6 Mio Instagram followers: Viral Content Marketplace on Cardano brought to you by Nature is Metal

[GENERAL] Name and surname of main applicant

Row Weber

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Requested funds in ada

100000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Implement a secure marketplace leveraging Cardano to certify content ownership with NFTs and ensure transparent revenue sharing for creators.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Not open source

[SOLUTION] Please describe your proposed solution

In the digital age, viral content is king, but the lack of proper ownership verification and fair revenue distribution mechanisms has led to widespread issues. Content creators often see their work used without proper attribution or compensation, while content aggregators face challenges in sourcing authentic content without risking legal issues. This environment undermines creativity and fails to reward creators for their efforts, leading to a cycle of unauthorized use and lost potential income.

By creating a blockchain-based marketplace, we address these issues head-on. The Cardano blockchain provides a perfect platform for this solution due to its secure, scalable, and cost-effective nature. Using NFTs to certify ownership ensures that content rights are indisputably established, while a transparent revenue-sharing model based on smart contracts guarantees that creators are fairly compensated. This approach not only protects creators' rights but also provides aggregators with a reliable source of verified content.

This project will engage:

• Content Creators: Artists, photographers, videographers, and writers who produce original viral content.
• Content Aggregators: Platforms like "Nature is Metal" that curate content for large audiences.
• Digital Rights Managers: Professionals who manage copyright and intellectual property rights.
• Cardano Community: Developers, investors, and users interested in how blockchain can innovate content monetization and distribution.
• Legal and Compliance Experts: To ensure the platform meets regulatory requirements and copyright laws.

The impact will be demonstrated through:

• Growth in Platform Use: Measuring the number of active users, both creators and aggregators, and the volume of content processed.
• Creator Revenue Metrics: Tracking the increase in revenue for creators using the platform compared to traditional methods.
• Content Authenticity Reports: Documenting the reduction in disputes over content ownership and unauthorized use.
• User Satisfaction Surveys: Collecting feedback from users about their experience and the effectiveness of the platform in meeting their needs.

Our solution is uniquely designed to bridge the gap between content creators and aggregators using the robust capabilities of the Cardano blockchain. By using NFTs for content certification, we introduce a novel approach to managing digital rights and revenue distribution.

The primary beneficiaries are content creators who will receive fair compensation and recognition for their work, and aggregators who will benefit from access to a pool of verified, high-quality content. This project is important for Cardano because it showcases the blockchain's ability to solve real-world problems in the digital content industry, promoting broader adoption and innovative use cases.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The success of this marketplace will:

• Promote Cardano’s Utility: Showcase Cardano's capabilities in handling complex transactions like content rights and payments.
• Drive Ecosystem Growth: Attract new users, especially from the creative and digital content sectors, to the Cardano ecosystem.
• Encourage Innovation: Serve as a model for other sectors looking to leverage blockchain for transparent and fair business practices.

Impact will be measured by:

• Number of Transactions: Tracking the number of NFTs minted and the volume of ADA transacted on the platform.
• Community Growth: Measuring the increase in the Cardano community members interested in using or supporting the platform.
• Creator Success Stories: Documenting case studies of creators who have significantly benefited from the platform.
• Feedback and Engagement: Analyzing user interaction and satisfaction through forums, social media, and direct surveys.

Outputs and opportunities will be shared through:

• Detailed Analytics Reports: Publishing monthly reports on platform activity, user growth, and financial metrics.
• Community Presentations: Hosting webinars and workshops to discuss progress, share success stories, and gather community feedback.
• Open Source Contributions: Releasing code and documentation to encourage community-driven enhancements and use cases.
• Partnership Announcements: Publicizing collaborations with content platforms and other stakeholders in the ecosystem.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The team behind this proposal includes experienced blockchain developers, content management professionals, and digital marketing experts. Led by the owner of "Nature is Metal," a viral content aggregator with over 6 million followers, the team has the expertise and network needed to successfully implement this solution.

The main proposer is Row Weber, founder of Metadibs.io, a successful Artist Management agency who also brought OREMOB, one of the biggest NFT projects on Cardano to Cardano.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Platform Design and Development

• A: Milestone Outputs: Complete the initial design and begin developing the web platform with basic functionalities.
• B: Acceptance Criteria: A functioning prototype that supports content submission, NFT minting, and basic transactions.
• C: Evidence of Milestone Completion: Screenshots of the platform, code repositories, and development reports.

Milestone 2: Content Verification and NFT Integration

• A: Milestone Outputs: Implement robust content verification tools and integrate NFT minting for content certification on Cardano.
• B: Acceptance Criteria: Fully operational content verification and NFT certification processes.
• C: Evidence of Milestone Completion: Documentation of the verification process, examples of minted NFTs, and technical integration reports.

Milestone 3: Revenue Sharing System and Secondary Marketplace

• A: Milestone Outputs: Develop and launch the transparent revenue-sharing model and secondary marketplace for NFT trading.
• B: Acceptance Criteria: A working revenue distribution system and active secondary marketplace.
• C: Evidence of Milestone Completion: Transaction records, user testimonials, and marketplace analytics.

Milestone 4: Platform Launch and Marketing Campaign

• A: Milestone Outputs: Officially launch the platform and commence a comprehensive marketing campaign to attract users.
• B: Acceptance Criteria: Successful platform launch
• C: Evidence of Milestone Completion: Marketing materials, press releases, and web analytics.

Milestone 5: Community Building and Expansion

• A: Milestone Outputs: Expand the user base, onboard additional content creators and aggregators, and enhance community engagement.
• B: Acceptance Criteria: Sustained growth in platform users, positive community feedback, and expanded content offerings.
• C: Evidence of Milestone Completion: Community growth reports, user feedback surveys, and expanded content catalog.

[RESOURCES] Who is in the project team and what are their roles?

The main proposer is Row Weber, founder of Metadibs.io, a successful Artist Management agency who also brought OREMOB, one of the biggest NFT projects on Cardano to Cardano.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Cost Breakdown

• Platform Development and Infrastructure: 30,000 for web development, hosting, and blockchain integration.
• Content Management and NFT Minting: 20,000 for content verification, NFT certification, and initial content acquisition.
• Marketing and Outreach: 20,000 for digital marketing, community outreach, and promotional activities.
• Legal and Compliance: 10,000 for copyright law adherence, KYC/AML procedures, and terms of service development.
• Operational Expenses: 20,000 for staff, administrative costs, and unforeseen expenses.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

• Directly Addressing a Market Need: Solving a clear problem that impacts millions of content creators and aggregators.
• Leveraging Cardano’s Features: Utilizing Cardano’s blockchain technology for secure, scalable, and cost-effective solutions.
• Encouraging Ecosystem Growth: Attracting new users to Cardano and promoting wider adoption of ADA through practical use cases.
• Sustainable Revenue Model: Establishing a marketplace that supports ongoing operations and growth through transparent revenue sharing.

By launching this Viral Content Marketplace on Cardano, we aim to set a new standard for digital content rights management and fair compensation, fostering a healthier, more sustainable ecosystem for content creators and aggregators globally.