Last updated 4 months ago
Low adoption among global youth due to limited practical Cardano blockchain education. Addressing this gap via Goodwall's platform can foster literacy, boost ADA adoption, and drive on-chain activity
This is the total amount allocated to Cardano Youth Adoption: Global Education & Wallet Activation via Goodwall.
For this proposal we commit to partnering with UNICEF or additional strategic partners of Goodwall (here are some of the names: https://www.goodwall.io/partners/).
Leverage Goodwall's 2.5M+ youth network for hands-on Cardano education: wallet creation, fund transfers, staking, and dApp interaction, creating young Cardano champions globally.
No dependencies
N/A - This is not a development project
Our solution, "Cardano Youth Adoption: Global Education & Wallet Activation via Goodwall," aims to drive Cardano adoption and practical blockchain understanding among youth worldwide. We will leverage Goodwall's existing network of 2.5 million+ youth across 150+ countries, integrated with the Andamio Learn to Work platform, to implement a series of hands-on educational challenges and work cycles.
Andamio is a system that enables organisations to teach valuable skills that can lead to work opportunities. It is built on Cardano and combines on-chain activities through learning, contribution, and treasury management system.
The Andamio platform enables a dynamic "Learn-to-work" cycle where fans can:
Throughout this process, Goodwall users will learn about blockchain fundamentals, Cardano's unique features, and the technology's real-world applications. Combining education with practical, impactful actions creates a compelling journey for youth to engage with Cardano and understand its potential.
Community Building and Support
We will leverage Goodwall's social features to:
1. Provide community management and support
2. Create a peer mentorship program
3. Organize AMAs with Cardano experts
Marketing and Outreach
Our strategy will focus on:
1. In-app notifications and featured challenges on Goodwall
2. Partnerships with educational institutions
3. Engagement with tech and education influencers
4. Viral challenges promoting Cardano knowledge sharing
This comprehensive solution creates a pathway for youth to become active Cardano participants, driving adoption and on-chain activity at scale.
Transform youth into blockchain champions:
a compelling journey for youth to engage with Cardano and understand its potential.
This unique approach provides a hands-on, incentivized experiential learning challenge for youth while demonstrating the technology's potential for social good. Moreover, by targeting youth in emerging markets, we're tapping into a demographic with high potential for blockchain adoption and innovation.
A key outcome of this program will be creating a network of young Cardano champions. These educated and experienced youth will become advocates for Cardano within their communities, driving further adoption and innovation.
This solution, therefore, not only equips youth with practical blockchain skills, increases wallet adoption, and provides youth with their first opportunity to own ADA but also fosters a network of young Cardano advocates. The program is poised to drive long-term adoption and innovation within Cardano by reaching youth in emerging markets. Moreover, it aligns with the interests of Goodwall’s partners, including organizations focused on youth empowerment and digital literacy, making it a compelling opportunity for collaboration and scalability.
Increase adoption and drive on-chain activity and higher transaction volume.
This proposal enhances adoption and drives higher transaction volume on the Cardano blockchain through diverse on-chain activities such as:
Through this process, we estimate that each youth will generate between 4-10 on-chain transactions each challenge cycle. We will measure every activity (e.g., user adoption, number of new Cardano wallets opened, number of skills recorded on-chain, etc.) and share a dashboard to show the results.
Our project will have a significant positive impact on the Cardano community by:
Impact Metrics:
- Number of youth reached on Goodwall
- Challenge participation rates
- New Cardano wallets created
- Volume and value of ADA transactions
- On-chain activities (credentials, contributions, rewards)
- Participant understanding (via in-app quizzes)
- Geographic distribution of participants
Key targets:
- Over 2 million impressions
- Over 150,000 engagements with courses
- Over 30,000 Cardano wallets activated
- 100ks of on-chain activities recorded
- Discussions with 10 Goodwall clients and partners to extend the project
Output Sharing:
- Regular updates on the Cardano forum and Goodwall platform
- Comprehensive reports after each learning cycle
- Case studies of user journeys, featured on Goodwall
- Data visualizations of on-chain activities and user engagement
Goodwall network exposure:
This project will be shared with the vast network of Goodwall clients and partners, which includes leading brands (Microsoft, PWC, etc.), leading UN organisations (UNICEF, etc.), and governments in emerging markets. The objective is to facilitate further partnerships and grow the initiative.
Here is Omar, Goodwall co-founder speaking at the Cardano summit in Dubai presenting the initiative: Video link (starts at 05:08:50)
About Goodwall
Goodwall has a proven track record of delivering impactful programs for youth. Goodwall is an award-winning social enterprise recognized as a World Economic Forum Technology Pioneer. Goodwall's founders were listed as Forbes 30 under 30.
Goodwall has delivered on more than 200+ programs to date, trusted by organizations such as UNICEF and the UNDP, governments, and Fortune 1000 companies like SAP and Accenture.
Goodwall's CEO, Taha Bawa, spoke at the Cardano Summit in 2022. Goodwall also received a strategic investment from EMURGO and EMURGO Middle East & Africa to leverage Cardano's blockchain to level the playing field for youth everywhere.
Goodwall will also feature the first edition of the Art Beyond Boarders NFT challenge at the Cardano Summit in 2024.
Press Release: https://www.prnewswire.com/news-releases/blockchain-for-social-good-emurgo-and-Goodwall-join-forces-301755444.html
https://www.venturelab.swiss/Cardanos-commercial-arm-invests-in-youthfocused-talent-network-Goodwall
Goodwall's other reputed investors include Randstad, the largest recruitment company in the world, and the State of Geneva.
Our program's track record demonstrates the practicality of our approach. We have successfully organized numerous global online initiatives tailored for youth, executed in collaboration with esteemed institutions such as UNICEF, SAP, and Accenture.
About Andamio
Andamio is a Cardano startup. Andamio emerged as a product of the work that Gimbalabs has been doing since the beginning of Catalyst in the areas of education and infrastructure. The Andamio team is integrated by members of the Gimbalabs team, plus recognized and respected names in the community with years of experience in the technology industry and business. As a result, we have a solid team ready to contribute significantly to the progress of the Cardano ecosystem.
The multidisciplinary Andamio team brings expertise in critical project areas and possesses deep knowledge of Cardano technology. The Andamio platform combines sophisticated smart contracts with a pioneering 'Learn to Work' model, offering it as a Platform as a Service.
Our team's ability to deliver this project with high trust and accountability is grounded in our extensive experience in blockchain technology, software development, and educational technology. We have a proven track record of delivering complex projects on time and within budget, ensuring transparency and stakeholder engagement throughout the project lifecycle.
To ensure trust and accountability:
To validate our approach:
- Feedback will be collected from participants at each stage to improve the user experience
- We will engage with the Cardano community for input and collaboration throughout the project
Project Set-up & content creation
Outputs:
Goodwall setup on Andamio
Outputs:
Official Launch and Initial Adoption
Outputs:
Launch Challenge 2
Outputs:
* the previous challenge will stay available for new users
Launch Challenge 3
Outputs:
* previous challenges will stay available for new users
Project Completion and Report
Outputs:
Goodwall team
Team website: https://www.goodwall.io/about
LinkedIn: https://www.linkedin.com/company/5001199/
1. Omar Bawa - Goodwall Co-founder
Role: Strategic oversight
LinkedIn: https://www.linkedin.com/in/omarbawa/
2. Kyle Marquis - Goodwall Program Director
Role: Program operations oversight
LinkedIn: https://www.linkedin.com/in/kyle-marquis-5831851b/
3. Byron Wang - Goodwall Head of Engineering
Role: Technical implementation, Goodwall-Andamio integration
LinkedIn: https://www.linkedin.com/in/byronpc/
4. Irina Ovary - Goodwall Head of Product
Role: In-app experience design
LinkedIn: https://www.linkedin.com/in/irinaovary/
5. Ross Foreman - Goodwall Partnerships Director
Role: Strategic partnerships
LinkedIn: https://www.linkedin.com/in/ross-foreman-255293134/
6. Oscar Rodriguez - Goodwall Creative Lead
Role: In-app asset design
LinkedIn: https://www.linkedin.com/in/oscar-rodriguez-5a26461b/
7. Marcela Correa - Goodwall Program Manager
Role: Day-to-day project management
LinkedIn: https://www.linkedin.com/in/marcelasilcorrea/
8. Josh Taylor - Goodwall Senior Community Manager
Role: In-app community management
LinkedIn: https://www.linkedin.com/in/josh-taylor-menendez/
9. Russel Daries - Goodwall Senior Data Scientist
Role: Data analysis and reporting
LinkedIn: https://www.linkedin.com/in/russel-daries-25648baa/
Andamio will serve as a key service provider for this project, bringing their expertise in blockchain-based learning systems and Cardano infrastructure. As a service provider, Andamio will assign dedicated team members across several critical functions:
The Andamio team brings deep expertise in Cardano technology and blockchain education, having emerged from Gimbalabs' work in Catalyst. Their role as a service provider ensures dedicated technical and educational support throughout the project lifecycle, while maintaining clear accountability and project governance under Goodwall's leadership.
Budget Breakdown (Total: 590,000 ADA)
Milestone 1: Project Set-up & Content Creation (2 months) - 118,000 ADA
Milestone 2: Goodwall Setup on Andamio (1 month) - 88,500 ADA
Milestone 3: Official Launch and Initial Adoption (2 months) - 118,000 ADA
Milestone 4: Launch Challenge 2 (2 months) - 118,000 ADA
Milestone 5: Launch Challenge 3 (2 months) - 118,000 ADA
Final Milestone: Project Completion and Report (1 month) - 29,500 ADA
Budget Allocation Summary:
Total: 590,000 ADA
The investment of 590,000 ADA in this project delivers exceptional value to the Cardano ecosystem through measurable on-chain impact, and global community building. Our approach focuses on creating lasting value through practical education and real-world blockchain usage, ensuring every ADA invested contributes to verifiable ecosystem growth.
On-chain Impact and Measurable Results
The project's primary value proposition lies in its ability to generate significant on-chain activity while building a community of educated users. We anticipate generating over 1,000,000 on-chain activities:
Through our structured learning cycles, we'll activate 100,000 new Cardano wallets.
Educational Impact and Community Building
Our educational approach combines practical experience with theoretical knowledge, creating lasting value for the Cardano ecosystem. The project will achieve:
A comprehensive learning impact:
Global Reach and Market Development
By leveraging Goodwall's existing platform, we'll achieve unprecedented reach in the youth demographic. The project will impact:
This global reach is achieved without the typically high costs of multi-national campaigns, making it an extremely efficient use of resources for market development. The cost per reached user is just 0.045 ADA, while maintaining high-quality engagement through localized content and community support.
Long-term Ecosystem Benefits
The project's value extends beyond immediate metrics through several key factors:
The combination of measurable on-chain activities, sustainable infrastructure development, and global community building makes this project an excellent investment of Catalyst funds. The focus on practical education and actual blockchain usage ensures that participants become active, knowledgeable members of the Cardano ecosystem, driving long-term adoption and innovation. With a clear path to achieving 1,000,000+ on-chain activities and activating 100,000 new wallets, the project represents a highly efficient approach to growing the Cardano ecosystem among global youth.