Last updated 4 months ago
Centralized digital out-of-home advertising suffers from high costs, limited flexibility and poor analytics. The industry needs a decentralized, data-driven solution to enhance accessibility.
This is the total amount allocated to WorldAds: Cardano-Powered DePIN Mobile Advertising on Vehicle Rooftops.
Tahir Ramzan - Frontend Developer
Jan Mesarič - Hardware Engineer
WorldAds will deploy smart displays on vehicles, creating a distributed ad network.
Powered by NFT ownership and smart contracts to enable transparent, efficient, and data-rich outdoor advertising.
WorldAds will to some extent depend on partnerships with vehicle fleet operators for screen installations and data collection.
We are currently in partnerships with two fleet managers who are in the process of installing our smart units.
We are also looking into opening discussions with popular ride hailing companies here in Tanzania their leverage their already wide vehicle distribution network.
While the core technology will remain proprietary to protect our competitive advantage, we plan to incrementally open-source certain aspects of our project in the future.
This approach balances the need for transparency and community involvement with the protection of our intellectual property.
WorldAds leverages the cardano blockchain to manage ownership of a network of smart digital screens on vehicles that enables dynamic, geospatially relevant advertising.
Each smart display unit is represented as a unique NFT on Cardano, enabling fractional ownership and easy transfer of assets.
Each unit connects to a light Cardano node for real-time blockchain interaction
Also a distributed oracle will also be used to verify and authenticate proof of ad delivery and other valuable geolocation data.
This reduces costs, increases ad effectiveness, and collects valuable urban data, contributing directly to smarter city initiatives.
WorldAds will significantly impact the Cardano ecosystem in multiple ways like:
Real-world DePIN Use Case: Demonstrating Cardano's capability in supporting complex, real-world decentralized physical infrastructure networks.
Worldads will utilize the Cardano blockchain for recording and verifying transactions, while also representing each smart display unit as a De-Pin NFT.
We will measure our impact through several key metrics: ad engagement rates, network growth, and the number of smart display nodes live and operational over the 6-month period.
Additionally, we project to bring 10,000 new users to the Cardano ecosystem, including advertisers, vehicle owners, and ad viewers.
We aim to have over 100 Smart LED Units within the next 36 months all represented on Chain as Cardano NFTs, showcasing a novel use case for Cardano NFTs in physical asset representation.
We are confident that our team can deliver this project and to validate our approach, we are conducting a pilot program in a major African city.
This pilot will allow us to record valuable metrics on user engagement and sustainability.
We have also developed a proof-of-concept prototype demonstrating basic functionality.
Our phased rollout approach, starting with this pilot, will test all components in a real-world environment before scaling.
We are addressing technical challenges head-on. For weather resistance, we're partnering with industrial design experts to create IP67-rated enclosures for our LED units.
To manage maintenance, we're developing a network of local technicians and implementing predictive maintenance using IoT sensors.
For regulatory compliance, we have been engaging legal experts in each deployment location to navigate local advertising laws and get the necessary licensing.
Finalize the Build of The First Prototypes, Secure Licenses and Partnerships
Milestone outputs: Finalize designs for both the hardware (digital screens) and software (content management, data collection system & Cardano blockchain Integration)
Getting all necessary regulatory and IP licenses required to operate digital advertising screens on vehicles in Pilot City
Acceptance criteria: Prototypes are fully functional in controlled tests, demonstrating capability to display ads based on location and collect viewer interaction data.
Successful acquisition of all licenses required & Approval from legal counsel confirming that all licenses and rights are appropriately secured and documented
Evidence of milestone completion: A prototype demonstration video showing the operational capabilities
Copies of all obtained licenses and permissions.
Finalize Partnerships with Vehicle Fleets & Launch Pilot in One City
Milestone outputs: Signed agreements with at least three vehicle fleet operators
Complete installation of digital screens across selected vehicle fleets in the pilot city
Acceptance criteria: Agreements fully executed with terms clearly stating installation timelines, financial arrangements, operational responsibilities, and data sharing policies
All scheduled installations and pilot tests are completed on time without disrupting fleet operations
Evidence of milestone completion: Copies of signed agreements, Installation schedules and training material documentation
Installation completion report signed by WorldAds and fleet operators
Screenshots of the software dashboard showing live data collection
Evaluate Pilot Outcomes
Milestone outputs: Comprehensive evaluation report of the pilot, including performance analytics, stakeholder feedback, and strategic recommendations for scaling
Revised project plan based on pilot outcomes, detailing adjustments, improvements, and expansion strategy
Acceptance criteria: Evaluation report thoroughly analyzes all aspects of the pilot, with clear conclusions supported by data
Recommendations are realistic, based on pilot data, and align with WorldAds’ strategic goals.
Revised project plan addresses all identified issues and includes a feasible strategy for scaling
Evidence of milestone completion: Submission of the comprehensive evaluation report
Our team comprises experts in hardware engineering, blockchain development, advertising, and social impact.
Irene Ketegwe, our founder and CEO, brings over 10 years of experience in business development.
Irene Ketegwe (Founder) - https://www.linkedin.com/in/irene-ketegwe/
Tahir Razman, our CTO, has 8+ years in software and product development.
Tahir Razman - (CTO) - https://github.com/tahirramzan
Jan Mesarič, our lead software engineer, contributes 5+ years of expertise in IoT and distributed systems.
Jan Mesarič - (Software Engineer) - www.linkedin.com/in/jan-mesaric-79a672111/
We have also partnered with Lepole Dides, a Tanzanian based product design agency to help expedite our launch.
Lepole Dides: https://lepoledides.com/
Over the course of this 6-month project, we have carefully structured our budget to cover all necessary expenses while ensuring maximum efficiency and value.
Below is a detailed breakdown of the expected costs:
WorldAds offers exceptional value for money to the Cardano ecosystem.
Our solution will showcase Cardano technology in 100+ vehicles by the end of the Pilot beta phase, potentially reaching 100,000+ daily viewers in the pilot city.
By leveraging existing vehicle infrastructure, we save over 70% compared to traditional billboard installations.
Our use of smart contracts reduces administrative costs by 40%+ compared to traditional ad booking systems.
Our scalable and sustainable model lays the foundation for expansion to 10+ cities within 2 years post-pilot.
We project a 5-year ROI for the Cardano ecosystem of 500%+ through increased adoption, transaction fees, and visibility.
By combining innovative technology with real-world application, WorldAds maximizes the impact of every ADA invested, driving adoption, showcasing Cardano's capabilities, and generating long-term value for the entire ecosystem.