Empowering Cardano's Future Through Innovation, Media and Marketing.

[GENERAL] Name and surname of main applicant

Franco Ammaturo

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co-proposers and additional applicants

Gustavo Ammaturo - Advisor.

Degree in Economics. CEO and Director of infrastructure, energy and telecommunications companies. Founder and mentor of Fintech, DeFi and software development companies. Blockchain Product Designer.

Gustavo Ammaturo | LinkedIn

Stephie Cherni - Content creator and Tech Columnist.

Degree on media and entertainment management with 10 years of experience on TV, social media, or events. She is dedicated to communicating and making audiovisual content about innovations, technology and blockchain. Host of major events, moderator, digital host and content creator. More than 100,000 followers on his social media.

Stephanie Cherni (@stephiecherni) • Instagram photos and videos

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

FinGurú, a reputable media outlet with seven years of experience, is dedicated to promoting information about the Cardano ecosystem in a decentralized and transparent manner.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

The open-source aspect of the FinGurú project lies in its collaborative and transparent approach to creating and distributing educational content about Cardano and blockchain technology overall. While the platform itself may not be entirely open-source due to intellectual property considerations and software development, FinGurú fosters participation from an open community of contributors and collaborators. This is reflected in several aspects of the project:

1. Educational Content: Educational content, including courses, articles, and resources, is collaboratively developed with contributions from experts and enthusiasts within the Cardano community. This collaboration allows for a diversity of perspectives and expertise, enriching the available educational material.
2. Incentive Mechanisms: FinGurú employs an incentive model that enables content creators to earn rewards for their contributions to the Cardano educational ecosystem. These mechanisms are designed to be transparent and equitable, promoting participation and the quality of generated content.
3. Tokenomics: The tokenization of the FinGurú ecosystem provides additional opportunities for open participation and collaboration. With NewsToken, our governance token, users can actively participate in decision-making within the media platform. Through mechanisms like "write-to-earn," contributors are fairly rewarded for their valuable contributions.

In summary, while the platform's source code itself may not be open-source, FinGurú embraces an open and collaborative approach to creating and disseminating educational content about Cardano, leveraging community participation and incentive mechanisms to promote transparency and innovation in the blockchain education space.

[SOLUTION] Please describe your proposed solution

We believe that development and education are the main points to get into Blockchain. That’s why we aim to be the main source of information about the Cardano Ecosystem, being the entry point for developers, and web2 users who want to learn all about the opportunities that the Cardano ecosystem has to offer. This with dozens of short and didactic courses and articles, about development, all the Cardano basics, Catalyst, IOHK, EMURGO, DeFi, and entrepreneurship.

We have access to governments, educational institutions, and companies, as well as influencers in different social networks, which would allow not only the promotion of projects within the Cardano ecosystem but also the creation of articles and specific courses. All of this provides specialists within the Cardano ecosystem the definitive way to teach what they know and earn revenue and incentives through the NEWS token.

In addition, through the use of multi-agents (IA) & Gamification techniques both in courses and articles, we could greatly simplify the multifaceted challenges of publishing.

By using the mentioned strategies, we expect to bring thousands of new users into the Cardano ecosystem in the first 6 months.

FinGurú will also implement a cutting-edge decentralized governance model, aligned with Cardano's core principles. NEWS holders will be able to actively participate in making key decisions about the direction and evolution of FinGurú, thus promoting true decentralization and democratization of our learning and media platform. Some of the critical decisions that will be voted on include:

• Location of upcoming major FinGurú events.
• Content themes and approaches to be prioritized in social networks
• NEWS token issuance and distribution rules
• Incorporation of new features and enhancements to the platform

We will use smart contracts in Cardano to facilitate a decentralized, secure, transparent, and censorship-resistant voting process. Each vote will be immutably recorded on the blockchain, ensuring the integrity of the process. A minimum quorum of token holder participation will be required for a vote to be valid and executable.

In the initial phase, our core team will make key strategic decisions. However, as the platform and community grow, we will gradually transfer more decision-making power to NEWS holders through decentralized voting.

This decentralized governance structure not only represents Cardano's core values of decentralization, security, and transparency but also ensures that FinGurú remains true to its mission of being an inclusive, collaborative, and community-driven educational platform.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

We aim to have a significant positive impact on the Cardano community by focusing on education, community growth, and ecosystem integration. In FinGurú we have a potential reach of nearly 200,000 people in social media and the media platform.

Mainly, we propose to develop and disseminate at least 5 high-quality educational courses covering Cardano, Catalyst, and blockchain technology. We expect these courses to reach and educate a minimum of 2,000 people globally within the first 6 months of operation.

We expect our project to onboard thousands of new users to the Cardano ecosystem, incentivize the development of high-quality smart contracts and decentralized applications, and ultimately lead to increased adoption of the Cardano network.

Our platform's tokenomics model leverages a write-to-earn mechanism, utilizing Cardano blockchain and AI technology to facilitate the content created by our community of contributors. This approach aims to incentivize the production and distribution of valuable educational and informative content within the Cardano ecosystem.

In the future, we intend to offer the NEWS token to the market through a public sale. The plan is to conduct this offering once we have established a transactional volume between our associated media partners, the content creators (Gurus), and the companies that accept the token.

Additionally, we plan to create Cardano-based NFTs for each course certificate on our platform. Furthermore, the tickets for our events will also be issued as Cardano-based NFTs, further integrating with the Cardano ecosystem. And in the future, rewards for achievements could be implemented within the platform.

This comprehensive approach aims to drive adoption, engagement, and value creation within the Cardano community, while also providing educational resources, monetization opportunities for content creators, and incentives for the development of high-quality projects on the Cardano blockchain.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

¿Who we are? (youtube.com)

Our team has a proven track record of delivering successful projects with high levels of trust and accountability. We are a group of experienced and multidisciplinary team of builders who have previously won prestigious hackathons, such as Ethereum Argentina and Labitconf Hacker House, with similar projects to the one we are proposing.

To validate the feasibility of our approach, we have established strong partnerships and collaborations with various key stakeholders, including government entities, universities, companies, and influential individuals. These partnerships allow us to leverage their expertise, resources, and networks to effectively teach and spread awareness about the potential of Cardano's technology.

Furthermore, we have assembled a dedicated communication team that is responsible for the dissemination of our proposals and initiatives.

This team will ensure that our project's progress, updates, and achievements are effectively communicated to the wider Cardano community, fostering transparency and building trust.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Content Creation and Team Building (Month 1)

Deliverables:

• Design and development of the e-learning platform.
• Hire at least 1 professor to teach Blockchain and development in the Cardano ecosystem.
• Development, deployment, and launch of the Courses platform.
• Partnerships with multiple organizations.
• Develop a strategy for the dissemination of Cardano courses, teachers, and social networks with a focus on onboarding.
• Create at least 1 educational video/course on Blockchain and Cardano for the course platform.
• Create at least 1 educational video/course on Catalyst for the course platform.
• Publish at least 5 articles per month about the Cardano Ecosystem, Catalyst, blockchain, and more.
• Conduct at least 1 reel on Instagram about Cardano and Catalyst.
• Produce at least 1 TikTok video about Cardano and Catalyst.

Acceptance Criteria:

• Educational videos/courses on Blockchain, Cardano, and Catalyst published on the course platform.
• At least 5 articles on Cardano published by Cardano specialists.
• At least 1 reel on Instagram and 1 TikTok video about Cardano and Catalyst published.
• At least 2 professors hired to teach Blockchain and Cardano development
• Dissemination strategy documented.
• Courses platform developed and deployed.
• Online course platform design within the FinGurú ecosystem completed.

Milestone 2: Content Expansion and User Onboarding (Month 2)

Deliverables:

• Initiate research and design of a points system for user engagement and contributions within the FinGurú ecosystem.
• Integrate the points system within the news media and course platform.
• Begin production of online courses within the FinGurú ecosystem on Blockchain and Cardano.
• Create an additional 2 educational videos/courses on Blockchain and Cardano for the course platform.
• Create an additional 2 educational videos/courses on Catalyst for the course platform.
• Publish at least 5 articles per month about Cardano Ecosystem, Catalyst, blockchain, and more.
• Conduct 1 reel on Instagram about Cardano and Catalyst.
• Produce 1 TikTok video about Cardano and Catalyst.
• Hire 2 additional professors to teach Blockchain and Cardano development.
• Start the dissemination strategy of Cardano courses, teachers, and social networks

Acceptance Criteria:

• Additional educational videos/courses on Blockchain, Cardano, and Catalyst published on the course platform
• At least 5 articles on Cardano published by Cardano specialists.
• At least 1 reel on Instagram and 1 TikTok video about Cardano and Catalyst published
• At least 2 additional professors hired to teach Blockchain and Cardano development
• Dissemination strategy execution started
• Research and development for News Coin enhancement initiated
• Production of online courses within the FinGurú ecosystem on Blockchain and Cardano started

Milestone 3: Community Building and User Acquisition (Month 3)

Deliverables:

• Introduce gamification elements to the course platform to improve user experience and engagement.
• Evaluate and adjust the points system based on user feedback.
• The planning of NEWS token to onboard new users within the Cardano ecosystem.
• Reach 5 educational videos/courses on Blockchain and Cardano for the course platform.
• Reach 5 educational videos/courses on Catalyst for the course platform and other platforms such as YouTube.
• Conduct 3 reels on Instagram about Cardano and Catalyst.
• Produce 3 TikTok videos about Cardano and Catalyst.
• Publish at least 5 articles per month about the Cardano Ecosystem, Catalyst, blockchain, and more.
• Continue the Cardano courses, teachers, and social networks dissemination strategy with a focus on onboarding.
• Target 2,000 new users through user acquisition efforts.
• Strengthen the existing community.

Acceptance Criteria:

• A total of 5 educational videos/courses on Blockchain and Cardano published on the course platform.
• A total of 5 educational videos/courses on Catalyst published on the course platform and other platforms such as YouTube.
• At least 5 new articles on Cardano published by hired writers.
• At least 3 reels on Instagram and 3 TikTok videos about Cardano and Catalyst published.
• At least 3 additional professors hired to teach Blockchain and Cardano development.
• Dissemination strategy execution continued with a focus on onboarding.
• News Coin development continued for onboarding new users within the Cardano ecosystem.
• At least 2,000 new users acquired through user acquisition efforts.
• The existing community strengthened.

Milestone 4: Strategy Evaluation and Collaboration (Month 4)

Deliverables:

• Initiate research and planning for a decentralized governance model using Cardano smart contracts
• Evaluate and adjust the user acquisition strategy.
• Continue development of new features and improvements based on community feedback.
• Publish at least 5 articles per month about Cardano Ecosystem, Catalyst, blockchain, and more.
• Explore opportunities for cross-promotions or collaborations with other Cardano-based projects or initiatives.

Acceptance Criteria:

• User acquisition strategy evaluated and adjusted as needed.
• New features and improvements developed based on community feedback.
• Potential cross-promotions or collaborations with other Cardano-based projects or initiatives identified and explored.

Milestone 5: Content Expansion and Funding (Month 5)

Deliverables:

• Continue development of a decentralized governance model, including voting mechanisms.
• Initiate the development of the voting integrations to the existing platforms within the FinGurú ecosystem.
• Develop NEWS tokenomics and points conversion plan.
• Add 2 educational videos/courses on Blockchain and Cardano for the course platform
• Publish at least 5 articles per month about Cardano Ecosystem, Catalyst, blockchain, and more.
• Add 2 educational videos/courses on Catalyst for the course platform and others.
• Continue research and development to enhance News Coin and Multi-agent.
• Introduce more gamification elements to improve user experience.

Acceptance Criteria:

• A total of 7 additional educational videos/courses on Blockchain and Cardano published on the course platform.
• A total of 7 additional educational videos/courses on Catalyst published on the course platform and other platforms.
• Research and development for News Coin and Multi-agent enhancement continued.
• Gamification elements introduced to improve user experience.

Milestone 6: Token Launch and Gamification (Month 6)

Deliverables:

• Prepare the initial phase of the decentralized governance model.
• Finish development of the governance model integration to the ecosystem.
• Initiate planning for the launch of NewsCoin Token and a retroactive airdrop for early users.
• Publish at least 5 articles per month about Cardano Ecosystem, Catalyst, blockchain, and more.
• Host a launch event for the NEWS token, gamified course platform, and governance/voting integrations.

Acceptance Criteria:

• The development of the governance model integration to the ecosystem.
• Planning for the launch of NEWS Token and a retroactive airdrop for early users initiated
• The launch event and presentation of the token, gamified course platform, and governance/voting integrations.

[RESOURCES] Who is in the project team and what are their roles?

Gustavo Ammaturo - Advisor

Degree in Economics. CEO and Director of infrastructure, energy and telecommunications companies. Founder and mentor of Fintech, DeFi and software development companies. Blockchain Product Designer.

Stefanía Bargardi - Business Representative & Politics Content Creator

International Analyst. Graduate in International Relations | Graduate in Political Science | Postgraduate in International Business | Postgraduate in International Trade Law & Policy

Franco Ammaturo - Director

Co-founder of FinGuru and Director of the company. Also co-founded other companies such as Argwire and BlackBeaver. Investor in Blockchain, Artificial Intelligence and Sustainability projects.

Tomas Di Mauro - Developer

Full stack developer and UI/UX designer with experience in blockchain, DeFi, NFTs, VCs, and other sectors. Multiple award-winning projects from hackathons like Ethereum Argentina 2023, and Labitconf 2023. Strong performance in competitive programming

Martín Pefaur - CTO

Blockchain and AI Expert - Lawyer - Developer. CEO - P4 Tech Solutions, a cutting-edge software factory focused on blockchain and AI. Our mission is to bring founders' ideas to life and foster product adoption. Notable projects include Ludus Game, Number One Fan, Hunter's Pride, VeriTrust Protocol, FinGuru, Matrix-Tickets, Realtok DAO, Resilientes & Speezard DAO and others. Actively shaping the future of blockchain and AI.

Stephie Cherni - Content creator and Tech Columnist

Degree on media and entertainment management with 10 years of experience on TV, social media, or events. She is dedicated to communicating and making audiovisual content about innovations, technology and blockchain. Host of major events, moderator, digital host and content creator. More than 100,000 followers on his social media.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Content Creation & Production Costs:

• Videos/Educational Courses (5 courses) = included inhuman resources
• Writers/Reditors, 5 articles per month at $10 each (using AI) for 6 months = 2200 ADA
• Production of Reels/TikToks = 4,500 ADA

Human Resources:

• Teachers (3 teachers at $1000 per month for 3 months) = 20,500 ADA
• Directors = 18,500 ADA
• Developers = 11,400 ADA
• Cardano Developers = 5,000 ADA

Marketing and Promotion: 

• User acquisition campaigns, and launch event = 25,000 ADA

Other Expenses:

• Legal and Incorporation = 11,000 ADA
• Hosting and maintenance (6 months at $25/month) = 400 ADA

TOTAL ESTIMATED: 92,000 ADA (for 6 months) - 15,000 ADA per month

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

https://www.instagram.com/reel/C6hXm7EOFGD/?igsh=MWdnOWNlcDdpa2NndQ==

https://www.instagram.com/reel/C6w3Vu0OAvN/?igsh=b3Npbm81bTV4bDN5

(2) FinGuru en X: ""Cardano es una plataforma de Blockchain de tercera generación que se diferencia por su enfoque en la seguridad, sostenibilidad y escalabilidad, a través de una arquitectura diseñada desde un enfoque científico y de investigación" ✍️ @LucasMacchia2 https://t.co/Ttryymn3rB" / X (twitter.com)

The cost of the project represents value for money for the Cardano ecosystem in several ways:

1- Educational Impact: The project aims to provide comprehensive educational resources on Blockchain and Cardano, including courses, articles, and videos. By investing in education, the Cardano ecosystem can attract and empower more developers, users, and stakeholders, fostering growth and innovation.

2- Community Engagement: Through the dissemination of educational content and the development of a user-friendly platform, the project facilitates community engagement and participation. This involvement strengthens the Cardano community, encourages collaboration, and builds a supportive network of users and contributors.

3- Ecosystem Growth: By onboarding new users, providing valuable resources, and promoting adoption, the project contributes to the growth and expansion of the Cardano ecosystem. As more individuals and organizations join the ecosystem, there is increased activity, development, and utilization of Cardano's technology and services.

4- Long-Term Sustainability: The project's focus on research, development, and continuous improvement ensures its long-term sustainability. By investing in the project, the Cardano ecosystem demonstrates its commitment to supporting initiatives that provide ongoing value and benefits to the community.

Overall, the cost of the project represents an investment in the future success and prosperity of the Cardano ecosystem, delivering tangible benefits, fostering innovation, and driving positive outcomes for all stakeholders involved.