Anvil x C360: Cardano in every Stadium Across the World

[GENERAL] Name and surname of main applicant

Zachary Soesbee

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co-proposers and additional applicants

Glenn Hoddle

Andrew Kane

Carl England 

Terry Monkton

[GENERAL] Requested funds in ada

249000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

10

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Anvil and C360 have an opportunity to transform the sports engagement industry. Our solution will foster a unique experience for users by exemplifying the capabilities of Cardano and web3.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

This project will not be open sourced. We are working on proprietary projects that will be used throughout the C360 ecosystem.

[SOLUTION] Please describe your proposed solution

Anvil and C360 are teaming up to bring a unique experience to sports fans across the world!

As noted in our opening statement, Cardano is lacking in real world applications and use cases. What we present to you today is an opportunity to expand Cardano into sports stadiums and fan bases across the globe. 

C360 is an innovative product, conceptualized by Glenn Hoddle(retired european football legend), which is designed to increase fan engagement and experiences. As seen in their product video,

https://vimeo.com/811074446

they are creating a new and innovative product to change the way fans engage in sports. Through the use of cutting edge technology, they have created Stadium Pods (C360). These pods effortlessly navigate a full 360 degree path around the stadium, ensuring spectators don’t miss a single moment of action. Each pod offers a fully immersive experience for fans, including web3, gambling, gamification, and metaverse integration opportunities.

The C360 team aligns with Cardano on the notion of innovation, and we at Anvil see a perfect opportunity for overlap that will greatly benefit the Cardano blockchain.

Through the use of Anvil’s Cardano centric SDK, we will create a proprietary engagement and functionality platform for the C360 experience. 

In collaboration with C360, Anvil will set out to create an MVP platform that is directly integrated into the C360 experience and ecosystem. This platform will be the centerpiece of their web3 goals and unlock global engagement. Our goal is to create a seamless experience for the end users. Through the capabilities of Cardano, it will focus on ease of operation, so that any fan can enjoy the platform regardless of their blockchain technical experience. This platform will be the first step in creating the connective tissue between users, their experiences, and their favorite teams; ultimately, providing true ownership of their journey through the use of the blockchain.

We will build an MVP that boasts the following functionality:

• Create Wallet (Integration of mobile/custodial wallets to ease gap in technical understanding)
• Collection/Storage of Digital Collectibles (There will also be an admin panel for the owners to create new collectibles)
• Claiming of Rewards (Scan QR, Claims portal assets)
• Membership Portal (Users can authenticate through their wallet/assets to access more content)
• User Profile (Show user’s collections and assets)
• Marketplace (Integrate a marketplace for users to buy/sell/trade their assets)
• Engagement Portal (Allow for users to vote and engage in activities related to their favorite teams)

This MVP will cover the base functionality necessary to get C360 connected with web3, which they see as a necessity in their business plan. As the business grows, so will the needs of their web3 portal. We will continue to build alongside them, and use Cardano to fuel their fan engagement platform. Through their research, they expect an almost 30% increase in engagement utilizing web3 over traditional web2 outreach. The opportunity to build on top of this idea is infinite.

Let’s make them feel welcome on Cardano and use this opportunity to build something widely adopted.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

This project will have an immense impact on the wider Cardano Community. As avid community members, and users, one of the biggest complaints we commonly see is a lack of real world implementations. By partnering with C360, we have an opportunity to bring Cardano to a global stage of users, while also providing a unique and advanced consumer experience. The positives of this are many:

Exclusive Opportunities: By joining forces with C360, we open Anvil and Cardano up to a world of new opportunity and potential relationships. Our friends at C360 are widely connected through the sports world, and can help us to unlock doors that were never available before.

Advanced Product Integration: This product will showcase the power of Cardano, and how it can be used at a grand scale to promote real world use, and begin to bridge the gap/break down barriers of blockchain complexity.

Advertising/Sponsorship Opportunity: As seen on the C360 website, these pods boast a plethora of advertising opportunities, many that Cardano sorely needs to increase visibility. Again, we also unlock many potential relationships and opportunities for the Community by creating a wider spectrum of outreach. Allowing us to introduce the ecosystem to a broader group of people/institutions. 

Increased Exposure: This product allows us to reach significantly more users for Cardano, which in turn will increase wallet and network activity, as well as community engagement.

In summary, this project could lead to inherently positive sentiment and public exposure for the Cardano Community and Blockchain.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team at Anvil has a strong track record in managing complex, innovative projects with high levels of trust and accountability, demonstrated by our successful deployment of several custom projects over 3 years. We plan to follow our standard company practices and develop this with the same intent that has driven our business to the level of success it currently has. By leveraging our expertise and the relationships built over the past 2 years, we are at a point where we have an opportunity to onboard a global brand to the Cardano Ecosystem. 

Now, pair that expertise, trust, and accountability to one of the most well known footballers in Europe, and you have a super team. Additionally we would be working with a company in C360 that intends to capture success in stadiums across the planet. Together we can create a project that exemplifies the feasibility of our approach, and provides a global outreach.

The team at C360 also brings a large layer of trust to the team, as their team consists of leaders of their prospective industries. They bring a multitude of expertise, relationships, and capability to the project that will be critical to the success of the platform.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Initiation and Requirements Gathering

A: Milestone Outputs

1. Project charter including detailed scope, resources, and timelines
2. Low fidelity wireframe to provide to the UI/UX expert
3. Comprehensive requirements document outlining technical specifications and/or user needs that could not be illustrated on the wireframe

B: Acceptance Criteria

1. Approval of the project charter by reviewers
2. Requirements document validated by reviewers

C: Evidence of Milestone Completion

1. A final google doc link approved by reviewers containing the project charter and the requirements document
2. A final Figma (or equivalent) link approved by reviewers

Design UI/UX

A: Milestone Outputs

1. Detailed wireframes created on Figma, showcasing the layout and flow 
2. Comprehensive UI/UX design specifications, including color schemes, typography, and element styles
3. Interactive prototypes on Figma to simulate user interactions and flow within the platform

B: Acceptance Criteria

1. Wireframes and UI/UX designs must be approved by reviewers and C360
2. Interactive prototype should demonstrate functional navigation and interaction, with feedback gathered from internal testers and C360

C: Evidence of Milestone Completion

1. Links to the completed wireframes and prototypes on Figma, accessible to reviewers

Interface Implementation and Backend Integration

A: Milestone Outputs

1. Complete implementation of the UI/UX based on the Figma wireframes and interactive prototypes
2. Development of the backend infrastructure to support user authentication, digital collectibles management, and rewards processing
3. Merge of both frontend and backend components to ensure seamless integration and functionality

B: Acceptance Criteria

1. UI/UX aligns with the approved Figma designs
2. Backend systems are robust, secure, and efficiently handle all expected operations
3. Successful integration between frontend and backend, demonstrated by smooth data flow and operation across all platform features

C: Evidence of Milestone Completion

1. Screenshots and videos of the completed implementation
2. A staging link to a live version, allowing reviewers and stakeholders from C360 to view and interact with the platform in a development environment

User Testing and Feedback

A: Milestone Outputs

1. Deployment of the MVP through C360
2. Closed Beta test 

B: Acceptance Criteria

1. Stable and efficient platform operation during deployment, with no critical errors
2. Initial positive feedback and understanding from operational staff

C: Evidence of Milestone Completion

1. Operational reports and feedback forms from the event
2. Results of quizzes following the staff training sessions and written feedback.

Project Close-out and Review

A: Milestone Outputs

1. Project close-out report, including analysis of development processes, challenges, and user feedback
2. A video demonstration of the platform features

B: Acceptance Criteria

1. The close-out report must be thorough, providing insights into the project lifecycle and receiving approval from reviewers
2. The video demonstration should effectively display the key features of the platform, illustrating its functionality and user interface in a live environment

C: Evidence of Milestone Completion

1. A google doc link including the final project report and all relevant details
2. A link to the video demonstration

[RESOURCES] Who is in the project team and what are their roles?

Anvil:

Cash(Zachary Soesbee) - CEO/Management

Patrick Bernard - Project manager and marketing 

Jérémie Bergeron - Lead developer UI/UX 

David Desjardins - Lead developer backend and smart contract

Wade Owens - Strategic Advisor

C360:

Glenn Hoddle - C360 Founder & Director

Andrew Kane - C360 Managing Director 

Carl England - C360 Chief Commercial Officer

Terry Monkton - Simworx Chief Executive Officer 

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Development - 60%

Development of the platform

• Develop UI/UX
• Develop Back-end functionality
• Develop User sign-up/sign-in process using custodial solutions

Project Management - 20%

Joint Management efforts between the Anvil and C360 team 

• Hitting all milestones 
• Creating necessary planning documents
• Organize testing efforts
• Enforcing timelines

Design/Architecting - 20%

Working as a group to outline platform needs and flow

• Creating proposals/milestones 
• Wireframe, design, mood boards

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

This collaborative effort between two professional teams has the potential to create value for money for the Cardano ecosystem in a multitude of ways.

First and foremost, the potential reach of the C360 platform is extremely valuable. This platform is designed and planned to go in every stadium in the world. The C360 team has the resources and experience to reduce the barrier of entry necessary. This means a Cardano backed product could see massive exposure throughout the world. 

Secondly, this product will be able to stand on its own as a tool for membership rewards programs that could be integrated and adapted to any existing program. The exposure through this product would allow it to flourish in a space that is just turning its eye to web3 integrations.

Finally, true marketing and exposure. There is immense opportunity for branding and showcasing of the Cardano blockchain throughout their main product. This means reach for the network in places that it previously did not have reach.

Additional on-chain value:

• Increased wallet activity
• Increased total wallet count
• Increased network fees