SmartPlaces: Advertising Campaign Manager - using Geolocation and Incentivized NFTs

[GENERAL] Name and surname of main applicant

Björn Heinze

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co-proposers and additional applicants

SmartPlaces Team

[GENERAL] Requested funds in ada

486000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

8

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Our solution offers geo-targeted, incentivized NFT-based ad campaigns, enabling diverse placements and dynamic pricing control for optimal results with user-consented attributes.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

The software and code developed for this project will not be fully open source due to contractual obligations with our partners and to maintain a competitive edge. However, we are committed to transparency and community engagement. Therefore, we will share as much of the project's outputs and learnings as possible. Our goal is to balance openness with the need to protect sensitive information, ensuring the project's success and sustainability while contributing valuable insights and knowledge to the community.

[SOLUTION] Please describe your proposed solution

Our solution offers a comprehensive platform for managing advertising campaigns that leverage geo-location targeting, incentivized engagement, and NFT (Non-Fungible Token) technology. With our campaign manager, advertisers can efficiently plan, target, and optimize their ad placements across various display options while also having control over pricing strategies.

The solution primarily engage Web2 SMEs and corporate groups across multiple industries and seamlessly integrates them into the Cardano Web3 ecosystem.

Key Features:

1. Geo-Location Targeting: Advertisers can target their audience based on specific geographical locations and multiple incentive-based consent information, allowing for precise targeting and increased relevance of ads to users in different regions.
2. Incentivized Engagement: Utilizing incentivized engagement mechanisms, such as rewards or benefits tied to NFTs, encourages user interaction and participation with the advertised content, leading to higher engagement rates and brand visibility.
3. NFT-Based Advertising: Leveraging NFT technology, advertisers can create unique and scarce digital assets that can be used as incentives or rewards within their advertising campaigns, enhancing user interest and driving campaign effectiveness.
4. Campaign Planning and Management: Our platform provides intuitive tools for planning and managing advertising campaigns, including budget allocation, scheduling, and performance tracking, enabling advertisers to optimize their strategies for maximum impact.
5. Diverse Ad Placement Options: Advertisers have the flexibility to place their ads across various formats, on the Map, mobile app and more, ensuring comprehensive coverage and reach for their campaigns.
6. Dynamic Pricing Control: Advertisers can dynamically adjust pricing based on factors such as ad performance, audience engagement, and market demand, enabling them to optimize their advertising spending and maximize return on investment.

Overall, our geo-located incentivized NFT-based Advertising Campaign Manager empowers advertisers to create highly targeted, engaging, and effective advertising campaigns while also offering flexibility and control over pricing strategies, ultimately driving better results and ROI.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Our innovative solution attracts Web2 companies to Cardano, offering precise ad targeting and fostering their seamless integration into the Web3 ecosystem. This influx adds diversity, amplifying Cardano's presence in digital advertising.

The automated pricing system creates economic opportunities, ensuring fair transactions and boosting the community's economy. Encouraging community engagement, our platform fosters vibrant interactions within the Cardano ecosystem. Prioritizing privacy, users have control over ad targeting attributes, aligning with Cardano's principles of individual sovereignty and data privacy.

Overall, our project expands Cardano's user base, drives adoption, and strengthens its position as a leading blockchain platform, enriching the community with diverse opportunities.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The SmartPlaces team is a highly experienced team of developers, business managers, UI/UX designers, marketers, strategists, project managers and PR/Com experts who have worked for companies such as KPMG, Daimler, Saudi Aramco, Microsoft, Vodafone, BMW, VW and many more, with extensive experience in developing multiple platforms, ensuring trust and accountability. Leveraging our international expertise, we validate feasibility through rigorous market research, feedback and pilot testing, ensuring robust project delivery.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Concept & UX / UI incl. Analysis of Technical Requirements

In this phase, the focus in on laying the foundation of the project, creating the concept, gathering the requirements, designing the user interface, in order to start the development.

Concept

With the concept design, the focus is on understanding and defining the requirements of a user consent based ad targeting system extension of the SmartPlaces platform.

UX Design 

Designing an intuitive and user-friendly interface for advertisers to interact with the Campaign Manager solution as well as end users to provide consent. 

Technical requirements 

Identifying and documenting the technical requirements for building the Campaign and User Consent Manager solution.

1) Milestones outputs:

• Defined project objectives and scope
• Wireframes for platform functionalities
• User-friendly interface designs for advertisers and end users
• Documented technical requirements for the Campaign Manager and User Consent Manager
• Defined technology stack and infrastructure specifications

2) Acceptance criteria:

• A document describing the concept and scope of the system extension
• User flows and UI design for all features described in the concept
• A document describing the technical requirements, technology stack and infrastructure requirements that are necessary to set up the campaign manager

3) Evidence of milestone completion:

• Documents
• Wireframes / Video

Development & Infrastructure

Development of Frontend and Backend code to implement features described in the technical requirements document, as well as setting up the required infrastructure.

1) Milestone output(s):

• Functional prototype of the Campaign and User Consent Manager, ready to start testing

2) Acceptance criteria:

• All defined functionality implemented as a working protoype

3) Evidence of milestone completion:

• Document outlining the implemented flows and functionality

Development of Educational/Marketing Materials

1) Milestone output(s):

• Develop comprehensive training and marketing materials. For training, guidance and promotion of the product

2) Acceptance criteria:

• Educational Content, Marketing Strategy and Content is available. Campaign ready to start.

3) Evidence of milestone completion:

• Documents and Marketing Materials

Testing Phase

Testing the prototype on a staging environment to identify bugs and unintended behavior.

Fixing of all bugs discovered.

1) Milestone output(s):

• Fully tested prototype of the Campaign and User Consent Manager

2) Acceptance criteria:

• Document outlining the test suite, discovered bugs and fixes

3) Evidence of milestone completion:

• Document

Go-Live Phase / Support

All features shipped and available.

1) Milestone output(s):

• Campaign and User Consent Manager available on https://map.smart-places.io

2) Acceptance criteria:

• Launch of Campaign and User Consent manager

3) Evidence of milestone completion:

• Campaign and User Consent Manager available on https://map.smart-places.io

Project Close-out Report and Video

Summarizing the project and deliverables.

1) Milestone output(s):

• Report and video

2) Acceptance criteria:

• Published video and report

3) Evidence of milestone completion:

• Document and video

[RESOURCES] Who is in the project team and what are their roles?

Our project team consists of highly skilled professionals who are committed to delivering the proposed project. We have engaged with relevant team members and have a direct line of communication with them.

Gianluca De Lorenzis (Co-CEO and Main Responsible)

https://www.linkedin.com/in/gianluca-de-lorenzis/

Björn Heinze (Co-CEO)

https://www.linkedin.com/in/bjoernheinze/

Sebastian Thobe:

https://www.linkedin.com/in/sebastian-thobe-18408861/

Anna Rauberger (Program Management)

Alexander Wieser (Frontend Development)

Marvin Schluch

Waldemar Scholtyssek (Senior Developer)

Behdad Tabrizi (Developer)

Serghei Granici (Graphic Design)

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

M1: Concept & UX/UI incl. Anal.of Techn. Requi.: 123.000 ADA

M2: Development & Infrastructure: 230.000 ADA

M3: Educational / Marketing Materials: 75.000 ADA

M4: Testing Phase: 35.000 ADA

M5: Go-Live Phase / Support: 15.000 ADA

M6: Project Close-out Report and Video: 8.000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Our project seamlessly integrates Web2 businesses into Cardano's Web3 ecosystem, attracting a vast user base to Cardano effortlessly. Through precise targeting and NFT incentives, we not only enhance advertising effectiveness but also introduce countless users to the Cardano network organically.