Media podcast on Cardano

[GENERAL] Name and surname of main applicant

Magali Ahrendts

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Co-proposers and additional applicants

Francisco Rabini

[GENERAL] Requested funds in ada

15200

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

8

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Make a series of podcasts in Spanish on the streaming platforms to increase the knowledge about #Cardano and project Catalyst.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

The podcasts will be available for free on the biggest streaming platforms.

[SOLUTION] Please describe your proposed solution

The Cardano community has grown steadily, but we believe that it still has a long way to go and a lot of potential, especially in Argentina and Latin America. We are both journalists with a long career, contacts and influence in the main media in the country. Magalí is the anchor of the central newscast of Public Television, which is national in scope. Francisco has worked for 24 years at Clarín, Argentina's leading newspaper. In addition, he is one of the most important union leaders of the Buenos Aires journalists' union (SiPreBA, 2300 affiliates) and the Argentine national federation (Fatpren). We will both be in charge of the dissemination project. 

Latin America, a region of recurring economic and political instability, is fertile ground for learning and incorporating blockchain technology. Particularly for Argentina, which suffered 280% inflation last year and whose citizens need an alternative to the failed solutions of the various governments and unstable economy. Our goal is to contribute to that path. Moreover, we believe that the growing Cardano community in Argentina can be a cornerstone to the success of our project. 

To achieve this, we will publish a series of 6 podcasts - one per month - about blockchain technologies, Cardano and Project Catalyst. In this podcast, we will invite some of the leaders of the Latam Cardano community to interview them and give relevant insight from an experienced community member. 

To promote the podcasts: 

• On the social media
• On some local economic and virtual coins platforms.
• Collaboration from LATAM cardano community to promote it to their network. 
• Collaborate with youtubers on Cardano that can offer a link also to a Podcast in Spanish
• If our other proposal “Press campaign for the Cardano event in Buenos Aires” -https://docs.google.com/document/d/1fGPYTwogSEDeMvsel76lbDl_4TUcmVSkoDGW8eBbZs8/edit?usp=sharing - get founded, we will talk about the podcasts in our article on the TV, radio and press. 

-> https://cardano.ideascale.com/c/idea/121949

This project will permit an increasing awareness and understanding of blockchain technology, particularly Cardano. Through a comprehensive and easy to understand series of podcasts, Cardano’s potential for an opportunity to address economic instability and empower communities. Collaborating with some of the Latam Cardano community leaders, we’ll craft powerful informative podcasts to educate the public, fostering a path towards Cardano and the opportunities that it permits.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The proposed podcast series presents several significant impacts on the Cardano community:

• Increased Awareness and Understanding: By producing a series of podcasts focused on blockchain technology, Cardano, and Project Catalyst, the project will contribute to raising awareness and understanding of these topics within the Cardano community.

• Community Engagement and Empowerment: Inviting leaders from the LATAM Cardano community to participate in the podcasts will not only provide valuable insights but also foster a sense of community engagement and collaboration.

• Addressing Misconceptions: Through informative discussions and interviews, the podcast series can help address misconceptions or misunderstandings about blockchain technology and Cardan

• Promotion of Project Catalyst: Integrating discussions about Project Catalyst into the podcast series will promote participation in this community-driven initiative.

• Reach and Impact: Leveraging the reach and influence of the project organizers, who have extensive experience and connections in the media industry, the podcast series has the potential to reach a wide audience.

Overall, the podcast series represents a valuable opportunity to educate, engage, and empower the Cardano community, contributing to its growth, resilience, and impact, particularly in the Latin American region. Through collaborative efforts and informative content, the project will help drive awareness, understanding, and participation in the Cardano ecosystem.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We are two journalists with experience in press and communication. Part of our capital lies in the relationships we maintain with well-known hosts, economics columnists, editors, among other influential people. We have been working as a team for years and have participated in all kinds of events. We are reliable and well-known in the journalistic environment. 

We are also connecting with the Cardano community in Argentina to connect and align our expertise with their work. 

Anna Ben Zvi, has already a social network within the Cardano community and experience in Project Catalyst. 

With this team, we will have on one side, professionals in journalism and on another side, the support of Cardano community members and the LATAM Cardano community that approved the project and gave their support on the idea and execution if the proposal gets funded. 

More information on the team members and their role below in the proposal.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

July - August: Preparation phase

Milestone output(s)

• Research and Planning: Conduct research on podcast formats, topics, and potential guests. Develop a detailed plan outlining the themes, episode structure, and target audience.
• Guest Outreach: Identify and reach out to leaders within the LATAM Cardano community to invite them as guests on the podcast. Coordinate schedules and topics for each episode.
• Content Creation: Develop scripts or outlines for the first few episodes, including interview questions and key discussion points. Create promotional materials such as podcast artwork, episode descriptions, and social media posts.
• Schedule recording session 

Acceptance criteria 

• Script of the podcasts will be available for the Cardano community.

September - October : Production phase 1:

Milestone output(s)

• Recording Sessions: Schedule recording session for the first 3 podcasts episodes. Ensure all necessary equipment and technical setup are in place for high-quality audio recording.
• Interviews and Discussions: Conduct interviews or discussions with invited guests, focusing on topics related to blockchain technology, Cardano, and Project Catalyst. Record each episode according to the planned format and content outline.
• Editing and Post-Production: Edit the recorded audio to enhance clarity, remove any errors or interruptions, and add intros, outros, and music as necessary. Ensure consistency in audio quality and branding across all episodes.
• Content Creation: Develop scripts or outlines for the next episodes, including interview questions and key discussion points. Create promotional materials such as podcast artwork, episode descriptions, and social media posts.

Acceptance criteria 

• Everything will be heard on the podcast 

November - December: Production phase 2 + promotion:

Milestone output(s)

• Podcast Launch: Release next 3 episodes of the podcast series on streaming platforms according to the predetermined schedule (one episode per month). Coordinate with podcast hosting platforms to ensure proper distribution and visibility.
• Recording Sessions: Schedule recording session for the next 3 podcasts episodes. Ensure all necessary equipment and technical setup are in place for high-quality audio recording.
• Social Media Promotion: Share episodes on social media channels such as Twitter, Facebook, LinkedIn, and Instagram. Create engaging posts to attract listeners and encourage sharing and engagement.
• Cross-Promotion: Leverage existing networks and partnerships to cross-promote the podcast series. Collaborate with other Cardano community projects, influencers, or media outlets to reach a wider audience.

Acceptance criteria 

• Podcasts available on streaming platforms such as Spotify, Deezer and Youtube. 

January: Evaluation and feedback phase:

Milestone output(s)

• Listener Feedback: Encourage listeners to provide feedback and suggestions for future episodes. Monitor podcast analytics and engagement metrics to assess audience reception and adjust content strategy as needed.
• Guest Follow-Up: Thank guests for participating in the podcast series and gathering feedback on their experience. Maintain relationships with guests for potential future collaborations or follow-up interviews.
• Performance Review: Evaluate the overall success of the podcast series based on predefined goals and objectives. Analyse metrics such as listener numbers, engagement levels, and community feedback to measure impact and effectiveness.
• Final report and video.

Acceptance criteria 

• Report including these aspects available for Cardano community members. 
• Final report and video available for Cardano community.

[RESOURCES] Who is in the project team and what are their roles?

Magali Ahrendts: 

• Graduated from the national university of Cordoba, Argentina in science of information. 
• Graduated from a magister degree in journalism. 
• Worked in the biggest communication channels in Argentina (Clarín, Radio del Plata, Todo Noticias, Televisión pública…)
• TV reporter of news in “TV publica Argentina”, one of the main TV chains in Argentina. 
• TV presenter of news in “Honorable Cámara de diputados de la Nación”, a TV program performing interviews to legislators. 

Youtube channel: https://www.youtube.com/@magaliahrendts8189

Linkedin: linkedin.com/in/magali-ahrendts-48120429

-> Her main role will be to organise the recording session and to host the guest speakers. 

Fransisco Rabini:  

• Degree is social communication with journalism specialisation. 
• Secretary of SipreBa union (journalist’s union with 2300 members)
• Treasurer of Fatpren. (federation, which means it doesn't have affiliated individuals; the affiliates are the different unions across the country. SiPreBa is affiliated with Fatpren as the press union of Buenos Aires). 
• 24 years working at Clarín, the largest newspaper in the country. 
• https://www.clarin.com/
• https://x.com/pakman78?s=11&t=jlF61st01DfVkKoqvRZFYw

-> His main role will be to write the script for the podcasts.

Magali and Francisco are two journalists with experience in press and communication. Part of their capital lies in the relationships they maintain with well-known hosts, economics columnists, editors, among other influential people. They have been working as a team for years and have participated in all kinds of events. They are reliable and well-known in the journalistic environment.

Anna Ben Zvi: 

• Student in an international business management school based in Barcelona. 
• Proposer and reviewer in Found 11.
• Registered as a reviewer for Found 12. 
• Participated in the event Launch 12 of Project Catalyst in Barcelona.
• Presenting a collaborative project for universities and students involved in Project Catalyst projects and another one on promoting Cardano and Catalyst within a 5000 students community in English and French. 
• Helping in writing and managing few proposals in Fund 12 such as: “Press campaign for the Cardano event in Buenos Aires”, “Graphic Novel NFT”, 
• Currently finishing the Cardano academy course. 
• Speaks fluently 4 languages: English, French, Spanish and Hebrew. 
• Have an understanding of: Arabic and Italian. 

Linkedin: linkedin.com/in/anna-ben-zvi-7b1b43297

-> Her main role will be to help reach the Cardano leaders, organising the interviews and providing key information about Cardano, blockchain and Project Catalyst thanks to her formation with the Cardano Academy. 

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

• Research and Planning : 25h x 80 ADA = 2000 ADA 
• Guest Outreach : 15 x 80 ADA = 1200 ADA 
• Content Creation : 30h x 80 ADA = 2400 ADA 
• Schedule and recording session + interviews and discussion = 40h x 80 ADA = 3200 ADA 
• Editing and Post-Production : 30h x 80 ADA = 2400 ADA 
• Podcast Launch : 5h x 80 ADA = 400 ADA 
• Coordinate with podcast hosting platforms to ensure proper distribution and visibility : 10h x 80 ADA = 800 ADA 
• Promotion (social media, cross promotion etc.) : 15h x 80 ADA= 1200 ADA 
• Report (with listener feedback, guest follow-up, performance review etc.) = 20h x 80 ADA = 1600 ADA 

TOTAL PROJECT COST = 15 200 ADA 

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The value for money for Cardano in this project lies in the potential for increased awareness, understanding, and adoption of blockchain technology, particularly Cardano, in Latin America, notably in Argentina. By leveraging the expertise and influence of experienced journalists like Magalí and Francisco, the project aims to reach a wide audience through podcasts, a medium known for its accessibility and popularity.

The podcasts will serve as educational resources, providing valuable insights into blockchain technology, Cardano's unique features, and the opportunities presented by Project Catalyst. By featuring leaders from the Latam Cardano community, the podcasts will offer authentic perspectives and relevant information, enhancing their credibility and appeal to listeners.

Furthermore, the integration of promotion will amplify the reach and impact of the project. This multi-faceted approach ensures that the message about Cardano reaches diverse audiences, including those who may not be actively engaged with blockchain technology.

Overall, the project represents a strategic investment for Cardano, offering a cost-effective means to expand its reach, educate new audiences, and foster community engagement in Latin America. The value for money is evident in the potential long-term benefits of increased adoption and participation in the Cardano ecosystem, ultimately contributing to its growth and success in the region.