Scale Sustainable Cardano Content Creation

[GENERAL] Name and surname of main applicant

Peter Bui

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Requested funds in ada

150000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

4

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We plan to build a content creation platform:

• Projects submit bounties for content
• Creators get paid for content created via the platform
• External creators are attracted to create content about Cardano

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

The website will be built from an open-source stack, and its code will be released post-launch.

[METADATA] Horizons

Marketing

[SOLUTION] Please describe your proposed solution

The process of creating content isn't easy. It is time-consuming, and the financial gains are fairly small, which makes it hard to scale the creation of such content over the long term. We've seen many great Cardano content creators come and go over the years, with only a handful staying the course.

The platform we propose will help create a sustainable content creation ecosystem by creating a marketplace where projects can request specific content to be made and receive bounties in the form of tokens or ADA in return. By participating in the marketplace, content creators can find a source of content ideas and revenue. Creators can submit content to the various bounties, and projects can allocate funds to creators according to their requirements.

Furthermore, in the future (stage 2), content creators can submit their content to the website and have the community tip them for it. This will supplement any other revenue sources, such as YouTube Ads, the creator may already receive. We plan to investigate using Hydra heads for the tipping payments, as this will allow users to tip creators in Lovelaces quickly and cheaply.

This proposal will cover building the prototype platform that will allow users to submit content bounties and fulfil them by submitting content to them. The content can then be reviewed for quality and acceptance based on the rules of the content creator and may payments to the creators. Community engagement with accounts and voting will be a part of the platform to curate submissions.

Example scenario:

A new Fireball Finance project is launching and requires onboarding content and tutorials covering all its features. Fireball Finance submits a bounty of 10,000 ADA and 100,000 FBALL tokens for the top 10 pieces of high-quality content that are over 1000 words and include screenshots and videos before a certain due date. Community votes will determine the best submissions that meet the requirements.

Content creators will submit content that meets the criteria before the due date.

The Fireball Finance team reviews content, which is then opened to the community for review to determine the top 10 pieces of content.

Payments are allocated and distributed to the content creators.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Having this platform will incentivise creators to create more content about Cardano and its projects.

It will create a new revenue source for creators to help keep content creation sustainable.

More users will learn and understand how to participate in DeFi and related projects.

Creators outside the Cardano ecosystem will be incentivised to create content for Cardano, reaching a new type of audience.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Peter Bui will manage this project.

I have delivered on various other Catalyst projects in the past, including CardanoPress, which will be the technical base for delivering this project.

This project is similar to Wag Media from the Polkadot ecosystem, which was created to help create content in much the same way.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Discovery

This stage will be used to gather the platform's requirements and determine how it will be built.

• Determining the requirements for each party using the site.
• Outlining the user journey for each user and how they will interact.
• Create wireframes and development documentation for designing and building the website.
• Investigation into usage of Hydra, what is required and potential future costs of implementing Hydra heads, legal and technical requirements.

Design

Based on the scoping, the team will create visual design mockups of the platform.

• Design views and mockups for each of the users
• Interface for the entire platform

Development

The prototype platform will be built based on requirements and design.

• Built workflows for each user type (Project, Creator, Consumer).
• Implemented the design of the platform
• Deployment of the platform to the public for testing and feedback

Deployment

This final stage will see the platform deployed to the production environment. We are setting the website up to be live and open to all users.

• Release the website to all users.
• Provide close-out reports and videos.

[RESOURCES] Who is in the project team and what are their roles?

Peter Bui

Project lead

Gene Torcende

Developer

Karlo Ilanos

Developer

Martina Kocian

Designer

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Based on ADA price of 0.36 cents USD and agency rate of $100 USD per hour.

Project scoping

• 40,000 ADA = $14,400 USD
• 18 days of work between design and project members

Design

• 40,000 ADA = $14,400 USD
• 18 days of work between design and project members

Development

• 70,000 ADA = $25,200 USD
• 31 days of work between design & development & project team

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The costs of the platform can be justified based on the reach and opportunities it can provide for projects, creators, and the community.

Costs are based on the time it will take to deliver each stage at the agency's base rate of $100 USD per hour.