Business Onboarding Program & Launchpad by NMKR

[GENERAL] Name and surname of main applicant

Patrick Tobler

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Create an onboarding program and a Launchpad on NMKR Studio to guide businesses through NFT project launches, enhancing ease of use and market entry on Cardano.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Theres nothing to be open sourced

[METADATA] Horizons

Tokenization

[SOLUTION] Please describe your proposed solution

Businesses interested in the NFT space face significant barriers due to the complex technical requirements and the strategic nuances of launching successful NFT projects. This complexity can deter many potential innovators, especially those with limited blockchain experience, from using NFTs to unlock new value and engage with their audiences effectively.

To lower these barriers, we propose enhancing NMKR Studio with a dedicated Business Onboarding Program and a robust NFT Launchpad. This dual approach will streamline the process for businesses to enter the NFT space by providing:

• Guided Onboarding: Step-by-step support from concept through execution, ensuring businesses understand and can effectively use NMKR’s tools.
• Launchpad Capabilities: A platform that facilitates the entire lifecycle of NFT projects, from pre-launch marketing to post-launch analysis, all integrated within NMKR Studio.

This structured pathway will demystify NFTs for businesses and enable them to launch projects more efficiently and successfully.

This project will engage:

• Businesses of All Sizes: Aiming to explore or expand their NFT initiatives.
• Marketing Teams: Looking for innovative ways to engage customers.
• Product Managers: Seeking to integrate NFTs into their offerings.
• Creative Agencies: Helping clients navigate the NFT world.
• NMKR Studio Users and Developers: Enhancing their capabilities with new tools and support.

The impact will be demonstrated through:

• Increased NFT Projects on NMKR: Tracking the number of businesses launching NFT projects using the Launchpad.
• User Testimonials and Success Metrics: Gathering feedback from businesses on how the program helped them achieve their goals.
• Operational Metrics: Analyzing usage data of the onboarding program and Launchpad to measure adoption and efficiency.
• Economic Contributions: Assessing the increase in transaction volumes and ADA usage attributable to new NFT projects.

Our solution is uniquely designed to empower businesses with the tools and knowledge needed to successfully navigate the NFT space using NMKR Studio. By providing both educational support and technical infrastructure in one cohesive experience, we make it easier for businesses to create and launch NFT projects.

The primary beneficiaries are businesses that will gain a streamlined, accessible pathway to leveraging NFTs for growth and engagement. For Cardano, this initiative will drive broader adoption of its blockchain, particularly for commercial and creative uses, enhancing the ecosystem’s diversity and vibrancy.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The success of this program will:

• Boost Commercial Use of NFTs: Encouraging more businesses to use Cardano for NFT projects, increasing blockchain activity and utility.
• Stimulate Economic Growth: By facilitating successful NFT launches, driving demand for ADA and fostering a richer ecosystem.
• Enhance Cardano’s Innovation Profile: Showcasing Cardano as a leading platform for business innovation, particularly in the NFT domain.

Impact will be measured by:

• Adoption and Usage Rates: Number of businesses using the Launchpad and participating in the onboarding program.
• Quantitative Success Indicators: Metrics such as sales, revenue, and user engagement for NFT projects launched through the platform.
• Qualitative Feedback: Surveys and interviews with participating businesses to assess satisfaction and gather insights for continuous improvement.
• Community Growth: Increase in developers and creators joining the NMKR and Cardano communities as a result of these initiatives.

Outputs and opportunities will be shared through:

• Detailed Reports and Updates: Regular publications on progress, insights, and successes on NMKR and Cardano forums and social media.
• Educational Content and Workshops: Producing guides, tutorials, and hosting live sessions to educate and engage the community.
• Open Collaboration and API Access: Encouraging developers to build on and integrate with the Launchpad, enhancing the ecosystem’s collaborative potential.
• Showcase and Case Studies: Highlighting successful projects and businesses as models for future participants.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team consists of experienced blockchain developers, business strategists, and educators who have previously developed similar onboarding and launch programs. With a strong understanding of NMKR Studio and the Cardano ecosystem, our team is well-equipped to implement this project effectively.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

• A: Milestone Outputs: Upgrade the existing prototype to a fully functional MVP that includes key Launchpad features such as project creation, NFT minting, and pre-launch marketing tools.
• B: Acceptance Criteria: MVP operational with all planned Launchpad functionalities.
• C: Evidence of Milestone Completion: Technical documentation, MVP demo, user feedback on Launchpad features.

• A: Milestone Outputs: Develop comprehensive educational materials and finalize the structured onboarding process for businesses.
• B: Acceptance Criteria: Complete set of onboarding materials available and initial group of businesses successfully onboarded.
• C: Evidence of Milestone Completion: Educational content, onboarding guides, feedback from onboarded businesses.

• A: Milestone Outputs: Officially launch the enhanced NMKR Studio with the Business Onboarding Program and Launchpad; execute a marketing campaign to promote the platform.
• B: Acceptance Criteria: Platform live with a growing user base; positive reception in the market.
• C: Evidence of Milestone Completion: Launch event materials, marketing reports, user registration and activity data.

A: Milestone Outputs: Conduct a comprehensive evaluation of the platform's impact; develop a roadmap for future enhancements and expansions based on user needs and market trends.

B: Acceptance Criteria: Detailed impact report and a clear, actionable future development plan.

C: Evidence of Milestone Completion: Impact assessment report, future roadmap, strategic planning documents.

[RESOURCES] Who is in the project team and what are their roles?

The project will be delivered by Patrick Tobler, Kristian Portz and the NMKR team, who have extensive experience in blockchain development and have successfully delivered several projects in the Cardano ecosystem. NMKR is a leading NFT Creation, Minting & Trading Infrastructure provider on the Cardano blockchain, with a proven history of delivering robust and reliable solutions.

The company has minted over 2 million NFTs and has worked with high-profile clients, including celebrities like Martin Lawrence and foundational entities of the Cardano Blockchain: IOHK (IOG), Emurgo, and the Cardano Foundation.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

• Development and Infrastructure: 100,000 for software development, platform integration, and infrastructure enhancements.
• Onboarding and Educational Programs: 20,000 for developing training materials, guides, and hosting onboarding sessions.
• Operational and Support Costs: 25,000 for customer support, platform monitoring, and administrative expenses.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

• Enhancing NMKR’s Usability: Making it easier for businesses to engage with the NFT space on Cardano.
• Driving Ecosystem Growth: Facilitating new and innovative NFT projects, increasing activity and utility on the Cardano blockchain.
• Building Long-Term Capacity: The onboarding program and Launchpad are designed to support sustainable growth, attracting ongoing business interest and investment.

By launching this enhanced NMKR Studio with a business onboarding program and Launchpad, we aim to transform the NFT landscape on Cardano, fostering a thriving, innovative environment that attracts businesses and creators from around the world.