Cardano Next Gen; Fostering Inclusivity Across Generations

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Requested funds in ada

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

The Cardano Next Gen campaign aims to bridge this gap and foster inclusivity among Generation Alpha, Gen Z's, and Millennials within the Cardano community through outreach and social media campaigns.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

All formats and execution style and reports as part of this campaign will be released under open-source licenses, allowing for widespread dissemination, adaptation, and contribution within the Cardano community and beyond.

[METADATA] SDG rating

Th proposed campaign aligns with several sustainable development goals such as

• SDG 4 (Quality Education); by educating young people about blockchain technology, the campaign helps improve their access to quality education, because understanding emerging technologies like blockchain prepares them for the digital economy
• SDG 8 (Decent work and economic growth); blockchain technology has the potential to create new job opportunities and promote entrepreneurship
• SDG 9 (Industry, innovation and infrastructure);blockchain is a transformative technology

[SOLUTION] Please describe your proposed solution

To promote the Cardano blockchain awareness campaign for the next generation, this proposal will include:

• Educational Outreach; we will be developing and disseminating educational materials, tutorials, and resources tailored to enhance understanding and engagement of Cardano's technology and principles among the Next Gen.
• Social Media and Digital Marketing; the project will be leveraging social media platforms, online forums, and digital marketing campaigns to raise awareness, trends to generate interest among the Next Gen diverse demographic groups, encouraging participation and active involvement in Cardano-related initiatives.
• Community engagement; we will be organizing virtual and in-person events, meetups, and workshops specifically designed to bring together individuals from different generations within the Cardano community to foster networking, collaboration and knowledge sharing.
• Mentorship and Support; establishing mentorship programs and support networks to facilitate knowledge transfer and skills development among community members across different age groups will empower young minds to contribute meaningfully to the Cardano ecosystem.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The Cardano Next Gen campaign will have a positive impact on the wider Cardano community by:

• Fostering inclusivity and diversity, we will be creating a more welcoming and supportive environment for individuals from all generations to participate in the Cardano ecosystem.
• Strengthening the resilience and longevity of Cardano by broadening its user base and community engagement across diverse demographic groups.
• Promoting education, knowledge sharing, and collaboration, driving innovation and progress within the Cardano ecosystem and contributing to its long-term success and sustainability.

This campaign will expand the impact and reach of the Cardano blockchain community.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team comprises experienced professionals with a proven track record in community engagement, education, and digital marketing. We are committed to delivering the Cardano Next Gen campaign with the highest levels of trust, transparency, and accountability, ensuring that all activities are conducted ethically, responsibly, and in alignment with the values and principles of the Cardano community.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone outputs

Educational Material Development

• A: Creation of educational materials and resources
• B: Comprehensive educational content covering Cardano fundamentals
• C: Release of educational materials for community feedback and review
• Budget: ₳15,000

Community Engagement Events

• A: Organization of virtual and in-person events
• B: Attendance and participation from diverse age groups
• C: Positive feedback and engagement metrics from event participants
• Budget: ₳25,000

Digital Marketing Campaign

• A: Development and execution of digital marketing strategy
• B: Increased social media engagement and website traffic
• C: Growth in online community membership and engagement
• Budget: ₳20,000

Mentorship and Support Programs

• A: Establishment of mentorship programs and support networks
• B: Enrollment and participation of mentors and mentees
• C: Positive feedback and testimonials from program participants
• Budget: ₳20,000

[RESOURCES] Who is in the project team and what are their roles?

UDOMA OBU

Role: Project Manager; Udoma is an experienced project manager and creative director with a passion for brand storytelling through film, photography, and poetry. He holds a great passion in tech related brand storytelling ever since he transitioned into tech. Udoma will be in charge of coordinating all aspects of the project, ensuring that tasks are completed on time on every specific milestone.

LinkedIn Profile; https://www.linkedin.com/in/udoma-obu-3a598017b?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

COVENANT NSA

Role: Marketing Specialist;

Covenant Nsa is a communications and digital media manager, she is a passionate storyteller who is particularly interested in telling stories of African women and does a lot of work at the intersection of Tech, Fashion, and the Arts. She will be in charge of creating campaigns to raise awareness and generate interest among teenagers, utilizing social media and other digital platforms to tell THE CARDANO NEXT GEN story and amplifying our reach to our intended audience.

LinkedIn Profile: https://www.linkedin.com/in/covenantnsa/

KINGSLEY EFFIONG

Role: Community Manager; Kingsley is a dedicated program’s manager, with a string interest in expanding global goals in tech, he has a broad experience of over 15 years in program management. Kingsley will be the team lead in engaging with our target audience, answering questions and fostering a supportive online and physical community around the Cardano Next Gen campaign.

LinkedIn Profile; https://www.linkedin.com/in/kingsley-effiong-b2764717b?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

KEESH ROWLAND

Role: Director Of Photography; 

Keesh is a multifaceted creative. With an excellent ability to tell stories through photography and cinematography. He has a passion for utilizing tech to solve modern day problems. He merges Art and Tech to create top notch memories. He has a plethora of experience having worked with the likes of the UN, Irish Embassy and other reputable organizations in brand story telling. Keesh will be in charge of production for all cinematography and photography concepts during the project execution.

LinkedIn Profile; https://www.linkedin.com/in/keesh-rowland-939587216?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Total Budget: ₳80,000

• Educational Material Development: ₳15,000
• Community Engagement Events: ₳25,000
• Digital Marketing Campaign: ₳20,000
• Mentorship and Support Programs: ₳20,000

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the Cardano Next Gen campaign represents excellent value for money for the Cardano ecosystem as it is designed to deliver tangible benefits and long-term value by fostering inclusivity, diversity, and community engagement across different generations. By investing in this initiative, the Cardano ecosystem can expect to see increased user adoption, enhanced community resilience, and greater innovation and collaboration, ultimately driving the platform's growth and success in the long run.