Russian-Speaking Community Educational Content

[GENERAL] Name and surname of main applicant

Anastasia Polozova

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Requested funds in ada

24000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

A lot of people are interested in cryptocurrency but fall into scam projects because of the lack of materials and knowledge in Russian, even in Russian

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Project will be fully open source

[SOLUTION] Please describe your proposed solution

1. Gather important Cardano information and convert it into Russian, then produce a weekly video and publish on Youtube sharing the important information with the Russian-speaking community, so they are up to date about Cardano. The topics can range from governance, voting, project updates, project reviews, and more.
2. On a daily basis, answer questions from the Russian-speaking community on Telegram, topics usually ranging from wallets, staking, NFTs, defi, and more
3. Important to note that this proposal is aimed at the Russian-speaking community, which lives all over the world. It means that Russian-speaking community will spread what they know about Cardano to their foreign friends.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The main effect of continuing my work to create a Russian-speaking community and release Russian-language content will be primarily in attracting new users and integrating them into the life of the ecosystem. Currently, only I run a Russian-language channel, so if people cannot watch material in English, they come to my channel

By delivering video content the solution ensures that individuals with limited resources and language skills can access high-quality information about Cardano.

The benefits of this solution extend to the Cardano ecosystem in several ways:

1. Increased Awareness and Adoption: By providing educational content in the native language of Russian speakers, the proposal helps bridge the language barrier and enables a larger audience to understand and engage with Cardano. This leads to increased awareness and potential adoption of Cardano within the Russian-speaking community, contributing to the ecosystem's growth. Russia and Ukraine are among the 10 largest crypto communities in the world. These people speak Russian well, but do not always know English. The influx of new users into the ecosystem will be large if told in a language close to them.
2. Community Engagement and Collaboration: It provides a platform for Russian-speaking individuals to share knowledge, ask questions, and receive guidance. This engagement promotes collaboration, strengthens relationships, and encourages active participation within the Cardano community.
3. Expanded Global Reach: The proposal's emphasis on catering to Russian speakers contributes to Cardano's global reach. The Russian-speaking population represents one of the world's largest populations, and engaging this demographic through educational content and community-building activities enhances Cardano's visibility and influence on a global scale.
4. Long-Term Foundation: Having started the education and community-building efforts, the proposal lays the foundation for the future expansion of Cardano in the Russian-speaking community. We build a reliable source of information.

The resulting benefits include increased awareness, community collaboration with Russian-speaking, expanded global reach, and the establishment of a strong foundation for long-term success within the Cardano ecosystem.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The proposer possesses the capability to deliver the project with high levels of trust and accountability based on their working experience. Previously, the proposer had experience in conducting courses, where all lectures were held live according to the schedule.

Now the proposer has experience in regularly running a Youtube channel and engaging the audience. Video editing courses were also completed.

The author also began adding subtitles to the video

Here are the key factors that demonstrate their capability and accountability:

1. Community Presence: The author of the proposal regularly leads Twitter, and creates reviews on Cardano projects.
2. Successful Educational Content Creation: The proposer has experience in conducting regular lectures on the topic of cryptocurrency for groups of 5 people in Russian.

The proposer has skills in the following areas that are necessary to complete the project:

1. English and Russian translation, communication
2. Community engagement
3. Video creation, video editing (upgrade)

The main goals of the project are as follows:

1. Education and Information Dissemination: The primary goal is to provide high-quality educational content to the Cardano Russian-speaking community. This includes producing informative videos, community posts and group chat answers to enhance the understanding of Cardano's technology, ecosystem, and opportunities.
2. Community Building and Engagement: Another crucial goal is to foster a strong and engaged community among Russian-speaking individuals interested in Cardano. 
3. Empowering Community Members: The project aims to empower community members to become unofficial ambassadors and spokespersons for Cardano. By educating and communicating with those who have the capabilities and willingness to contribute, the project seeks to encourage active participation and advocacy within the Russian-speaking community.

Track Engagement Metrics: 

1. Monitor engagement metrics such as Youtube video likes vs dislikes.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Over the next 6 months, the actions taken will be approximately the same

Month 1:

• continue current work of video production of 8 videos a month
• engage with the viewers and community members
• attracting new followers to social media
• guidance for those who want a deeper level of knowledge about Cardano

Attracting new users will be done through:

• Youtube;

Over the next 6 months, the actions taken will be approximately the same

Month 2:

• continue current work of video production of 8 videos a month
• engage with the viewers and community members
• attracting new followers to social media
• guidance for those who want a deeper level of knowledge about Cardano

Attracting new users will be done through:

• Youtube;

Over the next 6 months, the actions taken will be approximately the same

Month 3:

• continue current work of video production of 8 videos a month
• engage with the viewers and community members
• attracting new followers to social media
• guidance for those who want a deeper level of knowledge about Cardano

Attracting new users will be done through:

• Youtube;

Over the next 6 months, the actions taken will be approximately the same

Month 4:

• continue current work of video production of 8 videos a month
• engage with the viewers and community members
• attracting new followers to social media
• guidance for those who want a deeper level of knowledge about Cardano

Attracting new users will be done through:

• Youtube;

Over the next 6 months, the actions taken will be approximately the same

Month 5:

• continue current work of video production of 8 videos a month
• engage with the viewers and community members
• attracting new followers to social media
• guidance for those who want a deeper level of knowledge about Cardano

Attracting new users will be done through:

• Youtube;

Over the next 6 months, the actions taken will be approximately the same

Month 6:

• continue current work of video production of 8 videos a month
• engage with the viewers and community members
• attracting new followers to social media
• guidance for those who want a deeper level of knowledge about Cardano

Attracting new users will be done through:

• Youtube;

[RESOURCES] Who is in the project team and what are their roles?

Anastasia: the owner and executor of the project;

lead of the Channel, content strategy development

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

What is also included in the budget?

Сonducting research and turning the research into video. Such type of work requires a high level of expertise and skills, including English/Russian translation/interpretation, Cardano-specific knowledge, additionally, text and content writing skills to make the content engaging and easily understandable. 

It's necessary to have skills in social media, creating cover pictures, etc.

Why are the rates like that?

For a few reasons

• The price is calculated from the costs of script creation, translation, video recording and editing
• The price includes possible advertising fees and promotion costs

The value of such work in the future is very high, as new people with money will be attracted, and the influence of the ecosystem on the crypto community will expand (educating and onboarding Russian speakers around the globe).

Budget breakdown (for the next 6 months)

Monthly (8 videos plus community engagement) 

Budget clarification:

Total: 4000 ADA (per month) broken down into:

Video production and editing: 1500 ADA

Research, translation, synthesis, and scripts for high-quality content: 1500 ADA

Engagement across all video platforms and chat groups: 1000 ADA

**Total in Ada: 24000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of this project represents excellent value for money for the Cardano ecosystem, offering a low-risk, high-reward project.

Low Risk: The project presents minimal risk due to experience. The hosts of the YouTube channel have experience in teaching complex topics in simple language.

Anastasia has been teaching Frontend development for beginners for 4 years and knows how to explain in simple terms.

For the last year she has also been giving lectures on cryptocurrency for beginners in Russian. These competencies will help to easily convey the value of Cardano to Russian-speaking community

The community can have confidence in the consistent and reliable delivery of educational content and community retention.

Education and Awareness: By delivering informative videos, community posts, and other educational materials, the project contributes to enhancing knowledge and understanding of Cardano's technology, principles, and opportunities.

Community Engagement and Empowerment: The project aims to build a strong and engaged community among Russian-speaking individuals interested in Cardano.

Cost-Effectiveness: The requested funds are allocated towards creating and delivering educational content, maintaining community platforms, and facilitating engagement activities. The project has a high impact on the future of the Cardano in Russian-speaking community