[5PC] Project Catalyst Video on TikTok for the Vietnamese Community

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Create a series of 8 viral videos to educate Project Catalyst on TikTok. Focusing on the advantages of Project Catalyst and ways for the community to easily participate in the project.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

The series of 8 viral videos to educate about Cardano on TikTok will be published on:

• 5 Minutes Crypto TikTok Channel
• 5 Minutes Crypto Telegram community
• 5 Minutes Cardano Vietnam Telegram community

The community can also track the progress of the proposal through:

• Tracking File

[METADATA] SDG rating

SDG Goals 4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

[SOLUTION] Please describe your proposed solution

Catalyst presents a tremendous opportunity for the community to contribute and build a career within the sustainable ecosystem of Cardano. However, only a few individuals in the Vietnamese community truly understand and actively participate. The majority remain focused on exploring new ecosystems and engaging in speculative activities within the blockchain space.

With three years of experience in creating informational blockchain content on the TikTok platform in Vietnam, we recognize the need to expand Catalyst's presence within the community. Leveraging our strength in producing viral videos tailored to the Vietnamese audience's preferences, we aim to bring information about Catalyst to a wider Vietnamese audience.

This project targets viewers who are developers, as Vietnam is home to many talented developers who can generate valuable ideas for the community. Furthermore, the community will enthusiastically participate in various aspects of Catalyst, such as Community Review and Voting, to earn deserving rewards and collectively build a sustainable Cardano ecosystem.

To demonstrate the project's impact, we will provide tracking files for updates across 3 stages. The community can verify progress by directly viewing the products on the platform, ensuring fairness and transparency. The project's impact will be measured by view counts and comments on the videos

Detailed Plan: We will produce 8 viral TikTok videos with the following content:

1. Catalyst Information (7 videos): The content will include what Catalyst is, how to participate, how to write proposals, key considerations, the latest updates, and the top criteria for funding approval."
2. Exciting funded proposals for inspiration (1 videos): We will select 6-12 proposals from previous funds in each challenge to introduce to viewers, aiming to inspire the Vietnamese community. The purpose is to encourage the community to see that if they have innovative ideas that can create real value, they should form teams and participate immediately to bring their ideas to life.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

For the Cardano ecosystem: This project will help many individuals in Vietnam gain a clear understanding of and actively participate in Catalyst, thereby fostering competitiveness and improving the quality of proposals. Talented developers will deploy Dapps that bring real value to the community.

For the community: This can be an opportunity for many talented developers in Vietnam to start their careers. It's a chance for Vietnamese investors to join hands in building a sustainable ecosystem.

To measure the impact of this project, we commit to producing 8 viral videos over 8 weeks, and we will measure effectiveness as follows:

1. The series is expected to reach 280,000 views after 2 months
2. The series is anticipated to generate 240 comments after 2 months.
3. The video series will achieve a minimum of 12,000 likes after 2 months

The results will be compiled in a tracking file at 3 milestones and will be made publicly available for the community to verify. As for the interaction metrics, the community can check them directly on the videos posted on the channel amd Proof of Achievement on the Catalyst platform (in case the proposal is funded).

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We are capable of providing the Project Catalyst Video on TikTok for the Vietnamese Community project with a high level of of trust and accountability based on the following factors:

1. We are one of the leading media outlets for blockchain and crypto knowledge in Vietnam, with expertise in the field. 

• 5 Minutes Crypto TikTok Channel

• 5 Minutes Crypto Youtube Channel (133,000 subscribers)

• Website with a dedicated section for Cardano and Project Catalyst.

• The 5 Minutes Crypto Telegram community

• The 5 Minutes Cardano Vietnam Telegram community ( over 1,000 subscribers)

2.Experience and Expertise: The 5 Minutes Crypto team comprises members with extensive experience in content creation and marketing within the blockchain and crypto industry

We were funded and successfully completed a similar proposal in Fund 11.

3. Transparent and efficient capital management: With years of experience in content creation and marketing, we are confident and committed to a high level of capital management for the project, as well as using these resources efficiently, optimally, and sensibly.

4. Community building: We have experience in building and managing communities. Through the series of Cardano content, individuals recognizing the potential and superiority of Cardano can join the 5 Minutes Cardano community to continue discussing, and learning from each other, thereby bringing significant benefits to the Cardano ecosystem.

Here are the steps to produce a viral TikTok video:

Step 1: Detailed Script Development

• Time: Day T-5
• The content leader will gather and synthesize information and knowledge relevant to the video's topic. Then, collaborate with the scriptwriting leader to develop and finalize a detailed script. All of this will be completed within 3 days.

Step 2: Video Shooting

• Time: Day T-2
• Once the detailed script is ready, the Key Opinion Leader (KOL) will shoot the video in a studio within one day. The video should ensure high quality and bring positive energy to engage viewers.

Step 3: Video Editing

• Time: Day T-1
• After shooting the video in the studio, the editor will need one day to process and complete the final video.

Step 4: Video Upload and Sharing on Other Social Media Platforms

• Time: Day T
• The video will be uploaded to the TikTok channel and shared on other social media platforms.

Step 5: Addressing Community Questions

• Time: Day T+
• 5 Minutes Crypto will continuously monitor and respond to questions and inquiries from the community. The purpose is to help the community gain a better understanding and contribute to the development of the Cardano ecosystem together.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

The First Milestone is set for after the first 15 days of initiating the project, anticipated to be in August 2024.

1- Milestone outputs:

• Complete 2 TikTok viral videos about Cardano Education
• Communicate about the 2 videos to the community.

2- What the project will achieve after the first milestone:

• The series with 2 videos will achieve a minimum of 50,000 views.
• The series with 2 videos will receive a minimum of 30 comments.
• The series with 2 videos will achieve a minimum of 2000 likes.

3- Budget: The proposed cost for the first milestone, which requires completing the first 2 videos, is 1924 x 2 = 3848 ADA. (25% total budget)

The Second Milestone is set for after the first 30 days of initiating the project, anticipated to be in August 2024.

1- Milestone outputs:

• Complete 4 TikTok viral videos about Cardano Education
• Communicate about the 4 videos to the community.

2- What the project will achieve after the second milestone:

• The series with 4 videos will achieve a minimum of 120,000 views.
• The series with 4 videos will receive a minimum of 90 comments.
• The series with 4 videos will achieve a minimum of 7000 likes.

3- Budget: The proposed cost for the second milestone, which requires completing the next 2 videos, is 1924 x 2 = 3848 ADA. (25% total budget)

The Final Milestone is set for after 60 days of implementing the project, anticipated to be in September 2024.

1- Milestone outputs:

• Complete a total of 8 videos about Catalyst Education
• Communicate about the 8 videos to the community.

2- What the project will achieve after the final milestone:

• The series is expected to reach 280,000 views.
• The series is anticipated to generate 240 comments.
• The video series will achieve a minimum of 12,000 likes.

3- Budget: The proposed cost for the final milestone, which requires completing the last 4 videos, is 1924 x 4 = 7696 ADA. (50% total budget)

[RESOURCES] Who is in the project team and what are their roles?

1- Hoang Van Minh (Facebook - Telegram )

• CEO of 5 Phút Crypto
• Active in the financial industry since 2015 at the Military Bank.
• Engaged in blockchain research in Vietnam since 2017.
• Manages a community of 33,000 investors.
• Has 5 years of experience in investment and content creation.

Mission:

• Control all stages in the implementation process.
• Make sure the timing and quality of the videos are right.
• Monthly report for disbursement

2- Ho Minh Trieu ( X - Telegram)

• Blockchain/Crypto Researcher at 5 Minutes Crypto
• Passion for studying blockchain and crypto since 2020
• Bachelor's degree in Industrial Engineering in Bach Khoa University - Vietnam National University Ho Chi Minh City
• Cardano Blockchain Certified Associate (CBCA) (Certificate ID: 6495882936398daa3209b8be)
• Cardano Haskell Developer Course - Emurgo Academy
• Blockchain Essentials Professional Certificate - IBM

Mission:

• Content leader
• Plan the topics to be covered.
• Gather and combine information and knowledge about the video's topic. 
• Work together with the Scriptwriting leader to create a detailed script.
• Keep updating information and knowledge about Cardano for content materials, adjusting the plan as needed.

3- Nguyen Thu Trang (X - Telegram )

• Content Creator Manager at 5 Minutes Crypto
• 4 years of experience in the field of content creation and investment

Mission:

• Scriptwriting leader
• Collaborating with the Content leader to finalize the detailed script

4- Nguyen Tien Hoang (Facebook - Telegram )

• Videographer and Key Opinion Leader (KOL) at 5 Minutes Crypto.
• 4 years of experience in videography and content creation.

Mission:

• KOL of 5 Minutes Crypto, in charge of filming

5- Dao Nu Huyen Ngan (Telegram)

• 3 years of experience as TikTok viral content creator at 5 Minutes Crypto.

Mission:

• Find video or photo sources, come up with ideas to illustrate videos.
• Video editing.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Here's the breakdown of this proposal's costs:

1. Content Production: 2 individuals x 8 videos x 24 hours (3 days) / video x 18 ADA / hour = 6.912 ADA
2. KOL (Key Opinion Leader): 1 individual x 8 videos x 4 hours / video x 20 ADA / hour = 640 ADA
3. Video Shooting: 1 individuals x 8 videos x 4 hours / video x 15 ADA / hour = 480 ADA
4. Video Editing: 1 individual x 8 videos x 8 hours / video x 15 ADA / hour = 960 ADA
5. Project Management and Reporting back to the community: 200 ADA / video x 8 video = 1600 ADA
6. Marketing and support community: 200 ADA / video x 8 videos = 1600 ADA
7. Studio Rental and Equipment: 400 ADA / video x 8 videos = 3200 ADA

The total cost for this proposal is 15392 ADA. The average cost per video is 1924 ADA.

Therefore, the proposed costs for each milestone are as follows:

1. The proposed cost for the first milestone, which requires completing the first 2 videos, is 1924 x 2 = 3848 ADA. (25% total budget)
2. The proposed cost for the second milestone, which requires completing the next 2 videos, is 1924 x 2 = 3848 ADA. (25% total budget)
3. The proposed cost for the final milestone, which requires completing the last 4 videos, is 1924 x 4 = 7696 ADA. (50% total budget)

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Let the cost of the project represent value for money for the Cardano ecosystem, we determine the project's costs based on the following factors:

• Cost analysis: To produce high-quality videos, we need to recruit staff with many years of experience and knowledge in the blockchain field. I have optimized personnel costs based on the average personnel salary for the blockchain and content creation industry in Vietnam. We also take advantage of what is available to save costs. For example, not including travel costs to the studio, makeup costs, unexpected incidents...Here is a snapshot of the reference salary for experienced content writers in the Vietnamese market. Incomes range from 20 to 30 million VND, which translates to an average of $1,250 for 160 working hours, or approximately $7.8 per hour.

• Optimizing resources: Our team consists of highly skilled and reliable members who excel in their respective tasks. They actively incorporate technological advancements into their work processes to deliver quality products to the community at the most reasonable cost. Moreover, they are passionate about Cardano and aspire to be part of the ecosystem for the long term.

This project will bring value to the blockchain community in Vietnam and the Cardano community. With the knowledge that this series brings, the Cardano Vietnam community will have many new members joining hands to build the ecosystem. At the same time, they attract talented developers to choose Cardano to develop their projects.