ADSTREAM PROJECT ON CARDANO BLOCKCHAIN

[GENERAL] Name and surname of main applicant

DAVID ALESHINLOYE

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

ADSTREAM simplifies OOH advertising offering REALTIME ad management and placement on digital billboard screens worldwide using our mobile and web application Streaming your ad from your phone globally

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

ADSTREAM's functionality relies on two key categories of organizations: billboard owners and advertising regulators within each jurisdiction.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

ADSTREAM will not be made available as an open-source project. Instead, it will operate as a proprietary application to maintain control over its technology and intellectual property. This decision ensures that the platform’s core functionalities, data security, and user privacy are safeguarded. While we are committed to transparency in our operations, the proprietary nature of ADSTREAM allows us to provide a consistent user experience, ensure quality control, and offer dedicated support to our clients. Access to the application and its features will be managed through a licensing model, allowing us to continuously improve and innovate within the framework of our commercial strategy.

[METADATA] Horizons

Marketing

[SOLUTION] Please describe your proposed solution

DSTREAM is a revolutionary platform designed to transform the out-of-home (OOH) advertising landscape. It addresses critical challenges faced by advertisers and billboard owners by providing a streamlined, user-friendly solution for managing ad campaigns.

Key Features:

1. Centralized Management: ADSTREAM enables users to create, manage, and deploy ad campaigns from a single platform, reducing the complexity of traditional OOH advertising processes.
2. Real-Time Adjustments: Advertisers can make instant changes to their campaigns, ensuring that content is always relevant and up-to-date, which is crucial in today’s fast-paced market.
3. Flexible Pricing Models: The platform offers various pricing options, including pay-per-play, making OOH advertising more accessible to small and medium-sized businesses.
4. Integrated Analytics: ADSTREAM provides performance analytics that allow users to track impressions and engagement, enabling data-driven decision-making and optimization of ad strategies.
5. Quick Ad Placement: Users can swiftly deploy ads without long scheduling delays, allowing businesses to capitalize on immediate opportunities.

Market Opportunity:

With the increasing demand for digital advertising solutions and the growing importance of OOH marketing, ADSTREAM is positioned to capture a significant share of the advertising market. Our innovative approach not only addresses existing pain points but also enhances the overall effectiveness of OOH advertising.

Investment Proposition:

Investing in ADSTREAM means supporting a technology that is set to redefine the OOH advertising industry, offering substantial growth potential in a lucrative market. With your investment, we can complete the development of our Minimum Viable Product (MVP) and bring this groundbreaking solution to market, enabling advertisers to connect with their audiences more effectively than ever before.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

ADSTREAM will have a positive impact on the wider Cardano community in several key ways:

1. Enhanced Accessibility: By leveraging Cardano’s blockchain technology, ADSTREAM will enable decentralized advertising solutions that increase accessibility for small and medium-sized businesses. This inclusivity can empower local advertisers who may have been previously excluded from traditional advertising channels.
2. Transparency and Trust: Utilizing Cardano's blockchain will enhance transparency in advertising transactions. Advertisers can verify ad placements, performance metrics, and billing details in real-time, fostering trust between billboard owners and advertisers, which can strengthen community relationships.
3. Innovation and Collaboration: ADSTREAM’s open collaboration with the Cardano community will drive innovation in advertising technologies. Engaging developers and advertisers within the Cardano ecosystem can lead to the creation of new tools and applications that benefit all participants.
4. Economic Growth: By improving the effectiveness and efficiency of out-of-home advertising, ADSTREAM can stimulate economic growth within the Cardano ecosystem. Increased advertising activity can lead to higher revenues for businesses, billboard owners, and the platform itself, contributing to the overall prosperity of the community.
5. Education and Adoption: ADSTREAM will serve as an educational platform, showcasing the benefits of blockchain technology in advertising. By demonstrating real-world applications, the project can encourage more businesses to adopt Cardano’s technology, expanding its user base and enhancing community engagement.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our capability to deliver ADSTREAM with high levels of trust and accountability is rooted in the following:

1. Experienced Team

Our team consists of seasoned professionals with extensive experience in advertising technology, blockchain, and software development. We have successfully led and executed projects in both tech and business sectors, ensuring we are well-equipped to bring ADSTREAM to market. Our combined expertise in digital platforms and out-of-home advertising guarantees a deep understanding of the industry’s challenges and requirements.

2. Proven Development Process

We follow a rigorous and transparent development process. By using agile methodologies, we ensure continuous feedback, iterative improvements, and rapid adaptation to new challenges. Our project will be developed in well-defined phases, from MVP (Minimum Viable Product) to full deployment, with each phase extensively tested for performance and scalability.

3. Use of Blockchain Technology

Leveraging Cardano’s secure and decentralized blockchain infrastructure enhances trust and accountability. Blockchain's transparency will allow advertisers to track every aspect of their ad campaigns, including placement and performance metrics, ensuring all transactions are verifiable and immutable.

4. Validation through Testing and Pilot Programs

To ensure our approach is feasible, we will implement rigorous internal testing followed by external pilot programs. We will partner with select advertisers and billboard owners for a real-world test of ADSTREAM’s functionality. These pilot programs will provide valuable feedback and data, validating our approach and highlighting areas for refinement.

5. Stakeholder Engagement

We are committed to engaging with all key stakeholders—advertisers, billboard owners, and regulators—throughout the development process. This ensures the platform aligns with industry needs, fosters trust, and provides value to all participants. Regular updates, community engagement, and open channels for feedback will help ensure accountability.

6. Clear Accountability Measures

We will implement robust accountability measures such as transparent reporting, third-party audits, and the use of smart contracts on the Cardano blockchain. These tools ensure that all transactions and campaign data are secure, tamper-proof, and fully verifiable.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

To complete the ADSTREAM project successfully, several key milestones need to be achieved. These milestones will guide the development, testing, and launch of the platform while ensuring its functionality, scalability, and market readiness:

1. Concept Finalization and Feasibility Study

• Timeframe: 1 month
• Description: Complete in-depth research, market analysis, and feasibility studies to validate the concept, including potential user needs, industry pain points, and technical requirements.
• Goal: Finalize the platform’s core features, business model, and strategic direction.

2. Prototype Development (MVP - Minimum Viable Product)

• Timeframe: 3 months
• Description: Develop a working MVP of the ADSTREAM platform with basic functionality, allowing users to create ad campaigns, upload designs, select billboards, and view summary pages.
• Goal: Ensure the MVP is functional and able to handle basic campaign creation and ad deployment.

3. Blockchain Integration

• Timeframe: 2 months
• Description: Integrate Cardano’s blockchain to handle smart contracts, transparent ad transactions, and ensure secure payments, accountability, and ad performance tracking.
• Goal: Complete blockchain integration to manage the decentralized aspects of the platform, including transparency and transaction verifiability.

4. Beta Testing and Pilot Programs

• Timeframe: 2 months
• Description: Conduct beta testing with a group of early adopters (advertisers and billboard owners) to test functionality, user experience, and gather feedback. Pilot programs will validate real-world ad placements, platform performance, and usability.
• Goal: Validate the platform’s functionality and identify areas for improvement based on real-world feedback.

5. Full Platform Development

• Timeframe: 3 months
• Description: Complete the development of the full ADSTREAM platform, incorporating user feedback from the beta phase. This will include advanced features like real-time ad adjustments, flexible pricing models, performance analytics, and integration with payment gateways.
• Goal: Deliver the full-featured version of ADSTREAM, ready for market launch.

6. Mobile App Development (iOS and Android)

• Timeframe: 3 months (parallel with full platform development)
• Description: Develop the ADSTREAM mobile applications for iOS and Android, ensuring all web-based functionalities are fully accessible on mobile devices. This will enhance accessibility for advertisers and billboard owners.
• Goal: Launch mobile apps on iOS and Google Play Store.

1. Regulatory Compliance and Partnerships

• Timeframe: Ongoing during platform development
• Description: Secure necessary regulatory approvals and establish partnerships with billboard owners, advertising agencies, and regulators in various jurisdictions.
• Goal: Ensure ADSTREAM complies with regional advertising laws and has a network of billboard partners ready to deploy ads globally.

2. Marketing and Go-to-Market Strategy Execution

• Timeframe: 2 months before full launch
• Description: Implement a go-to-market strategy, including digital marketing campaigns, outreach to advertising agencies, and building partnerships with billboard networks globally. Conduct product demos and develop marketing collateral to create awareness.
• Goal: Build anticipation, drive platform signups, and onboard key stakeholders.

1. Platform Launch

• Timeframe: Upon completion of full development and beta testing
• Description: Officially launch the ADSTREAM platform and mobile apps. Execute marketing and PR campaigns to attract users, secure partnerships, and grow the user base.
• Goal: Establish a successful launch with early user adoption and positive feedback.

2. Post-Launch Support and Scaling

• Timeframe: 6 months after launch
• Description: Provide ongoing technical support, updates, and enhancements. Monitor platform performance, user feedback, and analytics to improve user experience and introduce new features.
• Goal: Scale the platform to additional markets, improve functionality based on real-world use, and grow the user base and revenue.

Timeframe: Upon completion of full platform development and testing

Description: Officially introduce ADSTREAM to the global market, following extensive development, testing, and refinement phases. The public launch will include the unveiling of the platform on web, iOS, and Android, making it accessible to advertisers, billboard owners, and partners worldwide. A coordinated marketing campaign will be executed to create widespread awareness, including digital ads, social media promotion, partnerships, and media outreach. ADSTREAM will also host a virtual event showcasing its innovative features and real-world use cases.

Goal: Achieve significant user adoption within the first six months, onboard a robust network of billboard partners globally, and establish ADSTREAM as the go-to solution for simplified, real-time, and efficient out-of-home advertising. Post-launch metrics will focus on user growth, campaign success rates, platform stability, and feedback-driven improvements.

[RESOURCES] Who is in the project team and what are their roles?

David Akanbi – Full-Stack Developer

David Akanbi is a highly skilled full-stack developer with a deep understanding of both front-end and back-end technologies. With over 7 years of experience in software development, he has built and scaled multiple digital platforms, focusing on performance, scalability, and seamless user experience. David is proficient in a wide array of programming languages and frameworks such as JavaScript, React, Node.js, Python, and more. His responsibilities include:

• Developing the core architecture of ADSTREAM, ensuring smooth integration of features and functionalities across the web and mobile platforms.
• Implementing smart contracts and blockchain technology to facilitate secure and transparent ad transactions.
• Ensuring cross-platform compatibility and a seamless experience for users on web, iOS, and Android.
• Managing the technical aspects of the MVP and beyond, ensuring robust infrastructure for future scalability.

David's technical leadership will ensure that ADSTREAM is a highly functional, user-friendly, and secure platform.

Oladapo Oni – UI/UX Designer

Oladapo Oni is an experienced UI/UX designer with over 5 years of expertise in designing intuitive, visually appealing, and user-centric interfaces. Oladapo has worked across various industries, crafting user experiences that resonate with diverse audiences while maintaining simplicity and usability. His focus is on ensuring that every interaction with ADSTREAM is seamless and engaging, making complex processes easy for users. His contributions include:

• Designing the user interface of the ADSTREAM web and mobile apps, focusing on accessibility and ease of use.
• Conducting user research and testing to understand the needs and preferences of advertisers and billboard owners.
• Creating a cohesive design system that ensures brand consistency across platforms.
• Collaborating with developers to ensure the designs are effectively implemented and optimized for real-world use.

Oladapo's creative vision is key to building an engaging and frictionless experience that meets the expectations of modern advertisers and billboard owners.

David Aleshinloye – Product Manager, Marketing Director, and Project Manager

David Aleshinloye brings nearly two decades of experience in strategic planning, marketing, and project management to the ADSTREAM team. With a deep understanding of business development, product strategy, and marketing execution, David ensures that ADSTREAM not only meets the technical goals but also thrives in the competitive advertising market. His responsibilities include:

• Defining the product roadmap and leading the development of ADSTREAM from concept to market launch.
• Overseeing the marketing strategy to build brand awareness, attract users, and onboard key stakeholders such as billboard owners and advertisers.
• Coordinating the project management processes, ensuring timely delivery of each milestone, and managing resources effectively.
• Building strategic partnerships with billboard owners, advertising agencies, and regulators to create a strong network for the platform.
• Managing fundraising efforts, pitching to investors, and ensuring that the project stays aligned with its growth targets.

David’s expertise in both product development and marketing ensures that ADSTREAM will meet market demands while remaining a user-friendly, valuable solution for advertisers and billboard owners alike.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Total Funding Requested: $22,500

1. Milestones 1 to 5 (55% of $22,500)

Milestone 1 to 5 include essential early-stage activities like platform development, design, testing, and foundational elements. These account for 55% of the total funding.

• Amount Allocated:
• $22,500 * 55% = $12,375

Breakdown:

1. Platform Infrastructure Development:
2. Backend and frontend development, server setup, and database management.
3. Allocation: $6,000
4. UI/UX Design:
5. Design of the user interface for both web and mobile platforms.
6. Allocation: $2,000
7. Initial Testing & Bug Fixing:
8. QA, bug identification, and resolution.
9. Allocation: $1,875
10. Technical Integrations:
11. API integration, digital billboard network connections, payment gateway setup.
12. Allocation: $1,500
13. User Research & Refinement:
14. Collecting user feedback for early iterations.
15. Allocation: $1,000

2. Milestones 7 and 8 (25% of $22,500)

These milestones cover additional key areas like advanced testing, security, and optimization before the public beta.

• Amount Allocated:
• $22,500 * 25% = $5,625

Breakdown:

1. Advanced Testing & Beta Rollout:
2. Large-scale user testing, feedback loops, and optimization.
3. Allocation: $3,000
4. Security and Compliance:
5. Ensuring data security, regulatory compliance, and platform stability.
6. Allocation: $2,625

3. Milestones 9 and 10 (20% of $22,500)

Final stages before public launch, focusing on marketing, final optimizations, and the public release.

• Amount Allocated:
• $22,500 * 20% = $4,500

Breakdown:

1. Final Platform Optimizations:
2. Last-stage refinements based on beta testing results and performance improvements.
3. Allocation: $2,500
4. Marketing & Public Launch:
5. Coordinated marketing campaign, platform promotion, and partnerships.
6. Allocation: $2,000

Summary of Funding Breakdown:

• Milestones 1 to 5 (55%): $12,375
• Milestones 7 and 8 (25%): $5,625
• Milestones 9 and 10 (20%): $4,500

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The $22,500 funding requested for the ADSTREAM project represents excellent value for money for the Cardano ecosystem for the following reasons:

1. Scalability and Long-Term Impact

ADSTREAM’s innovative approach to simplifying out-of-home (OOH) advertising through real-time, digital billboard placements opens the door to global scalability. As the project grows, it will create significant opportunities for more businesses to engage with their audience efficiently, providing more value over time with a relatively low initial investment. For Cardano, this could mean being associated with a growing, disruptive technology.

2. Increased Utility and Adoption of Cardano's Blockchain

By integrating Cardano into ADSTREAM’s infrastructure (for payments or security features), the platform will help promote the use of Cardano’s blockchain technology within advertising, which is a multibillion-dollar industry. This means potential transaction volume and visibility for the Cardano ecosystem, driving adoption and further integration of Cardano into real-world applications.

3. Cost Efficiency in Development

The breakdown of the $22,500 funding demonstrates a cost-effective approach to product development. With 55% allocated to foundational elements (platform infrastructure, UI/UX, and integrations), the focus is on building a robust technological base, while 25% is allocated to advanced testing and optimization, ensuring the MVP is market-ready. The final 20% for public launch guarantees visibility, making sure that the project will succeed in reaching its intended market. This structured allocation demonstrates prudent financial planning, ensuring every dollar is optimized for maximum impact.

4. First Mover Advantage in Out-of-Home Advertising

The Cardano ecosystem will benefit from funding a project that is introducing innovation to an industry that is traditionally difficult for small businesses to penetrate. By supporting ADSTREAM, Cardano positions itself as a pioneering supporter of technological transformation, enabling access to an underutilized and fragmented OOH market. This leads to better financial inclusivity and digital empowerment, particularly for smaller advertisers.

5. Driving Adoption for Small Businesses

ADSTREAM’s ability to lower the barriers to entry for small and medium-sized businesses into the OOH advertising space ensures that more entrepreneurs can leverage advertising opportunities, creating economic growth and generating new business opportunities. This fosters a diverse and inclusive economy, aligning with the values of Cardano.

By supporting ADSTREAM, Cardano ensures a return on investment through increased platform utility, broader blockchain adoption, and supporting a scalable solution with the potential to disrupt a multibillion-dollar advertising industry globally.