Fostering Portuguese Speaking Cardano Community

[GENERAL] Name and surname of main applicant

Caue Chianca

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co-proposers and additional applicants

BrazilPool - cardano stakepool | Ticker: [BRAZL]

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

7

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Enhancing Cardano adoption by building community infrastructure through education, rewards and incentives, as well as fostering newcomers' growth and integration in the ecosystem.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Public Domain.

All processes and content will be made available at BrazilPool Github Org Profile.

[SOLUTION] Please describe your proposed solution

We aim to increase Cardano adoption in Portuguese-speaking countries, with a focus on Brazil, through a multifaceted approach: 

Educational Content: We will provide comprehensive content covering the general aspects of Cardano Blockchain. This includes explaining its fundamentals, main functionalities, and the various entities and communities within the Cardano ecosystem. Additionally, we will introduce Cardano projects to newcomers and encourage community engagement tailored to individual interests. 

Topics Covered: Our educational content will cover a range of topics: 

• Cardano General Aspects: Blockchain overview, Cardano history, and its fundamental principles. 
• Projects on Cardano: Introduction to ongoing projects within the Cardano ecosystem and opportunities for community involvement. 
• Cardano DeFi: An overview of decentralized finance (DeFi) on Cardano, including markets and platforms. 
• Cardano Governance: Explanation of governance mechanisms such as Project Catalyst, Instersect MBO, and SanchoNET. 

Content Delivery: All educational content will be provided in Portuguese through various channels including social media platforms, website, newsletters, and video content. This ensures accessibility and inclusivity for Portuguese-speaking individuals interested in Cardano. 

Community Engagement: We will establish communication channels such as Telegram channels and subscription forms for a monthly newsletter to facilitate interaction with the community. This will allow us to build and maintain a database of users for ongoing communication and engagement. 

Online Events: To further engage the community, we will host a series of 10 online events, which may include thematic sessions, workshops, and discussions on relevant topics related to Cardano. 

Incentive Mechanisms: In order to encourage participation in governance and community activities, we will implement rewards and incentive programs. These incentives will be distributed to participants for tasks completed, contributions to the project, attendance at events, and other forms of engagement. 

Through this comprehensive approach, we aim to provide newcomers with the knowledge, resources, and incentives necessary to participate in and contribute to the Cardano ecosystem, ultimately driving greater adoption in Portuguese-speaking communities. 

To expand our audience and attract new users, we'll utilize a mix of conventional and unconventional social media platforms in our ecosystem.

Unconventional Platforms: 

TikTok and Kwai: Ideal for short, engaging videos targeting younger demographics. 

Pinterest: Utilized for visual content discovery, including infographics and tutorials. 

VK: Engaging with Portuguese-speaking users through posts and discussions. 

Instagram and Threads: Instagram's visual-centric nature and Threads' focus on close friends and communities provide opportunities to share visually appealing content, stories, and updates about Cardano.

Odysee and Rumble: These platforms focus on video content and can provide alternative avenues for reaching audiences interested in blockchain and cryptocurrency.

Traditional Platforms: 

YouTube: Hosting educational videos, tutorials, and project showcases. 

Twitter-X: Sharing real-time updates, news, and fostering discussions. 

Facebook: Hosting live events, creating discussion groups, and sharing longer-form content. 

Telegram: Direct communication for discussions, Q&A sessions, and event announcements. 

Cardano Forum: Engaging in-depth discussions, sharing insights, and gathering feedback. 

Blog: Publishing articles, analysis, and educational content catering to those preferring written information. 

DeWork: a decentralized work platform, to tap into its community and connect with individuals interested in blockchain and cryptocurrency projects.

Maintaining consistency in posting across all platforms ensures ongoing engagement and dissemination of educational content, project updates, event announcements, and user-generated content. Through this comprehensive approach, we aim to effectively engage with a diverse audience and drive greater awareness and adoption of Cardano within Portuguese-speaking communities. 

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The success of our project will bring significant value to the Cardano community by:

• Increasing Adoption: Targeting Portuguese-speaking communities with tailored content to expand Cardano's user base.
• Enhancing Engagement: Encouraging deeper community engagement through incentivized participation and collaboration.
• Improving Governance: Promoting awareness of governance mechanisms like Project Catalyst, Intersect MBO and SanchoNET to drive community involvement in decision-making.
• Fueling Ecosystem Growth: Attracting new users and fostering their integration to diversify and strengthen the Cardano ecosystem.
• Empowering Users: Providing comprehensive educational resources to empower individuals to utilize Cardano's technology effectively.
• Fostering Global Diversity: Enhancing Cardano's global reach and diversity by focusing on Portuguese-speaking communities.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The capability to deliver this project with trust and accountability is grounded in my extensive experience within the Cardano ecosystem. Having spearheaded educational content creation for initiatives like The Catalyst School and facilitated community infrastructure projects such as the SWARM After TownHall.

Recent contributions to the community can be verified through DeWork.

To validate our approach's feasibility, we'll conduct thorough research, leveraging existing networks and partnerships for insights. Clear project planning with milestones will ensure efficient execution, while transparent accounting practices and regular updates will maintain accountability in fund management.

Examples:

CatalystBrasil: Youtube, GitBook

The SWARM: SWARM IdeaFest F10 Playlist, SWARM After Townhall

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1 (3 months): Month 0-3

A: Milestone Outputs

1. Forms set up for community engagement.
2. Social media accounts reactivated/created.
3. Website established to host translations, forms, and other materials.
4. Visuals and graphics standards defined.
5. DeWork platform set up.
6. Translation of Fund13 Basic and Documentation completed.
7. Translation of Intersect Overview and Community Grants completed.
8. Contribution Tokens minted.
9. Hosting of 5 workshops/presentations covering topics like Navigating Cardano, Introduction to Catalyst, Proposing in Catalyst, Proposal Creation, and Navigating Intersect.
10. Minimum of 60 social media posts created in various formats (videos, short videos, infographics, text such as articles, blog posts, and Cardano forum posts).
11. Translation of SanchoNET Documentation completed.
12. Translation of Fund14 Basic and Documentation completed.
13. Publication of 5 articles.

B: Acceptance Criteria

1. Forms are functional and accessible.
2. Social media accounts are active and engaging with the community.
3. Website is live and contains relevant materials.
4. Visuals and graphics standards are established and implemented.
5. DeWork platform is operational.
6. Fund13 and Fund14 translations are completed accurately.
7. Contribution Tokens are successfully minted.
8. Workshops/presentations are conducted and attended by the community.
9. Social media posts are diverse, engaging, and reach the intended audience.
10. SanchoNET and Fund14 documentation translations are accurate and complete.
11. Articles are published and accessible to the community.

C: Evidence of Milestone Completion

1. Screenshots and links demonstrating functional forms.
2. Screenshots and links showing active social media accounts.
3. URL of the live website.
4. Documentation of visuals and graphics standards.
5. Screenshots and documentation confirming DeWork platform setup.
6. Translated documents and confirmation of completion.
7. Confirmation of successful token minting.
8. Workshop/presentation agendas, attendance records, and community feedback.
9. Screenshots or analytics demonstrating social media post reach and engagement.
10. Translated documentation and confirmation of completion.
11. Published articles and links.

Milestone 1 Submission: Documentation and evidence of completion of all milestone outputs, acceptance criteria met, and evidence of milestone completion provided.

Milestone 2 (2 months): Month 4- 6

A: Milestone Outputs

1. Creation of a minimum of 40 social media posts in various formats (videos, short videos, infographics, text such as articles, blog posts, and Cardano forum posts).
2. Hosting of 4 workshops/presentations covering topics like Navigating Intersect, Introduction to Catalyst, Proposing in Catalyst, and Proposal Creation.
3. Update translation of Intersect Overview and Community Grants.
4. Translation update of SanchoNET Documentation.
5. Publication of 5 articles.

B: Acceptance Criteria

1. Social media posts are diverse, engaging, and reach the intended audience.
2. Workshops/presentations are conducted and attended by the community.
3. Updated translation of Intersect Overview and Community Grants is accurate and complete.
4. Translation update of SanchoNET Documentation is accurate and complete.
5. Articles are published and accessible to the community.

C: Evidence of Milestone Completion

1. Screenshots or analytics demonstrating social media post reach and engagement.
2. Workshop/presentation agendas, attendance records, and community feedback.
3. Documentation of updated Intersect MBO translations with confirmation of accuracy and completeness.
4. Documentation of updated SanchoNET translations with confirmation of accuracy and completeness.
5. Published articles with timestamps and links.

Milestone 2 Submission: Documentation and evidence of completion of all milestone outputs, acceptance criteria met, and evidence of milestone completion provided.

Final Milestone (1 month): Month 7

A: Milestone Outputs

1. Creation of a minimum of 20 social media posts in various formats (videos, short videos, infographics, text such as articles, blog posts, and Cardano forum posts).
2. Publication of 2 articles.
3. Hosting of 2 workshops/presentations covering updated topics such as Navigating Cardano and Navigating SanchoNET.

B: Acceptance Criteria

1. Social media posts are diverse, engaging, and reach the intended audience.
2. Articles are published and accessible to the community.
3. Workshops/presentations are conducted and attended by the community.

C: Evidence of Milestone Completion

1. Screenshots or analytics demonstrating social media post reach and engagement.
2. Published articles with timestamps and links.
3. Workshop/presentation agendas, attendance records, and community feedback.

Final Milestone Submission: Documentation and evidence of completion of all milestone outputs, acceptance criteria met, and evidence of milestone completion provided.

[RESOURCES] Who is in the project team and what are their roles?

Coordinator (Project Manager): Caue Chianca

Caue joined ecosystem in early 2021, participating in several community driven projects on Cardano, mainly educational and community infrastructure building, and also operates the BrazilPool - cardano stakepool. Latest contribution on DeWork.

Description: Oversees the project's overall execution, ensuring tasks are completed on time and within budget. Coordinates between team members, general community, and ensures alignment with project goals.

Main Tasks:

• Develop project timeline and milestones.
• Assign tasks to team members and ensure accountability.
• Conduct regular progress follow-ups and provide updates to General Community and Catalyst Administrator.
• Review and approve all materials produced by the team.
• Resolve any issues or conflicts that arise during project execution.

Social Media Producer: Recruited via reward program

Description: Manages the creation and distribution of content across various social media platforms to engage the target audience and promote project activities.

Main Tasks:

• Develop a content calendar and strategy for social media platforms.
• Create engaging content (posts, videos, graphics) tailored to each platform.
• Analyze performance metrics to optimize content strategy.

Translator: Recruited via reward program

Description: Translates project materials, communications, and content into Portuguese to cater to the target audience in Portuguese-speaking communities.

Main Tasks:

• Translate written content, including articles, presentations, and educational materials, from English to Portuguese.
• Ensure accurate translation while maintaining the intended meaning and tone.
• Collaborate with other team members to ensure consistency in messaging across translated materials.

Host (Workshop/Presentation): Recruited via reward program

Description: Leads workshops, presentations, and online events to educate and engage the community on Cardano-related topics.

Main Tasks:

• Plan and structure workshop/presentation content to effectively convey key messages.
• Deliver engaging and informative presentations or workshops.
• Facilitate Q&A sessions and encourage audience participation.
• Provide guidance and support to attendees as needed.

Co-Host (Workshop/Presentation): Recruited via reward program

Description: Assists the host in facilitating workshops, presentations, and online events, ensuring smooth execution and active audience engagement.

Main Tasks:

• Assist in planning and organizing workshop/presentation logistics.
• Support the host in delivering content and facilitating discussions.
• Help address technical issues and manage event logistics during the session.
• Engage with attendees and encourage participation.
• Keep track of participants for future reward distribution.

Community Facilitator/Moderator: Recruited via reward program

Description: Moderates online communities, forums, or discussion groups related to the project, fostering a positive and supportive environment for community engagement.

Main Tasks:

• Monitor community discussions and address any inappropriate behavior or conflicts.
• Facilitate discussions and encourage participation from community members.
• Provide support and assistance to community members seeking information or guidance.
• Share project updates and relevant resources with the community.

Designer: Recruited via reward program

Description: Creates visually appealing graphics, illustrations, and other design assets to support project branding and communication efforts.

Main Tasks:

• Design promotional materials, social media graphics, presentations, and other visual assets.
• Ensure consistency in branding and visual identity across all project materials.
• Collaborate with team members to visualize concepts and ideas effectively.
• Iterate on designs based on feedback from stakeholders and team members.

Writers: Recruited via reward program

Description: Produces written content such as articles, blog posts, newsletters, and educational materials to inform and engage the target audience.

Main Tasks:

• Research and write informative and engaging content on Cardano-related topics.
• Develop educational materials covering various aspects of Cardano technology, projects, and ecosystem.
• Adapt content to suit different formats and platforms, including web articles, newsletters, and social media posts.
• Collaborate with other team members to ensure consistency in messaging and alignment with project goals.

Website Developer: Recruited via reward program

Description: Designs and develops the project website, ensuring a user-friendly interface and functionality to support project objectives.

Main Tasks:

• Design and develop the project website, incorporating branding elements and visual design.
• Ensure the website is responsive and accessible across different devices and browsers.
• Integrate features such as content management systems, contact forms, and analytics tools.
• Regularly update and maintain the website with fresh content and security patches.

*Roles may be performed by more than one member when multiple individuals request assignment to a task. Rewards will be distributed proportionally based on the tasks delivered by each member, ensuring fairness and incentivizing active participation and contribution from all team members.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

BUDGET

Coordinator:

• Milestone 1: 60 hours x $40/hour = $2,400
• Milestone 2: 40 hours x $40/hour = $1,600
• Final Milestone: 30 hours x $40/hour = $1,200

Social Media Producer:

• Milestone 1: 90 hours x $20/hour = $1,800
• Milestone 2: 60 hours x $20/hour = $1,200
• Final Milestone: 30 hours x $20/hour = $600

Translator:

• Milestone 1: 60 hours x $20/hour = $1,200
• Milestone 2: 40 hours x $20/hour = $800
• Final Milestone: 20 hours x $20/hour = $400

Host (Workshop/Presentation):

• Milestone 1: 10 hours x $40/hour = $400
• Milestone 2: 8 hours x $40/hour = $320
• Final Milestone: 4 hours x $40/hour = $160

Community Facilitator/Moderator:

• Milestone 1: 60 hours x $20/hour = $1,200
• Milestone 2: 40 hours x $20/hour = $800
• Final Milestone: 20 hours x $20/hour = $400

Designer:

• Milestone 1: 30 hours x $30/hour = $900
• Milestone 2: 5 hours x $30/hour = $150
• Final Milestone: 5 hours x $30/hour = $150

Co-Host (Workshop/Presentation):

• Milestone 1: 10 hours x $35/hour = $350
• Milestone 2: 8 hours x $35/hour = $280
• Final Milestone: 4 hours x $35/hour = $140

Writers:

• Milestone 1: 10 hours x $20/hour = $200
• Milestone 2: 10 hours x $20/hour = $200
• Final Milestone: 4 hours x $20/hour = $80

Website:

• Milestone 1: $1,200
• Milestone 2: $700
• Final Milestone: $100

Total for Milestone 1: $2,400 + $1,800 + $1,200 + $400 + $350 + $1,200 + $900 + $200 + $1,200 = $9,650

Milestone 2: $1,600 + $1,200 + $800 + $320 + $280 + $800 + $150 + $200 + $700 = $6,050

Final Milestone: $1,200 + $600 + $400 + $160 + $140+ $400 + $150 + $80 + $100 = $3,230

Total Budget: $9,650 (Milestone 1) + $6,050 (Milestone 2) + $3,230 (Final Milestone) = $18,930

Conversion rate of: 0,35 USD/ADA

Total Budget In ADAs (18,930/0,35): 54,085

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The proposal cost allocation is geared towards delivering significant value for the Cardano ecosystem, particularly in Portuguese-speaking countries like Brazil.

Through a comprehensive strategy involving educational content, community engagement, and online events, we aim to drive greater adoption and understanding of Cardano within these communities.

The budget supports the creation of detailed educational materials covering Cardano's history, fundamentals, ongoing projects, DeFi, and governance mechanisms, delivered in Portuguese across various platforms for accessibility.

Furthermore, the project emphasizes community engagement through communication channels, online events, and incentive programs, encouraging active participation and contribution.

This approach not only equips newcomers with the necessary knowledge to engage with Cardano but also fosters an environment conducive to ongoing participation and contribution, ultimately driving long-term adoption and growth of Cardano.