Latin America was almost 11,000 million dollars, by 2024 is expected to exceed 15.6 billion." -source: https://www.puromarketing.com

• Today it is clear the importance of marketing and how this is directly related to the growth of products or companies, but why this proposal seeks as a strategy to link Cardano with a sport like football? The answer is the media coverage, the interest and passion that awakens this sport throughout Latin America, different figures and statistics show the immense public that covers this sport in different areas.

-source: https://www.statista.com

• One of the main reasons for this proposal is that by linking Cardano with amateur football league, it will contribute to the image and growth of the brand throughout Latin America since it should be noted that although the league was made from a single country (Colombia) can be seen by the entire Hispanic community through streaming platform, this dynamic will attract a significant number of people, who will see Cardano as the main sponsor of the league, this strategy is based on the success that has proven to have a league such as the KINGS LEGUE developed in Spain, this league founded by former footballer Gerard Pique ah managed to gather a public of more than 57.000 people in a football stadium and has broken records for the number of views on different platforms, the current one being a number of 1.1 million simultaneous spectators, all this public focused on a NON-PROFESSIONAL sport, are these figures that drive us and motivate us to generate this proposal, since we see that it is a dynamic in which Cardano as a brand can be promoted and consolidated in the Latino market.

3) Who will your project engage?

• An amateur football league is a competition organized for teams that do not belong to professional leagues, these teams are usually formed by amateur players who play for fun, passion for sport or simply to stay physically active, however this proposal is not only focused on these athletes, but on the contrary is a marketing proposal developed in order to attract the public who may be interested in football, we see that in Latin America there are two large market niches, on the one hand the Latino community that have positively adopted the crypto market, community which according to statistics is constantly growing and on the other hand the large niche of the Latin American population that is passionate and interested in football in different aspects, our plan is that through this "Cardano League" we manage to connect these populations and thus increase the reach and knowledge of Cardano in both populations, seeking to attract new members to the community and make it grow even more in this continent.

• It is important to highlight the adoption, development and growth of the crypto market in Latin America, in some countries of the region with volatile or unstable economies, such as Argentina, Venezuela and Brazil, cryptocurrencies have been seen as an alternative to protect the value of assets against inflation and devaluation of the local currency, cryptocurrencies are also increasingly used as a quick and inexpensive way to send remittances and make international transfers, especially in countries where access to traditional financial services is limited and controlled by repressive entities, all these aspects have caused an increase in education and awareness about cryptocurrencies in the region.

source: https://forum.polkadot.network/

4) How will you demonstrate or prove your impact?

• The impact of this proposal will be verified by means of the key performance indicators, which will be:

1. Reach and visibility: the impact of the campaign can be demonstrated by analyzing engagement metrics, where we will see the interaction of league users on different streaming platforms, social networks and their adoption of the Cardan blockchain.
2. Lead generation: One of the fundamental aspects of this proposal of "Cardano league" is that through different strategies and dynamics all users directly or indirectly linked to the league download, know and use a wallet, Therefore, we will analyze the metrics that allow us to demonstrate the number of wallets created and the increased usability of the blockchain.
3. Brand recognition: With the use of surveys before and after the campaign we will seek to measure the impact on brand recognition, these surveys will be conducted virtually through different channels, similarly analyze the traffic of the league’s website to see its increase during the campaign, as well as the origin of that traffic, likewise you can use specific metrics of each social media platform, such as organic reach, the interaction rate, the growth of followers, among others, these metrics will aim to demonstrate and test the impact of the proposal.

5) Why is it important to Cardano?

• As mentioned above, the lack of visibility of Cardano in the crypto market of Latin America is a problem that directly affects the growth potential of the project, this proposal is a realistic strategy that seeks through a different dynamic to address the problem of brand visibility and can be the first step of a fully scalable project, whose growth will have no other purpose than to contribute positively to the Cardano community, reach more people and benefit the entire ecosystem; I consider that this proposal should be important for Cardano as it is a marketing strategy that seek to generate a recognizable identity among a target audience, in addition the more visibility a brand has, the greater its recognition and reputation in the market, this will bring loyalty to existing users, facilitate the expansion and growth of the project, as a result we will have an increase in the community and usability of the blockchain.

6) How will the proposal be developed?

The implementation of this proposal will be carried out in 2 main stages, each stage of a different duration and with different objectives and scope.

STAGE 1: announcements calls

This will be the stage of initiation which will last 45 days that will go from August 1 to september 15 and will take place in 2 fundamental parts:

• PART #1: Initiation, execution and development of the marketing process and publicity of the tournament "Cardano league" Through social networks and other means will be held the call for amateur teams interested in participating in what will be the first tournament of our league, this call will aim to register a minimum of 16 amateur teams which must have a number of requirements to be registered in our tournament, which will ensure the participation of at least 200 to 250 people directly involved in this first stage of the proposal, in addition to people who can view the tournament through digital platforms such as YoutubeLIVE or Twich. (duration of 30 days) 

• PART #2: opening, development and completion of the first tournament of the "Cardano league", previously and randomly the 16 registered teams will be divided into 2 general groups where they will face each other, at the end of each group’s best teams will face off in a final to define the tournament champion. (duration 15 days)

STRATEGIES STAGE 1

1. The tournament will be held in synthetic football facilities in optimal conditions, in order to ensure the participation and integrityof the 16 teams enrolled in the call.
2. Each member of the registered teams must create and own a wallet linked to the Cardano network (maximum 15 people per team) (These people will be given an advice and approach on the functioning of a wallet, blockchain concepts and usability of Cardano)
3. Each member who confirms their registration will receive a $5 ADA gift bonus to their created wallet which must be left in locked staking during the course of the tournament.
4. Cardano’s image and logo will be present as a sponsor in all the elements used in the tournament, uniforms, balloons, advertisingposters, digital pieces, among others.
5. Each match of the tournament will be broadcast on different digital platforms, during these broadcasts the image of Cardano will be visible and different activities and awards will be made to people who participate in these live, these awards will be made in ADA and will have certain conditions to be valid.
6. Final and tournament awards, the 3 best teams will receive different types of awards according to their positions, the 3 place will receive the equivalent of $100 in ADA, the 2 place will receive as prize sports items + the equivalent of $200 dollars in ADA and the first place will receive as prize sports items + direct registration to the next tournament + the equivalent of $300 dollars in ADA, these awards are of vital importance to generate interest of the teams in the participation of the tournament. 

STAGE 2: growth

This second stage will be of growth and consolidation of the league "Cardano league" which will have a duration of 60 days that will go from 15-september to 30-november, at this stage the tournament will be regionally seeking to cover the southwest of the country and like stage 1 will be developed in 2 essentialparts:

• PART #1: Initiation, execution and development of the marketing and advertising process of the regional tournament "Cardano league" through social networks and other means will be the call for amateur teams interested in participating in what will be the second tournament of our league, this call will aim to register a minimum of 24 amateur teams which must have a number of requirements to be registered in our tournament, which will ensure the participation of at least 2.000 to 3.000 people directly involved in this second stage of the proposal, in addition to people who can view the tournament through digital platforms such as YoutubeLIVE or Twich, (duration of 30 days) it is expected that thanks to the successful completion of the first stage in these calls it will not have greater problem to complete the minimum quota of 24 teams and can be up to 32.

• PART #2: opening, development and completion of the first regional tournament of the "Cardano league", previously and randomly the 24 registered teams will be divided into 4 general groups where they will face each other, at the end of the 2 best teams in each group will meet in a short tournament to define the tournament champion. (duration of 30 days) 

STRATEGIES STAGE 2

1. The tournament will be held in a synthetic football facilities in optimal conditions, in order to ensure the participation of 24 or more teams enrolled in the call, to be regional level should be performed in different facilities by logistics and transport issues.
2. Each member of the registered teams must create and own a wallet linked to the Cardan network (maximum 15 people per team) (to these people will be given advice and approach on the functioning of a wallet, blockchain concepts and cardan usability)
3. The cardan image and logo will be present as a sponsor in all elements used in the tournament, uniforms, balloons, advertisingposters, digital pieces, among others.
4. Each match of the tournament will be broadcast on different digital platforms, during these broadcasts the cardano image will be visible and different activities and awards will be made to people who participate in these live, these awards will be made in ADA and will have certain conditions to be valid.
5. Final and tournament awards, the 3 best teams will receive different types of awards according to their positions, the 3 place will receive the equivalent of $150 dollars in ADA, the 2 place will receive as prize sports items + the equivalent of $300 dollars in ADA and the first place will receive as prize sports items + direct registration to the next tournament + the equivalent of $500 dollars in ADA, In addition to individual awards to outstanding participants of the tournament, these awards are of vital importance to generate interest of the teams in the participation of the tournament.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

How will the impact of the proposal be measured?

Establish strategic objectives and measure the success and impact of these objectives through the analysis of quantifiable metrics and KPIs (Key Performance Indicators), these indicators will be key to demonstrate the performance of the proposal, some of our main objectives are:

• Digital platforms, on which and how many platforms or social networks will the marketing campaign be developed?, this proposal will have presence in 8 platforms such as the web page, Twitter, Instagram, Facebook, Telegram, Youtube, Kick and Twitch, this presence will be evidenced by tracking tools such as google analytics.

• Visits and interactions, what is the number of leads expected on each platform? , the objective will be to have an average of 4.000 to 6.000 people interacting in our platforms and social networks, this impact will be mediated through indicators (KPIs).

• Scope of streaming, how many people will connect on live events? , through marketing strategies focused on live, an average of 2,000 to 3,000 people connected live for the initial events is estimated, However, the final events and awards are expected to have an average of 5,000 to 6,000 people connected live on the different platforms, this impact will be mediated through indicators (KPIs) and evidenced by monitoring reports.

• Direct participation, how many people will participate in person in the events? , adding together the objectives of both stages of our proposal, the direct and face-to-face participation of approximately 1,500 people between players, technical bodies, animators and the general public is expected, this impact will be evidenced and measured by logistics reports sent to Catalyst. (videos, photographic records, etc.)

The "Cardano league" campaign will demonstrate its impact by analyzing engagement metrics, evidencing user interaction on streaming platforms, social networks and its adoption of the Cardano blockchain, in addition, lead generation, seek to promote and encourage users linked to the league to download, meet and use a wallet linked to Cardano, we will have metrics to demonstrate the number of wallets created and the increase in the usability of the blockchain thanks to the proposal, brand recognition shall be assessed by surveys before and after the campaign,as well as the analysis of the league’s website traffic and specific social media metrics will contribute to measure the impact on brand recognition and the effectiveness of the proposal.

In what way will the success of your project bring value to the Cardano Community?

• Create an amateur football league sponsored by Cardan called "Cardano League" which will start in a country like Colombia where football is the most important sport nationally and is followed by thousands of people, will address the lack of visibility of Cardano in the crypto market of Latin America which is a problem that directly affects the growth potential of the project, the proposal of "Cardano League" aims to achieve a significant impact on the ecosystem and the community, attracting new users, increasing the adoption of blockchain technology and strengthening the presence and visibility of the Cardano brand, greater visibility with greater recognition and reputation in the market, which facilitates user loyalty, the expansion and growth of the project as well as an increase in community and actual usability of the blockchain.

How will you share the outputs and opportunities that result from your project?

• From the creation of different communication channels, such as the web page, social networks and group chats, we will seek to have a direct and constant communication with the community, the results and opportunities arising from our marketing campaign will be shared in a variety of ways to maximise their impact and to make the most of them by the ecosystem, from the preparation of comprehensive reports including data analysis, key metrics, conclusions and recommendations, including the organization of virtual meetings or forums with active community members to discuss campaign results, share ideas and collect feedback, I believe that these meetings encourage collaboration and help identify opportunities for continuous improvement, it will also be of great importance to share the achievements of the campaign and to make a constant documentation of the development of the proposal through social media publications, updating of the website and blogs, seeking to increase brand visibility and highlight campaign success to a wider audience.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I am a person who is interested in the well-being of the Cardano ecosystem, I have been part of the community for approximately 2 years and I am faithful to the idea of the long-term project, on the other hand I have experience in managing marketing campaigns and management of social networks, I am a businessman in the sports field and has held multiple soccer tournaments in the past, I am currently the owner of a sports venue which can be a base for the first stage of this proposal, below I will attach a photo of the commercial establishment and sports facilities, including social networks and information about the place.

I am not interested in making a personal profit, as I believe that this proposal can be the first step towards a dynamic of greater commitment and exponential growth that will benefit all those involved and especially the community.

video example tournament: https://www.dropbox.com/scl/fi/yxhaiiox41nq0a80rm25u/ejemplo-torneo-femenino.mp4?rlkey=ikxg0dhlfh73t2ncgd2p9iy9q&st=psvivq4d&dl=0

social networks of sports facilities: https://www.instagram.com/thechampionscali?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Location of installations on google maps: https://maps.app.goo.gl/DM5LitEyyVCLcoLt6

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

This proposal of the "Cardano Legue" is proposed to develop in 2 main stages each composed of two parts, the first milestone of the proposal will be related to part 1 of the first stage, in this part we will focus on starting with the necessary preparations for the marketing campaign, for example: creating social media profiles, design and execution of necessary graphic pieces, contracting of the logistics team, pay memberships on channels and streaming platforms, establish important commercial alliances for the campaign.

A) Milestones results: the results of milestone 1 will be the correct and complete start of the marketing campaign that drives the "Cardano League" proposal, for which a careful planning and development will be followed as presented in this proposal.

B) Acceptance criteria: The main criterion for acceptance of milestone 1 will be to achieve the objective of stage 1 of the proposal, which is to successfully complete the convocations of the teams that will make up the "Cardano League" This is of vital importance as the linking of equipment ensures the correct development of the proposal.

C) Evidence of Milestone Compliance: Evidence provided will be provided through links to social media platforms and profiles of the "Cardano League", in addition to sending a detailed report of the process of creation of the marketing campaign made more photographic record of advertising activities where Cardano is linked with the proposal.

This proposal of the "Cardano League" is proposed to develop in 2 main stages each composed of two parts, the second milestone of the proposal will be related to part 2 of the first stage, in this part we will focus on evaluating the development and completion of the first tournament of the "Cardano legue".

A) Milestone results: the results of milestone 2, will be the correct and complete completion of the marketing campaign that promotes the proposal of the "Cardano League", likewise the complete development of the first tournament of the "Cardano League" will be part of the milestone and the formation of a community linked to this proposal.

B) Acceptance criteria: The main criterion for acceptance of milestone 2 will be to achieve the objectives of both parts of stage 1 of the proposal, to conduct an evaluation of the development and completion of the first tournament of the "Cardano League" and the impact of this proposal on the community.

C) Evidence of Milestone Compliance: The evidence provided will be provided by means of platform links and social media profiles of the "Cardano League" which should show a significant increase in interaction metrics and leads, in addition to sending a detailed report of the development of the first tournament, in addition to a photographic record of the awards and interactions with users.

This proposal of the "Cardano League" is proposed to develop in 2 main stages each composed of two parts, the final milestone of the proposal will be related to both parts of the second stage, in this part we will focus on evaluating the development and completion of the second tournament of the "Cardano League" and the consolidation of a community linked to this dynamic.

A) Milestones results: the results of the final milestone, will be the correct and complete completion of the second marketing campaign that promotes the proposal of the "Cardano League", likewise will be part of the milestone the full development of the second tournament "Cardano League" and community consolidation and increasing metrics.

B) Acceptance criteria: The main acceptance criterion of the final milestone will be to achieve the objectives of both parties of stage 2 of the proposal, to make an evaluation of the development and completion of the second tournament of the "Cardano League" and also the growth of the brand through streaming platforms and social networks should be evidenced.

C) Evidence of Milestone Compliance: Evidence provided will be provided through links to social media platforms and profiles of the "Cardano League" which should show a significant increase in interaction metrics and leads looking to reach an interaction with more than 6000 people, in addition to sending a detailed final report of the development of the second tournament, photographic record and video closing of the proposal.

[RESOURCES] Who is in the project team and what are their roles?

Nicolas Rodas - Architect, designer and expert in digital marketing, with experience in managing projects and social networks, has developed multiple marketing campaigns for companies, products and enterprises at the national level, nicolas is passionate about blockchain technology and the ability to generate through it an economic empowerment in countries with unstable or developing economies, so he is excited to be a member of the community and contribute to the Cardano ecosystem, is holder of ADA for 2 years and trusts in the long-term project, considers Cardano as a blockchain with great foundations and a promising future, In addition, Nicolas is the owner of excellent sports facilities which will benefit the development of this proposal, Nicolas would be a proud ambassador of Cardano in Colombia, you can find professional information about nicolas at the following link:

https://www.linkedin.com/in/nicolas-rodas-246964249/

social networks of sports facilities: https://www.instagram.com/thechampionscali?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Location of installations on google maps: https://maps.app.goo.gl/DM5LitEyyVCLcoLt6

Jhon Mosquera - Professional industrial engineer, with experience in logistics operations, development and control of industrial events, is an entrepreneur in the sports field and has experience in the economic development of football in Colombia, as a professional has worked as a logistics manager in a multinational company and cost analyst in the commercial field, in terms of the crypto market, jhon is a follower of Blockchain Cardano is interested in knowing and taking advantage of the applications of this technology in his profession and is a faithful believer that increasing the visibility of Cardano beneficiary to the entire Latin crypto community, you can find professional information about jhon at the following link:

https://www.linkedin.com/in/jhon-eyler-mosquera-89275621a

Nicole Córdoba - Professional architect with specialization in project management and control, has experience in planning and budget control, as well as theoretical and practical knowledge of technological tools for design and visual communication, nicole has been interested in the crypto market and its growth in Latin American countries such as Mexico and Argentina, she is interested in becoming part of a community that grows strongly as Cardano is and contributing positively to this ecosystem, proposing innovative and high impact proposals, you can learn more about nicole in her professional profile from the following link:

https://www.linkedin.com/in/nicole-stefany-cordoba-botello-92509a215?trk=contact-info

Profile of the person needed to complete the project:

In our operations team you will seek to successfully develop this proposal, we will need the permanent presence of a graphic designer who possesses community manager skills and has the necessary tools for the analysis of metrics and leads of the platforms used, in order to ensure optimal growth in all areas of the campaign.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

This proposal of the "Cardano League" is proposed to develop in 2 main stages, we will require the means for operating expenses, legal requirements, plant and equipment costs, content creation, make the design material to successfully plan and execute the marketing campaign of this proposal, we will have working for it a fixed team of 4 people, and a logistics team in tournaments of 10 people as the event.

Ítem 1: Visibility

Marketing and advertising expenses, payments to designers and content creators, presence on social networks and media, promotion of relevant content, analysis of market data to define marketing strategy, use of technological tools and platforms to manage and execute the campaign, social media management platforms, among other elements necessary for proper visibility of the proposal.

• Visibility budget per month: $1,060usd (₳3,028 ADA)
• Total visibility budget: $5,300usd (₳15,140 ADA)

Ítem 2: Operational expenses

Logistics of the events, cost of running our servers, domain records of web pages, necessary technological equipment, security systems, servers that guarantee the connectivity of streaming platforms, Cardano brand merchandising, payment of required personnel, necessary sports equipment and rental of spaces and facilities.

• Operating expenditure budget per month: $740usd (₳2,114 ADA)
• Total operating expenditure budget: $3,700usd (₳10,570 ADA)

Ítem 3: Awards

Payment of incentives raised in the marketing proposal, payment of awards to the winners of the tournaments made by the "Cardano League", cost of merchandising that will be part of the objects as a gift to participants.

• Budget of awards per month: $560usd (₳1,600 ADA)
• Total awards budget: $2,800usd (₳8,000 ADA)

Ítem 4: Legal expenses

Payment of comprehensive security for participants, preparation of contracts and documents of exemption from legal liabilities.

• Budget of legal expenses per month: 160usd (₳457 ADA)
• Total legal expenditure budget: $800usd (₳2,285 ADA)

Ítem 5: Project Management

Control and accounting of expenses, preparing reports, photographic records and videos for the monthly reports of Catalyst, as well as the execution of all tasks associated with the management and control of the project, compliance with the schedule and correct management of the established budget.

• Project Management budget per month: $180usd (₳514 ADA)
• Total project management budget: $900usd (₳2,570 ADA)

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TOTAL BUDGET PER MONTH: $2,700usd (₳7,714 ADA)

TOTAL PROPOSED BUDGET: $13,500usd (₳38,570 ADA)

ESTIMATED ADA VALUE FOR CONVERSION: ₳0,35 ADA

IMPORTANT:

Since the price of ADA is variable and the expenses are in USD, it is important to take into account the fluctuation that ADA may suffer, in the calculation of this budget has been considered a price of ADA of $0,35 which is a value lower than the price at the time this proposal is made ($0.44), in the last 6 months the price has ranged from a minimum of $0.335 to a maximum of $0.79, however, it has followed a downward trend since it reached its highest point, with a budgeted price of $0.35, it will be possible to realize without any inconvenience what is promised in this proposal.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

We consider that this proposal offers a good value for money for the ecosystem of Cardano, since we will be a team of 4 people working for five months in the correct development and management of this marketing campaign proposed, all members live in Colombia, a country with a high cost of living due to inflation and the devaluation of the local currency, with a raised budget of $13,500 will be made the proposal of "CARDANO LEAGUE"marketing strategy that seeks to take advantage of the passion and interest that exists in Latin America for football, this being the most important sport in the continent.

It should be noted that the values presented in this proposal are based on the current salary and real values of human talent, professionals, rental of facilities, and purchase of items required for the development of the proposal; Similarly in this proposal were considered real values related to the costs of conducting a marketing campaign in Colombia, you can know some figures and statistics on marketing in Colombia at the following link:

https://www.simbolointeractivo.com/estadisticas-de-marketing-digital-en-colombia-en-el-2024/#:~:text=%E2%9E%A1%EF%B8%8F%20Gasto%20anual%20anuncios%20clasificados,inversi%C3%B3n%20publicitaria%20redes%20sociales%2033.5%25

Contact our Telegram, you can ask any question you have, give us feedback or comments on what you think about our proposal, it will be of great importance for us to resolve any doubts and establish communication channels where we will share our advances and accomplishments.