Educate newcomers to Cardano with storytelling videos

[GENERAL] Name and surname of main applicant

Ngoc Giao (Yao)

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

5

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Transforming Cardano education with engaging storytelling videos and interactive content, ensuring accessibility, enhancing retention, and broadening audience reach.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

Our project's success relies on strategic support from our parent company and the NAVA team, each playing crucial roles in specific aspects of the project's execution:

1. Support from Parent Company:

• Dependency Details: While the core production and standard marketing efforts are managed independently by our team, we depend on our parent company for enhanced marketing support. This includes community boosting, SEO optimization, and the development and publication of community AI tools. These efforts are designed to amplify our reach and engage more effectively with the broader community.
• Justification: The specialized resources and expertise provided by our parent company are essential for maximizing the impact of our marketing strategies. Their support in these areas allows us to leverage broader networks and advanced technologies, enhancing our project's visibility and user engagement.

1. Collaboration with NAVA Team:

• Dependency Details: Our project's creative aspects, particularly the storyline development and art concepts, rely on our ongoing collaboration with the NAVA team. Their unique artistic input is integral to maintaining the visual consistency and narrative appeal of our educational content.
• Justification: The NAVA team’s commitment to providing their art for public and non-commercial use underpins our content’s aesthetic and thematic elements. This collaboration ensures that our educational series maintains high-quality, engaging visuals that resonate with our target audience.

Contingency Plans:

• Marketing and Community Engagement: In the unlikely event that our parent company is unable to continue their support, we have prepared to sustain our key performance indicators (KPIs) through our independent creative content strategies and marketing tactics. Our team is equipped to handle standard marketing operations and adapt our approach to ensure continued community engagement.
• Storyline and Art Concept Continuation: Should there be any disruption in our collaboration with the NAVA team, we have allocated a specific budget within this proposal for storyline development, allowing us to hire alternative creative talent if necessary. Furthermore, if the use of NAVA’s art concepts becomes untenable, we are prepared to either develop new concepts or utilize existing assets that align with our production goals and budget constraints.

Risk Mitigation: Our dependencies are carefully managed with robust contingency plans to mitigate any potential disruptions. Both the support from our parent company and our collaboration with the NAVA team are secured with commitments that minimize the risk of adverse impacts on the project. These strategic dependencies are essential but managed to ensure that our project remains resilient and capable of achieving its objectives under various circumstances.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

All of our resource of production are open-sourced for non-commercial purpose only.

[SOLUTION] Please describe your proposed solution

Detailed Explanation of the Problem

Our proposal identifies a crucial gap in the educational content available for the Cardano ecosystem. The current state of educational materials concerning Cardano faces several critical issues that hinder effective learning and engagement from a broad audience. Here's a detailed breakdown of the core problems we aim to address:

1. Complexity and Inaccessibility of Current Educational Materials: The majority of existing content related to Cardano and blockchain technology is deeply technical, filled with jargon and complex explanations that cater primarily to those who already have a background in similar technologies. This creates a high barrier to entry for newcomers who are often overwhelmed by the dense information, making it difficult for them to engage with and understand the potential and functionality of Cardano.
2. Misinformation and Over-Simplification: There is a proliferation of oversimplified educational media that fails to accurately represent the complexities of Cardano. While these materials are easy to consume, they often lack depth and factual accuracy, leading to widespread misinformation. This not only misguides learners but also tarnishes the reputation of the Cardano ecosystem by spreading incorrect data and theories.
3. Unengaging Content Leading to Low Retention and Disinterest: Current educational materials on Cardano do not sufficiently engage the audience. The unappealing presentation and the dry delivery of information lead to low retention rates. Viewers and readers find it difficult to remain interested, which diminishes their likelihood of pursuing further learning or becoming active participants in the Cardano community. This lack of engagement is detrimental to fostering a well-informed and enthusiastic community base
4. Limited Reach and Audience Specificity: The reach of existing educational resources is limited primarily to those actively seeking specific blockchain knowledge. This selective reach excludes a significant portion of the potential audience who may benefit from understanding Cardano but are unaware of where to begin or that such resources exist. Additionally, the current content is not designed to cater to a diverse audience with varying levels of understanding and interests.
5. Lack of Interactive and Multimodal Learning Avenues: Modern educational methodologies emphasize the importance of interactive and multimodal learning to cater to different learning styles and preferences. However, the educational content available for Cardano largely lacks these elements. There are few, if any, opportunities for learners to interact with the content or engage with it in a way that suits their personal learning style, which could include visual, auditory, or kinesthetic methods.
6. Dependency on User Proactivity for Educational Advancement: The current framework for Cardano education overly relies on users’ proactivity in seeking out information. This approach fails to capture and nurture potential learners who might not initially have the interest or awareness to seek out such complex topics on their own. It limits the growth of the community to only those who already have a predisposition or initial interest in blockchain technologies.

By addressing these issues, our proposal seeks to revolutionize the way educational content is delivered within the Cardano ecosystem, making it more accessible, engaging, accurate, and broadly appealing. This will not only enhance understanding and involvement in Cardano but also foster a more robust and diverse community.

To solve those problems, we will deliver...

https://youtu.be/dUY5-8Fbsys

That is an example of a story-telling video, which is the solution of this project to address these problems above.

1. Series of Educational Content in Storytelling Format:

Deliverable: We will produce a series of video episodes that unfold a continuous story, akin to a comic series. Each episode will explore different aspects of the Cardano ecosystem, weaving a narrative that builds on previous episodes for a comprehensive learning experience.

Advantage: 

• Storytelling naturally engages viewers and helps complex topics resonate more deeply. 
• Continuity keeps the audience looking forward to subsequent episodes, significantly boosting retention and ongoing interest. 
• The narrative format allows viewers to see themselves in the characters, enhancing empathy and connection. 
• Moreover, the storytelling approach is likely to be shared more widely, enhancing virality compared to standard educational videos.

2. Use of Characters and Assets from NAVA Comic Series:

Deliverable: Characters and visual assets from the established NAVA comic series will be repurposed to maintain visual consistency and appeal across the educational series.

Advantage: 

• Utilizing existing characters and assets accelerates production timelines and cuts costs, as there is no need to develop new designs from scratch. 
• This familiarity not only strengthens the narrative but also enhances viewer engagement and identification with the content.
• The reuse of characters and settings also ensures that production is both time and cost-efficient, maximizing resource utilization.

3. Independently Written Plots Based on Community Insights:

Deliverable: Plots for each episode will be independently crafted to align with community insights or foundational knowledge about Cardano, ensuring the content is both relevant and instructive.

Advantage: 

• Developing plots based on community feedback ensures that content addresses specific interests and knowledge gaps, making it highly relevant and effectively tailored to viewer needs. 
• This approach enhances the educational impact by focusing on the most pertinent issues and queries from the community.

4. Simple Animation with Static Elements:

Deliverable: The series will feature simple yet engaging animations that incorporate static elements to focus attention on the educational content without the distractions of complex animations.

Advantage: 

• Simple animations ensure that the videos are easy to produce and follow, focusing on delivering clear and concise content. 
• This style aids in better comprehension and memory retention, encouraging viewers to think more deeply about the topics presented. 
• The straightforward nature of these animations makes them accessible to a broad audience, facilitating better understanding and longer, deeper engagement with the content.

5. Supplementary Documents and Blog Articles:

Deliverable: Each video episode will be accompanied by in-depth documents and blog articles that provide additional information and context about the subjects discussed.

Advantage: 

• The additional written materials cater to those who prefer reading and provide an avenue for deeper exploration of the subjects discussed in the videos. 
• This supports a more thorough understanding and retention of information, enabling learners to engage at a deeper level and continue exploring the content beyond the video format.

These deliverables leverage our extensive experience in media production, where character-driven storytelling has proven more effective in engaging and educating audiences compared to traditional, text-heavy educational materials. By integrating familiar visual elements with fresh, relevant content tailored to community insights, these videos are designed to be both educational and highly engaging, promoting deeper understanding and broader dissemination within and beyond the Cardano community.

How we can we do that?

Video Production:

• Optimized Production Timeline: Our streamlined production process enables us to produce three videos per week per team. Each video will have 3 phases of production including (1) Research and Ideation, (2) Visual design, (3) Video Editing. By using the timeline below, we can secure the production performance at its best.

Social Media Marketing and Engagement:

• Regular Posting Schedule: Release video content consistently across all major platforms to maintain engagement and visibility.
• Interactive Campaigns: Utilize polls, quizzes, and interactive posts that encourage viewer participation and feedback.
• Cross-Platform Sharing: Promote content across various social media platforms to reach diverse audience groups.
• Influencer Collaborations: Partner with influencers within the blockchain and educational sectors to extend reach and credibility.
• Community Challenges: Launch challenges that encourage users to create content or participate in activities related to the video topics.

Content Development:

• Community-Driven Topics: Develop content based on community feedback and trending topics within the Cardano ecosystem to ensure relevance and engagement.
• SEO Optimization: Implement SEO best practices in all written materials to improve visibility and discoverability of content.
• Regular Updates and Iterations: Continuously update content based on new insights, community feedback, and evolving blockchain technology.
• Diverse Content Formats: Besides videos, produce supplementary materials like blogs, infographics, and quick guides to cater to different learning preferences.
• Educational Partnerships: Collaborate with educational institutions and platforms for content co-creation and distribution, broadening educational impact.

Target Audience

Broad Potential Contributors

Description: This group comprises individuals from various backgrounds including developers, artists, content creators, influencers… and more who possess the potential to contribute meaningfully to the Cardano ecosystem but may not be actively seeking information about blockchain. They are likely to be professionals or enthusiasts in fields tangentially related to technology.

Impact: By presenting Cardano’s concepts through an engaging, narrative-driven format, the series aims to ignite curiosity and foster understanding among these potential contributors. As they gain insights into how blockchain can be applied within their respective fields, they're encouraged to explore further and potentially invest their skills and resources into the Cardano ecosystem, thus broadening the diversity and capacity of the community.

Developers with Interests in Comics, Anime, and Manga

Description: Developers who enjoy comics, anime, and manga but might not be deeply familiar with blockchain technology represent a critical secondary audience. Their appreciation for storytelling and visual media makes them ideal recipients of this series.

Impact: The series leverages familiar themes from comics and anime to introduce blockchain concepts in a relatable manner. This approach not only maintains their engagement but also demonstrates practical applications of blockchain in creative industries, potentially inspiring these developers to integrate Cardano into their projects and contributions.

General Blockchain Enthusiasts and Educational Institutions

Description: Enthusiasts who already have a basic understanding of blockchain and educational institutions seeking comprehensive, engaging content form another key audience segment.

Impact: For enthusiasts, the series deepens their knowledge of Cardano, transforming general interest into specific expertise that can be applied within the ecosystem. Educational institutions can use the series as a curriculum tool, which not only educates students but also encourages them to participate in or start projects based on Cardano, thereby nurturing future innovators and contributors.

Crypto Curious and General Viewers

Description: Casual viewers or those newly curious about cryptocurrency often encounter the series through social media or recommendations, lacking a preformed intention to learn about blockchain.

Impact: The series’ engaging storytelling format serves as an accessible introduction to blockchain technology and Cardano, capturing the interest of a broad audience. This initial engagement can lead to a deeper interest and understanding of blockchain, encouraging these viewers to delve further into Cardano’s offerings and consider how they might contribute to or benefit from participating in its ecosystem.

This structured approach to engaging diverse audiences not only educates but also actively involves them in the Cardano community, expanding the ecosystem's reach and enhancing its vibrancy through increased participation and contribution.

Within this project, we will deliver:

Production KPIs

• 18 video story-telling with 15 minutes long
• 18 groups of documents follow 18 videos which will deliver more than 90 documents including blog posts, and transcripts that will be posted on multi-platform.
• 252 short videos are trimmed from the main 15-minute video for marketing
• 1200 post contents on official pages across multi-channel which are transmitted from 60 post ideas
• 300 templated designs for social posts
• 50 new banner designs for social posts

Performance KPIs

• 300 new subscribers to the channel
• 10.000 views for main videos on multichannel (youtube, X, facebook, reddit)
• 30.000 views from short videos on multichannel (tiktok, instagram, youtube, X, facebook, reddit)
• 3.000 new followers on X
• 5.000 new followers on other social platforms
• 200 new members to our community

You can check our impact through various channels

Checking Past Performance:

• Public YouTube Metrics: You can check our YouTube channel to observe visible metrics like total subscriber count, views per video, and engagement such as likes and comments under each video.
• Social Media Interactions: Browse through our historical posts on platforms like Facebook, Instagram, and Twitter to see public engagement metrics including likes, shares, and comments.

Monitoring Current Impact:

• Current Video Performance: You can watch the increase in views, likes, and subscriber numbers on new videos directly on our YouTube channel as they are released.
• Social Media Activity: Follow our social media pages to monitor ongoing posts and interactions. Engagement metrics are displayed under each post.
• Community Interaction: Participate in or observe discussions in comments sections of videos and social media posts to gauge community response and feedback.

Evaluating Future Project Impact:

• Subscriber and View Count Growth: Track increases in subscribers and views on our YouTube channel over time as new content is released, reflecting broader audience reach.
• Engagement Trends on Social Media: Observe the frequency and quality of interactions on newer posts compared to older ones across social media platforms.
• Content Sharing Metrics: Look for indications of content virality such as the number of shares and mentions across social platforms like Twitter, Facebook, and Instagram.
• Community Growth: Check for announcements of new community initiatives or increases in membership in related Cardano forums and discussion groups.
• Educational Adoption: Monitor educational platforms or community educational resources for mentions or incorporations of our series into learning materials, indicating broader educational impact.

If getting funding for this project, we will report those KPIs and key metrics of impact weekly in our community. So, join our community now. 

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Quantitative Impacts:

1. Indirectly Boosting Wallet Creations and ADA Staking Through Increased Interest: While the series itself does not directly create wallets or increase staking, it is designed to significantly enhance interest in Cardano, leading to indirect growth in these areas as viewers are encouraged to explore other projects within the ecosystem. This interest can translate into greater participation and investment in ADA.
2. Enhancing Active Participation Across Diverse Audience Segments: By attracting developers, creators, KOLs, artists, and casual users, the series aims to boost community engagement metrics significantly. This diverse engagement enhances the vibrancy and dynamism of the Cardano community.
3. Accelerating Content Sharing and Digital Footprint Expansion: The viral nature of the storytelling approach aims to expand Cardano's digital footprint through increased content sharing, which can be tracked via enhanced engagement metrics such as shares, likes, and broad mentions across digital platforms.

Qualitative Impacts:

1. Empowering Broad-Based Blockchain Literacy and Adoption: This series makes blockchain more accessible, encouraging a broad-based understanding and adoption among a global audience. This widespread literacy is key to fostering a knowledgeable community supportive of blockchain innovation.
2. Fostering a Culture of Innovation and Creative Contributions: The series serves as a catalyst for creativity within the Cardano ecosystem, inspiring viewers to initiate or participate in innovative projects that enhance the platform’s technological and artistic endeavors.
3. Strengthening Cardano's Position as a Thought Leader in Blockchain Education: High-quality educational content reinforces Cardano’s reputation as a leader in blockchain education, which attracts further interest from potential investors, partners, and academic institutions, thereby enhancing ADA's market standing.
4. Building a Robust and Inclusive Cardano Community: By delivering content that appeals to a wide array of backgrounds, the series promotes an inclusive community environment that is essential for collaborative growth and innovation.

Highlighting Cardano as a Hub of Engaging and Innovative Projects: The viral potential of the series not only educates but also showcases Cardano as an exciting and innovative platform. This portrayal helps to attract a wider audience, raising awareness and interest in Cardano’s various projects and potentially increasing the overall activity within the ecosystem.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Proven Track Record in Educational Content Production:

Our team has successfully launched the first video in this new educational series, demonstrating our capability to produce high-quality, engaging content that aligns with the needs and interests of the Cardano community. This initial video serves as a concrete proof of concept, affirming our ability to deliver on the proposed series. You can view this pilot episode to gauge the quality and effectiveness of our content firsthand.

https://youtu.be/dUY5-8Fbsys

Notice: the art concept of this video is not from NAVA because this video is rushed within 1 week for testing the first MVP 

Experienced Production Teams:

The project benefits from the combined expertise of two seasoned teams: the Whiteboard Cardano team and the NAVA team. With two years of dedicated service to the Cardano ecosystem, the Whiteboard Cardano team has a deep understanding of the necessary educational content strategies and execution methods that resonate with the community. Simultaneously, the NAVA team brings another two years of expertise in webtoon comic production, providing creative insights and storytelling prowess that enrich the project’s narrative approach.

➝Which will surely help this project keep the production KPI

• Our video channel
• NAVA Series

Our contribution in 2 years with Cardano

Impressing audience with image that design for the Catalyst TV 2 year ago

https://youtu.be/AMb37J20GS0?si=_1Bux5gQo_6m-N8Thttps://youtu.be/YjsMrJntdH4?si=caZSu1fTiMkicvv0https://youtu.be/-eAuLgcEDl0?si=NW3aneHEMp0KZf6F

Support project

Design materials for Cardano Meetup in Viet Nam 2024

Banner for Cevi Education:

Banner for event of C2VN workshop of Cardano in Viet Nam and some Design for Vcoincheck team

Cardano summit partnership & support 2022-2023

https://youtu.be/UO1dZ9mr25c?si=JWXfsROHIGno9J0Z

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Duration: 1 month

Production output:

• 15 Minutes Video Production59s cut-video: 2 vids
• 59s cut-video: 28 vids
• Social Fanpage Content Post: 240 (from 60 ideas)
• Social Fanpage Content Design: 60 framed design & 10 new design
• Web & Blog content: 10 articles

Performance KPI

• 15 new subscribers to the channel
• 1500 views for main videos on multichannel (youtube, X, facebook, reddit)
• 1.500 views from short videos on multichannel (tiktok, instagram, youtube, X, facebook, reddit)
• 150 new followers on X
• 250 new followers on other social platforms
• 10 new members to our community

Duration: 2 month

Production output:

• 15 Minutes Video Production59s cut-video: 8 vids
• 59s cut-video: 112 vids
• Social Fanpage Content Post: 480 (from 120 ideas)
• Social Fanpage Content Design: 120 framed design & 20 new design
• Web & Blog content: 40 articles

Performance KPI

• 150 new subscribers to the channel
• 6.000 views for main videos on multichannel (youtube, X, facebook, reddit)
• 15.000 views from short videos on multichannel (tiktok, instagram, youtube, X, facebook, reddit)
• 1.500 new followers on X
• 2.500 new followers on other social platforms
• 100 new members to our community

Duration: 1 month

Production output:

• 15 Minutes Video Production59s cut-video: 4 vids
• 59s cut-video: 56 vids
• Social Fanpage Content Post: 240 (from 60 ideas)
• Social Fanpage Content Design: 60 framed design & 10 new design
• Web & Blog content: 20 articles

Performance KPI

• 200 new subscribers to the channel
• 6.000 views for main videos on multichannel (youtube, X, facebook, reddit)
• 18.000 views from short videos on multichannel (tiktok, instagram, youtube, X, facebook, reddit)
• 1.800 new followers on X
• 3.000 new followers on other social platforms
• 120 new members to our community

Duration: 1 month

Production output:

• 15 Minutes Video Production59s cut-video: 4 vids
• 59s cut-video: 56 vids
• Social Fanpage Content Post: 240 (from 60 ideas)
• Social Fanpage Content Design: 60 framed design & 10 new design
• Web & Blog content: 20 articles

Performance KPI

• 300 new subscribers to the channel
• 10.000 views for main videos on multichannel (youtube, X, facebook, reddit)
• 30.000 views from short videos on multichannel (tiktok, instagram, youtube, X, facebook, reddit)
• 3.000 new followers on X
• 5.000 new followers on other social platforms
• 200 new members to our community

[RESOURCES] Who is in the project team and what are their roles?

Project owner:

Yao:

https://www.linkedin.com/in/ngocgiao/

https://twitter.com/Yao_WBCardano

Project Owner at Whiteboard Cardano: 1 year in market research, business strategy, project management, and blockchain education content creation.

Account Manager at GADiAC Asia: Over 1 year and 7 months focusing on user experience, market research, product management, sales support, and marketing strategic planning within the blockchain industry.

Graphic Designer at Mask Studio: 8 months designing banners, thumbnails, and video elements for music video production. Proficient in Social Media Marketing, Strategic Planning, Project Management, and Graphic Design across multimedia domains.

*As the Project Owner of an educational video project in blockchain, my responsibilities encompass sourcing and training personnel aligned with the project's culture and production demands. I oversee the team's deliverables, monitor the production and marketing processes to ensure they meet project KPIs, and ultimately hold primary accountability for the entire project. Additionally, I engage with and attentively listen to community feedback to drive the project's growth and development

Mentor team

Mr. Jimmy Lee

Leader of Vcoincheck project

Admin of 2 Vietnamese Cardano Facebook communities (helping over 40k followers) https://www.facebook.com/groups/cardanoviet and https://www.facebook.com/groups/ada.holder

Instructor of 2 “how to evaluate a crypto’s project" courses.

An Entrepreneur with 3 years experience in the blockchain field.

Has a deep knowledge in blockchain technology and blockchain projects.

Telegram: https://t.me/Jimmy_Lee01

Linkedin : linkedin.com/in/le-linh-813125117

Mr Ilum Nguyen

2 years of experience in cryptocurrency investment.

Admin Vcoincheck - Project evaluation website

Admin of 2 Vietnamese Cardano Facebook Community (helping over 40k followers) https://www.facebook.com/groups/cardanoviet and https://www.facebook.com/groups/ada.holder

Proposal Advisor (Fund7,8,9,10)

Working in stock exchange, forex in real life

Telegram: https://t.me/IlumNguyen

Mr Tien Anh Nguyen

The founder of the VILAI stake pool, and a computer science expert working in the Cardano/Crypto space since 2018. Cardano Ambassador, Funded Proposer, member of Plutus, Atala Prism Pioneer Program, a Challenge Team member, and Co-host for Eastern Town Hall.

LinkedIn: https://www.linkedin.com/in/tienna/

Twitter: https://twitter.com/tiennganh

Telegram: https://t.me/tiennguyenanh

Mr Hieu Nguyen Van

Blockchain Expert

Co-founder of Cardano2vn.io, founder of HADA Stake Pool, member of Pioneer Plutus Program, key technical support at many successful startups, Blockchain Research and Cardano since 2018.

Email: nvhieu1978@gmail

Telegram: T.Me/nvhieu1978

LinkedIn: https://www.linkedin.com/in/nguyen-van-hieu-b4410121b/

Facebook: https://www.facebook.com/hieu.nguyenvan.794628

*Mentors actively engage in the video ideation phase, contributing valuable insights into Cardano's technology. They aid the production team in understanding community needs, drawing from their vast experience in nurturing the Cardano community in Vietnam.

Mentors assume the role as moderators and consultants, offering comprehensive documentation and guidance to the Whiteboard team. Their focus is to align video concepts with the community's requirements, ensuring the delivery of genuinely valuable content to the Cardano community.*

Production team: Mask studio (Making videos and resources for marketing)

Editor: devvie https://www.facebook.com/devviegoodman 

A professional editor specializing in animation execution. Has edited the majority of videos for Mask Studio. Possesses over 4 years of experience in video production

Director: HAMIN https://www.facebook.com/hamin1504 

Over 5 years of experience in conceptualizing, designing, and producing music videos.

Over 400 video/artwork/mix/master productions completed within the past 5 years.

Collaborated with numerous renowned artists in Vietnam, resulting in multiple videos reaching millions of views.

*We have over 4 years of experience in producing animated videos. We specialize in ideation, storyboarding, and creating numerous music videos that have achieved millions of views on YouTube. You can preview some of our team's work on our Facebook page.

While our team boasts a high level of expertise in video production, we are continually seeking to learn and expand our knowledge in blockchain to ensure the creation of the best possible designs and products. The videos we produce maintain the quality synonymous with those already present on the Whiteboard YouTube channel. You can take a look at them via the attached link.*

Japanese Translate and voiceover: VCoincheck team, Proskill 39 team

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Please check detailed budget breakdown in our file for more details HERE, with the limited space on this proposal, we cannot bring all the details into it.

Before getting into the detail, note this:

1. We also proposed 2 other proposals here. But all us our proposals will work independently, not duplicating the resources of others.
2. The only resources that we will use for our all proposals are FREE resources from our parent company - which also shown clearly in the budget file.
3. Software for executing is also paid including: ClickUp, Software of production, server for AI... so, all of those are free for this proposal.
4. Last but not least, we don't use monthly salary for video production because it will not optimize. Look at the cost comparison in our budget file, you can check that doing that with the advantage of support from our parent company will be better. 

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Our proposal guarantees exceptional value for money for the Cardano ecosystem, emphasizing strategic resource management, cost efficiency, and effective fund management. Here’s how we ensure financial prudence and maximize impact:

Efficient and Independent Fund Management:

• Direct Control Over Funds: Although supported by our parent company for marketing boosts, all financial management responsibilities remain solely with our project team, ensuring direct and efficient use of funds without external interference.
• Accountability Measures: Regular financial reviews and reporting are conducted to maintain transparency and accountability in fund usage, guaranteeing that all expenditures directly contribute to project goals.
• Community Trust: These practices ensure that community funds are handled with utmost responsibility, making our team a reliable choice for managing and executing the proposed project.

Optimized Production Workflow:

• Cost and Time Efficiency: Our refined production process allows for the simultaneous progression of multiple production stages across different content pieces, maximizing both time and cost efficiency.
• Proven Production Model: The ability to produce three high-quality videos per week with associated documents and marketing materials demonstrates our capability to manage and execute complex workflows effectively.
• Proven Efficiency: Our methodical and proven workflow ensures that we deliver more content at a faster rate than other teams, maximizing the educational impact within the community.

Competitive HR Costs:

• Below-Market HR Rates: We maintain competitive HR costs which are demonstrably lower than market rates, as detailed in the attached cost breakdown file. This ensures that the project remains cost-effective while still attracting skilled professionals.
• Shared Resources with Parent Company: Leveraging shared resources for content ideation and planning reduces costs further while maintaining high creative standards.
• Cost-Effective Expertise: By offering professional expertise at below-market rates, we provide the community with high-quality output at a fraction of the usual cost, setting us apart from other contenders.

Please check more detail in our budget breakdown file

Strategic Use of Pre-Developed Assets:

• Reuse of Existing Assets: Utilizing previously developed video elements and artistic concepts significantly reduces the need for new asset creation, decreasing production costs and ensuring consistency across content.
• Cost Savings from Asset Reutilization: The strategic reuse of high-quality assets provides substantial savings compared to the costs of developing new materials from scratch, enhancing the project’s overall financial efficiency.
• Resourceful Innovation: Our ability to creatively repurpose existing assets not only saves money but also speeds up production, making our approach more dynamic and adaptable compared to others.

Long-term Benefits and Scalable Impact:

• Evergreen Content Production: The educational content we create is designed to remain relevant and useful, providing long-term educational benefits to the Cardano community without the need for continuous reinvestment.
• Scalable and Broad Impact: Our content is crafted to be easily scalable across multiple platforms, maximizing reach and impact without additional costs, thus continually promoting Cardano’s visibility and attractiveness.
• Sustainable Development: Our focus on producing evergreen and scalable content demonstrates our commitment to long-term community growth, distinguishing our proposal as a sustainable and impactful investment.

Support for Broader Technological and Community Engagement:

• Inspiring Broader Engagement: Our content is designed not only to inform but also to inspire viewers to engage with and contribute to the Cardano ecosystem, fostering innovation and community growth.
• Enhancing Cardano’s Market Position: By producing engaging content that enhances the perception of Cardano as an innovative platform, we attract new users and investors, contributing to the growth and strength of the community.
• Catalyst for Change: Our initiatives serve as a catalyst for broader technological engagement and community participation, making our team the best choice for driving forward the objectives of the Cardano ecosystem.

These points illustrate why our team is uniquely positioned to deliver exceptional value and why the community should choose us to execute this high-impact educational project. Our strategic approach ensures effective use of funds, innovative content delivery, and sustained community benefits