FC Barcelona + Community management + Using Cardano tech

[GENERAL] Name and surname of main applicant

FC Barcelona

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co proposers and Additional applicants

Andamio

NMKR

Plastiks

Women in Tech Global

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarise your solution to the problem (200-character limit including spaces)

Use Web 3 infrastructure to onboard members, train them to manage tasks, encourage them to become contributors, and build their reputation within the Barça fan community.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs.

The project is not open source.

[METADATA] SDG rating

SDG Goals

1 - End poverty in all its forms everywhere

4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

5 - Achieve gender equality and empower all women and girls

8 - Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all

13 - Take urgent action to combat climate change and its impacts

[SOLUTION] Please describe your proposed solution.

About Football Club Barcelona

The Football Club Barcelona (Barça) is the world's third most valuable football club, worth $5.51 billion. FC Barcelona's supporters own and operate the club, unlike many other football clubs. As of May 2023, FC Barcelona has 150,317 memberships, called socis, and 1,264 officially registered fan clubs, called penyes. The fan clubs promote the club in their locality and receive beneficial offers when visiting Barcelona. FC Barcelona is one of the most widely supported teams in the world. It has one of the largest social media followings among sports teams, with over 114 million Facebook fans as of December 2021.

About Barça Vision

“Barça Vision was created to bring FC Barcelona fans worldwide closer to their beloved club through the power of emerging technologies. By offering innovative products and services, Barça Vision aims to create a more engaging fan experience for everyone. Our ultimate goal is to collaboratively create a digital community—the Barçaverse —accessible for all fans to come together and share their passion for the club in new ways.” 

https://barcavision.fcbarcelona.com/. 

Barça Vision is already active in Web3. An example can be seen in the following links: Barça Vision | Experience the future of FC Barcelona with Barça Vision, which includes Plastiks.io. This Web3 plastic credits marketplace is also being onboarded to Cardano.

Barça's Vision has clear goals for integrating Web 3 solutions into its activities. One of its key areas of interest is the social network platform.

Key focus area for Barca Vision & social networks:

How can Barça Vision positively impact women and foster economic sustainability using Discord as its Web3 social media community hub?

To Barça: “Equality in Sports and Tech is very important for us and, in addition, the women's market is our target. Our Discord channel, which we manage from Barça Vision, is currently focused on creating an engaged community of Barça fans around our sports, but organically, we want Discord to be our web3 social media community. With Discord, we have the chance to create opportunities, for instance, regionally and/or for women to work on a better and more economically sustainable world”

   

The proposed solution

The solution will focus on a few key activities:

• Education - provide education materials for the community in various areas, for example
• Discord related:
• Learn essential skills to use Discord
• Learn how to be a Discord channel manager 
• Women empowerment 
• Learn the role of women in sports 
• Learn about blockchain and Cardano
• Sustainability 
• Learn the importance of plastic recycling 
• Understand the impact of sports and technology on sustainability

* Multi-language and localization support

• Contribution opportunities - once the fans acquire skills, they can become contributors in a range of activities, for example
• Help with content creation 
• Become a Discord channel manager
• Participate in social sustainability challenges
• Support women players
• Empower women in their local area/region through various activities, such as organizing sports events and providing technology training.  

• Recognition & rewards for work done - 
• Certification of work done for approved contributions
• Rewards for social activities in the form of badges or images (NFTS)
• ADA rewards are distributed through an on-chain treasury

 

• Reputation for:
• Skills credentials
• Work done and community contributions
• Rewards received 

Cardano Blockchain implementation: 

• Web3 content management system - project-based learning with skill acquisition method
• On-chain skill registration 
• Contribution platform
• On-chain recognition of work
• Treasury and rewards distribution
• NFT infrastructure
• Smart contract for skills and rewards  
• Cardano Foundation Academy - blockchain content adapted to the CMS  

Fig 1. Flow diagram of the process by which Barça fans acquire skills, contribute, and earn rewards

Fig 2. Examples of skills and contributions that can be earned by managing a Discord channel

 

Fig 3. Example of the process of community-driven content creation

1. Enrollment. Interested participants (ideally current Barça Discord community managers) enroll in the program and receive a Web3 token to access the Barça/Andamio platform training.

1. Training. Future trainers will participate in structured sessions, learning about educational methodologies like project-based learning and student learning targets and the benefits of applying them to content creation.

1. Content creation. Trainers use their new skills to create a course outline and interactive content suitable for a digital learning environment.

1. Barça Vision Approval. The Barça Vision team reviews and approves the educational content created, ensuring it meets academic standards and is aligned with Barça’s goals and objectives.

1. Rewards & Credentials. Upon completion and approval of the content, trainers receive rewards and on-chain credentials that allow them to opt into ‘trainer-specific’ contribution opportunities.

Figure 4: Flow diagram illustrating the user journey through skill acquisition, community-driven content creation, and the reward system.

Workshops with the Cardano ecosystem

As this is the first step toward collaboration, this proposal will include several sessions between the Barça Vision team and relevant companies in the Cardano ecosystem. The process will be coordinated with the Andamio team and the local hubs. The idea is to have at least ten companies from the ecosystem involved in potential sessions/discussions for collaboration.    

Future plans for the social network infrastructure 

Multiple directions will be considered during the project and going forward. Here are some examples:

• Connecting to reputation governance decisions (e.g., voting), we are interested in exploring potential synergies with Hermes and Catalyst voices.
• NFT - marketplace for community members who received NFTs as part of their rewards
• Different ecosystem product integrations - i.e., wallets - this integration will also consider a revenue model.  

This project marks the beginning. We will evaluate various options to broaden the scope of this proposal and other Web 3-related opportunities.

Barça's vision will consider multiple revenue opportunities to continue building on the solution and growing the collaboration in the future.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

The Barça Vision project presents a remarkable opportunity to unite one of the world's most esteemed sports brands, FC Barcelona, with the cutting-edge capabilities of the Cardano blockchain. This partnership aims to leverage FC Barcelona's global reach and influence to promote the adoption and use of Cardano's blockchain technology. 

1. Global Brand Integration with Cardano

FC Barcelona, a global powerhouse valued at $5.51 billion and with a worldwide fanbase, offers an unparalleled platform for the Cardano ecosystem. This partnership is not just about technology but global recognition and impact. By reaching millions of fans worldwide, we can significantly boost Cardano's brand recognition and adoption, opening up a world of possibilities.

The Football Club Barcelona is a globally recognized brand involved in various Web3 initiatives, including the $BAR Fan token. This token provides FC Barça fans with exclusive perks, benefits, and voting rights on club choices. It is one among many Web3 and blockchain projects in its portfolio, participating in blockchain platforms such as Chiliz, Celo, and Polygon, and we are looking forward to collaborating with the Cardano Ecosystem.

2. Barça to empower their Discord community using Cardano

FC Barcelona currently has 70k active members on its Discord and is looking for a Web3 solution to help it provide impactful opportunities for this community. 

When Barça launched its Discord channel, it gained 40,000 users in just one day. Since the channel management system was not fully established then, Barça decided to keep the channel's activity low. However, the plan is to attract millions of fans to the Barça Discord channel, aiming to make it one of the top sports entities on the platform, surpassing entities like FIFA (111k) and Manchester United (94k). The ultimate goal is to direct followers from other social media platforms where the club has a much larger presence, such as Instagram (127M) and Twitter (49M), and to position the team to become the biggest server on Discord. 

FC Barcelona is turning to Cardano-based Web3 solutions to achieve this ambitious goal. The Andamio platform will provide the necessary infrastructure to onboard FC Barcelona to the Cardano blockchain, offering the Discord community opportunities to acquire new skills and earn credentials. This will enable members to access contribution opportunities, enhancing engagement through practical and transformative applications of Cardano's blockchain technology.

In addition, NMKR's NFT infrastructure will support a robust rewards mechanism, using a significant portion of the budget for contributions in ADA, thereby promoting adoption. The project's ultimate aim is to connect and collaborate with various Cardano communities in focus countries, driving a deeper integration between FC Barcelona's global fanbase and the Cardano ecosystem.

By providing skills training, contribution opportunities, and on-chain rewards, this project enhances fan engagement and positions FC Barcelona to become the biggest sports server on Discord. Moreover, it demonstrates how blockchain technology can create impactful and lasting connections within a global community, bridging the gap between traditional sports engagement and innovative digital solutions.

3. Empowering Communities and Promoting Equality

The Barça Vision project is more than just a technological endeavor. It's a commitment to equality and sustainability, focusing on empowering women and emerging markets. By training and empowering women in tech and engaging with communities in developing countries, we are not just bridging the gender gap but also fostering economic development. This project inspires change and aligns perfectly with Cardano's mission of creating a positive global impact through blockchain technology.

The plan emphasizes the inclusion of women, technology, sustainability, and reaching out to developing countries globally. This strategic plan will increase fan engagement worldwide and create new opportunities for the club to explore new markets and ventures.

Women's empowerment is strategically important for FC Barcelona and could create massive traction on our Discord server. Alexia Putellas, acclaimed as the best female football player, plays for Barça and has inspired millions of women worldwide. She has consecutively won the Golden Ball twice and recently lifted her second treble. Leading in La Liga, the Copa de la Reina, and the Supercopa, she plays a pivotal role in the Champions League and the World Cup with the Spanish national team, as well as Aitana Bonmatí, the MVP of both the World Cup and Champions League, has also achieved significant success with Barça. She is known for her consistent leadership and dramatically contributes to the team's accomplishments. FC Barcelona Women, supported by record-breaking fan attendance (+91k), continues to make history and strives for continental dominance in the Champions League. Together, Alexia and Aitana have left an indelible mark on women's soccer, driving the exceptional success of Barça Women.

Sustainable and Transparent Practices. Collaborating with Plastiks, a leading environmental organization, to promote sustainability through plastic credits exemplifies using blockchain for environmental good. This partnership will involve a blockchain-based plastic credit system to incentivize and reward sustainable practices. This initiative aligns with Cardano's values of sustainability and innovation, showcasing the blockchain's capability to support and enhance global sustainability efforts. 

We have been collaborating with Plastiks.io for the last two years, and they introduced us to the Cardano ecosystem.  

Skill Development and Economic Opportunities. The project offers significant educational and economic benefits to the Barça community. It will provide comprehensive training in blockchain/Cardano technology, content creation, and community management, equipping participants with valuable skills for the digital age. Additionally, the project will create new economic opportunities by developing blockchain-based services and products. This skill development and economic empowerment benefits individuals and strengthens the broader Cardano ecosystem by creating a more knowledgeable and engaged user base.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The Barça Vision management team will lead and coordinate the work on this proposal. Barça Vision is the team within the Barça organization responsible for Web3 and the Discord channel.

Collaboration team

Barça Vision is working with the Andamio team to bring together multiple players from the Cardano ecosystem and beyond to support Barça’s digital community worldwide through skill learning, collaborative contributions, and reputation building. 

Fig 5. Cardano organizations supporting the Barça Web3 initiative focused on Discord community engagement and sustainable growth

About Andamio

Andamio is a system that enables organizations to teach valuable skills that can lead to job opportunities. It is built on Cardano and combines a learning and contribution management system. With Andamio, organizations can create a network of verified learners and contributors. It offers cutting-edge pedagogical tools based on project-based learning, making it easy for organizations to develop onboarding funnels. Moreover, it includes a contribution platform with an integrated treasury system for automatically distributing rewards for completed tasks.

Fig 6. Growth and impact of the Andamio network on the Cardano ecosystem, highlighting key partnerships and initiatives.

The Andamio team is multidisciplinary and has expertise in project-critical areas such as pedagogy, Cardano smart contracts, software, and business development. In a short time, we’ve successfully onboarded several key organizations within Cardano that are currently using the platform and exploring its use as an onboarding tool for their organizations. 

About NMKR

NMKR is a leading NFT infrastructure provider on the Cardano blockchain. It offers tools enabling brands, companies, and enterprises to quickly create and launch custom NFT projects.

With a focus on accessibility, NMKR provides development APIs and No-Code building blocks that combine modularly to integrate NFT Minting and NFT Marketplace Trading functionalities on websites quickly and easily.

As the largest NFT infrastructure provider on the Cardano blockchain, NMKR has already minted over 2 Million NFTs and collaborated with high-profile celebrities and entities. Using NMKR, users can create unique NFT projects tailored to their specific needs, tapping into the growing market for digital assets.

At NMKR, we are committed to driving the adoption of digital assets and making NFT creation and trading accessible to everyone. Our platform's modular approach and user-friendly tools allow users to launch their NFT projects quickly and easily without needing advanced technical skills. NFTs represent the future of digital ownership, and are excited to be at the forefront of this emerging market.

About Plastiks

Plastiks.io provides a plastic waste recovery tracking platform that includes : 

· Verifies the recovery and recycling of plastic from the environment. 

· Traces plastic waste from recovery to recycling. 

· Converts the waste recovery data into PLASTIC CREDITs that ensure transparency. 

· Offers companies and individuals the opportunity to sponsor plastic waste recovery. 

Plastiks’ mission is to include plastic recovery in every economic transaction in everyday life and business. Plastiks certifies Plastic Recovery Entities in 20 locations worldwide, enabling them to issue PLASTIC CREDITs on the platform. 

Barca Vision is already collaborating with Plastiks on various initiatives that demonstrate Barca's commitment to global sustainability initiatives. Check here for more information. 

Plastiks.io is coming to Cardano. Check out Plastiks fund 12 proposals:

• Plastiks x NMKR: Bringing successful Plastic Credits Marketplace from Celo Blockchain to Cardano (ideascale.com)
• Open Source ReFi protocol & USDM with Plastic Credit (ideascale.com)
• Link NFT with any purchase (ideascale.com)

About Women in Tech Global

For the past four decades, the gender gap in the tech industry has been widening, leaving only one woman for every five individuals working in the field today.

WOMEN IN TECH dedicates itself to reversing this trend! We are Women in Tech®, the world’s foremost organization for Inclusion, Diversity, and Equity in STEAM, with a mission to bridge the gender gap and empower women to embrace technology.

Headquartered in Paris, we are a global movement with chapters spanning 48 countries across six continents, boasting a membership of over 200,000 individuals. Women in Tech® is more than just a network; it’s a social enterprise committed to Driving & Measuring IMPACT.

Since our inception in 2018, we have become one of the world’s premier organizations supporting women in STEAM. Women in Tech® has already significantly impacted the lives of over a third of a million people worldwide, aligning with and contributing to the achievement of seven Sustainable Development Goals (SDGs).

Our Vision: A world where women and girls thrive in STEAM, shaping the future of technology with confidence and excellence.

Our Mission: To empower 5 MILLION WOMEN AND GIRLS in STEAM by 2030 through impactful action in four core areas: Education, Business, Digital Inclusion, and Advocacy. We build skills and confidence, ensuring women are primed for success in the ever-evolving tech landscape.

Collaboration with the Cardano community

The Cardano community is very active globally, and based on the collaboration roadmap, we can get support from local community hubs.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1*

Required

This milestone focuses on:

• The project initiation, team assembly, and initial framework setup

Milestone output(s):

• An operational Team from all parties is assigned and ready to work
• Finalized project plan and roadmap
• Initial geolocation and course selection

Acceptance Criteria:

• Confirmation of team assembly and roles
• Approval of the project roadmap by all stakeholders
• Selection and approval of initial geolocations and courses

Timeline: 1 month

Milestone 2:*

This milestone focuses on setting up FC Barcelona's Andamio platform and developing the initial training program for content creators.

Milestone Output(s):

• FC Barcelona's instance of the Andamio platform is operational.
• Development of the initial training program for content creators.
• Set up treasury 

Acceptance Criteria:

• The platform instance is functional and tested.
• Training materials are reviewed and approved by the Barça Vision team.

Timeline: 2 months 

Milestone 3:*

This milestone focuses on the content creation, review, and approval process by the Barça Vision team, ensuring a smooth workflow and high-quality content.

Milestone Output(s):

• Select community members to develop content 
• Train the content creators
• Develop courses
• Discord 101
• Discord for channel managers 
• Blockchain & Cardano
• Plastic recycling course
• Contribution system enabled
• Pay for content contribution

     

Acceptance Criteria:

• Approval of educational content
• Issuance of credentials to trainers

Timeline: 2 months 

Milestone 4:

This milestone focuses on the detailed onboarding process for community members, ensuring they have a smooth and engaging experience.

Milestone Output(s):

• Onboarding of community members in two key locations (Nigeria and Indonesia) 
• Community members to take the Discord channel manager course and select channel managers
• Conducting engagement activities with the community
• Initiate sustainability challenge
• NFT as badges and rewards for active community members 
• Rewards for key contributors
• 2-3 workshops with the Barça Vision team and a pre-screened list of 10 companies in total to share Barça Vision activities and evaluate collaboration opportunities   

Acceptance Criteria:

• Active participation from community members
• Collection of feedback from participants
• Community members to take the Discord channel manager course and select channel managers
• Rewards and badges granted to contributors
• Workshops conducted

Timeline: 3 months

Milestone 5:

This milestone focuses on evaluating the program and developing a strategy for scaling to more locations, ensuring a clear path for the project's future.

Milestone Output(s):

• Evaluation of results 
• A strategy for scaling the program within key countries
• A plan for adding additional Cardano services - some ideas could include * 
• NFT marketplace
• wallets integration
• loyalty plans
• integrating other Cardano products 

*We will evaluate this plan based on the opportunity to bring value to FC Barcelona fans as well as business opportunities to Barça

Acceptance Criteria:

• Proposal for further scaling of the program
• A plan for adding additional Cardano services

Timeline: 2 months

Final milestone:

Milestone Output(s):

• Comprehensive closeout report
• Closeout video
• A developed strategy for scaling the program

Acceptance criteria:

• Detailed closeout report and video detailing key insights and lessons learned as well as recommendations for the future
• Proposal for further scaling of the program

Timeline: 2 months

[RESOURCES] Who is in the project team and what are their roles?

Barça Vision Team - Project Lead 

• Jordi Mompart - Barça Vision Lead

https://www.linkedin.com/in/jordi-mompart-4a75834/

• Anna Soler Oller - Responsible for Web3 and AI projects for FC Barcelona and Barça Vision

https://www.linkedin.com/in/annasoleroller/

• Holger Bittner - Director New Business Development at FC Barcelona

https://www.linkedin.com/in/holger-bittner-13261621/

• Èric Carulla - Responsible for strategy and communication

www.linkedin.com/in/eric-carulla-fabregat-0961aa198

Andamio - project coordinator & Andamio platform

• Nori Nishigaya - Collaboration and Governance Lead, Workshops Lead

https://www.linkedin.com/in/nishigaya/ 

• Roberto Mayen - Supporting project execution and technical integration

https://www.linkedin.com/in/roberto-mayen-hess/ 

• Yoram Ben-Zvi, Business/Partners Lead - Coordinating with Barça Vision and partners 

https://www.linkedin.com/in/yoram-ben-zvi-446836/

• James Dunseith, Product Lead

https://www.linkedin.com/in/james-dunseith-0135651/

• Onboarding Andamio team members as needed for the project

Plastiks - Sustainability challenge lead

• Andre Vanyi-Robin - CEO Plastiks, Sustainability Project Lead

https://www.linkedin.com/in/andrevanyirobin/

• Onboarding Plastiks team members as needed for the project

 

NMKR - NFT and reward infrastructure 

• Patrick Tobler - NMKR CE, NFT Infrastructure Lead

https://www.linkedin.com/in/patrick-tobler-6593b912b/

• Onboarding NMKR team members as needed for the project

 

Women in tech - support with content and women empowerment 

• Nadia Mannell - Coordination/Women In Tech. Cardano Academy content

https://www.linkedin.com/in/nadia-mannell/

• Onboarding WIT teams as needed for the project

  

Community support

• Yan Titra - Eastern Town Hall/Indonesia
• Mauro Andreoli - LATAM/Argentina 
• Mercy Fordwoo - WADA Africa/Ghana 
• Udai Solanki - India community 

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Barça Vision

• Project management 200k ADA
• Other team members supporting the project 250k ADA
• 20k NFT royalties as rewards, 150k ADA
• Rewards for content creation and community managers - 400k ADA
• Sustainability challenge - 200k ADA 
• Promotion activities budget 200k ADA

Total 1,400,000 ADA

Partners

• Andamio
• Project management for 12 months- 150k ADA
• Train the trainers activities over 6 months - 100k ADA
• Infrastructure and tech support - 150K ADA
• NFT including minting fee 50k ADA
• Security audits - 50k ADA
• Community interactions and workshops - 50k ADA
• Admin & Technology tools and contingency - 50k ADA

Total 600k ADA

Total budget 2m ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

With a meticulously planned cost of 2M ADA, this project delivers exceptional value for several compelling reasons:

• Funds flow back to the community in the form of transaction fees.

This project will be executed entirely through Cardano-native organizations, meaning all transaction fees will return to the Cardano treasury.

• Funds are distributed as rewards for work.

A quarter of the project’s budget is allocated to reward work by the community. 

• Initial partnership with one of the biggest football clubs in the world

As a globally recognized brand, partnerships with FC Barcelona typically require millions of dollars for brand exposure. However, this initial collaboration offers a unique Web3 experience, allowing us to develop a close relationship with a relatively small budget.

• Positions us strategically to go into an unexplored market

Football fans around the world are a key target market for blockchain technology. They spread out all around the world, familiar with Web3 technology and early adopters of emergent technology. Barça Vision has identified this and is offering Cardano the opportunity to be part of it.

• Demonstrates a new use case for Cardano technology

By empowering communities with the skills needed to contribute back to their club, we introduce a unique innovation within Web3, showcasing a new use case for Cardano technology.

• Scalability and Future Growth

This project's milestones ensure scalability and future growth. Each milestone represents a significant achievement that will contribute to the project's overall success and expansion to more locations and communities. This long-term vision ensures that the initial investment will continue to yield benefits for FC Barcelona and the Cardano ecosystem.

• Strategic Partnerships and Ecosystem Integration

Collaborating with key Cardano ecosystem partners like Andamio, NMKR, and Women in Tech ensures the project is built on solid foundations with expert guidance. These partnerships enhance the project's credibility, implementation efficiency, and overall impact, ensuring that every dollar spent is optimized for maximum benefit.

• Multiplier effect

The high potential of this project is already spurring the development of other programs and initiatives that could complement or add to this one, creating a multiplier effect for the Cardano community. 

In conclusion, the Barça Vision project represents a strategic, high-impact investment for the Cardano ecosystem. It combines the influence of a global brand with the transformative power of blockchain technology to create a project that is innovative and inclusive but also scalable and sustainable. The project's success will benefit FC Barcelona and contribute to the Cardano ecosystem's growth and development. Carefully allocating resources ensures the project delivers substantial value, driving adoption, engagement, and positive social impact across the Cardano community and beyond.