VERALIDITY 🔥 Strategic Growth: Adobe Partnership Enhancement 🔥 Boosting Cardano-Adobe Integration & Market Reach 🚀

[GENERAL] Name and surname of main applicant

Mitchell Robles Jr

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Requested funds in ada

100000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

4

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We plan to upgrade our Adobe Partnership tier to access enhanced marketing & sales benefits, amplifying market reach & driving growth for Veralidity and the Cardano ecosystem.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Our proposal primarily focuses on marketing and a partnership tier upgrade to drive Cardano adoption through Adobe. While our other Adobe Commerce & Magento 2 Open Source extensions are open source, this specific proposal does not involve delivering software. Therefore, the project outputs will not include software but will instead consist of marketing materials and partnership enhancements.

• We have a few other proposals in this funding round and if approved and funded they will be made entirely open source. You can view them by searching for "VERALIDITY".

[SOLUTION] Please describe your proposed solution

Our proposed solution entails upgrading our Adobe Partnership tier to Silver or Gold levels, which allows us to leverage enhanced marketing and sales benefits provided by Adobe to drive Cardano adoption. We recognize the limited market reach and sales potential of our current partnership tier, and this upgrade is crucial for maximizing our integration's impact. By engaging with Adobe's extensive network and resources, we aim to amplify awareness and accessibility of our Cardano solutions within the Adobe Commerce and Magento 2 Open Source ecosystem.

In conjunction with the upgraded partnership tier, Veralidity will also launch a comprehensive marketing campaign, targeting Adobe merchants and stakeholders. This campaign will encompass various channels such as digital advertising, email marketing, social media, and content creation, showcasing the benefits of our Cardano integrations and the value proposition of Veralidity's solutions.

This unique approach not only benefits our company by expanding our market reach and sales potential but also contributes to the broader adoption and recognition of Cardano within the eCommerce industry. By demonstrating tangible results through increased adoption rates, partnership engagements, and measurable business outcomes will validate the impact of our solution and its significance for Cardano's adoption.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The success of our proposal will significantly benefit the wider Cardano community by fostering increased adoption and awareness within the eCommerce industry. Through our upgraded Adobe Partnership tier and accompanying marketing campaign, we anticipate several positive impacts:

1. Increased Adoption: By integrating Cardano solutions into the Adobe Commerce ecosystem and promoting them to Adobe merchants, we aim to onboard a larger number of users into Cardano, thereby expanding the user base and ecosystem.
2. Enhanced Visibility: Our marketing efforts will raise awareness about Cardano among Adobe merchants, developers, and stakeholders, increasing visibility and recognition of the platform within the eCommerce community.
3. Community Engagement: Through collaborative initiatives with Adobe and participation in joint marketing activities, we will engage with the broader eCommerce and Cardano communities, fostering collaboration, feedback, and partnerships.
4. Measuring Impact: With an upgraded partnership tier comes more responsibility and the closure of deals and partnerships in order to maintain our partnership tier every year. So we will be able to directly keep track of the impact made. Our results will be metrics based, including the number of merchants adopting Cardano solutions, increased traffic and engagement on marketing channels, and feedback from community members and stakeholders.
5. Sharing Outputs: We will share our project outputs and opportunities through various channels, including social media, industry events, and direct communication with our partners. Additionally, we will publish case studies, success stories, and insights gained from increased adoption and integrations to contribute to knowledge sharing and community growth within the Cardano ecosystem.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our capability to deliver this on project with high levels of trust and accountability is solidified by our founder and CTO's distinguished role as the sole technical reviewer for Packt Publishing's Magento 2 Developers Guide book. This esteemed position underscores our deep-rooted expertise in Adobe Commerce & Magento 2 Open Source development, and our commitment to maintaining industry standards. Leveraging this profound knowledge, coupled with our status as approved Adobe partners, instills confidence in our ability to execute the project effectively. All we have to do is pay for our upgraded partnership tier and launch a successful concurrent marketing campaign for this to all work out.

To ensure the feasibility of our proposal, we will conduct comprehensive market research, drawing upon our founder and CTO's insights and industry connections as well as partnerships with Mehen and Charli3. This will enable us to assess market dynamics, competitor strategies, and customer preferences accurately.

Once the partnership tier is paid for and upgraded we will get access to build relationships with Adobe executives, target specific customers, and develop joint GTM initiatives. We will also be featured in Adobe's Partner Spotlight which will showcase our success through case studies, blogs and thought leadership on Adobe’s partner homepage and partner social channels. We will be listed in Adobe's Partner Directory which will Increase customer discoverability and lead generation with a profile on the Adobe Solution Partner Directory.

https://solutionpartners.adobe.com/content/dam/solution/en/spp_assets/restricted/community/community_22/2024_SPP_benefits_infographic.pdf

Our experience in developing successful Cardano integration extensions for Adobe Commerce & Magento Open Source further validates our capacity to deliver cutting-edge solutions.

Veralidity adhere's to rigorous financial protocols, leveraging our founder and CTO's meticulous attention to detail and strategic financial planning skills. Our processes encompass thorough budget planning, meticulous expense tracking, and transparent reporting mechanisms. We are committed to upholding the highest standards of transparency and accountability, providing clear documentation and audit trails.

As an existing trusted Adobe partner, Mehen partner, and Charli3 partner, we're capable of delivering this project with excellence and accountability.

You can watch some videos about some of the integrations that Veralidity has completed which seamlessly integrate Cardano with Adobe Commerce and Magento 2 Open Source, as well as an interview with Mitchell Robles Jr on Dapp Centrals YoutTube channel:

https://www.youtube.com/watch?v=Sk1N1lwbKJAhttps://www.youtube.com/watch?v=COfhMDdQ1hM&t=751shttps://www.youtube.com/watch?v=HldN49Y59SQhttps://www.youtube.com/watch?v=YE8Jjwxy0iM&t=720shttps://www.youtube.com/watch?v=L-b8n3r8HXQ&t=511s

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Upgrade Adobe Partnership Tier: Pay for and upgrade our Adobe Partnership tier to Silver or Gold level using awarded funds from this proposal.

• We will provide confirmation of upgraded partnership status and access to enhanced benefits as well as promote it on our Twiiter account.

Plan Marketing Campaign: Develop a comprehensive strategy and plan for our marketing campaign to promote our full featured solutions for seamless Cardano integrations and our Adobe partnership upgrade.

• We will submit a detailed marketing campaign strategy and plan, including target audience analysis, messaging framework, and channel selection.

Launch Marketing Campaign: We will execute our comprehensive marketing campaign to promote our full featured solutions for seamless Cardano integrations and our Adobe partnership upgrade.

• The deployment of marketing materials across relevant channels, including social media, email, and website.

Monitor Campaign Performance: We will continuously monitor and optimize our marketing campaign for maximum impact and effectiveness.

• We will provide regular reporting on campaign performance metrics, such as reach, engagement, conversion rates, and new projects utilizing our solutions.

Project Close-out Report and Video: We will provide a comprehensive project close-out report outlining the achievements, challenges, and lessons we learned throughout the process. We'll also create and submit a video summarizing the project's key milestones, outcomes, and impact.

• Acceptance Criteria: Submission of the project close-out report and video detailing the process from inception to completion, along with insights gained and our next steps moving forward.

[RESOURCES] Who is in the project team and what are their roles?

Mitchell Robles, Jr.

• Roles: Veralidity Founder/CTO
• He was the sole technical reviewer for Packt Publishings Magento 2 Developers Guide book published in 2015. You can find a bio about Mitchell in the book on a dedicated page next to a bio about the author.
• Mitchell does not use social media except for the Veralidity Twitter account: https://twitter.com/veralidity
• https://twitter.com/dapp_central/status/1753064373353107671
• You can watch an interview with Mitchell done by Farid of Dapp Central:

https://www.youtube.com/watch?v=HldN49Y59SQ

Matthew Olsen - (currently employed as a Software Engineer at Microsoft)

• Roles: Full stack developer, systems engineer, Haskell development
• https://www.linkedin.com/in/matthew-olsen-1180a833

Jose Maldonado

• Roles: Front-development, Dev-Ops
• https://www.linkedin.com/in/josejmaldonado

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

At the time of writing this proposal ₳ is currently $0.42 so with that in mind here's a general breakdown of our proposed budget:

Adobe Partnership Upgrade: $20,000 per year (or roughly ₳ 47,614)

• Annual subscription fee for upgrading to our Partnership with Adobe.

Website Rebranding and Development: ₳15,000

• Design and development costs for rebranding our website and building out new pages to align with our marketing campaign.

Social Media Advertising: ₳ 10,000

• Budget for paid advertising on social media platforms to promote the Cardano integration and Adobe partnership upgrade.

Keyword Search Engine Marketing: ₳ 7,000

• Cost for paid keyword search engine marketing campaigns to increase visibility and drive traffic to our website.

Marketing Materials Design: ₳ 8,000

• Design costs for creating marketing materials such as digital assets, and promotional materials.

1. Contingency: ₳ 12,386

• Buffer for unexpected expenses or adjustments needed during the project execution, including the market price of ₳.

Total Budget: ₳100,000

This budget includes all necessary resources and services required for the successful implementation of our marketing campaign and Adobe partnership upgrade. We are committed to managing the funds responsibly and efficiently to achieve our proposals objectives within the allocated budget.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the proposal represents excellent value for money for the Cardano ecosystem due to several key factors.

Our proposed budget aligns with industry standards and reflects the necessary investment required to execute a comprehensive marketing campaign and partnership upgrade effectively. The costs have been carefully considered based on market rates for services such as website rebranding, digital marketing.

The outcomes, including increased Cardano adoption and awareness within the Adobe Commerce & Magento 2 Open Source ecosystem, are expected to deliver substantial long-term benefits to the Cardano community. By leveraging the enhanced marketing and sales benefits of the upgraded Adobe partnership tier, we anticipate a significant return on investment in terms of expanded market reach, heightened visibility, and increased user engagement.

Additionally, our budget includes a contingency allowance to accommodate any unforeseen expenses or adjustments during the project's execution, ensuring that we can effectively manage potential risks and challenges without compromising the project's objectives.

Overall, the proposed costs are justified by the potential impact and value that the project will deliver to the Cardano ecosystem, making it a worthwhile investment for the community's growth and development.