WorldAds: Smart Digital OOH Advertising On Vehicle Rooftops Powered By Cardano

[GENERAL] Name and surname of main applicant

Irene Ketegwe

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co-proposers and additional applicants

Jan Mesarič - Hardware Engineer

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will deploy smart dynamic, context-aware advertising car mobile roof top devices with ownership of the units existing as Digital Non Fungible tokens on the Cardano blockchain.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

Dependent on vehicle fleet partnerships for screen installations and data collection. We have already onboarded two fleet managers ready to install our smart units once the prototype goes live.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

We plan to incrementally open source some aspects of our project in the future.

[METADATA] SDG rating

SDG 11: Sustainable Cities and Communities

[SOLUTION] Please describe your proposed solution

WorldAds leverages the cardano blockchain to manage ownership of a network of smart digital screens on vehicles that enables dynamic, geospatially relevant advertising.

Also a distributed oracle will also be used to verify and authenticate proof of ad delivery and other other valuable geolocation data.

This reduces costs, increases ad effectiveness, and collects valuable urban data, contributing directly to smarter city initiatives.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

WorldAds will utilize the Cardano blockchain for recording and verifying transactions, while also digitally mapping and representing each smart display unit as an NFT on the Cardano blockchain.

With scale, this will increase ADA utility, showcasing Cardano’s capability in supporting smart city solutions.

Impact will be measured by ad engagement rates, network growth and number of smart display nodes live and running over the given 12 month period.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team consists of experts in hardware engineering, blockchain development, advertising & social impact.

The feasibility is being validated through a pilot program in an African major city, recording valuable metrics to evaluate user engagement and sustainability.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Research, Design & Build The First Prototypes

A: Milestone Outputs

• Researching the fast growing DOOH advertising market and technological requirements.

• Finalize designs for both the hardware (digital screens) and software (content management and data collection system).

• Functional prototypes of both the hardware and software.

B: Acceptance Criteria

• Designs meet specified technical and operational requirements and are approved by the engineering team.

• Prototypes are fully functional in controlled tests, demonstrating capability to display ads based on location and collect viewer interaction data.

C: Evidence of Milestone Completion

• Submission of the research document, finalized design schematics, and a prototype demonstration video showing the operational capabilities.

Milestone 2: Securing Necessary Licenses for Prototype Launch

A: Milestone Outputs

• Acquired all necessary regulatory and intellectual property licenses required to operate digital advertising screens on vehicles.

• Legal documentation confirming the secured rights to use specific software, hardware, and other intellectual properties involved in the prototype.

B: Acceptance Criteria

• Successful acquisition of all licenses required by local, state, and federal regulations, ensuring full legal compliance for the operation of digital screens and data collection systems.

• Intellectual property rights agreements or licenses that allow the legal use of necessary software and hardware technologies without infringing on third-party rights.

• Approval from legal counsel confirming that all licenses and rights are appropriately secured and documented.

C: Evidence of Milestone Completion

• Copies of all obtained licenses and permissions.

• Legal confirmations or certificates indicating compliance with all relevant regulatory requirements.

• Signed agreements or licenses for the use of proprietary technologies, software, or hardware.

Milestone 3: Finalize Partnerships with Vehicle Fleets

A: Milestone Outputs

• Signed agreements with at least three vehicle fleet operators.

• Prepared schedules and protocols for digital screen installations and operations training.

B: Acceptance Criteria

• Agreements fully executed with terms clearly stating installation timelines, financial arrangements, operational responsibilities, and data sharing policies.

• Installation schedules confirmed and training materials approved by both WorldAds and the fleet operators.

C: Evidence of Milestone Completion

• Copies of signed agreements.

• Installation schedules and training material documentation.

Milestone 3: Launch Pilot in One City

A: Milestone Outputs

• Complete installation of digital screens across selected vehicle fleets in the pilot city.

• Activation of the software system for real-time ad management and data collection.

• Initial data report summarizing system performance and user engagement.

B: Acceptance Criteria

• All scheduled installations are completed on time without disrupting fleet operations.

• Software operates with no critical errors, managing ad displays as intended and collecting relevant data.

• Initial data report shows system meets minimum predefined performance metrics for viewer engagement and system reliability.

C: Evidence of Milestone Completion

• Installation completion report signed by WorldAds and fleet operators.

• Screenshots of the software dashboard showing live data collection.

• Initial data report submitted to stakeholders.

Milestone 4: Evaluate Pilot Outcomes

A: Milestone Outputs

• Comprehensive evaluation report of the pilot, including performance analytics, stakeholder feedback, and strategic recommendations for scaling.

• Revised project plan based on pilot outcomes, detailing adjustments, improvements, and expansion strategy.

B: Acceptance Criteria

• Evaluation report thoroughly analyzes all aspects of the pilot, with clear conclusions supported by data.

• Recommendations are realistic, based on pilot data, and align with WorldAds’ strategic goals.

• Revised project plan addresses all identified issues and includes a feasible strategy for scaling.

C: Evidence of Milestone Completion

• Submission of the comprehensive evaluation report.

• Presentation of the revised project plan to stakeholders.

[RESOURCES] Who is in the project team and what are their roles?

Irene Ketegwe (Founder) - https://www.linkedin.com/in/irene-ketegwe/

Tahir Razman - (CTO) - https://github.com/tahirramzan

Jan Mesarič - (Software Engineer) - www.linkedin.com/in/jan-mesaric-79a672111/

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Over the course of this 12-month project, we have carefully structured our budget to cover all necessary expenses while ensuring maximum efficiency and value.

Below is a detailed breakdown of the expected costs:

• Research, Design & Production of 3 Smart LED Units, Shipping & Installation: A total of ₳30,000 is allocated for the end-to-end process of designing, manufacturing, and installing three advanced Smart LED Units. This includes the costs associated with shipping and securely installing these units on selected vehicles.

• Development Costs: We have budgeted ₳35,000 for extensive software development. This covers all necessary hours for building a comprehensive website and developing the required frontend modules. These modules will enable advertisers, digital screen owners, and users to access real-time data on online nodes and uptime, enhancing transparency and functionality.

• Legal and Licensing Costs: To ensure full compliance with legal standards and secure all necessary operational licenses, we have allocated ₳11,000. This will cover all regulatory requirements, intellectual property rights, and other legal necessities to protect the project and its participants.

• Operational Costs: An amount of ₳10,000 is reserved for operational expenses, including but not limited to administrative costs, utilities, and other day-to-day expenses necessary to keep the project running smoothly without interruptions.

• Marketing and Awareness Campaigns: A budget of ₳14,000 is dedicated to marketing and awareness efforts. This will fund campaigns aimed at increasing visibility and adoption of our platform, engaging potential advertisers, and educating the public and potential partners about the benefits and opportunities offered by WorldAds.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The WorldAds project strategically utilizes the Cardano ecosystem to redefine digital advertising, bringing considerable value through innovative approaches and efficient resource utilization.

Here's how our financial planning ensures high value for money within the Cardano ecosystem:

Integration of Cardano NFT Technology: WorldAds leverages NFTs to represent ownership of the Smart LED Units. This not only democratizes ownership by allowing individuals and smaller entities to invest in and profit from advertising revenue but also enhances the utilization of ADA. Each Smart Unit NFT enables a decentralized ownership model, broadening participation and investment opportunities across the ecosystem.

Leveraging Existing Infrastructure: By installing smart advertising units on vehicles already operational within urban environments, WorldAds minimizes the need for additional infrastructure investment. This approach not only reduces setup costs significantly but also speeds up the implementation process, ensuring quicker returns on investment and reduced environmental impact.

Enhancing ADA Utility: Every transaction within the WorldAds ecosystem, from the purchase of NFTs representing the Smart Units to the payment for advertising spaces, is conducted in ADA. This increases the utility and circulation of ADA, driving its adoption and reinforcing its value proposition across the digital advertising sector.

Cost Alignment with Industry Standards: The budget is meticulously crafted to align with industry standards while ensuring competitive value. Costs associated with research, development, legal compliance, and marketing are judiciously calculated to ensure that every ADA spent maximizes output and effectiveness.

Maximizing Outreach and Engagement: By utilizing dynamic, real-time advertising enabled by blockchain technology, WorldAds maximizes outreach and viewer engagement. This not only increases the attractiveness of the platform for advertisers but also enhances the overall value of the advertisements displayed, thereby generating higher revenues.

Scalable and Sustainable Model: The introduction of NFTs for ownership, combined with the utilization of the Cardano blockchain for transactions, lays the foundation for a scalable and sustainable advertising model. As the project grows, it promises to bring more value to the Cardano community by showcasing the blockchain's capability to support complex, real-world applications beyond traditional finance.