WorldAds: Cardano-Powered DePIN Mobile Advertising on Vehicle Rooftops

[GENERAL] Name and surname of main applicant

Irene Ketegwe

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co-proposers and additional applicants

Tahir Ramzan - Frontend Developer

Jan Mesarič - Hardware Engineer

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

WorldAds will deploy smart displays on vehicles, creating a distributed ad network.

Powered by NFT ownership and smart contracts to enable transparent, efficient, and data-rich outdoor advertising.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

WorldAds will to some extent depend on partnerships with vehicle fleet operators for screen installations and data collection.

We are currently in partnerships with two fleet managers who are in the process of installing our smart units.

We are also looking into opening discussions with popular ride hailing companies here in Tanzania their leverage their already wide vehicle distribution network.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

While the core technology will remain proprietary to protect our competitive advantage, we plan to incrementally open-source certain aspects of our project in the future.

This approach balances the need for transparency and community involvement with the protection of our intellectual property.

[METADATA] Horizons

IoT

[SOLUTION] Please describe your proposed solution

WorldAds leverages the cardano blockchain to manage ownership of a network of smart digital screens on vehicles that enables dynamic, geospatially relevant advertising.

Each smart display unit is represented as a unique NFT on Cardano, enabling fractional ownership and easy transfer of assets.

Each unit connects to a light Cardano node for real-time blockchain interaction

Also a distributed oracle will also be used to verify and authenticate proof of ad delivery and other valuable geolocation data.

This reduces costs, increases ad effectiveness, and collects valuable urban data, contributing directly to smarter city initiatives.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

WorldAds will significantly impact the Cardano ecosystem in multiple ways like:

Real-world DePIN Use Case: Demonstrating Cardano's capability in supporting complex, real-world decentralized physical infrastructure networks.

Worldads will utilize the Cardano blockchain for recording and verifying transactions, while also representing each smart display unit as a De-Pin NFT.

We will measure our impact through several key metrics: ad engagement rates, network growth, and the number of smart display nodes live and operational over the 6-month period.

Additionally, we project to bring 10,000 new users to the Cardano ecosystem, including advertisers, vehicle owners, and ad viewers.

We aim to have over 100 Smart LED Units within the next 36 months all represented on Chain as Cardano NFTs, showcasing a novel use case for Cardano NFTs in physical asset representation.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We are confident that our team can deliver this project and to validate our approach, we are conducting a pilot program in a major African city.

This pilot will allow us to record valuable metrics on user engagement and sustainability.

We have also developed a proof-of-concept prototype demonstrating basic functionality.

Our phased rollout approach, starting with this pilot, will test all components in a real-world environment before scaling.

We are addressing technical challenges head-on. For weather resistance, we're partnering with industrial design experts to create IP67-rated enclosures for our LED units.

To manage maintenance, we're developing a network of local technicians and implementing predictive maintenance using IoT sensors.

For regulatory compliance, we have been engaging legal experts in each deployment location to navigate local advertising laws and get the necessary licensing.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Finalize the Build of The First Prototypes, Secure Licenses and Partnerships

Milestone outputs: Finalize designs for both the hardware (digital screens) and software (content management, data collection system & Cardano blockchain Integration)

Getting all necessary regulatory and IP licenses required to operate digital advertising screens on vehicles in Pilot City

Acceptance criteria: Prototypes are fully functional in controlled tests, demonstrating capability to display ads based on location and collect viewer interaction data.

Successful acquisition of all licenses required & Approval from legal counsel confirming that all licenses and rights are appropriately secured and documented

Evidence of milestone completion: A prototype demonstration video showing the operational capabilities

Copies of all obtained licenses and permissions.

Finalize Partnerships with Vehicle Fleets & Launch Pilot in One City

Milestone outputs: Signed agreements with at least three vehicle fleet operators

Complete installation of digital screens across selected vehicle fleets in the pilot city

Acceptance criteria: Agreements fully executed with terms clearly stating installation timelines, financial arrangements, operational responsibilities, and data sharing policies

All scheduled installations and pilot tests are completed on time without disrupting fleet operations

Evidence of milestone completion: Copies of signed agreements, Installation schedules and training material documentation

Installation completion report signed by WorldAds and fleet operators

Screenshots of the software dashboard showing live data collection

Evaluate Pilot Outcomes

Milestone outputs: Comprehensive evaluation report of the pilot, including performance analytics, stakeholder feedback, and strategic recommendations for scaling

Revised project plan based on pilot outcomes, detailing adjustments, improvements, and expansion strategy

Acceptance criteria: Evaluation report thoroughly analyzes all aspects of the pilot, with clear conclusions supported by data

Recommendations are realistic, based on pilot data, and align with WorldAds’ strategic goals.

Revised project plan addresses all identified issues and includes a feasible strategy for scaling

Evidence of milestone completion: Submission of the comprehensive evaluation report

[RESOURCES] Who is in the project team and what are their roles?

Our team comprises experts in hardware engineering, blockchain development, advertising, and social impact.

Irene Ketegwe, our founder and CEO, brings over 10 years of experience in business development.

Irene Ketegwe (Founder) - https://www.linkedin.com/in/irene-ketegwe/

Tahir Razman, our CTO, has 8+ years in software and product development.

Tahir Razman - (CTO) - https://github.com/tahirramzan

Jan Mesarič, our lead software engineer, contributes 5+ years of expertise in IoT and distributed systems.

Jan Mesarič - (Software Engineer) - www.linkedin.com/in/jan-mesaric-79a672111/

We have also partnered with Lepole Dides, a Tanzanian based product design agency to help expedite our launch.

Lepole Dides: https://lepoledides.com/

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Over the course of this 6-month project, we have carefully structured our budget to cover all necessary expenses while ensuring maximum efficiency and value.

Below is a detailed breakdown of the expected costs:

• Design, Production of Additional 3 Smart LED Units, Shipping & Installation: A total of ₳20,000 is allocated for the end-to-end process of designing, manufacturing, and installing three advanced Smart LED Units. This includes the costs associated with shipping and securely installing these units on selected vehicles.

• Worldads Software & Dapp Development Costs: We have budgeted ₳30,000 for extensive Worldads client software development. This covers all necessary hours for building a comprehensive website and developing the required frontend and app modules. These modules will enable advertisers, digital screen owners, and users to access real-time data on online nodes and uptime, enhancing transparency and functionality.

• Legal and Licensing Costs: To ensure full compliance with legal standards and secure all necessary operational licenses, we have allocated ₳4,000. This will cover all regulatory requirements, intellectual property rights, and other legal necessities to protect the project and its participants.

• Operational Costs: An amount of ₳10,000 is reserved for operational expenses, including but not limited to administrative costs, utilities, and other day-to-day expenses necessary to keep the project running smoothly without interruptions.

• Marketing and Awareness Campaigns: A budget of ₳6,000 is dedicated to marketing and awareness efforts. This will fund campaigns aimed at increasing visibility and adoption of our platform, engaging potential advertisers, and educating the public and potential partners about the benefits and opportunities offered by WorldAds.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

WorldAds offers exceptional value for money to the Cardano ecosystem.

Our solution will showcase Cardano technology in 100+ vehicles by the end of the Pilot beta phase, potentially reaching 100,000+ daily viewers in the pilot city.

By leveraging existing vehicle infrastructure, we save over 70% compared to traditional billboard installations.

Our use of smart contracts reduces administrative costs by 40%+ compared to traditional ad booking systems.

Our scalable and sustainable model lays the foundation for expansion to 10+ cities within 2 years post-pilot.

We project a 5-year ROI for the Cardano ecosystem of 500%+ through increased adoption, transaction fees, and visibility.

By combining innovative technology with real-world application, WorldAds maximizes the impact of every ADA invested, driving adoption, showcasing Cardano's capabilities, and generating long-term value for the entire ecosystem.