Effective Campaign Strategies: Latam DREP Candidate Workshops

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

The advertising workshops provide DREP candidates on Cardano with key tools and knowledge to enhance their campaigns and increase their visibility.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

NA

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

All materials would be on (an) open source Github repo(s) with Apache-2.0 license.

[METADATA] SDG rating

10.3 - Ensure equal opportunity and reduce inequalities of outcome, including by eliminating discriminatory laws, policies and practices and promoting appropriate legislation, policies and action in this regard

[SOLUTION] Please describe your proposed solution

The proposal addresses the urgent need to provide specialized training in campaign strategies for candidates DREP on the Cardano network. The perceived problem lies in the lack of resources and specific guidance for candidates, which can lead to ineffective campaigns and limited community participation in the DREP selection process.

The decision to focus the proposal on training DREP candidates is based on previous experience and understanding of the Cardano ecosystem. It is believed that equipping the candidate with the necessary skills and knowledge will strengthen the integrity of the DREP selection process and foster more active community participation in this crucial process.

The project is specifically targeted at the DREP candidate on the Cardano network, as well as the broader community interested in participating in the DREP selection process. Through consultation with the Cardano community, transparency in fund management, and a commitment to accountability, the positive impact of the initiative on strengthening community participation and the integrity of the DREP selection process will be demonstrated.

What makes this solution special is its comprehensive and practical approach, benefiting both the DREP candidate and the wider community. By empowering the candidate with the necessary skills to conduct effective campaigns, it contributes to a more transparent and ethical selection process, crucial for the long-term growth and sustainability of Cardano.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

This project of advertising workshops for DREP candidates in Cardano aims to have a significant positive impact on the community at large by strengthening participation, transparency, and legitimacy in the decentralized governance process of the network. The success of the project will translate into several key aspects:

1. Increased Participation and Representation: The project is expected to increase the participation of DREP candidates, especially from Latin America, leading to more diverse representation and greater inclusivity in the Cardano network

1. Greater Awareness and Understanding: By promoting training in marketing and advertising strategies tailored to the context of Cardano's decentralized governance, awareness and understanding of decentralization principles among the community will be heightened, thereby fostering greater transparency and participation in the decision-making process

1. Strengthening Trust and Legitimacy: Promoting ethical and transparent practices in campaign advertising will enhance the trust and legitimacy of elected DREPs, contributing to greater confidence in Cardano's governance system as a whole

To measure this impact, quantitative and qualitative evaluations will be conducted, including:

• Surveys to measure the increase in participation of DREP candidates and community awareness of decentralized governance.
• Analysis of participation metrics and visibility of candidates on the Cardano network.
• Feedback assessments from workshop participants to identify perceived value and areas for improvement.

The results and resulting opportunities from the project will be widely shared with the Cardano community through regular progress reports, social media posts, and presentations at relevant community events and conferences. Additionally, collaboration will be sought with other projects and teams in the community to leverage synergies and maximize positive impact on the Cardano ecosystem.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

As a social communicator and journalist with over 2 years of immersed experience in the Cardano ecosystem, I have identified the need to provide specialized training in campaign strategies for DREPs candidates on the Cardano network. My previous experience includes participation in DREP workshops, leadership in initiatives such as CIP1694, collaboration with the Latam Cardano Community, and political marketing expertise. This proposal aims to address this crucial need by offering a comprehensive and practical training program for DREP candidates on Cardano.

1. Equip DREP candidates with the skills and knowledge necessary to conduct effective campaigns on the Cardano network
2. Promote community adoption and active participation in the DREP selection process
3. Strengthen integrity and ethics in the DREP selection process through training in best practices.

Validation and Fund Management:

To validate the viability of the project, the following processes will be established:

1. Consultation with the Cardano community to obtain feedback and validation of the proposal
2. Full transparency in fund management, including detailed budgets and expense tracking
3. Commitment to accountability through regular progress reports and updates on social media
4. Use of smart contracts to ensure transparency in fund management and protect the interests of the community

With my experience, knowledge, and commitment to the Cardano ecosystem, I am fully prepared to lead this training program in campaign strategies for DREP candidates. I firmly believe that this initiative will be instrumental in strengthening community participation and ensuring the integrity of the DREP selection process on the Cardano network. I am committed to working closely with the community to ensure the success of this project and contribute to the continued growth and development of Cardano.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Preparation and Development (Milestones: Content Development and Expert Recruitment)

• Development of educational materials addressing topics such as strategic campaign planning, identification of key audiences, effective content creation, and performance metrics analysis.
• Identification and recruitment of marketing and communication experts to lead workshops and provide personalized guidance.

Workshop Execution and Counseling (Milestone: Conducting Online Workshops)

• Organization and execution of in-person and online workshops led by marketing and communication experts.
• Providing personalized counseling to candidates, offering specific feedback and tailored recommendations to their unique needs.

Evaluation and Analysis (Milestone: Project Impact Assessment)

• Assessment of project impact through surveys, participation metrics, and participant feedback.
• Data analysis to identify areas of success and opportunities for improvement in workshops and overall project impact.

Reporting and Communication (Milestone: Sharing Results and Opportunities)

• Preparation and presentation of detailed reports on project results and identified opportunities.
• Wide communication of results and resulting opportunities through progress reports, social media posts, and presentations at relevant community events and conferences.

[RESOURCES] Who is in the project team and what are their roles?

Juanita Jaramillo Rivillas

As a social communicator and journalist with over 2 years of immersed experience in the Cardano ecosystem, I have identified the need to provide specialized training in campaign strategies for DREPs candidates on the Cardano network. My previous experience includes participation in DREP workshops, leadership in initiatives such as CIP1694, collaboration with the Latam Cardano Community, and political marketing expertise. This proposal aims to address this crucial need by offering a comprehensive and practical training program for DREP candidates on Cardano.

X: @JuanitaJaramill

In: https://www.linkedin.com/in/juanitajaramillorivillas/

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Here's a proposal for how the ₳25,000 budget could be allocated to execute the advertising workshop project for DREP candidates on Cardano over 4 months:

1. Content Development: ₳6,000

• Creation of educational materials: ₳3,000
• Design of templates and guides: ₳2,000
• Examples of effective content: ₳1,000

1. Expert Recruitment: ₳5,000

• Hiring of marketing and communication experts: ₳6,000
• Hiring of cryptocurrency and blockchain specialists: ₳4,000

1. Operating Costs: ₳4,000

• Logistics expenses (rental of spaces for in-person workshops, if necessary): ₳2,000
• Communication and collaboration tools: ₳1,000
• Other administrative expenses: ₳1,000

1. Marketing and Promotion: ₳4,000

• Creation of promotional material: ₳2,000
• Social media advertising: ₳1,000
• Additional promotion strategies: ₳1,000

1. Evaluation and Analysis: ₳2,000

• Surveys and data analysis: ₳1,000
• Other impact evaluation activities: ₳1,000

This budget is subject to adjustments depending on the specific needs of the project and decisions made during its implementation. It's designed to optimize the use of available resources and ensure that each expense is justified based on the project's objectives.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The ₳25000 ADA will be used as follows to execute the advertising workshop project for DREP candidates on Cardano over 4 months:

Content Development: A portion of the budget will be allocated to the development of educational materials, such as marketing strategy guides, campaign planning templates, examples of effective content, etc.

Expert Recruitment: A portion of the budget will be used to hire experts in marketing and communication, as well as specialists in cryptocurrency and blockchain, to lead the workshops and provide personalized guidance to the candidates.

Operating Costs: The project's operational costs will be covered, including logistics expenses (rental of spaces for in-person workshops, if necessary), communication and collaboration tools, and other administrative expenses.

Marketing and Promotion: A portion of the budget will be allocated for marketing and promotion activities for the project, such as creating promotional materials, social media advertising, and any other promotion strategy to increase the visibility of the workshops.

Evaluation and Analysis: A portion of the budget will be reserved for evaluating the impact of the project, which will include surveys, data analysis, and other activities to measure the effectiveness of the workshops and their impact on the Cardano community.