SoundRig: An Innovative Music Experience Platform to Onboard Music Fans and Empower Global Music Artists on Cardano

[GENERAL] Name and surname of main applicant

Sunny Basra

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co-proposers and additional applicants

Nebiyu Sultan (Endubis Wallet)

Razali Samsudin (Sustainable ADA)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Complete the SoundRig platform to enable intuitive onboarding; access to the benefits of blockchain; tools for global exposure, and fair compensation with unique music experiences for fans globally.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

The core output element of the SoundRig Multimedia "Cryptd Playr", specifically the encryption tool used to ensure the security and functionality of the SoundRig platform, will not be open source. This is necessary to protect intellectual property and maintain the integrity of our technology.

[METADATA] SDG rating

Through our "Project: SIMBA" initiative, we endeavor to create a lasting impact in alignment with at least the following SDGs:

8 - Decent work and economic growth: SoundRig is focused on creating real opportunities for creatives to participate in the digital economy and develop their careers in media production, especially in developing countries and areas of economic poverty.

9 - Industry, innovation, and infrastructure: Our collaborative approach will enable us to work with local people, governments, and enterprises to create the facilities required to sustain positive development. We are also building innovative technologies and seeking to positively disrupt the music industry to strive for a more equitable world for all.

10 - Reduced inequalities: By primarily focusing on developing countries and areas of economic poverty, we seek to elevate creative talent that would normally be ignored and/or rejected by the mainstream media industry due to a lack of equipment, connections, and opportunities. We're leveraging the power of the Cardano blockchain and community in this pursuit because we have the means, attitude, and intention to make real change.

17 - Partnerships for the goals: Project: SIMBA is by definition an initiative that builds partnerships to make a positive impact. It's intrinsic to our philosophy, and it's part of our 'DNA'. We intend to pioneer groundbreaking projects by leveraging IRL partnerships and infusing Cardano to ensure transparency, trust (using a trustless system), and fair revenue distribution.

[SOLUTION] Please describe your proposed solution

Please Note: Since Fund11, we have been fortunate to develop our team to include a full stack front-end + a full stack back-end developer, and a Cardano Plutus Pioneer, Rhys Morgan, who has joined as our CTO! With these exciting developments, we have begun work on fulfilling our objectives so we can develop this solution properly. As a result, we have been able to re-negotiate the costs from the original quoted price for delivery. This means we need less than before, which frees up more for other projects. However, the funding is still required to enable us to complete the work efficiently, effectively, and to the highest quality.

https://youtu.be/zqzXQVcVzfk?feature=shared

First and foremost, SoundRig is a for-profit social enterprise. This means that our core purpose is to elevate the prosperity and well-being of creative and artistic talent from developing and socially disadvantaged nations and districts. These are people who normally would not have access to the facilities to enable their talents and passions to thrive, let alone access to the Cardano blockchain and all the rich benefits that we are privileged to have, such as the unique technology and our passionate, and supportive community.

To enable this, the project seeks to build upon our existing MVP (that we launched in August 2022) and develop a music DApp that leverages the Cardano blockchain to establish transparent and efficient mechanisms for onboarding, marketing, and compensating artists. The DApp will allow users to discover, download, and enjoy a vast library of music of various genres and exclusive content while ensuring that artists receive fair compensation for their creative works.

The first encrypted NFT multimedia player on Cardano, which we launched in August 2022 as a significant portion of the MVP, will also be getting an upgrade to enable multi-chain playback of multimedia NFTs. This means that holders of Metamask wallets will be able to connect to the SoundRig player for free and allow them to experience what we are offering on Cardano, and discover artists that we're supporting from around the world.

The goal of our project is to improve upon the existing SoundRig platform by offering a secure marketplace that is easy to use for Web3 novices and veterans alike, where music can be bought and sold in a manner that ensures the security of content and provides an enjoyable experience.

This will be achieved by improving upon our existing proprietary technology to encrypt and decrypt NFTs. This allows us to protect the content on our platform much more successfully than any other Web3 project currently on the market from any blockchain.

Expanding our platform into a mobile Dapp will allow much greater adoption of music on Cardano as the music will then be much more portable. This is especially significant for places where relatively cheap mobile devices are more accessible than personal computers, such as developing nations.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

SoundRig's positive impact on the wider Cardano community is multi-faceted, contributing to the ecosystem in significant ways:

Real-World Application of Cardano Technology:

SoundRig serves as a tangible demonstration of Cardano's capabilities by applying blockchain technology to a real-world scenario. This practical use case showcases Cardano's adaptability and effectiveness beyond theoretical concepts, offering a compelling example for other projects within the Cardano community. Since August 2022 we have successfully distributed music experiences by deploying media-rich, encrypted CNFTs accessed by our "Cryptd Playr".

Global User Adoption and Exposure:

By providing a user-friendly gateway to the Cardano ecosystem, SoundRig has the potential to attract a diverse global audience. This increased user adoption not only benefits SoundRig but also introduces new users to the Cardano blockchain, expanding the community's reach and influence. This has already been demonstrated by our work in Kakuma Refugee Camp, Kenya through our Project: SIMBA initiative and partnership with Endubis Wallet.

Economic Empowerment for Artists:

SoundRig addresses a longstanding challenge in the music industry by empowering independent artists, especially those from underserved regions. Through fair compensation mechanisms enabled by Cardano's blockchain, artists gain economic independence. This aligns with Cardano's commitment to fostering decentralized economies and financial inclusivity. At the time of writing, we are on the verge of liberating young talent from relative economic poverty in Kakuma Refugee Camp by first educating them, and secondly distributing their music on SoundRig where they will have access to direct revenue from new fans through Cardano. This has never been done before!

Cultural Diversity and Inclusivity:

The platform's focus on supporting artists from diverse cultural backgrounds aligns with Cardano's principles of inclusivity and diversity. By providing a space for traditionally marginalized voices, SoundRig contributes to a more inclusive and representative ecosystem, echoing Cardano's commitment to fairness and equality. It is evident just from Soundrig.io that we have successfully onboarded and distributed music for globally represented talent.

Demonstration of Decentralized Finance (DeFi) Principles:

SoundRig's use of smart contracts for transparent revenue distribution exemplifies decentralized finance principles. This aligns with Cardano's vision for creating a decentralized financial ecosystem, showcasing the potential of blockchain for fair and efficient financial transactions.

Educational Opportunities:

SoundRig offers educational opportunities for users new to blockchain technology. By providing a seamless user experience, the platform becomes an entry point for individuals unfamiliar with Cardano. This educational aspect contributes to the broader mission of widespread blockchain adoption. Community members will be pleased to learn that since we launched, we have educated and onboarded creatives who were previously uneducated on Web3 from nations such as Antigua & Barbuda, Ghana, Kenya, and Tanzania amongst others.

Community Building and Collaboration:

SoundRig fosters community building through features like virtual events, competitions, and collaboration opportunities. This sense of community aligns with Cardano's emphasis on collaborative governance and community-driven development, enriching the overall social fabric of the Cardano ecosystem. Evidence of this can be seen in our official partnerships and collaborations with legacy institutions such as the University of Nairobi; Cardano projects such as Endubis Wallet and cross-chain startups Gods of Africa (G.O.A.Radio on Binance Chain).

SoundRig's positive impact extends beyond its immediate application, creating a ripple effect that strengthens the Cardano community's global presence, promotes economic empowerment, embraces diversity, and aligns with the core principles of decentralization and inclusivity.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our capability to deliver the SoundRig project with high levels of trust and accountability is grounded in a combination of strategic partnerships, technical expertise, transparent processes, and a commitment to rigorous validation:

Strategic Partnerships:

Our partnerships with reputable organizations such as NuFi Wallet, Sustainable ADA, Endubis Wallet, the University of Nairobi, and Mastermade Studios contribute to project oversight, accountability, and execution. These partnerships bring additional layers of expertise, support, and validation, ensuring that our approach aligns with industry standards and best practices.

Technical Proficiency:

The SoundRig team possesses deep expertise in blockchain technology, particularly within the Cardano ecosystem. Our successful management and growth of the project since its inception underscore our technical proficiency. We have a track record of implementing blockchain solutions, including our proprietary technology for encrypting and decrypting NFTs.

Transparent Financial Management:

We maintain transparent financial systems and adhere to best practices in financial management. Clear reporting mechanisms will be implemented to keep the community and stakeholders informed about project progress, milestones achieved, and fund allocation. This commitment to transparency enhances trust and ensures accountability.

Regular Reporting and Communication:

We will provide regular updates on our website and through social media channels. These updates will include progress reports, key milestones achieved, and detailed financial breakdowns. This proactive communication strategy fosters transparency and openness.

Validation through Stakeholder Engagement:

Our approach's feasibility will be validated through extensive stakeholder engagement. This includes consultations with artists, industry experts, potential users, and the broader Cardano community. Gathering insights and feedback will be an ongoing process, ensuring that our platform addresses real-world needs and concerns.

Pilot Launch and Monitoring:

To validate the feasibility of our approach, we will conduct a pilot launch of the SoundRig platform. This phase will involve closely monitoring user engagement, feedback, and adoption rates. The pilot launch allows us to assess the functionality, usability, and value proposition of the platform in a controlled environment.

Market Research and Analysis:

Thorough market research will be conducted to assess the demand for a blockchain-based music platform. This research will identify key pain points and opportunities within the music industry. The outcomes of this analysis will guide our strategic decisions and validate the project's relevance in the market.

Data-Driven Evaluation:

We will leverage data analytics to evaluate and measure the impact of SoundRig. Key performance indicators, including user growth, music streaming volumes, artist earnings, and user satisfaction surveys, will be regularly monitored. This data-driven approach ensures that our project remains on track and continually improves.

Our capability to deliver SoundRig with trust and accountability is rooted in a holistic strategy that encompasses technical excellence, transparent financial practices, strategic partnerships, regular communication, stakeholder engagement, and rigorous validation processes. These elements collectively reinforce our commitment to delivering successful and impactful projects within the Cardano ecosystem.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Phase 1 Upgrades: Platform Interface and "Cryptd Playr" Optimisation - Months 1-2

• Deliverables: As illustrated in the Gantt Chart, we have acquired a small team that has already begun objective 1 to improve the website design and functionality. This means we do not require the funds for this part, an improved situation since Fund 11. However, the funds for Objective 2 are still required to allow us to deliver an optimised “Cryptd Playr”.
• Outputs: Developed codebase, user interface designs, database structure, optimised media player.
• Intended Outcomes: An improved media player accompanied by a reworked website which allows for better UX, and the ability for users to discover and enjoy music experiences on SoundRig.
• Measurement: Progress will be tracked based on the completion of key development sprints, successful deployment of the platform, and user feedback on usability and functionality.

Budget: $18,400/40,550 ADA (Converted on Coingecko - 15th May '24)

Artist Onboarding and User Acquisition - Months 3, onwards.

• Deliverables: Ability to onboard artists with completed profiles, curated catalogue of diverse music content, implemented marketing strategies, social media presence, and partnerships with music influencers.
• Outputs: Artists' profiles, promotional campaigns, social media posts, and artist release agreements.
• Intended Outcomes: Increased artist participation, growing user base, and a diverse collection of music content distributed to a global audience.
• Measurement: Number of artists onboarded, Cardano wallets created, user growth rate, engagement metrics (e.g., number of TUN3Z sold, user interactions), feedback from artists and users.

Budget: Inclusive of Phase 1 Budget.

Phase 2 (Part 1) Build: Monetization and Revenue Distribution - Month 3, onwards.

• Deliverables: Integrated payment gateway, revenue distribution system based on smart contracts, automated minting (Cardano and cross-chain), objectives 3-5 on Gantt Chart.
• Outputs: Payment integration accepting payment with more than 2 types of currencies, ability to mint TUN3Z on at least 1 other blockchain, revenue distribution algorithm, sales, and royalty tracking mechanisms.
• Intended Outcomes: Artists earn revenue from their music, fair and transparent payment distribution, and multiple monetization channels.
• Measurement: Number of transactions, revenue generated, artists' earnings, accuracy of revenue distribution.

Budget: $52,900/116,600 ADA (Converted on Coingecko - 15th May '24)

Community Building and Engagement - Month 3, onwards.

• Deliverables: Active and engaged user community, social features on the platform, IRL event(s), organized virtual event(s), competition(s), and collaboration opportunities.
• Outputs: Community management guidelines, at least 1 virtual event planned, at least 1 IRL event planned, collaboration framework, and user forums.
• Intended Outcomes: x4 Community Manager Intern positions in Antigua, Ghana, Kakuma Refugee Camp, and in Nairobi. In addition, vibrant community interactions, increased user engagement, positive user feedback, and collaboration among artists.
• Measurement: Active team member with KPIs, user participation in events and competitions, forum activity, user feedback surveys, and collaboration success stories.

Budget: $5000/11,020 ADA (Converted on Coingecko - 15th May '24)

Phase 2 (Part 2) Build: Automated, Multichain Access to Cardano Native Platform - Months 2 to 7 for Objectives 6 on Gantt Chart

• Deliverables: Multi-chain music marketplace, cross-chain collaborations, multi-chain music releases.
• Outputs: Expanded platform features, and innovative cross-chain NFTs in one place.
• Intended Outcomes: Integration of wider Web3 communities into Cardano, increasing revenue streams for artists, and providing unrivaled options for music lovers.
• Measurement: Number of cross-chain partnerships, user acquisition from competitor chains, Cardano integration success, and revenue generated from alternative chains.

Budget: $45,425/101,000 ADA (Converted on Coingecko - 15th May '24)

The progress of the project will be measured based on the completion of the deliverables outlined for each milestone, the functionality and performance of the platform, the growth of the artist and user base, revenue generation, user engagement metrics, and feedback from artists and users. Regular evaluation and monitoring of these metrics will help track the project's progress and identify areas for improvement.

Impact Measurement and Reporting w/ Sustainable ADA (Ongoing)

• Deliverables: Regular evaluation reports produced, demonstrating the project's impact and progress.

• Outputs: Conduct monthly evaluations of the project's impact on artists, the community, and the Cardano ecosystem. Collect and analyze data, and produce comprehensive reports.

• Intended Outcomes: We will actively communicate the progress, achievements, and outcomes of our project through various channels. This includes regular updates on our website, social media platforms, and newsletters. We will also leverage partnerships with relevant organizations, such as Sustainable ADA to amplify our message and reach a wider audience. As an independent body, Sustainable ADA will be responsible for collecting and reporting on the project's findings periodically and throughout its duration. Their expertise in impact measurement and evaluation will provide objective insights into the project's progress, outcomes, and alignment with the goals of the Cardano ecosystem.

• Measurement: We will also explore relevant KPIs as connected to impact frameworks such as the UN SDGs, and GIIN.

Budget: $7000/15,370 ADA (Converted on Coingecko - 15th May '24)

[RESOURCES] Who is in the project team and what are their roles?

Core Team:

Sunny: CEO and Co-Founder

• Overseeing the overall project vision, strategy, and execution.
• Leading marketing, partnerships, and artist onboarding efforts.

Quintin: Co-Founder and Advisor

• Providing strategic guidance and networking opportunities.
• Contributing to the project's overall strategy and development.

Rhys Morgan: CTO

• Over 10 years of expertise as a full-stack developer
• Plutus Pioneer with experience from Emurgo amongst others

SENS/Nahn Tran (Vietnam): Full Stack Dev Team

• Responsible for building the DApp and Version 2 of the media player.
• Handling backend and frontend development, ensuring technical excellence.

Support Team:

Sustainable ADA/Cole Bartlett & Razali Samsudin:

• Independent impact monitoring and evaluation of SoundRig.
• Providing valuable insights and data to strengthen the project's impact.

NuFi Wallet:

• Implementing social logins for the project.
• Selected for private Beta testing of technology being released in January 2024.

Endubis Wallet/Nebiyu

• Partner Project for easy and seamless off-ramp of sales revenues, especially for our African artists.
• Education and training in Web3 tech for our African artists and music fans

Unchained Music/Matt Waters:

• Providing instant access to 220 Music DSPs for free for all SoundRig artists.
• Building a custom API to facilitate global DSP music distribution for the project.

This diversified and experienced team brings together skills in blockchain technology, marketing, strategy, development, and impact evaluation. Each member plays a crucial role in achieving the project's objectives, ensuring a holistic approach to SoundRig's development and success. The team's composition reflects a balance of technical expertise, industry knowledge, and a commitment to the project's social impact goals

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Answer:

Please find below a link to the complete "Works Order" document sent by our developers that outlines a detailed budget breakdown of the proposed work and resources.

NOTE: We have retracted (blacked out) sensitive and detailed information regarding the development. We trust you can understand the need for this to protect our IP so we can retain our competitive edge. We understand this to be best practice and common in business. However, all information regarding the budget spend (including the full quotation) is available to be viewed privately upon request.

Link: https://drive.google.com/file/d/1vuoJVy2wRlL21TE39usKDlYVGeMOV0BY/view?usp=sharing

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

There are several ways the cost of the project represents value for money for the Cardano ecosystem.

First, the cost is justified by the significant positive impact that SoundRig can have on artists, users, and the broader music industry. By providing a decentralized platform for music distribution and monetization, SoundRig empowers artists to earn fair revenue from their work and enables users to discover diverse and high-quality music. This aligns with Cardano's vision of creating a more inclusive and transparent ecosystem for all participants.

Additionally, the costs have been carefully considered and determined based on various factors. We have conducted market research to understand the typical costs associated with similar projects and ensured that our budget is proportional to the average industry rates and wages. This approach ensures that the costs are reasonable and aligned with industry standards, providing value for money in terms of the quality and functionality of the platform.

Furthermore, the strategic partnerships with the University of Nairobi and Sustainable ADA contribute to the value-for-money proposition. These partnerships provide additional resources, access to markets, and exposure to potential artists that enhance this project's capabilities and potential for success. Leveraging these partnerships enables us to maximize the impact of the project while optimizing costs, resulting in increased value for the Cardano ecosystem.