DRMZ Web3 Events: Spreading Web3 through Fun & Humor

[GENERAL] Name and surname of main applicant

Rodrigo Gomez

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co-proposers and additional applicants

Mona Shaikh - Founder "Web3 is a Joke"

Terry Snyder - Co-founder "Cryptoheadz"

Drew Gaines - Lead Developer / Goat Tribe

[GENERAL] Requested funds in ada

50000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Hosting 5 diverse, fun events including Comic Con 24, Web3 is a Joke, Cardano Summit SD, and our yearly SPO celebration, which will all boost Cardano's visibility and foster community collaboration

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

Steaming of the sort we are thinking could be achieved using web2 tools. Furthermore, should we decide to go with a web3 partner, we have an ongoing conversation with Nucast to stream the Meetups we host.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Yes. All educational content developed for these events will be available under the CC BY-SA 4.0 license, encouraging widespread use and remixing within the community

[METADATA] SDG rating

SDG 4: Quality Education

Sub-goal: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

KPIs:

• Increase Educational Access: Boost the number of attendees at educational events on blockchain and Web3 technologies, aiming for diverse demographic participation.
• Improve Educational Outcomes: Enhance understanding and retention of blockchain knowledge among participants, as measured by pre- and post-event assessments.

SDG 8: Decent Work and Economic Growth

Sub-goal: Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.

KPIs:

• Job Skill Enhancement: Increase the number of participants trained in blockchain technologies who report improved job performance or new employment in tech sectors.
• Entrepreneurial Initiatives: Track the number of startups or projects launched by participants within six months after attending the workshops, specifically those utilizing blockchain technologies.

SDG 17: Partnerships for the Goals

Sub-goal: Strengthen the means of implementation and revitalize the global partnership for sustainable development.

KPIs:

• Local and Global Partnerships: Establish new collaborations with at least five local educational institutions and businesses each year to expand blockchain education.
• Knowledge Exchange: Conduct at least two joint initiatives annually with international blockchain communities, sharing best practices and resources for mutual benefit.

[SOLUTION] Please describe your proposed solution

For a concise overview: DRMZ Web3 Events plans to host five dynamic events to showcase Cardano and its vibrant community. These include Comic Con 2024, two "Web3 is a Joke" events in San Diego and Los Angeles, the 2024 Cardano Summit in San Diego, and the annual DRMZ gathering. Our goal is to deepen engagement within our existing community and introduce Cardano to new audiences, many of whom are not yet involved in blockchain or web3

For those looking for a deeper understanding:

Perception of the Problem:

The current challenge within the blockchain space, particularly for Cardano, is the limited mainstream understanding and engagement across diverse communities. Despite the significant advancements in blockchain technology, many potential users and collaborators remain on the periphery due to a lack of understanding, a perceived complexity and inaccessibility of blockchain topics. Additionally, Cardano's unique advantages and potential for real-world applications are not as widely recognized or leveraged compared to more mainstream platforms like Ethereum.

Approach to the Solution:

Our approach utilizes humor and networking through a series of high-profile events, such as Comic Con and the Cardano Summit, to demystify blockchain technology and promote Cardano’s distinctive features. By integrating web3 education with mainstream entertainment and fostering industry collaboration, we aim to make learning about blockchain enjoyable and accessible. This strategy not only breaks down the technical barriers but also builds a bridge for meaningful cross-chain and cross-industry interactions.

New technologies available to Cardano users could make the dissemination of NFTs and Native Tokens to those who download and set up Cardano Wallets and we aim to use a variety of Cardano tools to engage those who attend our events, demistifying Cardano and giving people use cases for real-world engagement.

Target Engagement:

This project will engage a wide range of participants, including tech enthusiasts, developers, entrepreneurs, investors, and the general public interested in learning about blockchain. By hosting events in vibrant, fun-filled settings, we draw in individuals who may not typically attend traditional tech conferences, thereby expanding our reach to new audiences. This includes engaging other web3 brands and local businesses to foster a collaborative ecosystem.

Demonstration and Proof of Impact:

Impact will be demonstrated through:

• Participant Surveys: Pre- and post-event surveys will assess changes in understanding and attitudes toward blockchain and Cardano.
• Engagement Metrics: Attendance numbers, social media engagement, and follow-up activities will quantify the breadth and depth of community interaction.
• Collaborative Projects: Documenting new partnerships and projects initiated as a result of these events will highlight tangible outcomes.

Uniqueness and Benefits of the Solution:

What sets this initiative apart is the use of humor and social interaction to lower the entry barrier into the blockchain world. By transforming how blockchain education is perceived—making it engaging and relatable—we facilitate deeper understanding and appreciation of Cardano’s capabilities. This approach not only educates but also entertains, ensuring that learning is memorable and impactful.

The benefits are multifold:

• For Cardano: Enhances visibility and applicability in diverse sectors, promoting adoption and innovation on the platform.
• For Participants: Provides a platform for learning, networking, and collaborating, opening up new opportunities for personal and professional growth.
• For the Blockchain Ecosystem: Strengthens the overall blockchain community by fostering cross-chain collaborations and sharing insights across different technologies and industries.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The DRMZ Web3 Events series is designed to significantly benefit the Cardano community doing the following:

1. Enhancing Blockchain Literacy: By presenting Cardano in a fun and engaging manner, these events aim to increase blockchain literacy among a diverse audience, preparing more individuals to participate meaningfully in the Cardano ecosystem.
2. Expanding Cardano's Reach: Hosting events like Comic Con and local summits introduces Cardano to broader and more varied audiences, including those new to blockchain, thereby expanding its user base and potential developer pool.
3. Strengthening Community Bonds: Through collaborative events and meetups, we foster stronger community ties, which are essential for the decentralized nature of blockchain ecosystems. These strengthened relationships facilitate trust and collaboration within the Cardano network.

Methods to Measure Impact:

Quantitative Measures:

• Participant Tracking: Monitor attendance figures at each event to assess growth in interest and engagement with Cardano-related content.
• Technology Engagement: Track the number and activity of new Cardano wallets created as a direct result of these events, including ADA transactions and NFT interactions, to gauge practical adoption.
• Survey Analysis: Implement post-event surveys to measure changes in understanding and perceptions of Cardano, tracking how participants' attitudes evolve regarding blockchain technology.

Qualitative Measures:

• Feedback Collection: Conduct interviews and gather open-ended responses during and after events to capture detailed participant feedback on their experiences and the applicability of the knowledge gained.
• Success Stories: Develop and document case studies highlighting individual and business-level successes that have emerged from the networking and learning opportunities provided at the events.

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Sharing Outputs and Opportunities:

We'll share outputs in the following ways:

• Open Source Resources: All educational content created for these events, including presentations and workshop materials, will be freely available under the CC BY-SA 4.0 license on platforms like GitHub and our project website.

• Recording and Webcasting: Events will be recorded and, where possible, live-streamed to extend access to a global audience, allowing those unable to attend in person to benefit from the learning experiences.

• Social Media and Community Engagement: Regular updates, insights, and success stories will be actively shared through our social media channels, newsletters, and community forums. This continuous engagement will keep the community informed and involved in ongoing and future activities.

• Collaborative Initiatives: The connections made during these events will be leveraged to establish new partnerships and collaborative projects, particularly with educational institutions and tech communities. Outcomes from these collaborations will be showcased at blockchain conferences and shared with the Cardano community to inspire further innovation and adoption.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We are confident we can successfully deliver these on these Meetups due to our past and current successes hosting similar events. Experienced Leadership: The project is led by Rodrigo, a seasoned college professor and curriculum specialist known for integrating emerging technologies into educational frameworks. His extensive background in blockchain technology and web3 education, combined with his role in hosting similar events previously, underscores his capability to manage and deliver complex projects.

As a team we have a proven track record in community engagement as DRMZ Web3 / DRMZ Academy has successfully organized numerous events that brought together diverse groups from the blockchain community. These events have consistently received positive feedback, demonstrating our ability to engage audiences and deliver valuable educational content effectively.

1. Established Partnerships: Our ongoing relationships with entities like "Web3 is a Joke" and Nucast for content and live streaming services enhance our capability to offer high-quality, well-organized events. These partnerships also allow us to extend our reach, ensuring that our events are accessible both locally and globally.

1. Technical Expertise: Our team includes individuals like Drew Gaines, who brings a deep understanding of technical blockchain aspects. This technical prowess ensures that all informational content is accurate, up-to-date, and relevant, further enhancing the educational impact of our events.

Trustworthiness and Fund Management:

1. Transparent Budgeting: We maintain rigorous standards for transparency in budgeting. All expenses are planned in detail, approved by project leadership, and documented for audit purposes. We provide regular budget reports to all stakeholders, ensuring that every ADA allocated is accounted for and spent as intended.
2. Regular Auditing: To further our commitment to transparency, our finances are audited regularly by an independent third party. These audits help ensure that funds are managed appropriately and that financial practices meet the highest standards of accountability.
3. Milestone-Based Funding: We implement a milestone-based funding release mechanism where funds are disbursed as specific project milestones are achieved. This strategy aligns funding with project progress, minimizing risks and ensuring that financial resources are utilized effectively.
4. Stakeholder Communication: We engage regularly with our stakeholders through updates and review meetings. These interactions are designed to maintain transparency, gather feedback, and adjust project parameters in real-time to align with our goals and community expectations.
5. Compliance and Ethics: Our team adheres to strict ethical standards in all financial dealings and project activities. We comply with all applicable laws and regulations, ensuring that our project operations not only achieve their goals but also contribute positively to the broader ecosystem.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

For the DRMZ Web3 Events series focused on promoting Cardano through diverse community-driven activities, the project will include three major milestones, plus a final close-out report and video. This structure ensures that each phase of the project is efficiently managed and builds upon the previous phase to maximize engagement and educational outcomes.

Milestone 1: Event Preparation and Launch

Objective: Efficiently initiate the project with thorough preparations for the upcoming series of events.

Activities:

• Assemble the project management team and finalize roles.
• Secure partnerships with key stakeholders like "Web3 is a Joke" and venue providers.
• Develop and deploy a comprehensive marketing campaign to generate interest and secure early registrations, focusing on broad community outreach and social media engagement.

Milestone 2: Hosting Major Events

Objective: Successfully conduct the flagship events, including Comic Con, "Web3 is a Joke" comedy nights, and the local Cardano Summit.

Activities:

• Execute the events as planned, ensuring each meets the set objectives for engagement and education.
• Collect and analyze participant feedback through surveys and direct interactions during the events.
• Adjust ongoing event strategies based on feedback to enhance participant experience and interaction.

Milestone 3: Expansion and Community Building

Objective: Leverage the momentum from earlier events to expand the project's impact and prepare for the DRMZ Stake Pool anniversary event.

Activities:

• Plan and host the DRMZ Stake Pool anniversary event, incorporating lessons learned from earlier events to enhance community engagement and showcase Cardano’s potential.
• Strengthen and expand community ties by facilitating networking opportunities and collaborative projects.
• Explore and initiate new partnerships that can support future events and broaden the project’s scope.

Final Milestone: Project Close-out Report and Video

Objective: Compile a comprehensive summary of the project’s achievements, document the lessons learned, and outline future directions.

Activities:

• Develop a detailed project report that covers all activities, outcomes, and participant feedback.
• Produce a professional video that highlights key moments from the series, featuring participant testimonials and the tangible impacts of the events.
• Formulate strategic recommendations for subsequent initiatives, ensuring sustainability and growth of the community engagement efforts.

[RESOURCES] Who is in the project team and what are their roles?

Team Members and Their Roles:

Rodrigo - Project Lead and Educator

• Role: Oversee the entire project, ensure alignment with educational goals, host and moderate events.
• Responsibilities: Rodrigo will plan the event themes, coordinate with speakers and partners, and ensure that all content delivered is in line with Cardano’s values and technological advancements.

Drew Gaines - Technical Advisor

• Role: Provide technical expertise on blockchain topics, particularly Cardano’s technology.
• Responsibilities: Drew will develop technical content for presentations, assist in the technical setup for live events, and provide support for any blockchain-related queries from attendees.

Chilli / Juliban - Event Manager

• Role: Manage logistics, scheduling, and operations for each event.
• Responsibilities: Chilli will handle venue booking, coordinate with vendors, manage event schedules, and ensure that all events run smoothly and on time.

Mona Shaikh - Web3 is a Joke Founder

• Role: Facilitate community engagement and collaboration.
• Responsibilities: Mora will lead the outreach to local and international web3 communities, engage with potential attendees via social media and community forums, and foster relationships with blockchain influencers and thought leaders.

Recruitment Plans for Additional Team Members:

We plan to recruit additional team members with specific skills to enhance the execution of our project:

• Social Media and Marketing Specialist: To amplify our event reach and engagement, we will recruit a specialist skilled in digital marketing, particularly within the blockchain and tech communities.
• Audio/Visual Technician: For high-quality live streaming and recording of events, a skilled technician will ensure that all audio and visual elements are professionally managed.
• Volunteer Coordinators: To assist with on-the-ground activities during events, coordinators will manage volunteers, helping to facilitate various aspects of event execution.

Engagement and Communication:

All team members have been engaged and are committed to the project. We maintain regular communication through channels such as Discord and Telegram, where our team and extended network of collaborators discuss project details, timelines, and responsibilities. Direct lines of communication with all partners and service providers have been established to ensure readiness and resource availability.

Consent and Compliance:

Consent for including personal and organizational details in this proposal has been obtained from all individuals and entities involved. We comply with all relevant data protection and privacy laws, ensuring that all participant information is handled responsibly. Additionally, we have ensured that our proposal and its public accessibility adhere to all Catalyst funding requirements and ethical guidelines.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

The budget breakdown by below includes a mix of components related to the five different events.

Venue Costs - 23%:

• Details: Renting spaces for high-profile events like Comic Con and local summits.
• ADA Allocation: Approximately 11,368 ADA
• USD Allocation: $5,060

Comedian and Speaker Fees - 11%:

• Details: Compensation for comedians at "Web3 is a Joke" events.
• ADA Allocation: Approximately 5,437 ADA
• USD Allocation: $2,400

Comic Con Table Costs - 14%:

• Details: Costs for securing a table at Comic Con to showcase Cardano and engage with a broader audience.
• ADA Allocation: Approximately 6,920 ADA
• USD Allocation: $3,000

Marketing and Promotion - 18%:

• Details: Advertising, community outreach, and promotional materials.
• ADA Allocation: Approximately 8,897 ADA
• USD Allocation: $3,960

Video Production and Live Streaming - 13%:

• Details: Professional video production and partnering with Nucast for live streaming.
• ADA Allocation: Approximately 6,425 ADA
• USD Allocation: $2,850

Giveaways and Community Engagement Activities - 10%:

• Details: Cardano-themed merchandise and NFTs to engage and reward participants.
• ADA Allocation: Approximately 4,943 ADA
• USD Allocation: $2,200

Project Management and Coordination - 11%:

• Details: Managing the project, logistics, and event coordination.
• ADA Allocation: Approximately 5,437 ADA
• USD Allocation: $2,400

Third-Party Products and Services:

• Nucast Live Streaming Services: To broaden event reach, ensuring global audience engagement.
• Professional Services: Legal services for contract review and compliance, and accounting services for financial management.
• Software Licenses: Event management tools to aid in participant management and event logistics.

Management of Excess or Insufficient Funds:

• Excess Funds: Surplus funds will enhance future events or add educational components to existing events.
• Insufficient Funds: We will seek additional support through sponsorships, ticket sales for select events, and partnerships.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The budget for the DRMZ Web3 Events series has been carefully structured to ensure each component reflects both market rates and the specific needs of our events, thereby providing excellent value for money for the Cardano community.

Justification of Costs:

Venue Costs ($5,060, 23% of the budget):

• Venue costs are aligned with the average rates for renting spaces in high-demand areas like Comic Con and other popular event locations. Given the size and scope of the events planned, these costs ensure access to venues that can accommodate large audiences and provide the necessary technological infrastructure, crucial for enhancing attendee experience and engagement.

Comedian and Speaker Fees ($2,400, 11% of the budget):

• The fee for comedians is based on standard industry rates for professional entertainers. This cost includes not only performance fees but also travel and accommodation expenses if necessary. These rates ensure we attract quality talent that can deliver engaging and enjoyable content, vital for the success of events aiming to educate through humor.

Comic Con Table Costs ($3,000, 14% of the budget):

• Securing a presence at Comic Con involves competitive pricing, given the event’s massive pull and marketing potential. The cost is justified by the exposure to thousands of attendees, which offers unparalleled opportunities for community engagement and spreading awareness about Cardano.

Marketing and Promotion ($3,960, 18% of the budget):

• This allocation covers a comprehensive marketing approach including online ads, social media campaigns, and promotional materials. The amount is consistent with marketing costs necessary to achieve significant reach and impact, essential for building momentum and ensuring high participation rates.

Video Production and Live Streaming ($2,850, 13% of the budget):

• Professional video production and live streaming are critical for extending the reach of the events beyond physical venues. These costs are in line with industry standards for high-quality production, ensuring that online content is engaging and professionally presented.

Giveaways and Community Engagement Activities ($2,200, 10% of the budget):

• The budget for giveaways includes the cost of producing and distributing Cardano-themed merchandise and NFTs. These items are priced to reflect the cost of quality materials and design while serving as effective tools for enhancing participant engagement and loyalty.

Project Management and Coordination ($2,400, 11% of the budget):

• This covers salaries and operational costs for the team managing the events. These expenses are based on the typical rates for event management professionals in the industry, ensuring that the project is executed smoothly and efficiently.

Value for Money:

The budget allocations are crafted to ensure that each dollar spent maximizes the impact and reach of the events. By investing in high-quality venues, talent, and promotional activities, we ensure that the Cardano community not only grows in size but also enhances its understanding and enthusiasm for blockchain technology.

This strategic investment in community and educational events promises substantial returns in terms of increased visibility, community engagement, and fostering a robust ecosystem around Cardano, which are crucial for the platform’s long-term success and adoption.