AttentionSDK: Deploy On-Chain Marketing Campaigns in One Click to Help Projects and Developers Build Distribution (Open-Source Galxe/Zealy Clone)

[GENERAL] Name and surname of main applicant

Adnan Khan

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

4

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Our open-source SDK allows projects to launch one-click on-chain marketing campaigns that automatically reward users for completing tasks, expanding project reach & user acquisition. 

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Our project will be open source under the MIT License, ensuring code transparency and community collaboration.

[METADATA] Horizons

Developer Tools

[SOLUTION] Please describe your proposed solution

Many great ideas on Cardano fail due in part to poor marketing. Founders lack open-source tools to create automated campaigns that incentivize user engagement, resulting in diminished awareness and user acquisition. 

The process of acquiring users in crypto is fundamentally flawed and in-need of improvements. Projects often rely on airdrops and social media channels that force them to use manual, inefficient and expensive processes that lead to poor user acquisition results and overall high rates of failure. Projects face hardships with scaling and determining product/market fit which is an ongoing pain point that hinders the growth of the Cardano ecosystem. 

AttentionSDK aims to solve this issue by providing a robust, scalable protocol for incentivized marketing campaigns on Cardano. By enabling developers to launch campaigns with targeted rewards based on specific on-chain actions or off-chain interactions, AttentionSDK helps builders engage users who are motivated to interact meaningfully with their products.

This SDK supports conditional and verifiable campaigns, enabling projects to accelerate user acquisition while ensuring cost efficiency and transparency.

Key Features & Workflow

• Campaign Definition
• Developers choose campaign types (on-chain actions or click-based engagement) and set specific actions for users to complete for rewards.
• Reward Structure
• Define rewards such as tokens or points for users who complete specified actions, and set campaign duration.
• Audience Targeting
• Target specific user segments based on holdings, tags, behaviors, or wallet addresses.
• Real-Time Monitoring
• Track campaign performance with real-time analytics, allowing for adjustments based on key metrics like conversions and engagement rates.

Workflow Steps

• Define Campaigns
• Campaign Type: Choose between on-chain actions (e.g., transactions) or click-based actions (e.g., social media engagement).
• Set Actions: Specify actions for users to earn rewards, such as minting tokens, providing liquidity, or following on social media.
• Rewards: Decide the type of rewards users will receive upon completing actions.
• Launch Campaigns
• Developers can deploy campaigns that generate a module for seamless integration, allowing them to attach a database and frontend interface easily.
• Track Performance
• Real-Time Monitoring: Developers can monitor campaign performance via an analytics dashboard.
• Key Metrics: Track conversions, user engagement, and completion rates to optimize campaigns as they progress.

SDK Integration Overview

AttentionSDK enables developers to easily create and manage reward-based campaigns on Cardano, driving user engagement through incentivized actions.

1. Install SDK

Integrate AttentionSDK into your project using a package manager like npm.

2. Initialize & Create

Initialize the SDK with project credentials and define campaign actions for users, customizing conditions and rewards.

3. Deploy Campaign

Deploy the fully defined campaign with your frontend, making it active for user participation.

4. Verify & Release

Track and verify user actions to automatically release rewards to wallets, ensuring a seamless experience.

Advanced Use Cases

AttentionSDK supports complex scenarios, such as campaigns for liquidity providers, where developers can reward users based on their liquidity contributions to Cardano pools, calculated dynamically.

Who Will Your Project Engage?

AttentionSDK will engage:

• Developers: Seeking efficient tools to create automated marketing campaigns.
• Founders: Looking for open-source solutions to enhance user engagement without extensive marketing expertise.
• Cardano Users: Participating in actions to earn rewards, fostering community around projects.

How Will You Demonstrate or Prove Your Impact?

We will measure impact through:

• User Adoption Metrics: Track projects and developers using the SDK.
• Campaign Performance: Monitor user engagement, completion rates, and reward effectiveness.
• User Feedback: Collect insights on experiences and satisfaction.
• Case Studies: Showcase successful campaigns demonstrating impact on product-market fit.

Conclusion

AttentionSDK will help address the marketing challenges that lead to high failure rates for Cardano projects. Introducing fast and efficient one-click incentivized engagement campaigns will help improve user acquisition. Real-time data tracking and secure rewards mechanisms will empower Cardano developers and project founders to achieve enhanced product engagement and optimal product/market fit.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Positive Impact:

AttentionSDK will enhance user acquisition and engagement for Cardano projects. By offering a simple tool for automated marketing campaigns, we empower developers to effectively reach and retain users.

Measuring Impact:

We will assess our impact through:

• User Adoption Metrics: Track the number of projects and developers using the SDK.
• Campaign Performance Analytics: Monitor key metrics such as user engagement and completion rates.
• User Feedback: Collect insights to gauge satisfaction and overall experience.

Value to the Cardano Community:

AttentionSDK will enable projects to scale efficiently, reducing reliance on inefficient marketing methods, driving sustainable growth, and creating a stronger Cardano ecosystem.

Sharing Outputs:

We will share our findings through documentation and reports, publishing detailed analyses of our impact in prominent Cardano forums and publications.

By enhancing marketing capabilities on Cardano, AttentionSDK aims to facilitate meaningful user interactions and contribute to the long-term success of projects within the ecosystem.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We have already implemented this approach in a non-SDK environment during the launch of the SyncAI incentivized testnet (syncai.network/club), and the results were outstanding. In less than three weeks, we gathered over 900+ active users, generating more than 20,000+ interactions. This clearly demonstrates the feasibility and effectiveness of our incentivized engagement model, making it a proven strategy for driving user acquisition and meaningful interaction within the Cardano ecosystem.

Given these results, we are confident in our capability to deliver AttentionSDK with high levels of trust and accountability. The foundational approach has been thoroughly tested and validated, ensuring we can replicate and scale this success to broader projects using the SDK.

Moreover, our team consists of OG Cardano members who possess deep knowledge of the Cardano stack and have contributed to the development of multiple projects alongside reputable teams such as IAMX, Nucast, etc. This extensive experience and our established presence in the ecosystem further ensure our capability to execute this project successfully.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Project Kickoff

A. Milestone Outputs

• Project Initiation Report:
• Analysis of Current User Acquisition Methods: Evaluate existing user acquisition strategies in the crypto space, focusing on the inefficiencies of airdrops and social channels.
• Technical Review: Assess the feasibility of integrating AttentionSDK within the Cardano ecosystem, identifying potential technical challenges and opportunities.

B. Acceptance Criteria

• Completion of Initiation Report:
• Provides a comprehensive understanding of user acquisition pain points and how AttentionSDK can address them.
• Clearly outlines the project’s scope, objectives, and expected impact on user engagement and retention for blockchain projects.

C. Evidence of Milestone Completion

• Initiation Report: A finalized and comprehensive document submitted to the project repository, detailing the analysis and project approach.

Milestone 2: Technical Design

A. Milestone Outputs

• Technical Feasibility Report:
• Detailed outline of the technical requirements for developing the AttentionSDK, including:
• Identification of necessary APIs, data flows, and integration points with Cardano's smart contracts and wallet infrastructure.
• Proposed solutions for scalability, security, and real-time data tracking challenges.
• High-Level Architectural Design:
• Comprehensive architectural diagram illustrating the components of the AttentionSDK, including campaign management, user engagement tracking, and reward distribution.

B. Acceptance Criteria

• Technical Feasibility Confirmation:
• Validation that AttentionSDK can meet the requirements for incentivized campaigns, ensuring compatibility with existing Cardano tools.
• Clear identification of technical dependencies and strategies for addressing challenges.
• Architectural Design:
• The design must adequately support the defined campaign types, user actions, and reward mechanisms while ensuring a seamless user experience.

C. Evidence of Milestone Completion

• Technical Feasibility Report: A detailed report submitted to and reviewed by the technical team, confirming feasibility.
• Architectural Design Document: A finalized architecture document available in the project repository, outlining all components and their interactions.

Milestone 3: SDK Development

A. Milestone Outputs

• AttentionSDK:
• A functional SDK demonstrating key features, including:
• Creation and management of incentivized campaigns with defined actions and rewards.
• Integration of on-chain actions and off-chain interactions for user engagement.
• Sandboxed Testing Environment:
• A secure environment configured to test the SDK’s core functionalities, ensuring accurate campaign deployment and reward distribution.

B. Acceptance Criteria

• Successful SDK Demonstration:
• The SDK showcases essential functionalities, including real-time tracking of user actions, verification of task completion, and secure reward distribution.
• Demonstrates seamless integration with Cardano's smart contracts and wallet infrastructure.
• Stable Sandboxed Testing:
• The sandbox operates reliably, with no major bugs or vulnerabilities, successfully simulating various campaign scenarios and user interactions.

C. Evidence of Milestone Completion

• SDK Documentation: Detailed documentation outlining the SDK’s capabilities, usage instructions, and technical specifications.
• Sandbox Testing Report: Comprehensive records of testing scenarios, outcomes, and security validations within the sandbox environment.

Final Milestone: Mainnet Deployment and Project Close-out

A. Milestone Outputs

• Final Project Completion and Closure Report:
• Comprehensive documentation covering all phases of the project, from initiation to mainnet deployment.
• Summary of key achievements, lessons learned, and evaluation of project performance against initial KPIs.
• Mainnet Deployment:
• Full deployment of the AttentionSDK on the Cardano mainnet.
• Deployment guidelines and best practices for integrating the SDK into existing Cardano projects.

B. Acceptance Criteria

• Comprehensive Documentation:
• The closure report thoroughly details the project’s technical achievements, strategic insights, and overall impact on user acquisition and engagement.
• Includes an evaluation of project success against predefined KPIs and objectives.
• Mainnet Deployment:
• The SDK is fully functional and accessible on the Cardano mainnet, with detailed guidelines for developers and users on utilizing the SDK.

C. Evidence of Milestone Completion

• Final Project Closure Report and Presentation: A detailed report submitted to the project repository, along with a presentation summarizing project outcomes and key achievements.
• Mainnet Deployment Documentation: Developer and user guidelines available in Markdown format on GitHub, ensuring easy access and usability for developers and users in the Cardano ecosystem.

[RESOURCES] Who is in the project team and what are their roles?

Adnan Khan

https://x.com/skepticus_x

https://www.linkedin.com/in/adnan-khan-x/

Adnan has over four years of experience in the Web3 space, working as a product architect for multiple startups. He previously served as a research partner at Levitate Labs, a Web3-focused venture capital firm and accelerator. Adnan holds a degree in Data Science and Machine Learning and was a core contributor to user experience research at Fetcch, a Web3 research venture.

Coherence Labs Ltd

We are a RAK DAO-based blockchain development company headquartered in the UAE, with a team of 11+ developers specializing in web3 and AI solutions. Our team has collaborated with established projects, including Biconomy, 0g, Nillion network, NMKR, IAGON, IAMX and Nucast, contributing to the development of multiple projects across the ecosystem.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Milestone 1: Project Kickoff

Total: 20,000 ADA

• Project Manager: 5,000 ADA
• Senior Cardano Developer: 15,000 ADA

Milestone 2: Library Technical Design

Total: 45,000 ADA

• Project Manager: 10,000 ADA
• Senior Cardano Developer : 35,000 ADA

Milestone 3: Technical Prototyping

Total: 45,000 ADA

• Project Manager: 10,000 ADA
• Senior Cardano Developer: 35,000 ADA

Final Milestone: Mainnet Deployment and Project Close-out

Total: 20,000 ADA

• Project Manager: 5,000 ADA
• Senior Cardano Developer : 15,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The costs associated with developing AttentionSDK are designed to ensure high-quality delivery while providing substantial value to the Cardano ecosystem. We have adopted a lean development approach to optimize resources and reduce overhead, ensuring that funds are used efficiently.

Proportional Costs:

Our project budget aligns with industry standards, reflecting the necessary investment in skilled labor and technology. By focusing on essential features and iterative development, we ensure that every dollar spent directly contributes to enhancing user acquisition and engagement.

Value to the Cardano Ecosystem:

Investing in AttentionSDK represents excellent value by enabling projects to scale efficiently. By automating marketing campaigns and incentivizing user engagement, we reduce the costs associated with traditional marketing methods, ultimately fostering growth and sustainability in the Cardano ecosystem.

In summary, the costs are justified by the potential benefits and long-term value AttentionSDK will bring, making it a wise investment for the Cardano community.