Cattle Daddy Media's Marketing & Content Creation Launch

[GENERAL] Name and surname of main applicant

Lily Brodi

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Requested funds in ada

90000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

9

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Cattle Daddy Media: Pioneering blockchain media by women. Fun, blockchain media by women. Fun, educational content demystifying blockchain for global audiences.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

We are committed to disclosing as much relevant information regarding our activity and funded campaigns to demonstrate evidence of our work and success in alignment with this proposal.

[SOLUTION] Please describe your proposed solution

We see Cardano as the blockchain for everyone. Our goal is to show this to the world. To make Cardano irresistible to the masses through legendary content.

The solution provided by Cattle Daddy Media- The Creative Blockchain Media Agency - is to create engaging, educational, trend-adjacent and humorous content that demystifies blockchain technology for a global and increasingly diverse audience.

Cattle Daddy Media will draw on our unique perspective as women in the industry, empower active community participation (through our community contributor network) and utilize our growing social media platforms to elevate the voices of creators in the Cardano ecosystem.

The solution will focus specifically on fun, light-hearted, yet educational short and medium form content that can be shared and viewed on social media platforms.

Cattle Daddy Media Mission

Foster

We’re committed to educating, entertaining, & integrating individuals into the Cardano ecosystem, simplifying blockchain's complexities to empower participation.

Elevate

The aim is to collaborate with creators to amplify the reach of Cardano's vision, recognising and rewarding them for their invaluable talents and contributions to our ecosystem.

Amplify

We're dedicated to empowering Web3 enterprises in crafting compelling content and refining their marketing strategies.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Engagement and Awareness: By creating light-hearted, digestible, and educational content, we aim to highlight the contributions of creators and builders within the community while emphasizing the fundamentals of Cardano technology, its diverse use cases, and capabilities.

Community Building: Our content strategy is built on inclusivity and community empowerment. Our strategy will amplify community voices and strengthen connections within the Cardano community. Our goal is to create a welcoming and inclusive space where individuals of diverse backgrounds can openly contribute.

Digital Virality and Outreach: with a focus on fun, informative content, we aim to achieve digital virality; content that has the capability to reach an audience that extends beyond the current engaged and active Cardano community. By highlighting creative campaigns like Cardano Girls, which has reached over 1.9 million views, we demonstrate our ability to generate widespread attention and interest in Cardano.

Promoting Adoption: Ultimately, our content aims to promote widespread understanding and adoption of Cardano by making the ecosystem more accessible and engaging. By curating content and organizing viral campaigns, we aim to attract new users and creators to the Cardano ecosystem, thereby accelerating its growth and impact.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Cattle Daddy is a new creative media agency led by experienced women in marketing, content creation, and strategy. We boast a robust network of creators and a track record of successful viral campaigns, such as the Cardano Girls (#CardanoGirls) campaign on X, which to date has garnered over 1.9 million views.

We're well-positioned to curate unique content, including movements like Cardano Girls, skits, and innovative social media campaigns.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Preparation (Conduct research and develop strategy)

Conduct research on Cardano-related topics, trends, and audience preferences to inform the content creation strategy.

Identify key themes, messaging pillars, and content formats that resonate with the audience and align with the project objectives.

Develop a content calendar outlining potential topics, posting schedules, and distribution channels for effective content dissemination over a 6 month period, allowing space for trend-adjacent content to be added ad-hoc, as is necessary for a dynamic campaign such as ours.

Smash Campaign:

Design and execute the Cardano Smash campaign.

A series of high-quality content posts for distribution on social media platforms, portraying Cardano in a fun yet positive light, focusing on the five pillars of entertainment, education, community, innovation and diversity.

This campaign will consist of at least 15 content videos over a 2 month period, to be shared from Cattle Daddy and/or Lily Brodi at minimum.

Ensure each content piece reflects the project's core values and messaging pillars, reinforcing the narrative of inclusivity, empowerment, and creativity within the Cardano community.

Analyze metrics from Smash Campaign and set up a contributor board.

1. Analysis: evaluate performance metrics of content shared, gather feedback and insights to identify strengths, weaknesses, and opportunities for improvement based on feedback and data insights. Report key takeaways.

2. Establish MVP contributor board: This platform operates like a "job board," streamlining the process for Cardano Community members to offer their short videos for collaborative projects, akin to the Cardano Girls video collaboration.

3. Set up Cattle Daddy YouTube (MooTube) channel and post an introductory video to Cattle Daddy Media. Promote widely on social media.

Double Smash Campaign

Use insights from Smash Campaign plus the contributor job board to design and execute the double smash campaign:

A series of high-quality content posts for distribution on social media platforms, portraying Cardano in a fun yet positive light, focusing on the five pillars of entertainment, education, community, innovation and diversity.

This campaign will consist of at least 25 content videos over a 3 month period, to be shared from Cattle Daddy and/or Lily Brodi at minimum.

[RESOURCES] Who is in the project team and what are their roles?

We have an udderly talented team with experience in business, marketing, content creation, communications, project management and event organization.

Lenna Onto - Founder of Clay Mates, Pledgio, a Creative Hero and Marketing Genius, Forbes Under30 Queen, and Full-Time Absolute Legend.

https://twitter.com/lennaverse

Lily Brodi - Content Creator, Marketer, All-Rounder Creative and Spearhead of #CardanoGirls.

We’re a nimble team, and while small in numbers we are proud to have support from a vast network of creators and builders (e.g Cardano Girls, and the Clay community). This allows us to effectively scale our efforts and execute ‘double smash’ content, campaigns and reach.

https://twitter.com/lilybrodi

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Milestone 1: Preparation (Conduct research and develop strategy)

Funds for setting up and preparing for campaigns:

1. Research tools, resources, subscriptions: $500
2. Strategy development: $2,000
3. Content calendar creation: $1,000
4. Equipment for production: $5,000

Total estimated cost for Milestone 1: $8,500

Milestone 2: Smash Campaign

Resources for content creation, design, and distribution. Allocate funds for:

1. Content planning and creation (including video production): $8,000
2. Branding, design and graphics: $1000
3. Distribution and promotion: $800

Total estimated cost for Milestone 2: $9,800

Milestone 3: Analyze metrics from Smash Campaign and set up a contributor board

This milestone involves data analysis and setting up a contributor board platform. Allocate funds for:

1. Data analysis tools and resources: $1,000
2. Setting up the contributor board platform: $2,000
3. Set up Youtube Channel, create introductory video for Cattle Daddy and promote: $1,000

Total estimated cost for Milestone 3: $4,000

Milestone 4: Double Smash Campaign

Resources for content creation, distribution, and possibly further analysis. Allocate funds for:

1. Content planning and creation (including video production): $11,000
2. Design and graphics: $1,300
3. Distribution and promotion: $1,000

Total estimated cost for Milestone 4: $13,300

Miscellaneous Expenses: $4,000

Approx 10% of budget buffer for unexpected costs or miscellaneous expenses which will cover all aspects of content production, event participation, and operational needs.

Total Budget Estimate: $8,500 (Milestone 1) + $9,800 (Milestone 2) + $4,000 (Milestone 3) + $13,300 (Milestone 4) + $4,000 (miscellaneous) = $39,600

Total - 90,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

We believe Cattle Daddy Media's proposal offers amazing value for the Cardano ecosystem.

Our dedication to enhancing Cardano’s marketing efforts is evident through our catalog of work and contributions as a passion endeavor. To date we have produced social media content that has gained over 2 million views and thousands of reposts - numbers that are very rarely achieved in this niche market.

By formalising our efforts with funding, we can exponentially increase (diversity of) output and impact, reaching more people and driving even greater engagement. This value ensures that every ADA of this grant will translate into measurable returns in terms of awareness, onboarding and active community engagement.