Cardano SPT (Special Promo Taskforce)

[GENERAL] Name and surname of main applicant

Toshitaka Ueda

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will create targeted awareness campaigns and collaborate with key stakeholders to educate and integrate Cardano into government, education, and corporate sectors, driving its adoption and usage.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Here are the reasons why the project outputs for this SPT will not be open source:

1. Confidentiality of Event Content: The project outputs contain confidential information related to event content and planning, making it risky to open source them as it could lead to information leakage to competitors.
2. Branding and Differentiation: Event content and program tools are crucial elements for branding and differentiation of the project. Open sourcing them could make it easier for others to copy, potentially compromising brand value.
3. Trust with Partners and Sponsors: Event content and planning are important for building trust with partners and sponsors. Open sourcing them could undermine trust and reliability.
4. Business Strategy Considerations: Event content and program tools are strategically selected as part of the business strategy. Open sourcing them could diminish the effectiveness of the business strategy.

Based on these reasons, the project outputs for this SPT will not be open source.

[SOLUTION] Please describe your proposed solution

Our proposed solution tackles the challenge of low awareness and adoption of Cardano within key sectors such as government, education, and corporate entities. Here's an overview of our approach:

1. Problem Perception: We recognize the critical need to increase Cardano's visibility and usage in crucial sectors. Low awareness inhibits widespread adoption and hampers Cardano's potential impact.
2. Approach Rationale: Our strategy leverages our special network, which includes politicians, government bodies, educators, local businesses, support organizations, private enterprises, and individuals interested in local revitalization. This network enables us to directly engage with key stakeholders and tailor our messaging to their specific needs and interests.
3. Engagement Target: Our project will engage a diverse range of stakeholders, including policymakers, educators, industry leaders, students, and the general public. We will conduct targeted workshops, seminars, and community events to educate, inform, and empower these stakeholders to embrace Cardano's technology and principles.
4. Impact Demonstration: We will measure our impact through quantitative metrics such as increased participation in Cardano-related activities, growth in Cardano wallet adoption, and qualitative feedback from stakeholders on the perceived benefits of Cardano integration.

What sets our solution apart is the unique access and deep engagement with a wide array of stakeholders through our special network. This approach ensures that Cardano's message is effectively communicated and resonates with the target audience, ultimately driving adoption and contributing to Cardano's growth and success.

※Separate from the events that Mr. Wakuda is holding (mainly EXPO), we are planning an event that focuses on networking, where we can directly raise awareness of our own network. We also welcome collaboration with the EXPO that Mr. Wakuda is implementing.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

・July 2024 Impact of WEB3 Regional Revitalization Summit

Number of event participants: Expected to be 150 people

A special session with Cardano was planned with a goal of inviting 50 government officials, 40 education officials, and 60 business officials (a panel featuring Cardano community members, government and education officials, local revitalization companies, etc.) We planned a 30-minute discussion), and gave presentations with talk themes focusing on Cardano x regional revitalization activities in Japan (actual examples, what we are planning to do, co-creation DAOs, demonstration projects, etc.) , we will promote the affinity between regional revitalization activities and Cardano to the participants on the day. We will also provide support until the day of the event, including setting up a moderator and arranging talk members.

Through the above, we will be able to recognize and spread Cardano among those who participate in the event, and at least one public-private-academic collaboration project will be created at this event.

・October 2024 Impact of the second Region Link EXPO

Event participants: 1,000 people, 20 local governments and 100 partner companies from around the world

We planned a special session with Cardano, inviting 200 government officials, 100 education officials, 500 students, and 200 business officials (Cardano community members, government and education officials, students). (Kids Catalyst by Cardano), an opportunity for 500 students to apply for a business contest and propose business ideas in response to issues in the Cardano community (Kids Catalyst by Cardano), and as a blockchain community. We will register as a partner with Region Link, send PR as the main sponsor, and run a Cardano work program until the 3rd EXPO to support awareness and penetration of Cardano among participants. In addition, we will support you until the day of the event and help with setting up moderators and arranging talk members.

As a result of the above, at least 20 product applications from students participating in Region Link to Cardano KidsCatalyst and excellent projects will be submitted to the favorite Catalyst as a joint project between RegionLink and Cardano.

This will lower the hurdles to community participation and create an environment where it is easier to make proposals.

Thinking about impact

・Value to the Cardano community

The success of this project will bring a lot of value to the Cardano community. In particular, by consolidating and streamlining the promotion costs of multiple Cardano projects, we will reduce marketing costs and realize efficient use of resources. This will help foster the growth and development of the Cardano community as a whole and maximize the results of the project.

・Measurement method of impact

Measure impact using quantitative metrics (e.g., event attendance, website traffic, wallet adoption rates, etc.) and qualitative feedback (e.g., stakeholder surveys, community feedback, etc.) Use in combination. This method provides a comprehensive assessment of project effectiveness and impact and identifies areas for improvement.

・Sharing deliverables and opportunities

Deliverables and opportunities from the project will be shared widely with the Cardano community. Specifically, we will utilize online platforms and social media to disseminate information and interact with the community through events and workshops. We are also building partnerships and collaborations to disseminate project results throughout the Cardano ecosystem.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Since our launch last year, we have collaborated with various local governments to execute events.

We have collaborated with more than 20 municipalities, and have successfully attracted 100 to 200 people to public-private-academic collaborative events in the past.

The events we have held are as follows

June 2023: Inauguration of RX DAO (launch of our organization)

July 2023: Local development event "UEUB ZERO" (Shibuya Ward, Tokyo)

Held a local development event in Shibuya Ward with nearly 160 city council members from the east and west.

The event attracted a record number of visitors, and 3 web projects were also pitched.

September 2023 Traditional Culture x DAO Support (Minato Ward, Tokyo)

October 2023: Exhibited at AKIBA WEB3.0 & NFT FES (Chiyoda-ku, Tokyo)

Tenku no SOBA FES Exhibition & Support (Kamishikogen-cho, Hiroshima)

Invited to participate in a business contest in Ashikita-cho, Kumamoto Prefecture (Ashikita-cho, Kumamoto Prefecture)

Nov. 2023 Supported the exhibition at the Agricultural Thanksgiving Festival in Nammakimura, Gunma Prefecture (Nammakimura, Gunma Prefecture)

February 2024 RegionLink

A public-private-academic collaboration event was held in Otemachi for nearly 220 people. Held a regional collaboration event that brought six municipalities from across Japan to Tokyo and attracted nearly 160 junior high and high school students. MoneyForward, a major Japanese financial services company, was the main sponsor of the event, which brought together more than 50 public-private-academic partners.

July 2024 WEB3 Regional Development Summit to be held at IVS Side Event

A public-private-academic summit is planned to be held in Kyoto, bringing together projects related to local development x WEB3. The number of people expected to be mobilized is about 150.

Please see below for details of the project.

https://docs.google.com/presentation/d/1LzdDfmCbsjnNxAIP5pLfii8olNJqvd4WWb-7GCztrWo/edit?usp=sharing

The second Region LinkEXPO will be held in October 2024.

This time, 20 municipalities from all over the world will be invited, and more than 100 partner companies and 1,000 participants are planned to attend.

Please see below for details.

https://docs.google.com/presentation/d/1MLDsmVm1hj1B7IzSDJb5dM3sa6RTB1cn-0queFvhskI/edit?usp=sharing

We are able to hold such an event for the following reasons

1. Capability for Trust and Accountability:
2. Our team has a strong capability to deliver the project with high levels of trust and accountability. We have a track record of successfully executing regional revitalization events in collaboration with government agencies, municipalities, and educational institutions. This experience has earned us the trust of stakeholders and local governments, who have entrusted us with event planning and operations. Our commitment to transparency, ethical practices, and timely reporting ensures accountability throughout the project lifecycle.
3. Validation of Feasibility:
4. To validate the feasibility of our approach, we will conduct a thorough assessment based on several key factors:

• Market Research: We will analyze market trends, community needs, and stakeholder expectations to ensure our approach aligns with current demands and future prospects.
• Resource Evaluation: We will assess our team's capabilities, available resources, and potential partnerships to determine if we have the necessary means to execute the project effectively.
• Risk Analysis: We will identify and mitigate potential risks through comprehensive risk analysis, contingency planning, and proactive risk management strategies.

1. Demonstrated Capabilities:
2. Our existing capabilities demonstrate why we are best suited to deliver this project:

• Experienced Team: Our team comprises experienced professionals with diverse backgrounds in event management, community engagement, and project execution.
• Strong Partnerships: We have established strong partnerships with government agencies, local authorities, and educational institutions, enhancing our ability to access resources and collaborate effectively.
• Transparent Financial Management: We adhere to strict financial management practices, including budget planning, expenditure tracking, regular audits, and compliance with regulatory requirements. Our transparent financial reporting ensures stakeholders can trust us to manage funds properly and responsibly.

By leveraging our capabilities, conducting thorough feasibility assessments, and maintaining transparent financial management practices, we are confident in our ability to deliver the project with high levels of trust, accountability, and success.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Project Preparation and Kick-off (1-2 months)

A: Brush up the content of the events listed in the Capabilities and Feasibility section for Cardano (we will plan special PR for Cardano's upcoming public-private-academic collaboration events to be held in July and October).

The following two events will be brushed up to Cardano special events.

July WEB3 Regional Development Summit

https://docs.google.com/presentation/d/1LzdDfmCbsjnNxAIP5pLfii8olNJqvd4WWb-7GCztrWo/edit?usp=sharing

October Region Link

https://docs.google.com/presentation/d/1MLDsmVm1hj1B7IzSDJb5dM3sa6RTB1cn-0queFvhskI/edit?usp=sharing

B: Create content and schedule for the first event

• Plan the program and sessions for the initial event.
• Determine the date, time, and location of the event and create a schedule.

C: Assign roles and responsibilities to team members

• Allocate roles and responsibilities to project team members to strengthen cooperation.
• Establish communication rules and reporting mechanisms.

Milestone 2: Execution of the First Event (2-3 months)

A: Start promoting the first event and acquire participants

• Announce and promote the event to attract participants.
• Accept registrations and applications from participants.

B: Set up event venue or online platform and prepare

• Prepare the event venue and ensure necessary equipment and facilities are in place.
• Set up the online platform and ensure readiness.

C: Conduct the first event and build relationships with participants

• Execute the event smoothly and facilitate communication with participants.
• Gather feedback and opinions to identify areas for improvement.

Milestone 3: Preparation for the Second Event (1-2 months)

A: Define the theme and objectives of the second event

• Define the purpose and goals of the second event.
• Determine the theme and concept of the second event based on feedback from the first event.

B: Create content and schedule for the second event

• Plan the program and sessions for the second event.
• Determine the date, time, and location of the event and create a schedule.

C: Assign roles and responsibilities to team members

• Allocate roles and responsibilities to project team members to strengthen cooperation.
• Utilize learnings from the first event to prepare for the second event.

Milestone 4: Execution of the Second Event (2-3 months)

A: Start promoting the second event and acquire participants

• Announce and promote the second event following the success of the first event to attract participants.
• Accept registrations and applications from participants.

B: Set up event venue or online platform and prepare

• Prepare the event venue and ensure necessary equipment and facilities are in place.
• Set up the online platform and ensure readiness.

C: Conduct the second event and build relationships with participants

• Execute the event smoothly and facilitate communication with participants.
• Gather feedback and opinions to identify areas for improvement.

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Final Milestone: Project Close-out (1 month)

A: Compile project achievements and feedback into a video

• Summarize project achievements and feedback, and compile them into a video.
• Include participant feedback and opinions in the video.

B: Reflect on project achievements and consider next steps

• Evaluate overall project achievements, highlight successes, and identify areas for improvement.
• Discuss next steps and future prospects.

C: Submit the Project Close-out Report and complete the project

• Create a report summarizing project achievements and submit it.
• Report project completion and share outcomes.

[RESOURCES] Who is in the project team and what are their roles?

Name: Toshitaka Ueda

Link: https://www.linkedin.com/in/toshitaka-u-3a2181242/

Role: Team Leader

Name: Masaaki Tanaka

Link: https://www.facebook.com/masaaki.tanaka.3557

Role: Event Planning

Name: Jun Sato

Link: https://www.facebook.com/profile.php?id=100030452432096

Role: Sponsorship, Partner Expansion

Name: Toru Takahashi

Link: https://www.facebook.com/toru.takahashi.3576

Role: Budget Management, Accounting

Name: Rentaro Mizuno

Link: https://www.facebook.com/profile.php?id=100010001685351

Role: Media Outreach, PR

Editor-in-Chief of Japan's No.1 regional revitalization WEB3 media "Regional Revitalization Network"

Link: https://www.web3-chihou-sousei.net/

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Event venue fee: ADA30,000

July 2024: WEB3 Regional Revitalization Summit venue fee (ADA5,000)

Venue capacity: 200 people

October 2024: Region Link venue fee (ADA25,000)

Venue capacity: 1,000 people

Marketing/advertising expenses: ADA30,000

July 2024: WEB3 Regional Revitalization Summit venue fee (ADA5,000)

October 2024: Region Link venue fee (ADA25,000)

Staff remuneration: ADA30,000

Technology/equipment cost: ADA5,000

Event web page creation (ADA5,000)

Other expenses: ADA5,000

Reserve fund

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

1. Effective Advertising and Promotion: If the project succeeds, it could contribute to promoting the entire Cardano ecosystem effectively and significantly reduce marketing costs. This could accelerate the overall growth of the Cardano community, generating value that far exceeds the investment in the project.
2. Enhancing Community Cohesion: A successful project can strengthen community cohesion, fostering collaboration and cooperation with other projects and initiatives. This can enhance the maturity and sustainability of the entire Cardano ecosystem, accelerating value creation.
3. Building Trust and Credibility: By establishing trust and credibility within the Cardano community, the project can attract easier participation, support, and investment in future projects. This contributes to the healthy growth of the Cardano ecosystem overall.

Considering these factors, the project's outcomes have the potential to deliver value that surpasses ADA 100,000.