Cardano Parties: Leveraging most famous Argentinian event producer to onboard new users.

[GENERAL] Name and surname of main applicant

Dante Arola

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co-proposers and additional applicants

Boomer Group: (event Producer, Influencer marketing, design, media) https://www.instagram.com/boomergroup/

La Juanita Projects (event Producer, Influencer marketing, design, media)

https://www.lajuanitaprojects.com/

Dante Arola (project manager) https://www.linkedin.com/in/dante-arola-81456712a/

Rafael Costa (ragaco) (Advisor) Senior Creative + AI Ambassador @Media.Monks // Art Director, AI Artist, Techno Optimist and Speaker https://www.linkedin.com/in/ragaco/

Julia Arena (3D artist) https://www.linkedin.com/in/julia-arena-b98108238/

Gonzalo Rosendo (3D artist) https://www.linkedin.com/in/gonzarosendo/

Franco Ammaturo (Business Developer) https://www.linkedin.com/in/franco-ammaturo-208712192/

Andres Tole (web3 marketing) https://www.linkedin.com/in/andres-tole/

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Imagine reaching the masses by appearing in the digital & physical marketing/branding of the multiple events we are doing every month, Influencers with millions showing the NFT to get into our clubs.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

We won't be doing any technical marvel, A website + social medias dedicated to the community, NFTs will we allowed to buy for anyone via any marketplace.

[SOLUTION] Please describe your proposed solution

The uniqueness of our solution relies on our team and years of knowledge in the industry, we want to embrace web 3 ideals and leverage our popularity to expand Cardano across thousands of attendees and millions of views. We will start with small semi-private high-profile events(100 person) to test the dynamics of NFT ticketing, there create content (and FOMO), launch marketing campaign and socials for the buyers of the NFTs and increase the presence of this new community in different sized events from the range of 100s to 1000s of persons. Those in the community will have VIP access, special perks & private events. We are creating a club that everyone wants to be in and want Cardano to be the sponsor of it. Our Info is public, in our socials you will find the influencers we are currently working with, the amount of people going to our events and the love for the brands we built.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Awareness: Cardano will be a name in the mouth of thousands of new persons, will be a boom on social media and attract the national TV media attention.

New users: by implementing VIP access ONLY with NFTs they will be onboarding on the Cardano ecosystem.

New partnerships: Cardano brand will be seen along other sponsors, in different locations, in many events. Cardano ambassadors will be given priority access to join the events and network and we will become Cardano ambassadors by ourselves.

Education: there will be a Stand in some events for people interested in learning more about the ecosystem and how to get the NFT. Content creation / guides 'how to be part of the community/ how to buy the NFT/ how to buy ADA, etc'

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We been doing events and continue to do so for Years, we are great and beloved for this. +100 events, +100k attendees, +10years in business. Most of the events are in Buenos Aires or Argentina, but we also venture a couple in Uruguay and Spain. Our team of advisor, designers and marketers are well experience in the web3 world in order to leverage our Events to make to most of them for Cardano and its Ecosystem. By checking our websites, Instagram and Linkedin your can tell the professionalism of the team and our capabilities to make it happen. About accountability (for the nature of the business) we will determine a budget for each event and take that out of the blockchain afterward share every final cost with Catalyst, salaries will be paid via blockchain to make everything else traceable.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Adaptation of our brands to Web3 (Duration: 1 month)

• Task 1: Create identity of the community
• Task 2: Marketing roadmap
• Task 3: Influencer & artists listing
• Task 4: Marketplace selection
• Success Criteria: having a clear visual identity, marketing roadmap for the next months and list of influencers/artists confirmed, marketplace deal done.

Exposure of Web 3 adventure (Duration: 2 month)

• Task 1: Create website
• Task 2: Create social media for the NFT community
• Task 3: Create some NFTs & launch private event with big influencers
• Success Criteria: Have the attention of the community to this new venture, couple 1000s followers and views of the content created.

Public launch of NFTs (Duration: 2 month)

• Task 1: Strong digital presence, movie-like ads, perks announcements
• Task 2: old school marketing: Media coverage, Public spaces advertizing
• Task 3: Launch NFTs + educational videos: how to buy
• Success Criteria: +50% NFTs sold, increase in people education about Cardano NFT marketplaces, wallets, etc.

NFT Events (Duration: 3 month)

• Task 1: Small event only holders (+100)
• Task 2: Side Event for holders (restaurants PR, Cocktail bars, Spas, adventure & Hotels)
• Success Criteria: Increase in trading NFTs Volume and Price, general volume increase in marketplace platform and users.

Stablishment of NFT brand (Duration: 2 month)

• Task 1: Medium event holders as VIP (+500) + cardano stand
• Task 2: Big event holders as VIP (+2000) + cardano stand
• Task 3: Social presence & Media coverage increasing organically
• Success Criteria: Further increase in awareness & education of new users.

NFT UTILITY IS REAL/ CARDANO IS COOL (Duration: 2 month)

• Task 1: Cardano ambassadors/ Cardano based companies establish new business relationship with our partner sponsorships and side event businesses.
• Task 2: Cardano is in world of mouth of non-tech people.
• Task 3: Appear in the media as the ones that create real utility and onboard outcomers to web 3.
• Success Criteria: Cardano reach millions of person, everyone wants to be part of the NFT community.

[RESOURCES] Who is in the project team and what are their roles?

Boomer Group: (event Producer, Influencer marketing, design, media) https://www.instagram.com/boomergroup/

La Juanita Projects (event Producer, Influencer marketing, design, media)

https://www.lajuanitaprojects.com/

Dante Arola (project manager) https://www.linkedin.com/in/dante-arola-81456712a/

Rafael Costa (ragaco) (Advisor) Senior Creative + AI Ambassador @Media.Monks // Art Director, AI Artist, Techno Optimist and Speaker https://www.linkedin.com/in/ragaco/

Julia Arena (3D artist) https://www.linkedin.com/in/julia-arena-b98108238/

Gonzalo Rosendo (3D artist) https://www.linkedin.com/in/gonzarosendo/

Franco Ammaturo (Business Developer) https://www.linkedin.com/in/franco-ammaturo-208712192/

Andres Tole (web3 marketing) https://www.linkedin.com/in/andres-tole/

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Monthly: Salaries 4000 x 12 = 48000

website: 5000

NFTs: 5000

1st event for content creation, infuencer mkt and media coverage: 10000

Educational videos: 4000

Cardano Stands in events & physical Brand Presence: 10000

Marketing Ad & PR expenses: 18000

We will be creating the same events as always with the add-on of the Cardano NFT community, these costs are only related to expand Cardano Presence and are on top of our normal operations.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

We are always producing events, the Cost breakdown showed is only related to the Cardano ecosystem Add-on to our current operations. Every penny is directly influencing the awareness of Cardano and our NFT community on digital and physical mediums. We will reach million of views and houndreds of new users interacting with Cardano, creating wallets and accounts on the marketplace.