10-Episode TV Drama Series: Cardano Deep-and-Wide Promotion.

[GENERAL] Name and surname of main applicant

Ayo Olu-Ayoola

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

3

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Use stories and screenplays to create an utmostly effective and endearing deep dive and width drive agenda for Cardano and top Cardano use case solutions.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

The project's nature already requires that it be available to the public for use and viewing.

[SOLUTION] Please describe your proposed solution

Apple is one of the most successful business propositions ever instituted by man. Most successes never come close to achieving what Apple has achieved because they do not know what Apple did. 

Everyone assumed Apple was trying to sell products just like most others.

Apple wasn’t trying to sell products or achieve buy-in. And honestly, let’s face it. There are only so many products you can sell. Apple was trying to become the way of life of a group of people. Then, afterwards, Apple made “being those people” a very cool thing.

Product is something you buy or not buy. A way of life is something you defend (sometimes to the literal point of death).

Products are things you use; a way of life is how you live.

Products have costs, and ways of life have rewards.

Sellers will continue to try to make people buy their products. 

I am sure you are getting our drift. Cardano must become the Apple of Blockchain—the people’s blockchain way of life. Humans relate with reality with their five senses; luckily, we can engage three of the most emotionally attuned senses.

We must create the realities of Cardano; we cannot leave it to people's imagination. Many people will not be able to imagine the possibilities. And the few who can imagine may not know that it is already a life to be lived now, in the present.

The series helps ordinary humans see how Cardano and Cardano's use cases fit into their everyday lives.

When the car was created, it was indeed powerful. But it was useless that it was powerful unless people understood how powerful it was. Hence, Jame Watts came up with the word horsepower.

Everyone “knew” how powerful a horse was, so they intuitively understood what 76 Horsepower meant without even understanding the physics of torque.

It is the same thing with every new thing for anyone who wishes not just to sell but to sell successfully. No matter how novel and extraordinary a solution is it must make its foundation in the preexistent ordinary.

In a TEDx video that had over 3.6M views, Derek Thompson explained even though the word “new” was the most used marketing jargon. Because the belief is that people would always want something new.

His research revealed that the opposite is true, even though humans continue to pretend that they wanted novelty.

This situation where society has to continue to innovate and the people always lie about wanting novelty. 

It turns out you use “new” when you are selling an old thing and you use “familiar” when you are selling a new thing

The solution was a simple four-letter formula. MAYA, most advanced yet acceptable. The products who employed the formula were the most successful. On the road to billions of adoptions, advancement must journey with acceptability because dis-inclusion and disenfranchisement lurk.

Steve Jobs of Apple also once said that customers don’t know what they want until you show them. And when you do show them, extraordinary must never

The catch is that it must be introduced in a way that the customer recognizes it.

Anna Gunn was hated in real life for her role as Skyler, Walter’s wife in the show Breaking Bad, a series won over 90 industry awards and broke Guinness World Records.

In 2013 She expressed her fear and concern in this New York Times publication.

https://www.nytimes.com/2013/08/24/opinion/i-have-a-character-issue.html

The point here is that humans couldn’t make themselves to remember that Skyler was a fictional character.

Now, that is the depth of adoption, which defies any popular logic. We must begin to achieve this for Cardano with the 30-episode series.

Humans don’t usually pause to think, but our team knows everything is first a science before it becomes an art.

There is a list of the 20 most essential emotions to man, and there are about 10 possible life-changing events that can happen to any person. We have researched the avatars of all possible Cardano users or use case subscribers. The avatars will come to life in the characters of the series. Episodes in this series will focus on making sure Cardano is a key visible life factor as our characters go through life and experience things.

We are very excited, and we hope we get to execute this project.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

We are convinced that this project is one of most encompassing marketing campaign to be conceived towards the propagation of Cardano and Cardano Use cases.

The Approach covers two angles

One the deep dive

( adopters must not be able to conceive the notion of using solutions outside the Cardano use case) we are engineering Cardano into the subconscious of the viewers. we are using entertainment, relatable but touching life-stories to bring people to a life where Cardano is one of the prmest too they run their lives with.

Two, the width drive, every single soul who watches the episode is educated and coopted into the life of endless possibilities that Cardano and its use cases offer.

We are targeting 35,000,000 views in a year. This is clearly 35million people who will not only have heard or know about Cardano or taught how to use Cardano but who will also have fallen in love with Cardano and its use cases.

Measuring Impact is simple, Videos are on YouTube, numbers of views, likes and comments are public, feedback from viewers can also let us measure impact.

Download links on the videos will also give us a clear measure of impact via downloads

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

This is project management; our team excels at this conveniently.

As you read further, you will notice in our project timeline, resources, and deliverables how much thought and planning we have invested in this project.

We have engaged the best, most affordable production company; the company's production record is impressive.

The project is a media project; it must and will be carried out with the utmost sense of transparency.

Reports will be available to the Cardano community members. To ensure accountability, we will also set up a multi-signatory DAO.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1

Concept Development:

• Develop the idea for the story, including the plot, themes, and characters.
• Hold brainstorming/writing sessions with writers.

Screenplay Writing

• Write the screenplay, which includes dialogue, scene descriptions, and stage directions.
• Deliver the first three episodes scripts.

Milestone 2

Pre-Production:

• Hold reading sessions with actors.
• Assemble a production team meeting with the director, producer, and key department heads.
• Create storyboards and a shot list.
• Deliver the episodes 4-6 scripts

Production

• Film the scenes of the first three episodes according to the screenplay.
• Direct actors and coordinate the crew.
• Capture sound and visuals for each scene.

Milestone 3

Pre-production

• Reading sessions for Episodes 4-6
• Deliver Scripts of Episodes 7-10

Production

• Film the scenes of episodes 4-6 according to the screenplay.
• Direct actors and coordinate the crew.
• Capture sound and visuals for each scene.

Post-Production

• Edit the footage from the first three episodes.
• Add sound effects, music, and visual effects.
• Colour grade the film for visual consistency.

  

Distribution/Release and Promotion

• Create promotional materials like trailers and posters
• Initiate the countdown of the series' release.

 

Milestone 4

Pre-production

• Reading sessions for Episodes 7-10

Production

• Film the scenes of episodes 7-10 according to the screenplay.
• Direct actors and coordinate the crew.
• Capture sound and visuals for each scene.

Post-Production

• Edit the footage from the 4-6 episodes.
• Add sound effects, music, and visual effects.
• Color grade the film for visual consistency.

  

Distribution/Release and Promotion

• Create promotional materials like trailers and posters
• Initiate the countdown of the series' release.

 

Post-Production

• Edit the footage from the 7-10 episodes.
• Add sound effects, music, and visual effects.
• Color grade the film for visual consistency.

  

Distribution/Release and Promotion

• Create promotional materials like trailers and posters
• Continue the countdown of the series' release.
• Begin trailer ads

 

Final Milestone:

Premiere film.

Have a mini set party,

Create Project Close-out and report

[RESOURCES] Who is in the project team and what are their roles?

Ayo Olu-Ayoola

Program Lead and Storyteller

https://x.com/OluAyoola7D?t=S5ErQ4ecsZD6NlG4iS6dpQ&s=09

• Ideate
• Map Stories
• Coordinate brainstorming sessions
• Oversee reading sessions

Perfect Pius

Logistics and Liason Officer

https://www.instagram.com/the_eventguy?igsh=MzRlODBiNWFlZA==

• liaise with the production crew and ensure smooth working rapport
• cater to the logistics of the team

'Yemi Eganoyemi

https://linkedin.com/in/yemisolvesadetayo/

Post Production Strategy, Marketing and Distribution.

• Oversees episodes' trailer propagation across all social media platforms
• Execute Ads
• Oversee anticipation engineering

Bolaji Gelax (Gelax Chatroom)

Producer (Production Company)

https://twitter.com/Bolajigelax/status/1572602039934529538?t=5Ky-y9tfg7cXy80KlW4UCw&s=19

The Production Company already has encompassed all the other roles necessary for the production, this includes:

1. Producer:

• Oversees the entire production process.
• Manages the budget and production schedule.
• Coordinates with the director and other key personnel.

2. Director

• Interprets the screenplay and guides the creative vision of the film.
• Directs the actors and crew during filming.
• Works closely with the editor in post-production.

3. Screenwriters

• Write the screenplay episodes based on the concept or story idea.
• Develop the plot, characters, dialogue and story progression.

4. Cinematographer/Director of Photography (DP)

• Plans and executes the visual aspects of the film.
• Determines the camera angles, lighting, and composition of each shot.
• Works closely with the director to achieve the desired visual style.

5. Production Designer

• Creates the series and episode's visual look, including sets, costumes, and props.
• Collaborates with the director and cinematographer to establish the film's visual style.

6. Art Director

• Oversees the art department and manages the design and construction of sets.
• Ensures that the visual elements of the film align with the production design.

7. Costume Designer

• Designs and creates costumes for the characters.
• Works with the director and production designer to establish the look of the film.

8. Editor

• Assembles the footage into a coherent narrative.
• Works with the director to achieve the desired pacing and storytelling.

9. Sound Designer

• Creates and designs sound effects for the film.
• Works with the director and editor to achieve the desired sound design.

10. Composer

• Writes and produces the film's musical score.
• Collaborates with the director to create music that enhances the film's emotional impact.

11. Casting Director

• Finds and selects actors for the roles in the film.
• Coordinates auditions and screen tests.

12. Assistant Director (AD)

• Assists the director in managing the production schedule and coordinating the crew.
• Ensures that filming stays on schedule and on budget.
• Cater for the actors.

13. Production Manager

• Manages the day-to-day operations of the production.
• Coordinates logistics, such as scheduling, equipment, and personnel.

14. Script Supervisor

• Ensures continuity in the script and performances.
• Keeps detailed notes on each scene for reference during filming.

15. Stunt Coordinator

• Designs and coordinates stunts and action sequences.
• Ensures the safety of the cast and crew during filming.

16. Visual Effects (VFX) Supervisor

• Oversees the creation of visual effects for the film.
• Works with the director and editor to integrate VFX seamlessly into the final film.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Project Budget Breakdown (Total: ₳96,000)

Concept Development

• Screenplay Rights: ₳2,000
• Writers' Fee: ₳8,000
• Script Development: ₳2,000
• Total Development Cost: ₳12,000

Pre-Production

• Producer's Fee: ₳5,000
• Director's Fee: ₳3,000
• Casting Director: ₳2,000
• Location Scouting: ₳2,000
• Production Design: ₳2,000
• Costume Design: ₳1,000
• Pre-visualization: ₳1,000
• Insurance: ₳3,500
• Permits: ₳500
• Total Pre-Production Cost: ₳18,000

Production

• Principal Casts: ₳10,000
• Supporting Casts: ₳6,000
• Director of Photography: ₳3,000
• Camera Crew: ₳2,000
• Sound Crew: ₳2,000
• Art Department: ₳3,000
• Wardrobe: ₳1,500
• Make-Up and Hair: ₳1,500
• Special Effects: ₳2,000
• Stunt Coordinator: ₳1,000
• Catering: ₳3,000
• Transportation: ₳1,500
• Equipment Rental: ₳5,000
• Miscellaneous: ₳1,500
• Total Production Cost: ₳44,000

Post-Production

• Editing: ₳5,000
• Sound Design: ₳3,000
• Music Composition: ₳3,000
• Visual Effects: ₳2,000
• Colour Correction: ₳2,000
• Titles and Credits: ₳1,000
• Post-Production Supervisor: ₳2,000
• Total Post-Production Cost: ₳18,000

Marketing and Distribution

• Trailers Production: ₳2,000
• Physical Props/Materials: ₳3,000
• Ads&Publicity (5 Platforms): ₳5,000
• Total Marketing and Distribution Cost: ₳10,000

Project Management Team

• ₳6,500

Contingency

• Contingency and Miscellaneous Fund (10% of Total Budget): ₳9,600

Grand Total: ₳96,000

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

We have ensured that all payments to staff and professionals are at very competitive prices. We are also certain of great productions.

Our objective is to make sure the viewers can get into audiovisual contact to use cases of Cardano on emotional levels that deeply resonate with them.

Our goal is to achieve 35M views across all our episodes.

We expect our trailer ads to reach more than 60M people.

₳96,000 invested to get 35M views on videos that give Cardano millions of people who will buy into Cardano and defend it.

This is the kind of growth in the ecosystem members must want to see.

Adopters of Cardano who are also passionate about Cardano.

The cost of acquisition of such persons per view on this project is ₳0.0027

We reckon this is nothing short of remarkable regarding value for money in marketing.

Thank you.