Enhancing market reach & sales potential necessitates upgrading our Adobe Partnership tier for access to crucial marketing & sales benefits, vital for Cardano's sustainable growth in digital commerce
This is the total amount allocated to VERALIDITY 🔥 Strategic Growth: Adobe Partnership Enhancement 🔥 Boosting Cardano-Adobe Integration & Market Reach 🚀.
We plan to upgrade our Adobe Partnership tier to access enhanced marketing & sales benefits, amplifying market reach & driving growth for Veralidity and the Cardano ecosystem.
No dependencies.
Our proposal primarily focuses on marketing and a partnership tier upgrade to drive Cardano adoption through Adobe. While our other Adobe Commerce & Magento 2 Open Source extensions are open source, this specific proposal does not involve delivering software. Therefore, the project outputs will not include software but will instead consist of marketing materials and partnership enhancements.
Our proposed solution entails upgrading our Adobe Partnership tier to Silver or Gold levels, which allows us to leverage enhanced marketing and sales benefits provided by Adobe to drive Cardano adoption. We recognize the limited market reach and sales potential of our current partnership tier, and this upgrade is crucial for maximizing our integration's impact. By engaging with Adobe's extensive network and resources, we aim to amplify awareness and accessibility of our Cardano solutions within the Adobe Commerce and Magento 2 Open Source ecosystem.
In conjunction with the upgraded partnership tier, Veralidity will also launch a comprehensive marketing campaign, targeting Adobe merchants and stakeholders. This campaign will encompass various channels such as digital advertising, email marketing, social media, and content creation, showcasing the benefits of our Cardano integrations and the value proposition of Veralidity's solutions.
This unique approach not only benefits our company by expanding our market reach and sales potential but also contributes to the broader adoption and recognition of Cardano within the eCommerce industry. By demonstrating tangible results through increased adoption rates, partnership engagements, and measurable business outcomes will validate the impact of our solution and its significance for Cardano's adoption.
The success of our proposal will significantly benefit the wider Cardano community by fostering increased adoption and awareness within the eCommerce industry. Through our upgraded Adobe Partnership tier and accompanying marketing campaign, we anticipate several positive impacts:
Our capability to deliver this on project with high levels of trust and accountability is solidified by our founder and CTO's distinguished role as the sole technical reviewer for Packt Publishing's Magento 2 Developers Guide book. This esteemed position underscores our deep-rooted expertise in Adobe Commerce & Magento 2 Open Source development, and our commitment to maintaining industry standards. Leveraging this profound knowledge, coupled with our status as approved Adobe partners, instills confidence in our ability to execute the project effectively. All we have to do is pay for our upgraded partnership tier and launch a successful concurrent marketing campaign for this to all work out.
To ensure the feasibility of our proposal, we will conduct comprehensive market research, drawing upon our founder and CTO's insights and industry connections as well as partnerships with Mehen and Charli3. This will enable us to assess market dynamics, competitor strategies, and customer preferences accurately.
Once the partnership tier is paid for and upgraded we will get access to build relationships with Adobe executives, target specific customers, and develop joint GTM initiatives. We will also be featured in Adobe's Partner Spotlight which will showcase our success through case studies, blogs and thought leadership on Adobe’s partner homepage and partner social channels. We will be listed in Adobe's Partner Directory which will Increase customer discoverability and lead generation with a profile on the Adobe Solution Partner Directory.
Our experience in developing successful Cardano integration extensions for Adobe Commerce & Magento Open Source further validates our capacity to deliver cutting-edge solutions.
Veralidity adhere's to rigorous financial protocols, leveraging our founder and CTO's meticulous attention to detail and strategic financial planning skills. Our processes encompass thorough budget planning, meticulous expense tracking, and transparent reporting mechanisms. We are committed to upholding the highest standards of transparency and accountability, providing clear documentation and audit trails.
As an existing trusted Adobe partner, Mehen partner, and Charli3 partner, we're capable of delivering this project with excellence and accountability.
You can watch some videos about some of the integrations that Veralidity has completed which seamlessly integrate Cardano with Adobe Commerce and Magento 2 Open Source, as well as an interview with Mitchell Robles Jr on Dapp Centrals YoutTube channel:
https://www.youtube.com/watch?v=Sk1N1lwbKJAhttps://www.youtube.com/watch?v=COfhMDdQ1hM&t=751shttps://www.youtube.com/watch?v=HldN49Y59SQhttps://www.youtube.com/watch?v=YE8Jjwxy0iM&t=720shttps://www.youtube.com/watch?v=L-b8n3r8HXQ&t=511sUpgrade Adobe Partnership Tier: Pay for and upgrade our Adobe Partnership tier to Silver or Gold level using awarded funds from this proposal.
Plan Marketing Campaign: Develop a comprehensive strategy and plan for our marketing campaign to promote our full featured solutions for seamless Cardano integrations and our Adobe partnership upgrade.
Launch Marketing Campaign: We will execute our comprehensive marketing campaign to promote our full featured solutions for seamless Cardano integrations and our Adobe partnership upgrade.
Monitor Campaign Performance: We will continuously monitor and optimize our marketing campaign for maximum impact and effectiveness.
Project Close-out Report and Video: We will provide a comprehensive project close-out report outlining the achievements, challenges, and lessons we learned throughout the process. We'll also create and submit a video summarizing the project's key milestones, outcomes, and impact.
Mitchell Robles, Jr.
Matthew Olsen - (currently employed as a Software Engineer at Microsoft)
Jose Maldonado
At the time of writing this proposal ₳ is currently $0.42 so with that in mind here's a general breakdown of our proposed budget:
Adobe Partnership Upgrade: $20,000 per year (or roughly ₳ 47,614)
Website Rebranding and Development: ₳15,000
Social Media Advertising: ₳ 10,000
Keyword Search Engine Marketing: ₳ 7,000
Marketing Materials Design: ₳ 8,000
Total Budget: ₳100,000
This budget includes all necessary resources and services required for the successful implementation of our marketing campaign and Adobe partnership upgrade. We are committed to managing the funds responsibly and efficiently to achieve our proposals objectives within the allocated budget.
The cost of the proposal represents excellent value for money for the Cardano ecosystem due to several key factors.
Our proposed budget aligns with industry standards and reflects the necessary investment required to execute a comprehensive marketing campaign and partnership upgrade effectively. The costs have been carefully considered based on market rates for services such as website rebranding, digital marketing.
The outcomes, including increased Cardano adoption and awareness within the Adobe Commerce & Magento 2 Open Source ecosystem, are expected to deliver substantial long-term benefits to the Cardano community. By leveraging the enhanced marketing and sales benefits of the upgraded Adobe partnership tier, we anticipate a significant return on investment in terms of expanded market reach, heightened visibility, and increased user engagement.
Additionally, our budget includes a contingency allowance to accommodate any unforeseen expenses or adjustments during the project's execution, ensuring that we can effectively manage potential risks and challenges without compromising the project's objectives.
Overall, the proposed costs are justified by the potential impact and value that the project will deliver to the Cardano ecosystem, making it a worthwhile investment for the community's growth and development.