Cardano Cube Studios - Marketing & Media

[GENERAL] Name and surname of main applicant

Victor Duran

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co-proposers and additional applicants

Cardano Cube is a europe-based company. Cardano Cube is the main applicant. Represented by CEO Milan Houter, CTO Robin Boening and CMO Victor Duran.

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Develop a professional Cardano media outlet, made up of talented content creators to produce high quality articles and videos, amplifying Cardano's visibility.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Content will be shared publicly on YouTube, X and the Cardano Cube website & can be clipped and shared by anyone.

[SOLUTION] Please describe your proposed solution

A user friendly-experience: Cardano’s dapps and resources are scattered across multiple websites, making it difficult for the average person or interested party to see all the development on the Cardano blockchain. Cardano continues to be underreported due to the controlled major media outlets by competetive ventured interests. Hence, the infamous, “Cardano has dapps?” and continuous misinformation regarding the Cardano blockchain.

As the longest standing Dapp Explorer for Cardano, Cardano Cube is the perfect hub for content & resources for newcomers. Our goal has always been to elevate developers, creators & dapps building on Cardano by providing an aggretor service of all the projects and news on Cardano. We aim to collaborate with & sponsor the most talented Content Creators in the space, so that newcomers not only have a trusted source for infromation on Cardano, but actively engage with Cardano.

Commitment to supporting Cardano Creators: We are committed to supporting content creators with leads & providing content creation software and hardware, enabling them to creating a plethora of content, not only for the Cardano Cube channel, but their personal channels. We encourage each Content Creator to promote their personal channels at the end of every Cardano Cube video. With a big focus on making Cardano news & education entertaining, we aim to increase Cardano interest and adoption by leading new users to Cardano Cube and as a result, the greater Cardano ecosystem. Moreover, we want to gather a powerhouse team to create high quality content to form a Cardano & Crypto News Network, including articles and videos to be distributed via YouTube, Twitter and the Cardano Cube website.

Increase Reach:

We will also reach out to Content Creators outside the Cardano ecosystem for promotion of Cardano Cube (increasing brand awarenees) & connect them with top tier projects for interviews on their platform. These Content Creators are well-known for speaking positively of Cardano, but are not necessarily engaged with the Cardano Community. By doing this, we are able to reach new audiences and drive new users & interested parties to Cardano and the projects building on it.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Spark more Interest in the Cardano Ecosystem through increased Marketing Efforts:

By sponsoring Content Creators with small, medium & large followings, we are able to provide Content Creation resources, mitigate some of the costs of creating content, provide value for their time & efforts through monetary incentives, and provide leads to projects & audiences from both within and outside Cardano. This will help Cardano Creators reach new audiences, and drive new users & interested parties to not just Cardano Cube, but the entire Cardano ecosystem.

The success of our project means that every Cardano dapp, developer and content creator will have a user-friendly platform where interested parties can learn, follow or trade their project.

Cardano is great, but only it's only great to those who know about it. We firmly believe a strong branding and media presence will make Cardano truly undeniable.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Cardano Cube has been a prominent figure within the Cardano ecosystem for three years, serving as a centralized hub for projects, news, and updates within the Cardano blockchain. We have a proven track record of staying in the space and reaching a large number of new Cardano members.

Our team is made of experienced professionals in design, coding, writing and marketing & content creation. We have worked with some of the biggest projects on Cardano such as NMKR & Axo, and have collaborated with GeroWallet, Newm, Ore Ore Ore, Book.io, and many more, developing strong connections with both the community and developers within the Cardano ecosystem. 

Our CMO, Victor Duran who will be leading this initiative, has a Bachelor's Degree in Film Production & Directing from The Los Angeles Film School, with 6+ years of experience in the Film Industry.

We are the right team to accomplish the task of bringing Cardano to the forefront of the crypto and blockchain industry. We are not just an online platform, we are forging connections, driving innovation, with the mission to propel the Cardano ecosystem forward.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Officially onboard Content Creators to the Cardano Cube Media Team and launch our first video with strong brand presence, gather feedback from the community & develop a consistent schedule of content production. 

Successfully upload and distribute high quality content with a minimum of three videos per week for one month for a total minimum of 12 videos per month. Host 1 X Space per week with a Cardano Developer or Project (depending on availability and scheduling) to increase education and marketing for Cardano. Publish 3-5 articles per week on the Cardano Cube blog, covering the latest news and developments on Cardano, improving SEO and as a result funnel traffic to the Cardano Cube website and the broader Cardano ecosystem.

Connect Cardano Content Creators & projects to larger Crypto Channels to be guests on their shows, providing insights to the Cardano ecosystem/ their project to a new audience. Create strong relationships with cross-chain communities with a goal of bridging the gap between Cardano and the greater crypto ecosystem.

Provide social media impact by publicly providing analytics including views, impressions & new & total followers from our Social Media Channels. We will host an AMA to gather feedback from the community on how we move forward as a media and marketing arm for Cardano.

A survey from the amount of followers on the Cardano Cube channel, asking how they found our channel and if they came from another chain will also assist in determing which marketing strategies & promtions were sucessful.

[RESOURCES] Who is in the project team and what are their roles?

This project team is represented by CEO Milan Houter, CTO Robin Boning and CMO Victor Duran.

Milan Houter

Founder & CEO at Cardano Cube

15+ Years of experience in UI/UX Design.

Twitter: https://x.com/CardanoBuilder

LinkedIn: https://www.linkedin.com/in/milanhouter/

Milan will focus on UI/UX and seamless experience of the onboarding flow. Additionally exploring possible partnerships with fiat-onramps and Cardano Builders.

Robin Boening

CTO at Cardano Cube

Senior Developer with 15+ Years of experience in Development.

Twitter: https://x.com/lacepool_com

LinkedIn: https://www.linkedin.com/in/robin-b%C3%B6ning-25725485/

Robin will be responsible for feature developments. This includes both Front-end and Back-end.

Victor Duran

CMO at Cardano Cube

3+ Years of experience Marketing & Communications

6+ Years in Film Produciton

Twitter: https://x.com/vicduranduran

LinkedIn: https://www.linkedin.com/in/vicduran/

Victor will be responsible for communication with our Sponsored Content Creators (writers and video creators) and clipping & uploading their content to be shared on our social media, including YouTube, Twitter and our website. He will also manage marketing campaigns that will further drive users to Cardano Cube, including hosting Twitter Spaces regularly with Cardano projects and creators. Additionally, he will write and/or sponsor writers to create educational blogs, Cardano-focused news articles, manage our social media, including customer support, engaging content, and onboarding and sharing educational information about Cardano projects, including connecting users and interested parties to the right developers and projects to suit their needs.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Total funds requested

At the time this proposal was written, the total price and conversion of the 100,000 ADA requested is approximately 45,950 USD which covers paying several part-time content creators for their time & expertise, the software needed to create the content and strategic Cadano Cube promotion on high volume YouTube channels & websites.

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Software

1 year subsription of all the necessary software for creating content.

This software will be the "Team" tier, which will be shared with selected Cardano Content Creators to assist and mitigate some of the costs of Cardano content creation for their own channels.

Total: 2,000 USD for 1 yr. subscription

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Video Content Creation

We aim to sponsor one regular Host of the Cardano Cube channel & one Script Writer to assist our host in faster & consistent output of content.

Host: 20 hours per week at 30 USD/Hour = 2,400 USD per month = 14,400 USD for 6 months

Script Writer: 8 hours per week at 25 USD/Hour = 800 USD per month = 4,800 USD for 6 months

Total of 3200 USD per month

Total: 19,200 USD for 6 months

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Cardano News Article Writer:

Sponsor one dedicated professional and objective article writer to cover the latest news on Cardano and post to the Cardano Cube blog, improving SEO for Cardano.

60 USD per article for a maximum of 5 articles per week = 1200 USD per month

Total: 6,200 USD for 6 months

Paid Cardano Cube Promotions on Popular Crypto YouTube Channels:

Reach out to popular crypto YoutTube channels with a large following and who speak highly of Cardano, but are not necessarily active in the community or as knowledgable of the greater Cardano ecoystem. We will run strategic paid Cardano Cube promotions on their channels and create a strong professional realationship with these YouTubers to continue bringing value to their channels in exchange for Cardano news coverage, with the goal of having them see value in covering an ecosystem with such an active community & top tier dapps.

Total budget for Strategic Paid Promotions: 18,550 USD

Combined Total Budget Requested: 100,000 ADA ~ 45,950 USD

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

In total, we are requesting approximately 45,950 USD at the current price of ADA at the time of this proposal sumbssion. This covers the full development, design and quality assurance of the Cardano Cube Media Brand, hence providing a quality, entertaining experience for viewers and readers interested in cryptocurrency and blockchain, sparking more interest in the Cardano ecosystem.

By doing paid campaigns and promotions on larger YouTube channels, we are able to reach new audiences, with the goal of a high retention rate. 

The hourly rates are based on the average American Content Creator salaries to pay for a small powerhourse team of Cardano Content Creators, including Video Creators & Writers and support for Cardano Projects to have a platform where they can speak about their project and reach new audiences.