Walkers - Gamification for Mass Adoption! Discover the Next Level! Complete gamification on Pioneering GameFi ‘Walk2Earn’ app on Cardano

[GENERAL] Name and surname of main applicant

Ivana Zafirovski

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Requested funds in ada

355420

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

By strategically partnerships,programs, web2 marketing strategies, GameFi experience with Augmented reality, marathons,races,raffles we are dedicated to driving sustainable mass adoption.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Protecting Sensitive Information in Source Code

The importance of safeguarding sensitive information cannot be overstated. Our source code, a meticulously crafted compilation of instructions and algorithms, houses not only the essence of our application but also critical data such as encryption keys and other proprietary information.

As custodians of this, we recognize the value of transparency and collaboration that open source projects bring. However, certain elements within our code are akin to the keys to a secure vault, unlocking the very essence of our application's functionality and security measures.

For this reason, our source code cannot be released as an open-source project. The inclusion of proprietary data, encryption keys, and other confidential information necessitates a controlled environment to ensure the integrity and security of our software.

Rest assured, while the code itself may not be open to public scrutiny, we remain committed to delivering a product that aligns with the principles of reliability, efficiency, and security. Our dedication to excellence extends beyond the visibility of our source code, encompassing the robustness of our software and the satisfaction of our users.

We appreciate your understanding of the complexities involved in balancing transparency with the safeguarding of sensitive information. Together, let us continue on a path that prioritizes innovation, security, and the responsible handling of the digital assets entrusted to us.

[SOLUTION] Please describe your proposed solution

Our strategy for driving mass adoption on Cardano revolves around elevating our primary version of the Walkers app. We're dedicated to implementing cutting-edge features that differentiate our product, setting a new standard in the realm of walking apps.

In response to the rising trend of individuals adopting walking for well-being, we developed a pioneering app on Cardano.

It introduces a Walk2Earn model , combining a gamefi experience , promoting well-being , community interaction , and economic engagement.

What set us apart amoung other walking apps ?

1.Unique Tokenomics and Economy:

• Conducted all analyses to avoid risks of overinflation, ensuring stability.
• Create sustainable levers to maintain it stable so that users do not expect only return and look for net positive sinks (in addition to negative sinks).
• Walkers app rewards are more atractive then any other walking app we know : users are rewarded in our main curency $WLK - Cardano native token + all partner tokens
• When user acheve lvl 5 in app can swap their points earned for $WLK + partner tokens which have value of around 100$ USD atm price of $WLK and can swap on every next level
• User earn points engaging in variety of activities in Walkers eco-system by walking,participating in community engagement activities,tasks,walkers raffles and str.
• Leveling in Walkers app is easy
• In rewarding system except our main curency and partner tokens, users are rewarded with many other types of rewards including a many of real-life gift cards, all blockchain tokens, NFTs from all blockchains...(Example: Gifts cards from Amazon, Spotify, Netlix, HBO, Discord, atractive tokens from all blockchains and much more)

2.Partnership-Driven Ecosystem:

• Central focus on partnerships with other projects from Cardano and other blockchains within the Walkers ecosystem.
• Users earn not only the walkers utility token, but also all partnership project tokens by actively engaging in the Walkers ecosystem.
• 10% of the walkers utility token supply in presale was available for purchase using partner tokens/coins (Cardano native tokens), in that way we create initial pools within the reward wallet for Walkers ecosystem.
• More partnerships established within Cardano ecosystem, with plans to expand partnerships to other ecosystems to drive adoption by engaging in Walkers ecosystem
• All partnership project tokens are actively utilized within the all Walkers ecosystem to keep sustainability

3.Gamification and new user integration from Web2 to Web3:

• Allowing users to engage in real-life activities and earn valuable rewards in Cardano native tokens or real-world products.
• We integrate free user base with intention starting the mass adoption on Cardano offering variety of rewards for those free users
• User can log in walkers app with personal QR code which can get on walkers website in same time enabling subscription for all news regarding walkers eco-system
• Users collect items through gamification,in real life activities,marathons,races,with augmented reality ,tradable on the Walkers marketplace (traits for NFT building, coupons for products, discount coupons,IRL products...)
• Excercise programs and nutritionist
• Smart watch apps for .iOS and Android and integration with exsisting platforms

4.Marketing and promotions:

• We implement referral programs to incentivize and encourage users to promote the Walkers ecosystem
• Affiliate programs with the expansion of the Walkers user base
• Motivating Web 2 users to transition into the Web3 by offering real-life product rewards,excercise programs,nutritionist
• Organizing a variety of online social events, including marathons, races, with gamification, mission-solving activities within the Walkers ecosystem.
• Global Walkers spots to create a widespread presence and engage users in all world
• Hosting events with tasks and mission solving, for community engagement and participation
• Implementing strategic promotional initiatives to elevate the Walkers ecosystem, ensuring visibility and recognition across all socials
• Promoting Walkers at events like sponsoring marathons,races all other sport events

Users earn rewards, bridging physical activity, social interaction, and gaming into daily life.

WalkersCNFT, currently is in dynamic development, is shaped by our active community's governance.

Our vision includes expansion to other ecosystems, aiming for mass adoption on Cardano.

The Walkers ecosystem thrives on blockchain partnerships,partnerships with healthy food brands,sport brands, affiliate programs, influencers marketing with referral initiatives, involving the community in sustainable growth. Walkers as a company this year for first time will participate in sponsorship on marathons and races worldwide. With intention to drive more users from web2.

We firmly believe in Cardano's continuous evolution, actively contributing to it through our developments.

Our user base and daily walked distances stand as proof of impact.

Daily activity of walkers app users:

Activity of our community drive us to not stop developing Walkers ecosystem. We constantly work on expanding and growing

Product Idea: Walkers App

Walkers App - an innovative application designed for delivering a seamless and enjoyable experience during walks.

The Walkers App introduces the pioneering Walk2Earn model on Cardano Blockchain

Phase 1: Walkers App and Website concept (COMPLETED 2023/2024)

1.Seamless Registration via Cardano Native Wallets:

• Users effortlessly register on the Walkers website through all their Cardano native wallets or e-mail
• To start using the app, users connect their wallet, and the website generates a QR code for app authentication.
• Integration on e-mail and password connection in Walkers app
• Integration on free user base who can download and subscribe for news with e-mail rewarding users with real life products

2.Walker Profile Creation Using NFTs:

• Users create Walker profiles on the website, incorporating Cardano NFTs bought on secondary marketplace or minted, transforming them into playable characters within the app.
• Connect their account with twitter API for completing tasks given in app.

3.Character Selection:

• Users personalize their experience by selecting characters within the app.

4.Distance-Based Experience Earning:

• Users earn experience points by walking specific distances daily, enhancing their Walker profiles.
• Build in anti cheat system

5.Daily Task Completion for Experience (Twitter API):

• Integrated Twitter API tasks foster community engagement and strategic marketing within the Walkers app.

6.IRL Partnerships Access:

• Users access In Real Life (IRL) Partnerships, unlocking benefits within the IRL Partnership programs.

7.Electricity Generator Integration for Partnership Holders:

• Partnership holders mint electricity generators, contributing ADA or partner project tokens to form reward pools in the Walkers eco-system. Price is combination of ADA and partnership project tokens

8.ADA to Cardano Native Token Swapping:

• Users swap ADA for Cardano native tokens directly on the Walkers website through Partnership DEX.

9.Major developments and future plans within the Walkers ecosystem are determined through community decisions. With Governance tool, coupled with the engaging giveaway tool integrated on our website, provides our community with the power to shape the future plans of Walkers. This is Bad Lab Tools developed by Ben Elferink , which are completely open-source

10.XP and Point Accumulation with Token Rewards:

• Users earn XP and points, reaching level 5, enabling the exchange of rewards for Cardano native tokens on the website.

11.Walkers refferal program

• Users earn $ADA + $WLK, by reffering other users to use walkers app.

12.Free User Profile Creation:

• Users will logging in directly to the app using their email and creating a profile on the website. However, for earning rewards in native tokens within the app, they are guided to create a Cardano Native wallet.

13.Weekly Walkers Raffles

• App users can join Walkers' Weekly Raffles for a chance to win gift cards, tokens from various blockchains, NFTs, WhiteList spots, and more!

14.Loot Boxes

• In development atm loot boxes will offer 7 categories of rewards for users :

NFT's ,Tokens, Subscriptions, Gadgets,Sport brands products, Healthy food brands products, Game packs

15.Non-custodial single stake of $WLK token - in development

Output: The Walkers app first launched its MVP version on August 28th, 2023, and underwent testing until November 2nd, 2023. During this time, all bugs and issues were addressed and fixed. Since then, the app has been opened to everyone for use.

To try walkers app visit our website and get your personal QR code https://walkerscardano.xyz/

And you can download the app :

For Android users :

https://play.google.com/store/apps/details?id=com.walkers.walkerscnft&pli=1

For .iOS users :

https://apps.apple.com/mk/app/walkerscnft/id6450308902

Through this proposal, we aim to seamlessly transition into the continuous development of outlined in milestones, which will drive mass adoption on Cardano and in Walkers eco-system with complete gamification

1.Develop a One-of-a-Kind Walkers Game:

• Game Map with Worldwide Geolocations and Walkers Spots - Labyrinth
• Creation of 3D designs and items for the game.
• Implementation of augmented reality to enhance user engagement.
• Selection of Walked Distance for AR Items (achieve milestone)

2.Items Library colected in Augmented reality

• Users receive notifications for items on their way
• Claim chest viwable in AR and collect items usable in game and in real life,can be traded on Walkers Marhetplace

3.Missions in the Game Map:

• In-app feature for group missions
• Sozation
• Integration of socials API within the app.

4.Marketplace:

• Accessible through the website.
• Every user of the app have library with collected items in game fi part of the app
• Every user can trade that items on Walkers marketplace

5.Smart watch integrations:

• Two app developments : For Android,Apple watch and Garmin integration

6.Marketing and Promotional Initiatives:

• Partnerships with Healthy Food and Sport Brands:Forge partnerships with brands in the health and sports sectors.

7.Leaderboards:

• Tracks performance in challenges, marathons, races, GameFi, 24h distance, total distance, number of tasks solved, and missions solved.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The success of our project, Walkers, will bring different value to the Cardano Community in several ways:

• Diverse Partnerships: Collaborating with various projects on Cardano and extending to other blockchains enhances the interconnectedness of the Cardano ecosystem. These partnerships can lead to shared opportunities, cross-promotion, and a network effect, benefiting the broader Cardano Community. In the Walkers eco-system, partnerships actively utilize their tokens, creating a mutually beneficial relationship.

Mass Adoption on Cardano: With nnovative Walk2Earn model and fostering a unique combination of health, GameFi, and community engagement, Walkers aims to attract a significant user base to the Cardano blockchain.

The introduction of real-life rewards adds an extra layer of motivation for users to actively engage with the Walkers app and participate in the Walkers eco-system. This reward system, coupled with in real life programs, extends the appeal to Web 2 users, encouraging them to integrate the Walkers app into their routines.

Furthermore, our strategic approach involves implementing referral programs, providing an opportunity for everyone to earn while promoting Walkers. This initiative is designed to catalyze mass adoption on the Cardano blockchain.

• Economic Engagement: The Walkers ecosystem involves economic participation through rewards, partnerships, and affiliate programs. This not only benefits individual users but also contributes to the economy of the Cardano eco-system.

By guiding users from Web 2 and other ecosystems to create wallets, enabling them to earn additional rewards in tokens and facilitating the trading of in-game items on the Walkers marketplace, we are actively motivating them to participate in the Cardano ecosystem. Our streamlined onboarding process ensures a seamless transition, making it easier for users to enter the Cardano blockchain.

• Innovation and User Engagement: Walkers introduces an engaging GameFi experience and a unique approach to combining physical activity, socialization, and gaming. This innovation contributes to the diversity of applications on Cardano, attracting users with different interests and preferences.

Measuring Impact:

• User Growth: Tracking the increase in Walkers app users, especially those new to Cardano, provides a tangible metric for the success of our mass adoption efforts.

• Community Participation: Monitoring the active involvement of partnership project holders, affiliates, and users in the Walkers ecosystem serves as an indicator of economic engagement and community building.

Sharing Outputs and Opportunities:

• Regular Updates: Providing regular updates through official channels, social media, and community forums to share milestones, new features, and partnerships.

• Educational Initiatives: Conducting educational content to inform about the benefits and opportunities within the Walkers ecosystem.

• Collaborative Events: Participating in collaborative events, conferences, and forums within the Cardano to showcase Walkers success

• Community Engagement: Actively engaging with the community through open communication channels, feedback sessions, and incorporating community suggestions into the project's roadmap.

Through these measures, Walkers aims to transparently communicate its impact, foster collaboration, and contribute meaningfully to the growth and development of the Cardano Community.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

1. Cardano Ecosystem Involvement: Walkers has been an part of the Cardano ecosystem since its inception on August 28, 2022. This longstanding presence signifies our dedication to and alignment with the principles of the Cardano blockchain.
2. Self-Funding: The Walkers project is entirely self-funded, demonstrating financial independence and a commitment to its long-term viability. This self-sufficiency provides stability and ensures that Walkers can continue to evolve without external dependencies.
3. Founder's Expertise: As the founder, my three-year involvement in the Cardano, coupled with active investments, attests to a deep understanding of the blockchain space. This experience contributes to informed decision-making and strategic development.
4. Team Expertise: Our team, mirroring the active investment practices of our founder within numerous projects in the Cardano ecosystem, boasts a deep understanding of the blockchain landscape. Our collective expertise spans across software development, marketing, and artistic design. This diverse skill set positions us strongly to execute the intricacies of the second phase of our roadmap. The wealth of experience within our team significantly enriches our decision-making processes, fostering strategic development and guaranteeing the success and innovation of our ongoing endeavors.
5. App Launch and Testing: The unveiling of the MVP app on August 28, 2023, signifies a milestone in our development journey. Accessible on Play Store and App Store, the Walkers App has undergone continuous refinement with ten updates since its initial launch.
6. User Feedback Integration: Actively seeking feedback from our user base, demonstrates our commitment to user-centric development. Continuous refinement based on valuable user suggestions ensures that the app meets user expectations and delivers a seamless experience.
7. Proven Track Record: Walkers has already launched its app on the Play Store and App Store, with an established user base. This tangible proof of concept underscores our capability to effectively manage and deploy resources.

In validating the feasibility of our approach, we employ a systematic testing and feedback loop. This iterative process, coupled with the integration of real-world partnerships, ensures that Walkers evolves in a manner that aligns with user needs and community expectations.Our commitment to transparency, self-funding, and user satisfaction instills trust and accountability in our project delivery.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

UX/UI Design

Objective: Elevate the user experience and interface of the Walkers app incorporating new screens for enhanced functionalities.

Milestone outputs:

• New Screens Design for Walkers app and for website (100 hours):

Screens for Marketplace, Leaderboards,Game user profile,Items collected,Game map in app,Mission screen,Map with geolocations

• Ensure consistency in design elements to maintain a seamless user experience.

Acceptance criteria:

• Detailed mockups for visualization
• Iterate on mockups based on internal reviews and feedback of Walkers community

Evidence of milestone completion:

• Improved User Engagement: Measure increased user engagement through the implementation of new screens.
• Positive User Feedback: Collect feedback from users during testing phases to gauge satisfaction with the enhanced UX/UI.
• Visual Consistency: Ensure a consistent visual language across all new screens for a cohesive user experience.

Timeline:

• New App Screens Design and new pages on website: (100 hours)
• Iterate on mockups based on internal reviews and feedback of community: (40 hours)

Development and Testing Phase

Objective: Backend, Frontend, and Blockchain developments to enhance various facets of the Walkers app and website. Transition into a meticulous testing phase to ensure the app and website meets the highest standards of quality and reliability.

Milestone outputs:

• Development of New Functionalities (200 hours)

New Screens Integration

Integration of new functional screens into the Walkers app. and Walkers website

Enhanced user interface for various app functionalities.

Backend, Frontend, and Blockchain developments to new functionalities

• Internal Testing Phase and bug fixes (120 hours):

Assess functionality, performance, security, and user experience and bug fixes.

• User Testing and bug fixes (60 hours):

Gather feedback on functionality, usability, and overall user experience.

Acceptance criteria:

Development of New Functionalities:

• Advanced Functionalities Implemented
• Successful integration of advanced functionalities into the Walkers app and website.

Internal Testing Phase:

• Comprehensive testing reports highlighting functionality, performance, security, and user experience.
• Identification and resolution of any issues and bugs discovered during testing.
• User Testing Feedback:
• Feedback on functionality, usability, and overall user experience to refine and perfect the application.

Evidence of milestone completion:

• Bug-Free App: Identify and resolve any bugs or issues during the Testing phase.

Positive User Feedback: Collect positive feedback from users during testing, ensuring optimal performance and user satisfaction.

Timeline:

• Development of Advanced Functionalities: (200 hours)
• Testing phase and bug fixes: (120 hours)
• User Testing and bug fixes: (60 hours)

Gamification Implementation with Augmented Reality

Objective: Develop a one of a kind Walkers game which is based on the w2e model and uses steps to revolutionize the game.

This is separate from the walking app and will aim to onboard new users outside of web3 Introduce gamification elements with augmented reality to enhance user engagement. Users will navigate a labyrinth game map with geo-locations worldwide, participating in real-life walking challenges on precise coordinates. This includes the creation of Walkers spots, treasure collection, personal character building, marketplace trading, and marketing through share picture challenges.

Milestone outputs:

• Labyrinth Game Map Design (240 hours):

Develop a visually captivating and user-friendly labyrinth game map with geo-locations spanning the globe.

• Geolocations Selection in Cities Worldwide (30 hours):

Choose strategic geolocations in every city globally to establish Walkers spots and facilitate real-world engagement.

• Missions Design and Implementation (240 hours):

Develop engaging missions within the app to guide users through challenges and activities on the labyrinth map.

• Group Challenges Implementation (120 hours):

Design and implement challenges that foster group interaction and competition among users.

• 3D Items and Traits Design (960 hours):

Craft visually appealing 3D items and traits using 3DS Max, Blender, Marvelous Designer, and Unreal Engine to enhance the digital character-building experience

• Augmented Reality Implementation (240 hours):

Integrate augmented reality features into the app to provide users with an immersive and interactive experience in the real world.

• Socials API Integration (120 hours):

Implement Socials API to allow users to share pictures from geolocations, promoting user-generated content and community engagement.

• Items Library and User Profile (240 hours):

Develop an extensive items library within the app and website for users to track their collected treasures and showcase their digital character.

Acceptance criteria:

• Interactive Labyrinth Game Map:

Implementation of a visually appealing and interactive labyrinth game map with global geolocations.

• Real-World Walkers Spots and Challenges:

Establishment of Walkers spots in cities worldwide, enabling users to engage in real-life walking challenges.

• Personalized Digital Characters:

Introduction of a personal digital character-building feature with collected items and traits.

• Marketplace for Trading:

Implementation of a marketplace within the Walkers eco-system for users to trade collected items.

• Marketing Opportunities through Share Picture Challenges:

Integration of share picture challenges to encourage user-generated content and promote the Walkers community.

Timeline:

• Labyrinth Game Map Design and Geolocations Selection: (270 hours)
• Missions and Group Challenges Implementation: (240 hours)
• 3D Items and Traits Design, Augmented Reality Implementation: (960 hours)
• Socials API Integration, Items Library, and User Profile Development: (360 hours)

Success Criteria:

• High User Engagement: Measure increased user engagement through participation in challenges, tasks and interaction with the augmented reality features.
• Positive User Feedback: Collect positive feedback on the gamification elements, labyrinth map, and real-world challenges.
• Active Marketplace Trading: Monitor user engagement with the marketplace for item trading within the Walkers eco-system.

Marketplace Integration of digital Items trading

Objective: Enable every user to actively trade digital items collected within the gamified section of the Walkers app, enhancing user engagement

Milestone outputs:

• Marketplace Development for Items (240 hours):

Design and implement a dedicated marketplace within the Walkers app for users to trade digital items collected in gamification.

• User Education and Guidance (40 hours):

Create educational resources and in-app guidance to inform users how to create wallet and earn from trading items collected within the gamified section

• Testing and Quality Assurance (30 hours):

Conduct thorough testing to identify and address any potential issues, ensuring a smooth trading experience for users.

Acceptance criteria:

• Functional Item Marketplace:

Successful implementation of a fully functional marketplace within the Walkers website for users to trade digital items.

• Enhanced User Interface:

User interface improvements that seamlessly integrate the trading feature, providing an intuitive and visually appealing experience.

• User Education Resources:

Educational materials and in-app guidance to inform users about the trading feature and encourage participation.

Evidence of milestone completion:

• Increased User Engagement in Trading: Monitor user engagement with the 3D item marketplace to ensure increased participation in trading activities.
• Positive User Feedback: Collect feedback on the trading feature, user interface enhancements, and overall satisfaction.

Timeline:

• Marketplace Development: (240 hours)
• User Education and Guidance: (40 hours)
• Testing and Quality Assurance: (30 hours)

Smartwatch Integration Milestone

Objective: Seamlessly integrate Walkers app functionality with smartwatches, including Android and Apple watch devices, enhancing accessibility and user engagement.

Milestone Outputs:

1.Android Smartwatch App Development (50 hours):

• Design and develop a Walkers app for Android smartwatches, ensuring compatibility and optimized performance
• Implement core features of the Walkers app, allowing users to track progress, and access key functionalities directly from their smartwatch.

2.Apple Watch App Development (50 hours):

• Design and develop a Walkers app for Apple Watch, leveraging the unique capabilities of the device
• Integrate essential Walkers features, enabling users to seamlessly engage with the Walkers ecosystem while on the go.

Acceptance Criteria:

• Functional Smartwatch Apps: Ensure that both Android and Apple Watch apps are fully functional, allowing users to track activities, participate in challenges, and access Walkers features seamlessly.

Evidence of Milestone Completion:

• Completed Smartwatch Apps: Provide demonstration videos or screenshots showcasing the functionality and design of the Android and Apple Watch apps.

Timeline:

• Android Smartwatch App Development: 200 hours
• Apple Watch App Development: 200 hours

Marketing and Promotions Enhancement for GameFi Revolution

Objective: Propel the Walkers GameFi platform into the spotlight through strategic marketing initiatives, fostering engagement and adoption

Milestone Outputs:

1.Brand Awareness Campaign (60 hours):

• Develop captivating marketing materials to showcase the unique features and immersive experience of the Walkers GameFi platform.
• Launch targeted advertising campaigns across digital channels to raise awareness and attract new users.

2.Partnerships with Healthy Food and Sport Brands (80 hours):

• Forge strategic alliances with renowned brands in the health and sports sectors, aligning with Walkers mission of promoting wellness and fitness.
• Collaborate on co-branded marketing initiatives and promotional campaigns to amplify brand visibility and attract a wider audience.

3.Engaging Social Media Campaigns (50 hours):

• Design and execute dynamic social media campaigns to engage existing users
• Leverage user-generated content and interactive challenges to foster user participation and community interaction.

4.Interactive Leaderboard Promotion (40 hours):

• Highlight user achievements and leaderboard standings through engaging promotional content on the Walkers app and website.
• Encourage healthy competition and motivate users to strive for excellence by showcasing top performers and rewarding milestone achievements.

Acceptance Criteria:

• Brand Awareness: Measure the reach and engagement of marketing campaigns through metrics such as impressions, clicks, and conversions.
• Partnership Impact: Evaluate the success of brand partnerships based on metrics such as brand visibility, user engagement, and conversion rates.
• Social Media Engagement: Monitor social media metrics including likes, shares, comments, and user-generated content to assess campaign effectiveness and community engagement.
• Leaderboard Interaction: Analyze user interaction with leaderboard promotions, including click-through rates, leaderboard views, and user participation.

Evidence of Milestone Completion:

• Marketing Analytics Report: Provide a comprehensive report detailing the performance of marketing campaigns, including key metrics and insights.
• Partnership Agreements: Present documentation of partnership agreements and collaborative marketing initiatives with healthy food and sport brands.
• Social Media Engagement Metrics: Provide analytics data showing the engagement and impact of social media campaigns on user interaction and community engagement.
• Leaderboard Interaction Data: Showcase user interaction data from leaderboard promotions, demonstrating user engagement and participation.

Timeline:

• Brand Awareness Campaign: 60 hours
• Partnerships with Healthy Food and Sport Brands: 80 hours
• Engaging Social Media Campaigns: 50 hours
• Interactive Leaderboard Promotion: 40 hours

[RESOURCES] Who is in the project team and what are their roles?

Ivana Zafirovski - Founder of Walkers ivanaarch

Coordinating the team and making sure our community get the best out of the project. Apart from user benefits and coordination of all activities, she is the designer of all social media content. Master degree Architect by proffesion

https://twitter.com/Ivanaarch

Karlo Kelecic - Lead artist

Concept artist/Illustrator. Currently freelancing on projects, worked in startups, founded startups and ran his own agencies. He have experience in art development as a generalist. Focused on digital painting, 2D illustration, Houdini for procedural animation, environments 3D and VFX.

Key skills: Procreate, Photoshop, Houdini, After Effects, Illustrator and Vectonator. Studied applied arts and design, philosophy and art academy in Zagreb. Started to work as junior designer in 2009. Created his own workshops about comic books, concept art and VR.

https://www.artstation.com/kelecic23/albums/all

Stefan Jakimovski – Product Manager

Stefan Jakimovski, 31 years old Software engineer with a master’s degree in E-business management. His journey as a Product Owner/Manager started few years ago and he’ve worked on several mobile applications from the discovery phase, to app delivery and administration. His role in the creation of the Walkers NFT app will be to connect the client vision to the development and design people involved in the product. Also, his main activities are to oversee the all phases of the process and keeping the communication on high a level to easily solve any impediments during the designing and the development of the mobile application.

https://twitter.com/stefanjakim?t=478aaX3o1fmPng10E78NWQ&s=09

Bojan Mitevski - UX/UI and Motion Graphics bojan

Zealous visual designer who freelances for clients worldwide and specializes in UI/UX, websites, mobile apps, and motion graphics design. He is passionate about working on creative designs, overcoming challenges, and solving real users' problems that help companies scale.

https://www.bojanmitevski.com/ 

Ruben Duarte - Responsible Marketing and Parterships rubenmfd

He is passionate about web3, with over 10 years of experience in partnerships, marketing ideas and project management. His experience is related to IT and I have worked in some government and banking companies and important multinationals.

https://twitter.com/RuduarteD

Diogo Menezes - 3D Designer

Interior and product designer who worked with some of the best Architecture offices in Portugal with almost 10 years in the business. Currently working with Architects and designers, Menezes uses 3D software to create and develop what was once in the paper, usually working with Archviz and product visualization.

https://twitter.com/__SEZENEM

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

1.New App Screens Design and New Website Pages: (100 hours)

• Iterate on mockups based on internal reviews and community feedback: (40 hours)
• Total: 140 hours

-UX designer average hourly rate - 37$

-UI designer average hourly rate - 37$

• ADA 23,022 - 10360$

2.Development of Advanced Functionalities: (200 hours)

• Testing phase and bug fixes: (120 hours)
• User Testing and bug fixes: (60 hours)
• Total: 380 hours

-Software developer average hourly rate - 33$

• ADA 27,866 - 12540$

3.Labyrinth Game Map Design and Geolocations Selection: (270 hours)

-Software developer average hourly rate - 33$

• Missions and Group Challenges Implementation: (240 hours)

-Game developer - 43,75$

-Software developer - 33$

• 3D Items and Traits Design, Augmented Reality Implementation: (960 hours)

-3D designer - 25$

-Augmented Reality Designer - 39,98$

• Socials API Integration, Items Library, and User Profile Development: (360 hours)

-Software developer - 33$

• Total: 1,830 hours
• ADA 211,822 / 2640$ + 10500$ + 7920$ + 24000$ + 38380$ + 11880$

4.Marketplace Development: (240 hours)

-Software developer - 33$

• User Education and Guidance: (40 hours)

-Software developer - 33$

• Testing and Quality Assurance: (30 hours)

-Software developer - 33$

• Total: 310 hours
• ADA 22,733 - 7920$ + 1320$ + 990$

5.Smartwatch Integration Milestone (100 hours)

-UX designer average hourly rate - 37$

-UI designer average hourly rate - 37$

-Software developer - 33$

• Testing and Quality Assurance: (30 hours)

-Software developer - 33$

• Total: 130 hours
• ADA 25,977 - 7400$ + 4290$

6.Project Management: 12 months x 2000 ADA

• ADA 22,000

7.Marketing: 12months x 2000 ADA

• ADA 22,000

Grand Total: ADA 355,420

ADA/$0,45 and hourly rates according https://www.payscale.com/

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

WalkersCNFT is currently undergoing dynamic development, guided and shaped by the active participation and governance of our community. We envision Walkers expanding onto other blockchains, with the ultimate goal of fostering mass adoption on Cardano.

We aim to justify the value for money via mass adoption to the cardano blockchain.

We are fully aware of how the blockchain operates and the fact that its a much greener blockchain as opposed to the others. As such, we have positioned our project to not only be able to onboard people already in web3, but also onboard people that have no connection to the crypto market via our app and its ease of use.